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Jan 17, 2024
A Blue Toyota RAV4

Toyota is a top-performing player in the automotive industry, recognized for its quality, durability, and reliability. In 2023, the company sold over 10 million vehicles worldwide, featuring a wide range of models to cater to various customer preferences. But which models were the most sought-after in 2023, and what made them so popular? Look no further as we unveil the bestselling Toyota models in 2023, showcasing their innovative features and technologies. From fuel-efficient to eco-friendly and spacious to sporty, the 2023 Toyota lineup has it all. Read on to discover the best that Toyota has to offer.

Most Popular Toyotas in 2023

Here are the top-selling Toyota models in 2023 and their amazing features.

Toyota Highlander

Recently, the Toyota Highlander has gained significant popularity, with the 2023 model alone selling around 58,079 units in the first seven months of 2023, ranking sixth among the bestselling SUVs in the U.S. This midsize SUV comes equipped with three rows, allowing for up to seven or eight passengers, as well as plenty of room for your luggage, sports equipment, camping gear, and other essentials. 

If you have a large family, pets, or you frequently transport friends and loved ones around Jacksonville, Florida, the Highlander provides a comfortable, safe, and entertaining ride. With up to 88.8 cubic feet of space available, you won’t have to worry about feeling cramped.

Many customers have praised the Highlander not only for its comfortable ride and spacious interior but also for its long list of standard features. These include the new turbocharged 2.4-liter four-cylinder engine, 8-inch infotainment system, and the Toyota Safety Sense 2.5+, which includes adaptive cruise control, lane-keeping assist, and automatic emergency braking. 

Toyota RAV4

Pickups are currently the top-selling vehicle type in North America. However, SUVs come in second place, and the RAV4 is leading the pack as the highest-selling SUV apart from pickups. In 2023, Toyota sold an impressive 387,899 RAV4 units from January to November. What makes the RAV4 unique are its hybrid version, eco-friendly regular version, and adaptive cruise control feature that’s perfect if you frequently take long trips. Compared to other SUV models, such as the Highlander, the RAV4 offers an excellent combination of features and functionality that sets it apart from the competition.

What’s even better about the RAV4 is that all safety features are standard on all trim levels, which is what many customer reviews highlight. This means that even the base model comes equipped with all of Toyota’s excellent technology options. It also supports Apple CarPlay and Android Auto and includes a wireless charging pad for your electronics.

Toyota Corolla

The Corolla is a popular vehicle with 12 generations and multiple trim levels, offering an option for everyone. With its versatile design, it can function as a family car with a spacious sedan or a daily commuter’s dream with its hatchback model. Regardless of what you choose, the Corolla guarantees an excellent experience and maintains its value.

In 2023, Toyota sold 208,969 Corolla units in the U.S., making it one of the bestselling vehicles in its class. This success can be attributed to the Corolla’s fuel efficiency and technological advancements. The newest models boast a hybrid powertrain that gets an impressive fuel economy rating of 53 mpg in the city and 52 mpg on the highway — perfect if you’re a daily commuter, a busy parent, or someone who spends a lot of time behind the wheel.

Many customers also appreciate the smooth transmission and quiet ride of the 2023 Corolla, while others praise the car’s handling and power. The Corolla’s durability and reliability also receive high marks, with some customers sharing stories of the car’s impressive performance in challenging situations.

Toyota Camry

While pickups and SUVs dominate the North American market, the Toyota Camry continues to hold its own, maintaining its position as the most popular passenger car in the U.S. In 2023, Toyota sold 265,244 Camry units, demonstrating its enduring appeal. Known for its longevity, the Camry now also offers a hybrid version, further enhancing its popularity.

The midsize sedan remains a chart-topper for several reasons. It’s one of the few remaining cars that offers a V-6 engine, and the Camry name is synonymous with quality. Affordability is another key factor, with even higher-level trims available for under $40,000. The 2023 Nightshade package adds a designer touch, featuring brass wheels, black accents, and a spoiler for a sporty, appealing look that’s sure to resonate with you if you’re a Toyota enthusiast.

The Camry has transformed into a more environmentally friendly vehicle in recent years, with its hybrid version taking the lead. According to numerous customer reviews, the Camry Hybrid is one of the most fuel-efficient hybrids available, making it a top pick if you want to spend more time on the road and less time at the gas station. The vehicle’s hybrid system uses regenerative braking to recharge the battery, resulting in impressive fuel efficiency of 51 mpg in the city and 53 mpg on the highway.

Toyota Tacoma

Despite the Ford F-150’s status as the top-selling pickup in North America, its midsize counterpart, the Ranger, falls short compared to the Toyota Tacoma. The Tacoma consistently outperforms its competition in sales. In 2023, Toyota sold around 215,293 Tacoma units from January to November, demonstrating its widespread appeal among drivers. But what makes the Tacoma more appealing than any other midsize pickup?

Toyota has a long-standing reputation for manufacturing vehicles that are reliable, user-friendly, and cost-effective to maintain. This tradition of excellence extends to the Tacoma, which has only improved over the years. Many customer reviews highlight that the Tacoma’s popularity stems from its remarkable versatility. It’s equally suited for use as a work truck or for weekend off-roading adventures. So, whether you’re hitting the trails on the weekends or navigating city streets on your daily commute, the Tacoma ensures a smooth and comfortable ride. 

Experience One of the Most Popular Toyotas of 2023 at Keith Pierson Toyota

Toyota vehicles have long been a favorite among drivers, and for good reason. Whether you’re looking for a pickup for work or play, an SUV for the family, or a sedan for your daily commute, Toyota has an option that will work for you. Come visit us at Keith Pierson Toyota to see for yourself and test-drive the wide range of Toyota vehicles we offer. Our dealership is conveniently located at 6501 Youngerman Circle, Jacksonville, Florida. We’re confident that you’ll find the perfect Toyota for your needs. Contact us today.

A Blue Toyota RAV4 by Stephen Andrews is licensed with Pexels License