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Oct 19, 2023
2024 Toyota Tundra

Offering unparalleled durability, reliability, capability, and exceptional resale value, it’s no surprise that the legendary Toyota Tundra stands out as one of the finest half-ton pickups on the market. The 2024 model has upped the ante with the addition of its signature Nightshade package, injecting a burst of boldness into the timeless Tundra design. To complement this, the Platinum trim now offers the TRD Off-Road Package as a factory-installed option, further enhancing the off-roading capability of the Tundra. 

Toyota has held a prominent position in the automotive industry for decades, consistently surpassing expectations and captivating drivers worldwide with its unparalleled innovation. When you purchase your next Toyota from Keith Pierson Toyota, you can rest easy knowing that the same standards of excellence have been applied to your entire dealership experience. Let’s take an in-depth look at what this bad boy has to offer. 

Trim Levels and Prices

Toyota offers the 2024 Tundra in five trim levels: SR, SR5, Limited, Platinum, and 1794 Edition. Each version boasts a distinctive range of features and provides an array of customization options. Let’s take a quick look at the available trims and prices. 

SR 

Starting at $39,965 MSRP, the SR is the entry-level Tundra. Standard features include LED headlights, adaptive cruise control, and a power-sliding rear window. The interior is well appointed with an 8-inch touch-screen display, Apple CarPlay and Android Auto compatibility, and a six-speaker sound system.

SR5 

Coming in at $45,500 MSRP, the SR5 is a great choice for budget-conscious shoppers. It offers improved towing numbers, more configuration options, and a long list of available features, making it the best-selling trim in the lineup. 

Limited 

The Limited trim will set you back $51,855 but adds a touch of luxury. It features more chrome and exterior embellishments than the SR5, has heated power-folding side mirrors with a reverse tilt-down feature, and includes 20-inch alloy wheels.

Platinum 

At an MSRP of $61,775, the Platinum builds on the Limited trim with added luxury and technology. Standard equipment includes fine leather upholstery, a 14-inch infotainment touch screen, and a power-tilting/telescoping heated steering wheel. 

1794 Edition 

At the top of the range, this trim commemorates the founding date of the Texas ranch where Toyota built the factory that makes the Tundra pickup. It starts at $62,460 and features unique paint, a saddle brown leather interior, and rustic American walnut wood trim inlays. 

TRD Pro   

For off-road enthusiasts, the TRD Pro is the ultimate choice. At $72,130 MSRP, it has specialized features such as 18-inch BBS forged aluminum wheels and FOX shocks for improved suspension on rough terrains. The heritage-inspired “TOYOTA” grille with marker lights and LED light bar adds a touch of nostalgia to this rugged trim. 

Capstone     

The top-of-the-line Capstone trim starts at $78,845 MSRP and offers the ultimate luxury experience. It boasts semi-aniline leather-trimmed seats, 22-inch alloy wheels, and 10-way power-adjustable front seats for maximum comfort. The two-tone white-and-black interior with dark American walnut wood-grain trim exudes sophistication and elegance. 

Exterior Design and Color Options

Offered as an optional add-on, the Nightshade Appearance Package is a striking addition to the Tundra’s lineup. Embracing the allure of darkness, it includes multiple black exterior pieces that create a bold and intriguing aesthetic contrast with the Tundra’s body color. 

The package incorporates blackened elements, such as the Toyota emblem, door handles, side mirrors, wheels, and window trims, enhancing the vehicle’s assertive road presence. Completing the look are unique 20-inch wheels finished in matte black. These wheels heighten the Tundra’s visual appeal and provide exceptional performance, striking an impeccable balance between design and functionality.

The exterior color palette is just as diverse, giving customers plenty of options to choose from. The color selection includes Solar Octane, Ice Cap, Magnetic Gray Metallic, Celestial Silver Metallic,  Supersonic Red, Blueprint, Midnight Black Metallic, Lunar Rock,  Smoked Mesquite, and Wind Chill Pearl. Every color accentuates the Tundra’s muscular presence, capturing attention whether cruising down the road or resting in your driveway.

Performance

Beneath the sleek exterior, the 2024 Toyota Tundra boasts a range of power options, all backed by a turbocharged 3.4-liter V-6 engine. The base SR model is tuned to produce 348 horsepower and 405 lb-ft of torque. Meanwhile, the higher trim levels can deliver up to 389 horses and 479 lb-ft of torque. A 10-speed automatic transmission is standard, and both rear- and all-wheel-drive configurations are available. 

For those needing more oomph, the hybrid version of the base engine dishes out 437 horsepower and 583 lb-ft of torque, allowing up to an impressive maximum of 12,000 pounds in towing capacity and a 1,940-pound maximum payload capacity. However, the Tundra’s superiority extends beyond sheer power. Slippery conditions are no match for this truck, as it features an available Automatic Locking Rear Differential that evenly distributes power to both the front and rear wheels. 

Interior Design and Tech

The 2024 Toyota Tundra leaves no stone unturned in providing a luxurious yet practical interior. A haven from everyday stress, the cabin offers ergonomic seating that boosts comfort during long rides. The unique design also allows the rear seats to fold upward, creating an enclosed area for safeguarding valuables. 

Across all trim levels, the Tundra boasts impressive tech features, including an 8-inch touch screen, Apple CarPlay and Android Auto compatibility, and a 4.2-inch gauge cluster display. Higher trims come with a 12.3-inch digital instrument cluster, head-up display, and six-, nine-, or 12-speaker audio systems. 

Safety

The Toyota Tundra is jam-packed with state-of-the-art safety systems, helping you stay alert and confidently travel the road. Every Tundra comes equipped with Toyota Safety Sense 2.5, which includes driver-assistive safety features such as dynamic radar cruise control, lane departure alert with sway warning system, automatic high beams, and a pre-collision system with pedestrian detection. The Tundra also offers an optional blind-spot monitor with rear cross-traffic alert for added protection. To top it all off, eight strategically placed airbags give you extra peace of mind.

Get Behind the Wheel of the 2024 Toyota Tundra at Keith Pierson Toyota

The long-awaited 2024 Toyota Tundra is here. The newest iteration of the classic pickup truck offers a well-rounded package that won’t disappoint. But don’t just take our word for it. Come experience the Tundra for yourself at Keith Pierson Toyota in Jacksonville, Florida. Our knowledgeable team is here to help you through the entire car-buying process. We make it easy to apply for financing online, use the payment calculator to find your ideal budget, and even schedule a service or maintenance appointment. To learn more about this remarkable model, contact us or stop by our dealership.