What do a 2017 Toyota RAV4, 2017 Toyota Sequoia, and 2017 Toyota Highlander all have in common? Three things: they’re all top-rated SUVs, each one is in high supply at Keith Pierson Toyota, and all are eminently pet-friendly. We know how much Floridians enjoy taking their pets on excursions near and far, and there’s no doubt that the Toyota model lineup boasts some excellent choices for pet owners.

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The Toyota brand offers a huge variety of exemplary automobiles, all of which are quality-built, exciting to drive, and fuel-efficient to an enviable degree. But though the Toyota brand’s roster is one of the auto industry’s largest, it’s dwarfed by the number of different colors available to Toyota customers visiting Keith Pierson Toyota in Jacksonville, FL.

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By our count, Toyota Motor Sales, U.S.A. has placed nine of its 2017 models on the Insurance Institute for Highway Safety’s (IIHS) list of this year’s safest automobiles. That’s more than the Subaru brand and more than the Honda brand. Heck, that’s more than the Volvo brand. In fact, no other automaker can boast as many vehicles with the IIHS stamp of approval.

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The Chicago Auto Show showcased a plethora of the best, most innovative vehicles on the market, as well as those about to hit the market, and even a vast range of concept cars meant to spark notions of present and future creativity on display in the automotive industry. One of the most unique vehicles on display at the 2017 Chicago Auto Show was the 2017 Toyota Mirai.  Read the rest of this entry »

Everywhere you look, from the innovative Toyota Sienna minivan to classy sedans like a 2017 Toyota Corolla, the Toyota brand’s cutting-edge technology is on display. At Keith Pierson Toyota, a well-established Toyota dealer serving Jacksonville, FL and surrounding cities, we love introducing our customers to the latest and greatest Toyota brand tech, which you can see today in our clean, welcoming showroom.

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There’s plenty of exciting news surrounding the Toyota brand at the 2017 Chicago Auto Show, now underway in the Windy City. One particularly intriguing development involves two of the Toyota brand’s top vehicles: the Toyota RAV4 and the Toyota Sequoia. Both of these exceptional SUVs are getting new models this year that are sure to please Orange Park, FL and Jacksonville, FL Toyota customers craving a blend of off-road performance and progressive styling. If you’ve been considering a new Toyota RAV4, read on and imagine the possibilities.

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Who doesn’t love a test drive, especially when a) your vehicle of choice is an outstanding Toyota model, and b) your “launch point” is Keith Pierson Toyota, one of Florida’s finest Toyota dealers? Whether you have five Toyota vehicles on your mind or one (perhaps a 2017 Toyota Camry), you’ll find what you seek in our well-stocked showroom. So bring your driver’s license, bring something to take notes with, and most importantly, bring an expectation for an awesome experience.

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The 2017 Toyota Prius Prime takes hybrid vehicles to new heights. With an EPA estimated 133 MPGe, it’s the most efficient car in its class. This is obviously due to the consistently unmatched hybrid technology that has put the Toyota Prius at the forefront of efficiency since its inception, but this time, it is also due in part to the groundbreaking, lightweight materials that are responsible for the makeup of this car. Efficiency doesn’t cap out at a trip to the grocery store and back, either. The all-new Toyota Prius Prime is built for extended trips, too, with a total driving range of up to 640 miles. Read the rest of this entry »

The 2017 Toyota Tacoma picks right up where previous models left off, offering the best in style, performance, and power. The high-strength steel used as the basis for the construction of the all-new Toyota Tacoma delivers maximum toughness, something you’ve come to expect out of your hard working pickup truck.

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Here at Keith Pierson Toyota, our goal is to provide our customers with the best customer service and the best vehicles at the most completive prices around. The reason for our commitment to excellence and customer satisfaction is simple: we want our customers to leave our dealership with a great vehicle that matches their budgetary needs and personal preferences.

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