What Does ToyotaCare Cover?
Keith Pierson Toyota has proudly served the Jacksonville community for over 20 years. We care deeply about our customers and strive to make every interaction enjoyable and stress-free. Whether you’re shopping for the newest Toyota models, looking for budget-friendly options in our used cars, or needing service on your vehicle, we want to be your first and only choice.
There’s never been a better time to buy a vehicle at Keith Pierson Toyota. Not only will you get a lifetime warranty with unlimited miles on all new and used cars, but you’ll also get ToyotaCare free with every new Toyota. This complimentary maintenance and roadside assistance plan can add confidence to your ownership experience that you won’t find with other brands. Read below as our team discusses ToyotaCare and how it can help you.
Read the rest of this entry »2023 Toyota Camry Nightshade Edition

America’s bestselling sedan, the 2023 Toyota Camry Nightshade Edition, is getting edgier every day. Entering the market with a few changes, the new 2023 Nightshade Edition comes with distinguished bronze colored Toyota Racing Development (TRD) wheels and the choice of three paint colors, including the new Reservoir Blue. The Camry SE Nightshade is designed to be sportier than the mainstream LE trim thanks to its front strut tower braking and sport-tuned shock absorbers and springs.
It also comes with paddle shifters attached to the steering wheel. If you’re looking to get this stylish sedan, our team at Keith Pierson Toyota will be happy to take you through the buying process and give you one of the best deals available. To help you learn more about your potential new ride, we’ll discuss the unique features of the Camry Nightshade Edition below.
Read the rest of this entry »Take Mom on a Picnic for Mother’s Day
What better way to celebrate the mom or moms in your life than by taking her on a picnic for Mother’s Day. You can pack up a lunch at home or grab some sandwiches and drinks from a nearby deli and take her to one of the great outdoor spots around Jacksonville. Whether you want to stay in the city center or venture out to the outskirts of town, there are plenty of terrific places for an afternoon outdoors. Here are some ideas to help you plan the perfect Mother’s Day picnic.
Read the rest of this entry »2023 Toyota Corolla Updates
Toyota is bringing new updates to the beloved Corolla for the 2023 model year. This practical and fuel-efficient car has a strong history of reliability and high safety ratings, so these updates make it even more appealing.
Available as a sedan or hatchback, the Corolla can comfortably seat five passengers. Whether you’re a budget-conscious buyer, a commuter, or an efficiency buff, it’s an attractive option. You can choose between a gas or hybrid powertrain and a front-wheel-drive or an all-wheel-drive configuration. It’s also a safe and well-equipped vehicle for its class, with good standard safety tech and an intuitive infotainment system.
The 2023 Corolla is worth considering whether you’re an entry-level buyer looking for an affordable commuter car or someone wanting value-balanced efficiency and convenience who isn’t keen on the styling of the Prius. Read below as our team at Keith Pierson Toyota in Jacksonville, Florida, takes an in-depth look at the most notable updates Toyota has made to this perennial favorite.
Read the rest of this entry »Toyota Camry Oil Change Guide

As the proud owner of a Toyota Camry, you can seek maintenance services for your vehicle to preserve its condition. Along with services like fluid replenishments and tire rotations, oil changes are essential to your car’s operation. Below, you can review our Toyota Camry oil change guide so you can complete or obtain this important service.
Read the rest of this entry »2023 Toyota RAV4 Updates

The 2023 Toyota RAV4 is the most recent development in this historic line of compact crossover SUVs. Toyota first introduced the RAV4 to the United States in 1994 and it was the first SUV-type vehicle any manufacturer placed on a unibody platform. Since then, the RAV4 has seen numerous changes to its safety, design, and technology. In 2023, Toyota continued its tradition of updating the RAV4. Keep reading to learn about the 2023 Toyota RAV4 updates you can enjoy from this model year including technology, comforts, entertainment, and safety updates.
Read the rest of this entry »8 Unique Stores in Jacksonville, FL

Even if you’ve lived in Jacksonville, Florida, for a while, we guarantee there are some unique neighborhood stores you may not have discovered just yet. At Keith Pierson Toyota, we love sharing our finds with our customers and neighbors in Florida, so whether you want a spot to purchase a unique gift for a special someone or just an offbeat store you can explore, the following list has a range of cool local shops in Jacksonville that are sure to intrigue you.
Read the rest of this entry »2023 Toyota Sedan Lineup

As the Toyota lineup continues to evolve and change, you can still expect the high quality, performance, and comfort that Toyota has always provided. The 2023 lineup includes seven sedans with updates and new grades or trim levels for some of the brand’s most recognizable models. Whether you’re looking for a sports sedan to wow your friends and family or a utility sedan to carry your cargo around town and across the country, you can find a 2023 Toyota sedan to fit your lifestyle. Keep reading to learn about the changes and sedans in the 2023 Toyota sedan lineup.
Read the rest of this entry »Best Toyota Cars for Road Trips

Easy Rider, Thelma and Louise, Vacation…What turns these iconic films into classics is that they center on a classic American activity: the road trip. Exploring the country from the comfort of your own vehicle is an American pastime as typical as baseball. We embark on the road trip for all sorts of reasons: to vacation, to visit far-away family during the holidays, to escape the hustle and bustle of work life and cities, or to strike out on our own someplace new.
Read the rest of this entry »
Valentine’s Day comes up quicker than you think, and you don’t want to be caught without a bouquet or centerpiece for your loved one. But, at the same time, you’re faced with the task of finding the perfect arrangement or bouquet that will bring joy to the recipient of your floral gift. At Keith Pierson Toyota, we understand all too well the issues you face when it comes to delighting your Valentine. That’s why we’ve put together a list of flower shops in Jacksonville, Florida, to help you on your mission.
Read on to learn more about what makes these flower shops worth visiting in your new Toyota from our dealership. We’ve got you covered when it comes to owning reliable transportation so you can take your sweetheart out on a date after you deliver the flowers.
Read the rest of this entry »


