Image of an orange Toyota FT-4X SUV on a stage with a western backdrop.

Keith Pierson Toyota loves providing the best vehicles to our Jacksonville, FL-area customers. So when we know that our vehicles are getting an upgrade, we need to share the details with you all.

Yearly model updates are to be expected, but when you’re renovating your lineup like Toyota USA is, it’s definitely big news. Toyota USA recently announced that they are going to be introducing 19 new Toyota cars in total over the next three years. These include minor updates and major redesigns of existing models, as well as all-new Toyota vehicles.

In terms of updating vehicles, we might be seeing some updated SUVs. The Toyota Highlander, Toyota 4Runner, and the Toyota Sequoia have not been updated since they’ve come out, so it’s they are poised to be updated. And since the Toyota Highlander has seen such commercial success, an update will certainly add more appeal.

There’s also a possibility that we’re going to be seeing a brand-new vehicle coming soon as well: the FT-4X concept vehicle is presented as an “upcoming vehicle” on Toyota USA’s website. We’re also waiting on the new 2020 Toyota Supra, which is going to make waves in the muscle car segment when it debuts. There’s also the remodeled and upgraded Prius Prime coming down the line, as we know from its debut at the Los Angeles Auto Show last year.

While we wait for the new things that are coming down the line, Keith Pierson Toyota is going to offer the best in Toyota cars, Toyota parts, and sales and service. Stop into our Jacksonville, FL Toyota dealership today for the best vehicles in Florida and get behind the wheel of your favorite Toyota today!

Image of the front of a 2020 Toyota Corolla under neon lights.

No one wants to share new developments about new Toyota vehicles more than our experts at Keith Pierson Toyota. Our Jacksonville, FL Toyota dealership always provides you with the best deals and service for your vehicles. So when it comes to providing you with a great family car, the Toyota Corolla has been an icon of efficiency paired with modern safety and amenities. And when we saw the newest version of the Corolla revealed at the Guangzhou International Auto Show, we wanted to share its most impressive features with you.

There’s going to be a wide array of features to the Corolla that have been improved. For starters, there’s a new available 2.0-liter Dynamic Force Engine with 169 horsepower and 151 lb.-ft. of torque to provide the action and speed you love, while a hybrid variant will also be around to add even better fuel efficiency than normal. The suspension of the vehicle is also built from a MacPherson strut front suspension, which provides tight control and grip to ensure a fun driving experience.

However, we’re also seeing some great additions to the standard options on the Toyota Corolla, like the standard Entune™ 3.0 Infotainment system with both Apple CarPlay™ and Amazon Alexa integration. There’s a 7-inch touch screen on the base trims, with and available 8-inch display on the higher-end models.

Yoshiki Konishi, Chief Engineer of Corolla, added more insight regarding the motivations behind the new additions to this year’s Corolla: “We have striven to design new models that are eye-catching, and fun to both ride in and drive by enhancing not just the fun factors that are unique to cars, but connectivity functions to create new value.”

And we cannot wait to share those improvements with you. Stop into your local Jacksonville, FL Toyota dealer to find the best deal on a new Toyota Corolla. We can’t wait to see you!

Image of a white 2019 Toyota Tundra driving on a dirt road.

The recent wildfires in California have spelled destruction for thousands of acres of natural habitat and have threatened people who lived in the area. However, sometimes crises bring out the best in humanity, and the best example to come out of these fires was a nurse by the name of Allyn Pierce, who left the safety of his home to drive through fire to his hospital, so he could evacuate his patients from the blaze. In doing so, his white Toyota Tundra sustained massive damage to its body and some of its electronic features.

It seemed like the vehicle was still drivable, but it would by no means be street legal, since the turn indicator housings, side-view mirrors, and the front bumper had all been melted and rendered useless. However, none of that mattered, since Allyn made it to the hospital and facilitated the evacuation of possibly thousands of patients (the exact numbers hadn’t been released, but Pierce’s hospital has a max capacity of 3,000 beds).

But when the ash settled, Allyn posted the picture of his wrecked vehicle to Instagram, which immediately went viral, catching 99,000 likes and the attention of Toyota USA. “We are humbled you’d risk your life and Toyota Tundra to drive people to safety. Don’t worry about your truck, we’re honored to get you a new one,” Toyota commented on Pierce’s post. They soon showed up with a brand new 2019 Toyota Tundra TRD Pro to reward him for his bravery – the most powerful Toyota Tundra on the market.

This whole ordeal has been an epic testament to the power of the human spirit and the durability of Toyota’s vehicles. We at Keith Pierson Toyota are proud to offer a full selection of Toyota Tundra trucks to our Jacksonville, FL customers. Come in and see for yourself why Toyota vehicles are the choice of everyday drivers and everyday heroes like Allyn!

Image of a blue 2019 Toyota Prius in the rain.

Keith Pierson Toyota is set to provide the best Toyota cars for sale in the Jacksonville, FL area, and we love providing the best deals for our customers. When it comes to the iconic Toyota Prius, we have some big news to share. In 2019, the vehicle is going to get a great-looking overhaul. However, there’s a little more to the new model than meets the eye, and we’re here to tell you about it.

The 2019 Toyota Prius is getting an electric all-wheel-drive system, which uses an additional electric motor to provide power to the rear wheels up to around 40 miles per hour. This will help our customers on those rainier days in St. Augustine, FL and elsewhere. The advanced design of the second motor’s battery sits right under the rear seat without affecting the interior cargo space of the Toyota Prius at all.

The future sounds promising for the new Toyota Prius – a combined 50 mpg is expected, which would make it one of he most efficient AWD vehicles in America. It would surely give Toyota a new edge over the competition in the highly-contested hybrid market.

And while the AWD is there to help your ride, the standard safety features from Toyota Safety Sense add even more security for you and your passengers. This includes cutting-edge safety features like full-speed dynamic radar cruise control, which helps you increase or decrease your speed along with surrounding traffic, keeping you going with the flow and applying the brakes if necessary.

So when the 2019 Toyota Prius comes onto our lot, make sure to stop by your Jacksonville, FL Toyota dealer to discover specials on service and financing. Our staff is trained to provide top-notch customer service, making your experience with us second to none. See you soon!

Image of the front of a 2020 Toyota Corolla under neon lights.

The 2018 LA Auto Show just wrapped up, and now is a great time to talk about the awesome things that Toyota brought to the table. Keith Pierson Toyota loves these shows, since it excites us to see what we’ll be able to show to our Jacksonville, FL area customers. And when it comes to the all-new 2020 Toyota Corolla Hybrid, we have so much to talk about!

Whenever you hear “hybrid,” the first thing that comes to mind is how fuel-efficient it is. And the 2020 Corolla Hybrid is estimated to get over 50 miles to the gallon. It’s by far the most fuel-efficient Corolla model ever produced in its 50+ year history. A brand-new battery technology allows for improved battery performance in a lighter package, while the 1.8-liter four-cylinder engine provides a sporty and responsive 121 horsepower. A pure electric mode is available with the 2020 Corolla, but the range has yet to be announced.

And while the all-new Corolla continues to break new ground in sustainable driving, the drive is by no means getting less entertaining. The standard Entune™ 3.0 audio system with 8-inch touchscreen display provides you with apps and fun to last the drive and beyond. An 8-speaker system makes apps like Apple CarPlay™, Amazon Alexa, Scout GPS Link and more makes hearing your favorite music or important directions a pleasure.

Even then, the safety of the new 2020 Corolla continues to evolve with the times. Toyota Safety Sense 2.0 provides cutting edge tech like a Pre-Collision System and Dynamic Radar Cruise Control, allowing for safe driving that’s aided even more with modern technology.

When the 2020 Toyota Corolla joins the ranks of other new Toyota cars on our Jacksonville, FL lot, we’re going to love letting our customers drive it for themselves. Until then, you can find the best selection of new and pre-owned Toyota cars right here at our Toyota dealership near Lakeside, FL. See you soon!

Image of two Toyota Sequoia SUVs parked next to each other.

Keith Pierson Toyota has been selling vehicles for decades. We know that our customers rely on our cars to help them achieve their goals day in and day out. However, many might not think about the core of the vehicle itself: the engine. There are as many different engines, and each of them serve different purposes. So when you’re looking for a new vehicle like the 2019 Toyota Camry, we’re going to help you out by telling you the ins and outs of different engines Toyota has to offer.

4-Cylinder Engines

These have become one of the most versatile and varied engines on the market. Powering everything from compact vehicles like Toyota Corolla to versatile crossovers like the Toyota RAV4, the 4-cylinder engine is the perfect blend of power and efficiency. With increased concern for reducing emissions, the V4 has become the engine of choice for gas/electric hybrids and vehicles who are concerned with getting the highest MPGs possible.

V6 Engines

These are more suited towards full-size sedans and entry-level pickup trucks, like the Camry XSE V6, Toyota Highlander, and the Toyota Tacoma. MPG efficiency takes a hit, and they mostly stick around the 20-25 combined mpg mark, but with that tradeoff you’re getting a wide boost in horsepower and towing capacity over the V4 and straight 4-cylinders, which don’t have too much in that regard.

V8 Engines

Now you’re hauling with power! V8 engines come with vehicles that are designed to power through tasks. You’ll find them on the heavy-duty vehicles Toyota has to offer, like the Tundra, Sequoia, and the ultimate in luxury Sport Utility Vehicles, the 2019 Toyota Land Cruiser. MPG is low here, but when you choose a V8, you’re not looking for efficiency – you’re looking for capability.

Discover Them All Here!

Keith Pierson Toyota has every engine here on order, and all you need to do is take a vehicle for a test drive to see which engine is best for you. Stop in to our Jacksonville, FL Toyota dealership today and see the difference!

When it comes to increased vehicle safety, Keith Pierson Toyota is dedicated to offering the most cutting-edge technologies on all of our new Toyota cars to our Jacksonville, FL customers. From assisted driving technologies like Lane-Keep Assist, Forward Collision Detection, and so much more, we are moving forward ever-closer to a future where autonomous driving is the norm, and not the exception. Knowing that, Toyota has agreed to partner up with one of the most recognizable companies in transport to try and keep moving forward. Read the rest of this entry »

When it comes to making your time in your new Toyota as comfortable and entertaining as possible, Keith Pierson Toyota wants to make sure that you’re getting the right vehicle and trim level for your lifestyle. Whether you’re purchasing a Toyota Camry or a Toyota RAV4, we strive to make sure you have the bells and whistles you love. Read the rest of this entry »

Keith Pierson Toyota is proud of all of the captivating and fun new and pre-owned Toyota cars we offer to the Jacksonville, FL area. From the stylish and sporty Toyota RAV4 to the award-winning Toyota Camry, Toyota crafts vehicles designed for every American driver. Read the rest of this entry »

Texas is the second-largest state in the Union. It’s more than 1.5x bigger in square miles than #3 on the list (California). There are hundreds of thousands of Toyota owners in the Lone Star State, so it makes sense that the Toyota brand would choose the State Fair of Texas as the place to unveil three tantalizing new options for 2019 Toyota models.

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