Mar 23, 2017

The Toyota brand offers a huge variety of exemplary automobiles, all of which are quality-built, exciting to drive, and fuel-efficient to an enviable degree. But though the Toyota brand’s roster is one of the auto industry’s largest, it’s dwarfed by the number of different colors available to Toyota customers visiting Keith Pierson Toyota in Jacksonville, FL.

Say you’ve been shopping for a 2017 Toyota RAV4. Did you know that this dynamite SUV comes in eight different colors? From Barcelona Red Metallic and Classic Silver Metallic to Nautical Blue Metallic and Super White, the choices are many, and they’re all easy on the eyes.

Or maybe a different SUV has your attention, perhaps a 2017 Toyota Highlander. If there was an award for “best color names”, the 2017 Toyota Highlander would win it hands-down. Consider some of these choices:

  • Toasted Walnut Pearl
  • Alumina Jade Metallic
  • Predawn Gray Mica
  • Oh La La Rouge Mica (our personal favorite)

Plenty has been written and said about the psychology of color. For example, people who choose white tend to be classic and cultured, those who select black are successful and enjoy taking charge, and drivers partial to red don’t shun the spotlight and like being the center of attention. So where does “Oh La La Rouge Mica” fit on the scale? Sure, it’s undoubtedly red, but the name is one that would seem to attract an exceptionally uninhibited Toyota buyer. Perhaps someone who enjoys streaking through the Quad.

But we digress. The point is that every Toyota vehicle offers a diverse array of colors for buyers of all tastes. The Toyota color palette is on full display at our Toyota dealership in Jacksonville, FL, along with the best service and Toyota parts!