Keith Pierson Toyota

ONLY at Keith Pierson Toyota as low as 0% 36 months on Camry, Corolla and RAV4.

Payment Relief

New Vehicle Specials

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2024 Toyota BZ4X

1.9% for 36 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.


2024 Toyota Tacoma Access Cab

2.9% for 48 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

2024 Toyota Camry Hybrid

1.9% for 36 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.


2024 Toyota Corolla Hybrid

1.9% for 36 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

2024 Toyota Rav4 Hybrid

1.9% for 36 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

2024 Toyota Highlander Hybrid

1.9% for 36 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.


2024 Toyota Tundra (gas)

1.9% for 48 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

2024 Toyota Tundra Hybrid

1.9% for 48 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.


2024 Toyota Crown

0.9% for 36 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.


2024 Toyota Highlander

0.9% for 36 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

2024 Toyota Corolla Cross

3.9% for 36 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

2024 Toyota Sequoia

3.9% for 36 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

2024 Toyota Sienna

3.9% for 36 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

2024 Toyota Grand Highlander

3.9% for 36 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

2024 Toyota Tacoma

3.9% for 36 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

2024 Toyota 4Runner

3.9% for 36 months

With Approved Credit. See Dealer for Details

Offer Expires 4/30/2024

2024 Corolla Le

$199 Per Month For 36 Mo

$3838 Down

With Approved Credit. See Dealer for Details $799 dealer fee

Offer Expires 4/30/2024

2024 Camry Le

$289 Per Month For 39 Mo

$3908 Down

With Approved Credit. See Dealer for Details $799 dealer fee

Offer Expires 4/30/2024

2024 Rav 4 Le

$299 Per Month For 39 Mo

$3938 Down

With Approved Credit. See Dealer for Details $799 dealer fee

Offer Expires 4/30/2024


A big reason why many people avoid getting a new vehicle is because of the cost. However, it may be more affordable than you think. If you're shopping for your next vehicle, our new car specials at Keith Pierson Toyota can help make owning a new car a reality.

New Car Specials in Jacksonville, Florida

A great way to save on your next new car is by taking advantage of a new car special. These come in a variety of forms, such as special lease offers and discounted financing rates. With these offers, you can often save a significant amount of money, in terms of the upfront costs, monthly payments, and lifetime expenses. Here at Keith Pierson Toyota, we regularly feature specials on the latest Toyota models. We highly recommend exploring our latest specials before you decide which new Toyota to get, as we may be currently offering a discount on your preferred model.

Benefits of Buying a New Car at a Dealership

When it comes time to buy your next car, there's no better place to go than your local dealership. Buying from a dealership provides significant advantages, including access to the latest global incentives. These incentives come from the manufacturer and are specials on the latest models, giving buyers a significant discount on their next purchase. But the best specials and deals are just one reason to buy a new car from a dealership.

Dealerships also have the knowledge and expertise to help you choose the right new model. With so many vehicle options to choose from, and more released each year, it's often hard to know which one will best suit your needs. Our knowledgeable sales staff at Keith Pierson Toyota can discuss your needs with you and then recommend the perfect model.

Working with a dealership also means a faster sales process. No one wants to spend their entire weekend trying to buy their next car. Here at Keith Pierson Toyota, we've sold thousands of models over the years, allowing our finance center to optimize the sales process. You can even get pre-approved for financing online to make the process even faster. 

Finally, we can help you take care of your new vehicle after you leave our dealership. Our service center is here whenever you need maintenance or repairs on your new Toyota. Some of our new vehicles even come with complimentary maintenance service for the first few years, helping to ensure your vehicle remains in great shape. Buying a new vehicle is a big investment, which you can better protect by scheduling regular maintenance visits at our service center.

How Types of Specials Help You Save

As you explore the types of specials available to you, you'll see that there are two primary kinds: finance specials and lease specials. With a finance special, you typically receive a lower interest rate on your auto loan financing. This is important because it lowers the total amount that you'll pay over time. Finance specials may also require less money upfront as a down payment, which can make affording a new vehicle easier on the day of the purchase.

Lease specials, on the other hand, aim to give you a lower monthly payment. With a lease, you're essentially borrowing the vehicle for a few years, during which you make monthly payments toward the vehicle's value depreciation amount. Since the dealership either gets the vehicle back at the end of the lease or you decide to buy out the remaining value, dealerships can offer lower monthly payments on these vehicles.

With a lease special, you'll get an even bigger discount on the already affordable monthly rates. In addition, like finance specials, many lease specials have smaller down payment requirements. So, if you're concerned about your month-to-month payments, you'll definitely want to check out our latest lease specials.

Popular Toyota Models for 2024

Perhaps the best thing about our new vehicle specials is that we offer them on some of the best Toyota models. Some of the most popular 2024 Toyota models that we regularly offer new vehicle specials on are the Camry, Corolla, and Highlander.

2024 Toyota Camry

The Toyota Camry is a popular midsize sedan known for its reliability and comfort. With a sleek design, the Camry offers a smooth and comfortable ride, making it a favorite among commuters and families. The fuel-efficient 2024 Camry comes with a standard 2.5-liter engine that produces 203 horsepower. You can also opt for a 301-horsepower 3.5-liter V-6 or a hybrid powertrain. The interior is well crafted, featuring user-friendly technology and spacious seating. Toyota prioritizes safety, and the Camry comes equipped with advanced safety features, earning it high safety ratings.

2024 Toyota Corolla

The Toyota Corolla is a compact car that has become an automotive icon for its reliability and practicality. Known for its fuel efficiency and affordable pricing, the Corolla is a popular choice for budget-conscious drivers. It boasts a straightforward design with a comfortable interior and user-friendly features. Often praised for its low maintenance costs and longevity, the Corolla has a reputation as a durable and dependable vehicle.

2024 Toyota Highlander

The Toyota Highlander is a midsize SUV that blends versatility, comfort, and reliability. Offering three rows of seating, it caters to families and larger groups. The Highlander boasts a stylish exterior design and a well-crafted interior with quality materials. Known for its smooth ride and ample cargo space, it provides a comfortable driving experience. Toyota prioritizes safety, earning an overall five-star rating from the National Highway Traffic Safety Administration for the 2024 Highlander.

Test-Drive a New Toyota in Jacksonville, Florida

If you want to take advantage of a new vehicle special in Jacksonville, Florida, please visit Keith Pierson Toyota. Our team would be happy to answer any questions you may have about the latest models or set you up with a test drive so that you can decide which vehicle best fits your needs. To get started, please contact us today to schedule a visit to our dealership. Once you're here, we can discuss all the latest new vehicle specials with you and help you find the perfect new Toyota at an affordable price.