Nov 16, 2016

The Toyota brand has a knack for innovation, which is one of many reasons they have some of the longest running nameplates around. They have always been early adopters of groundbreaking ideas, which you can see in the fact that the Toyota Prius was the first hybrid vehicle to be mass-produced. Hybrid and electric cars are evolving at a rapid pace, so it’s important to be an early adopter of technology that could change the game, which is why the automaker is taking on lithium-ion battery technology for their Toyota Prius Prime models.

Lithium-ion batteries can be quite volatile, so it was a matter of the Toyota brand being able to develop a one that remains safe year after year and mile upon mile. The automaker did indeed develop a control system that tames the battery, monitoring its temperature and condition and reacting accordingly should there be any issues. Now that they’ve embraced this technology, there will almost certainly be a domino effect that piques the interest of others looking to take it on. Also, in doing so, the Toyota brand now has the technological capabilities to hop into the all-electric car market, something they have avoided to this point because of their full-on commitment to their hybrid vehicles.

Another key in their utilizing lithium-ion battery technology is the drop in battery prices. That price drop has allowed the automaker to set in motion a lithium-ion battery that is more compact, efficient, and sophisticated than before. The development of these particular batteries means that there is now the option for a wider range of batteries as a whole for different powertrains in hybrid and plug-in vehicles. So, yet again, the Toyota brand has managed to put their brand at the forefront of world-changing innovation, a trend that has long been a key to their success.

If you’re looking for a new or pre-owned Toyota car, Keith Pierson Toyota is here to help. Our website features our fully stocked inventory, as well as contact information and plenty of other services, and our blog is always updated to feature informative articles (like this one) about the Toyota brand as a whole. Stop by and see us soon!