The 2023 Toyota RAV4 is the most recent development in this historic line of compact crossover SUVs. Toyota first introduced the RAV4 to the United States in 1994 and it was the first SUV-type vehicle any manufacturer placed on a unibody platform. Since then, the RAV4 has seen numerous changes to its safety, design, and technology. In 2023, Toyota continued its tradition of updating the RAV4. Keep reading to learn about the 2023 Toyota RAV4 updates you can enjoy from this model year including technology, comforts, entertainment, and safety updates.

Tags: rav4
Posted in New Toyota Vehicles | No Comments »

Even if you’ve lived in Jacksonville, Florida, for a while, we guarantee there are some unique neighborhood stores you may not have discovered just yet. At Keith Pierson Toyota, we love sharing our finds with our customers and neighbors in Florida, so whether you want a spot to purchase a unique gift for a special someone or just an offbeat store you can explore, the following list has a range of cool local shops in Jacksonville that are sure to intrigue you.

Tags: shops
Posted in Local | No Comments »

As the Toyota lineup continues to evolve and change, you can still expect the high quality, performance, and comfort that Toyota has always provided. The 2023 lineup includes seven sedans with updates and new grades or trim levels for some of the brand’s most recognizable models. Whether you’re looking for a sports sedan to wow your friends and family or a utility sedan to carry your cargo around town and across the country, you can find a 2023 Toyota sedan to fit your lifestyle. Keep reading to learn about the changes and sedans in the 2023 Toyota sedan lineup.

Tags: Toyota Camry, toyota corolla, Toyota Corolla Hatchback, toyota crown, toyota mirari, Toyota Prius, Toyota Prius Prime
Posted in New Toyota Vehicles | No Comments »

Easy Rider, Thelma and Louise, Vacation…What turns these iconic films into classics is that they center on a classic American activity: the road trip. Exploring the country from the comfort of your own vehicle is an American pastime as typical as baseball. We embark on the road trip for all sorts of reasons: to vacation, to visit far-away family during the holidays, to escape the hustle and bustle of work life and cities, or to strike out on our own someplace new.

Tags: toyota 4runner, Toyota Prius, Toyota Prius Prime, toyota sequoia, toyota tundra
Posted in New Toyota Vehicles | No Comments »

Valentine’s Day comes up quicker than you think, and you don’t want to be caught without a bouquet or centerpiece for your loved one. But, at the same time, you’re faced with the task of finding the perfect arrangement or bouquet that will bring joy to the recipient of your floral gift. At Keith Pierson Toyota, we understand all too well the issues you face when it comes to delighting your Valentine. That’s why we’ve put together a list of flower shops in Jacksonville, Florida, to help you on your mission.

Read on to learn more about what makes these flower shops worth visiting in your new Toyota from our dealership. We’ve got you covered when it comes to owning reliable transportation so you can take your sweetheart out on a date after you deliver the flowers.

Tags: flowers
Posted in Local | No Comments »

One of the most common problems with any vehicle is a failing battery. Car batteries don’t last nearly as long as the vehicles they power, and when they fail, you’ll have some very inconvenient problems to deal with. But how long do car batteries typically last? And how can you extend the life of your battery? Read on to learn this and more.

Tags: batteries
Posted in Parts And Service | No Comments »

Once upon a time, the term “geek” was used derogatorily. Now, those afflicted with the barb of being called that name have embraced it and made it their own. Every single one of us has a little geek in them. Whether it’s comic books, cosplaying your favorite character, conventions, board games, or role-playing card games, Jax has something for the geek in everyone. Here are our team at Keith Pierson Toyota’s picks of the top places in Jacksonville to get your geek on.

Tags: geeks
Posted in Local | No Comments »

The Toyota RAV4 and the Ford Escape are five-seat compact crossover SUVs with virtually identical starting prices. But a few differences might make one a better choice overall for your next vehicle in Jacksonville, Florida. If you want to be sure you’re buying the best SUV for your money, check out our comparison below between the 2023 Toyota RAV4 and the 2023 Ford Escape.

Posted in Model Comparison | No Comments »

The Jacksonville Tourism Office had a creative idea to compel tourists and locals to indulge in the Jacksonville area’s booming craft brewery market. They came up with the JAX Ale Trail, which features a bunch of breweries in downtown Jacksonville, Jacksonville Beach, and the nearby regions.

Posted in Local | No Comments »

Toyota’s largest hybrid electric SUV, the Highlander, gets a new look and additional technologies for the 2023 model year. It also receives a new turbocharged engine, larger infotainment screens, and a wealth of convenience features. With its expanded capabilities and assured driving, this is one SUV prepared to carry you and your crew through every journey. Read our review to learn more about what’s new on the 2023 Toyota Highlander, and when you’re ready, shop for a new Highlander or other new SUVs at Keith Pierson Toyota in Jacksonville, Florida.

Tags: highlander
Posted in New Toyota Vehicles | No Comments »