Avalon Vs Corolla

Dec 15, 2021
toyota corolla hybrid

If you want to upgrade your Jacksonville, Florida, commute with a new sedan, the Toyota’s Avalon and Corolla models have a lot to offer. Their trim configurations and amenities are so many that you might find it challenging to sift through the many features of both vehicles. That’s why we’ve put together this comparison to help you better understand these exceptional cars and make an informed decision.

Curb Appeal

Image via Flickr by SAUD AL – OLAYAN

Toyota’s full-size sedan, Avalon, comes in six trim levels, three of which use gasoline power and the rest a hybrid powertrain. Every trim features an aggressive front fascia marked by sharp lines and signature grilles. LED reflector beam headlights and LED daytime running lights also come on every variant. Yet the XSE Nightshade Hybrid and the Touring offer stylish smoked chrome bezels.

A low, wide stance, side body contours, and 17-, 18-, or 19-inch alloy wheels in various styles give the Avalon its athletic profile. At the same time, a rear spoiler reinforces the elegance and performance of the rear fascia and its LED taillights.

The compact Corolla’s seven trims pop with sporty styling cues, from the aggressive front fascia — featuring black front grille with a sport mesh insert — to the low-profile 17- and 18-inch wheels. There are also subtle design differences across the board, though only one trim uses a hybrid powertrain. What’s more, The Corolla comes with LED headlights and LED accent lights, which let you see and be seen. 

Corolla’s Apex draws on sport-inspired performance, while the Nightshade boasts black-out trim that turns heads along the boulevard. The top trim, XSE, comes with signature amenities such as a bronze body kit, black flow-form wheels, and a lowered, sport-tuned suspension.

Interior Comfort and Convenience

Slipping into the Avalon cabin, you’re enveloped in the ergonomic comfort of Toyota’s SofTex upholstery, a durable yet beautiful synthetic material. The top trim, Limited, comes with premium leather for a refined look and feel. Also, every Avalon has a leather-wrapped steering wheel with all your infotainment and cruise controls. Genuine aluminum and wood trim, ambient lighting, and heated and ventilated seats create a sophisticated ambiance.

In-vehicle tech runs through the 7-inch touch screen on the base model and a 9-inch touch screen on the upper trims. Apple CarPlay, Android Auto, and Bluetooth enable hands-free operations. Further, a 10-inch head-up display projects critical driving data onto the windshield before you. Two USB-A and two USB-C ports, plus a wireless charging pad, keep everyone’s devices connected and charged. 

Inside the Corolla, you get premium cloth upholstery on the lower trims, SofTex upholstery on the middle trims, and premium leather seating on the top trims. In addition, a heated, leather-wrapped steering wheel and heated seats come standard on the higher trims and are available as part of a package option on the lower trims.

In-vehicle tech operates via the same 7-inch touch screen on the lower trims and an upgraded 8-inch touch screen on the middle and advanced trims. You also get Apple CarPlay, Android Auto, and Bluetooth technology to sync your smartphones.

Performance

Under the Avalon’s hood, you have two engine options. The gas unit uses a 3.5-liter V-6 engine with dual overhead cams, 24 valves with dual injection, and variable valve timing technology. Toyota pairs this engine with their Direct-Shift 8-AT eight-speed electronically controlled automatic transmission. This powertrain puts out an impressive 301 horsepower and 267 pound-feet of torque. And when fitted with this engine, the Avalon posts 22/31 city/highway mpg ratings.

Avalon’s hybrid powertrain combines a 2.5-liter Dynamic Force four-cylinder engine and dual overhead cams with 16 valves with direct injection and variable valve timing technology. Enhanced by the 88-kW electric motor, this unit produces 215 net hybrid system horsepower and achieves up to 44 miles per gallon.

The Corolla features three available engines. The base models have a 1.8-liter four-cylinder engine with dual overhead cams and 16 valves with Valvematic technology. This engine is paired with a continuously variable transmission to produce 139 horsepower and 126 pound-feet of torque. When equipped with this four-cylinder, the Corolla gets 30 mpg and 38 mpg in the city and on the highway, respectively.

You can opt for the 2.0-liter four-cylinder engine with dual overhead cams and 16 valves with dual variable valve timing technology. Also, you have the option for a continuously variable transmission or a six-speed manual transmission. This powertrain puts out 169 horsepower and 151 pound-feet of torque. You can expect your Corolla to clock 30 mpg if it uses this engine — an efficient return for any sedan.

The hybrid powertrain includes a 1.8-liter four-cylinder aluminum engine with dual overhead cams and 16 valves with variable valve timing technology. It also uses an 88-kW electric motor and an electronically controlled continuously variable transmission to supply 121 horsepower and 105 pound-feet of torque. That said, what it lacks in power, it makes up for with efficiency: A hybrid Corolla returns an incredible 53 mpg in the city.

Driver-Assist Technology

Your Avalon comes with Toyota Safety Sense 2.5+, a suite of driver-assist systems designed to help you drive safe. The suite includes pre-collision with pedestrian detection, full-speed range dynamic radar cruise control, blind-spot monitor, rear cross-traffic alert, and road sign assist.

These systems use radar and optical sensors to monitor the car’s surroundings, alerting you to potential hazards. In some cases, these systems will intervene with braking and steering to help you avoid a possible accident. Other times, they help you stay within marked lanes and keep you at a preset speed and distance while in traffic — protective measures to reduce driver fatigue.

In contrast, the Toyota Corolla sedans come with Toyota Safety Sense 2.0, an earlier version of the suite described above. One significant change is that the blind-spot monitor and rear cross-traffic alert systems are only optional, not standard as on the Avalon. 

We hope this article helped you better understand what makes the Avalon and Corolla such great vehicles. At Keith Pierson Toyota, we know what sedan drivers want. That’s why we stock an expansive inventory of Avalons and Corollas, all loaded with features you’ll love and at prices to fit any budget.

If you’re ready to elevate your Jacksonville commute, we invite you to browse our inventory online or stop by our dealership at any time. One of our friendly, professional staff will show you the different Avalon and Corolla sedans and let you take your favorite for a test drive.

Surround yourself with the sights, sounds, and scents of the holiday season in Jacksonville, Florida. Our guide to the best holiday activities, attractions, and events in the area will give you plenty of things to do with friends and family at this time of year.

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Much like your body has various vital fluids to keep you alive and running well, so does your car. Gasoline is one of the main ones most people know about, but other fluids are just as critical. Knowing what they are and how to check them is imperative to keeping your vehicle in tip-top shape. Taking your vehicle to a Jacksonville service department, such as Keith Pierson Toyota for routine maintenance, including checking the fluids in your vehicle, will prolong its life and improve performance.

Motor Oil

Image via Flickr by shixart1985

The second most well-known automotive fluid is motor oil. Motor oil keeps all the movable parts in your engine well-lubricated and reduces friction. Without gas, your vehicle doesn’t run, but without oil, the engine will be ruined. Getting oil changes within the recommended time and mileage is crucial as dirty, old oil does not function well, exposing your engine to unnecessary wear and tear.

To check your oil, find the dipstick labeled oil or with a picture of an oil can. Usually, this is located in the front of the engine but can be on the back too. Pull the dipstick out, wipe it clean, put it all the way back in and then remove it again. Look at the end of the dipstick for indicators on the bottom of the dipstick for the range of acceptable levels. Make sure the level of the oil marks on the dipstick is within the acceptable range.

If it’s below or very close to the low bottom line, you should add oil immediately. It could also mean your engine is burning oil or has an engine oil leak, both of which may indicate the need for maintenance. 

Transmission Fluid

Transmission fluid is usually red or reddish and should be a thicker liquid. This fluid is responsible for keeping your gears well-lubricated, allowing for smooth shifting. Without it, or if it is past its usefulness, you could damage or ruin your transmission, resulting in a very costly repair. For most vehicles, checking the transmission fluid is similar to checking your oil. It will typically have its own dipstick, usually a different color than the oil dipstick.

Make sure the car is at the normal operating temperature on a level surface. While still running, remove the dipstick, wipe it clean, and reinsert it all the way. Remove the dipstick and check the level compared to the markings on it. If it’s low, add the requisite amount of fluid. If it’s discolored or has metal shavings in it, replacing the fluid or having it serviced by a mechanic is your best bet.

Brake Fluid

This light brown or yellowish liquid provides the hydraulic pressure needed to operate your brakes successfully. The reservoir is usually on top of the engine, towards the rear of the engine compartment. The canister that holds the brake fluid is typically on the driver’s side of the vehicle by the brake master cylinder. It will usually be labeled brake fluid or have an icon that indicates that it is the brake fluid canister.

To check brake fluid, remove the cap and make sure it’s about a half-inch from the cap. If it’s low, add until it gets to this level. Pay attention to the color as well. If it’s black, that indicates the fluid needs to be changed, while metal specks indicate issues with the braking system that need to be addressed.

Anti-freeze

The purpose of this bright green or bright yellow fluid is to keep your radiator from freezing up in the winter and overheating in the warmer months here in Jacksonville. To check this, you’ll need to find the radiator cap, which may read cooling system, or have the warning to be careful not to open when hot as the system is under pressure.

This one is as simple as making sure the fluid is full to the top. There are very different types of coolant that should not be mixed, so make sure you know what’s in your vehicle and, if adding to it, only add the same kind. Trust the professionals at Keith Pierson Toyota to take care of this for you to reduce the risk.

Power Steering Fluid

A vast majority of vehicles on the road today are controlled via power steering, thus requiring power steering fluid, typically reddish or clear in color. Again, this uses hydraulic pressure to help turn the wheels and needs power steering fluid to operate properly. The reservoir is can be found under the hood closer to or on the passenger side, although not always. The cap will usually say steering fluid right on it.

Power steering fluid can typically be checked by looking at the side of the opaque reservoir, which will have low and high indicators right on it. All you need to do is look at the side of the reservoir and make sure the fluid level falls within the acceptable range markings.

Air Conditioning Coolant

Probably more commonly referred to as Freon, this brightly colored fluid allows the air conditioning system to work. Living in Jacksonville, Florida requires working air conditioning in your vehicle. This is a dangerous fluid to work with, so it is probably better to leave this one up to the professionals at Keith Pierson Toyota.

To check your coolant, you’ll need a special tool that measures the pressure of the air conditioning system. You’ll find the low-pressure port, just a cover that screws on and off and then screw the pressure measuring gauge onto the port. If the pressure is low, add more according to the manufacturer’s instructions or those on the Freon can.

Windshield Wiper Fluid

While windshield wiper fluid may not be critical to the overall operation of your vehicle, it does serve the important purpose of keeping your lines of vision open. This one is typically easy to check and fill. It’ll usually be along the edge of the engine compartment and have a windshield wiper symbol on it. Simply remove the cover and add the fluid until full.

Maintaining proper fluid levels and quality is essential to the longevity of your vehicle. Always make sure that the fluids are at the appropriate level and in the proper condition to best service your engine. If not, add to them or replace them, either yourself or at a mechanic, to keep your engine running in peak condition. Visit the service team at Keith Pierson Toyota to have your fluids checked or for any other routine maintenance needs. Give us a call at 888-461-3879 or schedule our services online.

ToyotaCare

Nov 4, 2021

When you buy a new Toyota, you get a high-quality, reliable vehicle. You also get peace of mind and confidence on the road. You can enjoy your new car knowing your vehicle’s routine maintenance is covered for two years or 25,000 miles. You can also rest assured that you’ll have help in the event of a roadside emergency. Visit Keith Pierson Toyota here in Jacksonville, Florida, and test-drive the Toyota lineup of cars, minivans, trucks, crossovers, and sport utility vehicles. Know that ToyotaCare is here for you no matter which vehicle you choose.

What Is ToyotaCare?

When you buy a new Toyota, you get a three-year/36,000-mile warranty that covers everything except normal wear and tear and routine maintenance. Toyota owners also get impressive ToyotaCare coverage, a comprehensive no-cost maintenance plan for every new vehicle. It covers all manufacturer-recommended routine maintenance tasks for the first two years or 25,000 miles in service, depending on which milestone you hit first. Maintenance tasks under ToyotaCare take place every 5,000 miles or six months. Here are the routine services Toyota recommends for your new vehicle in the basic ToyotaCare coverage:

  • At six months or 5,000 miles, technicians perform a tire rotation, comprehensive inspections, and fluid adjustments on all systems.
  • At 12 months or 10,000 miles, your vehicle gets an oil change, tire rotation, inspections, and a fluid adjustment.
  • At 18 months or 15,000 miles, the appointment includes tire rotation, inspections, and a fluid adjustment.
  • At 24 months or 20,000 to 25,000 miles, you get an oil change, tire rotation, inspections, and a fluid adjustment.

For your confidence and peace of mind, all work under the ToyotaCare plan is performed by Toyota-trained professionals and includes genuine Toyota parts. These practices ensure your warranty coverage stays in place and the manufacturer stands behind the work. ToyotaCare will even send you friendly maintenance reminders so you can schedule your service appointments and keep your vehicle up to date.

When you have your car maintained at a Toyota Service Center like ours here at Keith Pierson Toyota, we keep a complete service history on your vehicle. The records are available in the owner’s section of the Toyota website if you ever need them. Having an easily accessible record of your car’s maintenance history is also important if you ever decide to sell the vehicle.

ToyotaCare doesn’t stop at covering routine maintenance. You also get 24-hour, seven-days-a-week Roadside Assistance service for the first two years, no matter how many miles you drive. Help is at your fingertips in any of these vehicle emergencies:

  • Jump-starting a dead battery.
  • Getting locked out of your car.
  • Running out of gas.
  • Replacing a flat tire with your inflated spare.
  • Towing your vehicle to the nearest Toyota dealership or the dealership of your choice within 25 miles of the nearest Toyota dealership.
  • Winching your vehicle out of a ditch, mud, sand, or snow back onto the road.

Though your new Toyota is one of the most reliable vehicles on the road, some things are beyond your control. Road conditions, human error, weather, and other factors can still leave you stranded. If that happens, your ToyotaCare plan has you covered every day of the calendar, around the clock. Your ToyotaCare roadside assistance is good even if another member of your family is driving the car, so the peace of mind extends to times when other family members are behind the wheel. Ask any parent of a teenage driver, and they’ll tell you the value of this roadside coverage.

What Is ToyotaCare Plus?

Image via Flickr by wallen7

If your car has fewer than 31,000 miles and is within 37 months of the date it first went into service, you have the option to purchase ToyotaCare Plus. This plan includes coverage for the same maintenance tasks and roadside assistance as ToyotaCare but for the first four years or 45,000 miles from the date the vehicle goes into service. ToyotaCare Plus also includes additional maintenance tasks such as transmission, driveshaft, and fuel line system inspections every 15,000 miles starting at 30,000.

You have several options to choose from when you purchase your ToyotaCare Plus plan, so you can select one that suits your driving habits. The Federal Highway Administration estimates men drive 17,000 miles each year and women drive about 10,000. If your driving habits put you on the higher side of those averages, you might want to choose a ToyotaCare Plus plan with a higher mileage level. If you don’t drive that much, a plan with a lower mileage limit might be just fine. 

At Keith Pierson Toyota, we can help you assess your driving patterns to choose the best plan for you and your new vehicle. These include:

  • Three years and either 35,000 or 45,000 miles.
  • Four years and either 45,000 or 60,000 miles.
  • Five years and either 60,000 or 75,000 miles.

Why Do You Need ToyotaCare?

While most new car manufacturers provide warranties on their vehicles, it’s essential to understand those warranties cover defects in materials or workmanship and not routine maintenance. ToyotaCare takes your car’s warranty protection an extra step by covering free maintenance for two years or 25,000 miles and providing roadside assistance. ToyotaCare Plus can add years and miles to that protection at a reasonable price.

How Keith Pierson Toyota Can Help ToyotaCare Clients

Here at Keith Pierson Toyota’s service department, we’re happy to take care of ToyotaCare clients, no matter where you purchased your vehicle. Our friendly and knowledgeable team has all the training necessary to use the latest technology to service your car. We pride ourselves on technical competency and outstanding customer service.

At Keith Pierson Toyota, we want you to enjoy every minute and mile of driving your car, so whether you’re getting routine care or significant repairs, we make every effort to get you back on the road quickly and efficiently. Service is available seven days a week with hours to accommodate your busy schedule. Contact us today, and let us show you what it’s like to get world-class Toyota service in Jacksonville.

The museums in Jacksonville display the very essence of the city’s citizens and rich culture. Visit any of the Jacksonville Museums to explore the city’s cultural, scientific, artistic, and historical sites. The Museum of Science allows you to explore and engage with the wonders of science. If you are with your kids, you can take them to the Natural History Museum or at the Children’s Museum. Check out some of the following museums in Jacksonville.

Cummer Museum of Art & Gardens

Image via Flickr by unfrenziedspace

Established in 1958, the Cummer Museum of Art & Gardens is located in the historic Riverside neighborhood and is a favorite among the locals. It is the largest fine arts museum in Northeast Florida and is home to over 5,000 works. The art collection consists of objects that are over 400 years old as well as modern ones.

Museum of Contemporary Art Jacksonville (MOCA)

The Museum of Contemporary Art Jacksonville is home to art that dates back to 1960 as well as contemporary art. It is one of the largest contemporary museums in the southeastern United States and displays art by both local and international artists. The museum mostly focuses on permanent collection galleries and includes the works of Joan Mitchell, Hans Hoffman, James Rosenquist, and other contemporary artists. The art collection in MOCA includes printmaking, painting, photography, and sculpture.

Museum of Science & History (MOSH)

Located in downtown Southbank, the Museum of Science & History brings thousands of years of Northeast Florida’s history to life. It features interactive exhibits and the Bryan-Gooding Planetarium. Other exhibits include the Florida Naturalist’s Center, Currents of Time, and Atlantic Tails. Regardless of your age or interest, there is something to see and explore at MOSH.

Museum of Southern History

The Museum of Southern History displays several aspects of United States history. It covers the history of Native Americans, the Civil War, the American Revolution, and modern times. Items on display include the original Battle Flag of the 19th Georgia Infantry, old weapons, and a portrait of Thomas Jonathan. If you are interested in history, this is the perfect museum to visit while in Jacksonville.

Mandarin Museum & Historical Society

Located in the Walter Jones Historical Park, the Mandarin Museum & Historical Society shares the culture and history of the Mandarin community. It does this by providing engaging programs that inspire, entertain, and educate. You can learn a lot about Mandarin history here as well as at the 1898 St. Joseph’s Mission Schoolhouse for American children.

Beaches Museum

Despite your age or interest, the Beaches Museum has something for all. The museum offers a diverse range of exciting history and culture of the area. If you want to know more about Jacksonville’s beach communities, including their past, present, and future, you can do so at this museum. You can also view the “Celebrate & Explore Our Wilderness Parks” exhibit. The exhibit features video footage by Tom Scifanella, paintings by Kathy Stark, and images taken by photographer Dickey.

Clara White Mission

The Clara White Mission Museum was founded in 1904. The founder, Clara English White, was a former slave who was inspired to advocate for the poor in LaVilla, Jacksonville. The museum commemorates Clara White and her daughter Dr. Eartha White. It showcases the lives and careers of the two women and their impact on the Jacksonville community.

Ritz Theatre and Museum

The Ritz Theatre and Museum is considered the “center for African American culture and heritage” in Florida. Located in the LaVilla neighborhood, the museum is home to extensive African American History and a theater that hosts special events every week.

Karpeles Manuscript Library Museum

The Karpeles Manuscript Library Museum is one of the many Karpeles Libraries across the country. It is located in the historic district of Springfield and holds some important original manuscript documents. The collection includes science, literature, political history, religion, and art. The exhibits are created based on a particular theme and are changed every four months. Additionally, the museum doubles as an art gallery and showcases some of the finest local and regional artworks.

Timucuan Ecological & Historic Preserve

For outdoor enthusiasts, the Timucuan Ecological and Historic Preserve would be the perfect place to spend time. Get the chance to explore the historic sites of the preserve. You can also go on a hike on one of the trails. The historic sites and trials offer more than a walk in the woods, as you will be able to learn about a few historical facts. You can move through the Kingsley Plantation or hike through less popular sites like the foundation of Willie Browne’s home. Willie was the last private owner of the preserve’s Theodore Roosevelt area.

Jacksonville Fire Museum

Learn more about Jacksonville’s Fire and Rescue Department by visiting the Jacksonville Fire Museum. The museum provides visitors with an educational link between the past and present. It is also an ideal place for those who are interested in learning more about the city’s history and is home to some rare artifacts.

St. Augustine Shipwreck Museum & Gallery

If you love pirate tales, you are likely to enjoy some time at St. Augustine Shipwreck Museum & Gallery. The museum preserves rich exhibits of the maritime shipwreck history of Florida, the Caribbean, and the world. You will find some of the world’s most famous and interesting sea adventures and wrecks. It is home to artifacts from the coast of Florida and across the globe including, the R.M.S Titanic, the S.S Central America, and the Nuestra Senora de Atocha.


At Keith Pierson Toyota, we love to take some time off and enjoy the beauty of our city. Here, we have mentioned some of the top museums in Jacksonville. You can check them out whenever you have some free time or want to spend some time out with your family. If you feel that we have left anything out, contact us and let us know and we’ll add it to our list. In the meantime, browse our inventory for the best deals on your next Toyota vehicle.

Jacksonville’s beer industry has continued to grow over the years. New taprooms are opening and there is a promising future of more opening soon. With new breweries sprouting, the laid-back community of Jacksonville, Florida, has many interesting beer types to enjoy. If you ever find yourself in this beach community, try a beer from one of the breweries listed below.

Top 12 Breweries in Jacksonville, Florida

Bold City Brewery

Image via Flickr by illustir

Bold City Brewery has two locations: East Bay Street in downtown Jacksonville and Roselle Street. The brewery was started by a mother-son duo, Susan and Brian Miller. This was the first Jacksonville’s locally owned brewery back in 2002. The brewery is named after the city’s nickname, the Bold City, and has boldly established itself as an iconic brewery in the area. The brewery is famous for its Duke’s Cold Nose Brown Ale and Killer Whale Cream Ale.

Wicked Barley Brewing Company

If you are looking for a social atmosphere, head to Wicked Barley. The brewery offers exciting events, a taproom, a full-service restaurant, a beer garden, a patio, and a boat dock. In 2017, they were voted the Best Pub in Florida by Best Florida Beer. Some of their beers you want to try are Coconut Lager, Big Red Monkey, and Kalkaska.


In addition to the expansive tap list, the pub also features a full gastropub-style kitchen. It serves a from-scratch menu that includes burgers, appetizers, sandwiches, salads, and a kids’ menu. Whether you are a beginner or a craft beer connoisseur, you will find something to enjoy at the Wicked Barley Brewing Company.

Aardwolf Brewing Company

Located in San Marco, Aardwolf Brewing Co. is one of the newest breweries in Jacksonville. The company won the hearts of many locals within two years of opening. Its Belgium Pale Ale has won the bronze at the Great American Beer Festival in the Pale Ale category. You can expect something great from its barrel-aging and sour program.

Intuition Ale Works

With its location on East Bay Street in downtown Jacksonville, the Intuition Ale Works is one of the many breweries known for offering great beer. The brewery also features a restaurant, The Kitchen at Intuition, that serves delicious foods. It is also a family-friendly brewery so you can bring your kids along for a fun day out. Make sure that you try their signature Tilted Star milk stout or the Gotta Love It pilsner.

Fishweir Brewing

One of Jacksonville’s newest breweries and the closest to town, Fishweir Brewing is a place that you will love. It is one of the most aesthetically pleasing breweries in the area. It features a patio, patterned tile behind the bar, and lettered tap handles spelling out the name Fishweir. The beers sold at this brewhouse are exquisite and exhibit a degree of craftsmanship that you will not see in most newly opened breweries. Try their Big Fishweir IPA or the Lazy River pilsner when you get there.

Veterans United Craft Brewery

Located on the South side of Jacksonville, Veteran United Craft Brewery is known for its variety of beers. It is famous for Buzzin’ Bee Honey Rye Wheat, Scout DOG 44, HopBanshee IPA, and Ranging Blonde Ale. The brewery is one of the few that sells canned beer in the region, making it easy to enjoy craft beer outdoors.

King Maker Brewing

King Maker brewing is located in the historic King Street District of Kingsville. It features both outdoor and indoor seating. Additionally, it has a three-barrel system, 18 taps, and a rotating tap list with funky small batches. It is a dog-friendly place, so you can bring your furry friends.

Hyperion Brewing Company

The first nano-brewery in Jacksonville, Hyperion Brewing Company is located in Springfield. The brewery features a unique taproom experience, which features an open area taproom with a calm, neighborhood atmosphere. They also offer a large fenced beer garden with yard seating and lawn games. It has 15 taps and hosts the Big Jim 15 beer ultimate flight, where guests can try every beer on tap.

Hoptinger Beer Garden and Sausage House

If you like staying out late and are looking for a place to enjoy a beer, the Hoptinger Beer Garden and Sausage House is open until 2 a.m. It offers 60 different taps along with a delicious food menu featuring great night delicacies.

Tabula Rasa Brewing

For great tasting beer, Tabula Rasa is the place to be. They focus on producing high-quality, great-tasting beer for beer lovers. Located in the heart of the rail yard district, the brewery features a taproom with a calm atmosphere so you can enjoy a beer with family and friends.

Jacksonville’s Anheuser Busch Brewery

Opened in 1969, Jacksonville’s Anheuser Busch Brewery has been in operation for over five decades. The brewery delivers most of its beer in the states of Alabama, Florida, and Georgia. It is one of the largest employers in Duval county and has a large collection of beers, including Bud Light Platinum, Bud Light, Budweiser, Busch Light, Busch, Michelob AmberBock, Michelob Light, American Red, and many others.

Ruby Beach Brewing

Located in downtown Jacksonville, Ruby Beach Brewing is popular for its lagers and sours. It also produces IPAs and just about any other type of beer. The brewery has a traditional taproom, a private upstairs event space, and a beer garden. With a convenient location close to facilities like the TIAA Bank Field, The Baseball Grounds of Jacksonville, and Florida Theatre, the brewery is a good place to grab a beer after a game or a movie.

That’s our list of some of the top breweries in Jacksonville. The options are extensive, but our experts have highlighted some of the most popular. Is there a spot that we have left out? Let us know and we can have it included in the list.

Our experts at Keith Pierson Toyota would wish to make your experience unforgettable. Drive to your favorite brewery in style with a new or used Toyota from our dealership.

new toyota jacksonville fl

We congratulate students upon graduating college. You’ve put in years of study and earned your degree in a field you enjoy. So what comes next for the college graduate? You can say goodbye to the dorm and campus life and begin the next phase of your life. That means you must find your own place to live, which necessitates a job to pay for it, and of course, now you need a car to get you to and from work. Welcome to adulthood.

Keith Pierson Toyota understands what the next few years represent to recent college graduates living in Jacksonville, Florida. So many former students have loans to pay off, jobs to find, and, yes, cars to buy to make adult life possible. So, we’ve created this list of the best cars for college graduates to help you make an informed decision that enables you to build a solid foundation for the next decade or longer.

Should You Buy a New or Used Car?

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Image via Flickr by Jyle Dupuis

New graduates ask this question a lot, and there’s no right or wrong answer. A new car offers you more long-term reliability. You get to drive the vehicle in its peak condition, without any prior wear and tear, and with the protection of a manufacturer’s warranty. Your new life requires a dependable car. If you’d rather not worry about repairs and maintenance, buying a new car makes sense. In addition, Keith Pierson Toyota currently offers a $500 rebate to college graduates.

New cars cost more money, though. They also depreciate faster, making them less valuable in the short term. So if you plan on upgrading your vehicle in the next three years, you could end up underwater on a new car loan when you go to trade it in.

In that case buying used can save you money. New cars depreciate the most during the first three years of ownership. Some brands will lose as much as 40% while Toyota models depreciate around 20%-25% over the same timeframe.

Purchasing a used car that’s beyond this depreciation point will save you money at the time of purchase. After a few years, the used car will hold its value better, making it worth more when it’s time to trade-in and trade up. So, when shopping for cars, buying a new or used Toyota makes more sense than other brands.

Many dealerships sell extended warranties on used cars, protecting you against future breakdowns and repairs. For example, at Keith Pierson Toyota, we have an expansive inventory of used Toyota models. Also, we offer a lifetime warranty on all of our used cars that have less than 50,000 miles and are under 10 years old. You won’t find coverage like that at other dealerships in Jacksonville.

Features To Look For in a Used Vehicle

As a recent college graduate, are not likely to have an extensive driving history. However, experience comes with time, and that’s okay. Statistics show that drivers under the age of 25 are three times more likely to be involved in a crash than older drivers. Therefore, you should look for a safe vehicle. Car safety comes in many forms, such as seat restraint systems, air bags, crash crumple zones, and steel cabin cages.

Modern vehicles have advanced mechanical systems like anti-lock braking systems that help reduce the risk of an accident. In addition, many cars produced in the last 5-10 years have driver-assist technologies that alert drivers to certain hazards and help mitigate or prevent crashes.

New graduates should be concerned with fuel economy as well. After all, you’ve got student loans to pay off along with rent, utilities, and other bills you didn’t have while in school. Why pay more in gas if you can avoid it? In addition, most young people connect with the world through technology. Recent graduates have social media accounts on multiple platforms, use various audio and video streaming services, and have spent most of their lives searching the web for answers. In this scenario, finding a car with the latest connectivity makes sense.

Toyota Prius

The Toyota Prius may not win the Indy 500, but when it comes to safe, reliable, economic performance, the Prius checks all the boxes. You can find a used Prius for around $15,000 that has the advanced safety and driver-assist features to keep you safe and the in-vehicle tech to keep you connected. Plus, the Prius’ hybrid powertrain can get you up to 50 mpg, which will keep your fuel costs low.

A new Toyota Prius starts at around $24,000, keeping your monthly payments affordable when you decide to take out a loan. The latest hybrid range and charging technology can turn your daily commute entirely electric, too, saving you even more money. Cutting-edge connectivity and driver-assist systems make the Prius a great option for new graduates.

Honda Civic

Honda has long had a reputation for building dependable vehicles, and the Civic lives up to the brand expectation. You can find a late-model Honda Civic for under $20,000 if you’d rather buy a used model. While the Civic is not as inexpensive as the Prius, you will still have an affordable monthly payment. Also, the Civic comes in a gas-only powertrain, which is the most significant difference between the Civic and the Prius. If you want a new Civic, be prepared to pay around $25,000, but as Honda doesn’t offer a hybrid Civic model, you won’t see the same fuel economy.

Toyota Corolla

The Corolla comes in both sedan and hatchback models. In either case, you can find a late-model Corolla with low mileage for under $20,000 that has modern technology, driver-assist systems, and over 40 mpg on the highway. For instance, Keith Pierson Toyota has several Corolla models from 2017 and newer with less than 50,000 miles and priced under $20,000.

As you take this next important step in life, you need a vehicle you can rely on. At Keith Pierson Toyota, we have a vast inventory of new and late-model Toyota cars, trucks, and SUVs with the latest tech, safety features, and comfortable amenities that fit your budget and lifestyle. In addition, we have many other brands available in our used inventory that make sense for new graduates.

We encourage you to browse our inventory online. Then, when you’re ready for a personalized demonstration, you can visit our dealership on Youngerman Circle. One of our friendly, professional staff will show you around and let you test drive your favorite Toyota model.

Tire Care Tips

Oct 7, 2021
tire care tips toyota dealer keith pierson toyota

A car is a complicated piece of machinery. Almost every piece and part has a job to do to keep the car moving forward. Some parts, like the tires, are more important than others. Keeping your tires in the best possible condition can improve fuel efficiency and allow you to feel safer on the road. The team at Keith Pierson Toyota has put together this guide of tire care tips to show what you can do to help.  

How Long Do Tires Last?

Although their technology has improved tremendously over the years, tires don’t last forever. Unfortunately, there is no single answer to how long they last. Tires will vary from manufacturer to manufacturer and are impacted by variables such as driving style, climate, and road conditions. Tires on a car that’s driven around town are probably going to last longer than those on a vehicle driven consistently at high mileages across the country.

If you drive on average between 12,000 and 15,000 miles a year, you should be able to get about three to five years out of your tires, according to both Bridgestone and Goodyear. As your tires age, that’s when you should pay particular attention to some of these preventive care tips. You want to replace tires before they get into critical condition. Michelin says that tires should never be driven beyond 10 years no matter their condition.

Avoid the Potholes

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You can’t control the conditions of the roads you drive, but you can adjust how you approach them with an eye toward extending the life of your tires. Stay vigilant for potholes and other types of road hazards, and try to avoid them if you can. At a minimum, take them at lower speeds to reduce the wear and tear on your drywalls.

Another preventive measure for tire wear is planning out your route so you can be sure you’re driving on roads in good condition. Don’t drive on roads that you know need smoothening, and stay away from uneven or unpaved surfaces. Every time you drive over or through a roadside hazard, you can accelerate tire damage and reduce a tire’s life span. 

Certain driving habits can also hasten the decline of your tires. Consistently driving at a high rate of speed, hitting the brakes hard, and going around corners with reckless abandon can all cost you tread in the long haul. Eliminate these habits and you may add miles to the life of your tires.

Keep Them Filled

Inflation is bad for the economy, but it’s good for the lifespan of your tires. Each tire comes with a recommendation from the manufacturer on how many pounds per square inch of air they should carry. Falling substantially short of or going over that recommendation can be disastrous.

Under- or over-inflation creates unnecessary friction at the point of contact between the tire and the roadway, which leads to greater wear on the rubber. Under- or over-inflation can also cost you at the pump — as you won’t be getting optimal gas mileage — or cause safety hazards. That said, you cannot check your tire pressure too often; a good rule of thumb is to take out the tire gauge at least twice a month. 

Rotate Regularly

Tires do not exhibit wear and tear uniformly. They break down at different rates and in different patterns, based largely on their position on the car and whether you have an all-wheel drive or front-wheel drive vehicle. Those transmissions distribute power and deal with force in different ways.

Regularly rotating your tires can help extend their lifespan by making sure that the wear is distributed evenly across all four tires. If you always keep your tires in the same position, some will age more quickly than others and, as a result, might need replacements sooner than you think. Rotating your tires at regular intervals is a good habit to start.

Keep the Car in Alignment

Your tires work with the car’s suspension as a system, with the elements operating together in harmony as the car goes down the road. Everyday driving or just hitting a pothole wrong can cause the system to fall out of alignment. This means the tires are no longer sitting straight in the suspension system and you might have to angle the steering wheel to make sure the car moves forward as normal.

Let this go long enough and you will start to see your tires wear unevenly, which reduces their lifespan. If your car’s steering wheel vibrates, or the car drifts right or left even though you’re on a straight road, it might be time to invest in a professional realignment. Doing so will help extend the useful life of your tires. 

Maintain Balance

Another structural issue involving the suspension that can cause premature tire wear is when your tire or wheel assemblies carry different weights. As you might imagine, having one assembly weigh more or less than the others can cause imbalances in how the car runs. 

Unfortunately, it’s your tires that shoulder this imbalance, leading to uneven wear and tear. Having an unbalanced car can cause other mechanical problems. Unusual vibrations inside the car, either in the steering wheel or through the seats, can be a prime indication of balance problems. Keeping your car in balance can help keep your tires in service longer.

Keep Your Car in Top Shape at Keith Pierson Toyota

Whether you need routine maintenance or unexpected repairs, trust the service technicians at Keith Pierson Toyota, serving Jacksonville and other areas of North Florida. We can help keep your car on the road for as long as possible. While our team specializes in Toyota models, we service cars of any make.

Keith Pierson Toyota is a full-service dealership. We offer new Toyota sedans, crossovers, full-size SUVs, and trucks, as well as one of the area’s largest inventories of used or pre-owned vehicles from all the major manufacturers. Need help with financing? The experienced professionals in our finance center maintain relationships with major local lenders and can get you a payment that works for your budget.

Family-owned and -operated, we offer two years of complimentary maintenance on every new vehicle. Call us or contact us online to discuss your needs. We’d love to see you.

toyotacare in jacksonville fl

If you’re shopping for a new vehicle in Jacksonville, Florida, consider getting a Toyota at Keith Pierson Toyota. Toyota cars, SUVs, minivans, and trucks are known to be exceptionally reliable and long-lasting, meaning they make your money go further. However, even the most dependable vehicles still need proper maintenance to stay in good shape for the long haul. Fortunately, Toyota has that covered with its free ToyotaCare plan. Find out more about ToyotaCare in this comprehensive guide. 

What Is ToyotaCare?

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Image via Flickr by JLaw45

ToyotaCare is a complimentary auto maintenance program that comes with any new Toyota model. Whether you decide to buy the well-rounded Toyota Camry, the family-friendly Toyota Highlander, or the brawny Toyota Tacoma, this maintenance plan is included in the purchase price of your new vehicle.

For almost every Toyota vehicle, ToyotaCare provides free factory-scheduled service for two years or 25,000 miles. It covers maintenance at a six-month or 5,000-mile interval, meaning you’ll receive four free services throughout the duration of the program. If you purchase the hydrogen fuel-cell Toyota Mirai, you’ll enjoy coverage for three years or 35,000 miles. In addition, your ToyotaCare plan includes complimentary 24-hour roadside assistance for two years and unlimited miles.

Your Toyota dealership will provide timely reminders to ensure you won’t forget your service dates. They also keep records of all the services your vehicle has undergone. You’ll be able to see your car’s complete maintenance history in the owners’ section of Toyota’s official website. 

ToyotaCare is transferable to private buyers of Toyota vehicles as long as it hasn’t expired. Therefore, if you buy a Toyota model that’s less than two years old, you may be entitled to free auto maintenance

What Are the Auto Services Included in ToyotaCare?

As a beneficiary of the ToyotaCare program, you won’t have to pay for standard auto services during a scheduled maintenance visit. These services include:

  • Engine oil and filter changes: ToyotaCare’s free oil and filter changes can go a long way in keeping your Toyota’s engine in tiptop condition. They ensure your engine will stay clean, cool, and well-lubricated so that it’ll be able to run smoothly and deliver peak performance. Besides improving your car’s performance, changing your engine oil and filter regularly can also lead to better fuel economy and longer engine life. 
  • Tire rotations: Usually, the front tires of a vehicle bear more weight and wear faster than the rear ones. If left unattended, uneven tire wear can lead to poorer handling and braking, which increases your chances of getting into an accident. Regular tire rotations at a Toyota-certified service center can help prevent your tires from wearing unevenly, resulting in better road grip and less frequent tire replacements. 
  • Fluid top-ups: Other than the engine oil, your Toyota relies on a variety of other fluids to remain in good working order, such as engine coolant, brake fluid, and transmission fluid. As part of the ToyotaCare program, you’ll receive free fluid checks and top-ups with every maintenance visit. 
  • Multi-point inspections: While you still have ToyotaCare coverage, you can rest assured your vehicle won’t have any undetected issues. When you take your car to a service center for scheduled maintenance, the technicians will perform a multi-point inspection to make sure everything is working properly. If they detect a problem, they’ll fix it promptly to prevent it from escalating into a major issue. This can help prevent costly repairs in the future. 

If you’re stranded in the middle of nowhere or get involved in an accident, ToyotaCare provides complimentary 24-hour roadside assistance to help you get out of trouble. This program includes the following services: 

  • Spare tire installation.
  • Battery jump-starts.
  • Lockout protection.
  • Emergency fuel delivery.
  • Towing.
  • Winching.

What Does ToyotaCare Not Cover?

With ToyotaCare, you’ll only receive free maintenance once every six months or 5,000 miles. If you want to service your vehicle more often, you have to bear the costs of the additional visits. Also, you need to pay for any auto services that aren’t covered under the plan, such as brake pad changes, battery replacements, windshield wiper replacements, or transmission repairs. 

What Is ToyotaCare Plus?

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Image via Flickr by crash71100

After your ToyotaCare expires, you can extend your free maintenance plan by opting for ToyotaCare Plus. Unlike the standard program, ToyotaCare Plus comes at a cost. You have three time limits and six mileage options to choose from, which are as follow:

  • Three years or 30,000 miles.
  • Three years or 45,000 miles.
  • Four years or 45,000 miles.
  • Four years or 60,000 miles.
  • Five years or 60,000 miles.
  • Five years or 75,000 miles.

To choose the right ToyotaCare Plus plan, you need to take your driving habits into consideration. If you drive more than the average American, who racks up about 12,000 miles a year, you may be better off picking the higher mileage limit regardless of your preferred coverage period. However, if you don’t drive often, the lower mileage limit should suffice. Additionally, ToyotaCare Plus includes roadside assistance for the entire duration of your chosen plan. 

Another benefit of getting ToyotaCare Plus is that it covers more auto services than the standard plan. It includes inspections of the driveshaft, transmission, and fuel-line system, as well as any recommendations outlined in the maintenance plan for your Toyota vehicle.

To be eligible for ToyotaCare Plus, your Toyota must be less than 37 months old and have fewer than 31,000 miles on its odometer. If you purchase this plan, you’re allowed to cancel it within 30 days as long as you haven’t started using the coverage. Similar to ToyotaCare, ToyotaCare Plus is also fully transferable to the next owner. However, you’re required to pay a fee of $50 to transfer it. 

If you’re interested in buying a Toyota vehicle, you can view and test drive any of the latest models at Keith Pierson Toyota. Our dealership is the best place in Jacksonville to shop for a new Toyota because of our competitive prices, attractive finance and lease specials, and outstanding customer experience. In addition, we have a state-of-the-art Toyota-certified service center and factory-trained technicians to provide top-notch ToyotaCare services. Feel free to contact us if you have any inquiries. 

If you’re planning to buy a new Toyota SUV in Jacksonville, Florida, consider dropping by Keith Pierson Toyota to view the 2021 Toyota RAV4 and 2021 Toyota Highlander. These two SUVs are highly sought-after because of their outstanding reliability, great fuel economy, and generous infotainment and safety features. However, they have certain differences that may make them more or less suitable for you. Check out this comprehensive comparison between the Toyota RAV4 and Toyota Highlander to make a better-informed choice.

Trim Levels and Prices

keith pierson toyota new toyota in jacksonville fl
Image via Flickr by AJM STUDIOS

The 2021 Toyota RAV4 is a compact SUV that comes in six gasoline-powered trim levels: LE, XLE, Premium, Adventure, TRD Off-Road, and Limited. It also has five hybrid models, which are the LE Hybrid, XLE Hybrid, Premium Hybrid, XSE Hybrid, and Limited Hybrid. Base prices range from $26,350 for the LE to $37,430 for the Limited Hybrid.

The mid-size 2021 Toyota Highlander also offers six gas-fueled models: L, LE, XLE, XSE, Limited, and Platinum. Its four hybrid trims include the Hybrid LE, Hybrid XLE, Hybrid Limited, and Hybrid Platinum. The L starts at $35,085, while the range-topping Hybrid Platinum costs a minimum of $48,690. 

Exterior

keith pierson toyota new toyota in jacksonville fl
Image via Flickr by Rutger van der Maar

As a compact SUV, the Toyota RAV4 is noticeably smaller than the Toyota Highlander. However, these two SUVs share many exterior styling features, including Toyota’s signature trapezoidal grille, eagle-eye headlamps, and side mirrors with contrasting colors. Along the sides, the RAV4 looks markedly different from its larger sibling with its squared-off wheel arches, which add a touch of ruggedness. The Highlander, on the other hand, boasts an athletic side profile with muscular curves and pronounced fenders. Both of these SUVs have a wide stance and well-balanced proportions. 

Powertrain

A gas-powered 2021 Toyota RAV4 comes with a 2.5-liter four-cylinder engine that produces 203 horsepower and pairs with an eight-speed automatic transmission. The hybrid version combines the same four-cylinder engine with two electric motors for a total output of 219 horsepower. This powertrain is mated to a continuously variable transmission. Regardless of whether you choose a gas or hybrid model, the crossover is able to handle most driving tasks quite effortlessly.

Despite being a relatively large vehicle, the 2021 Toyota Highlander feels surprisingly lively, thanks to its 295-horsepower 3.5-liter V-6 engine and smooth-shifting eight-speed automatic transmission. With this setup, it can sprint from 0 to 60 mph in 6.7 seconds, which is impressive for a mid-size SUV. A hybrid Highlander is equipped with a 2.5-liter four-cylinder engine and two electric motors for a combined 243 horsepower. When properly equipped, the Highlander has a tow rating of 5,000 pounds. 

Fuel Efficiency

If you want to save money on fuel, the Toyota RAV4 is a better option. This small SUV delivers 28/35 mpg (city/highway) with its gas-powered engine and 41/38 mpg with its hybrid powertrain, making it one of the most fuel-efficient vehicles in its class. In contrast, the Toyota Highlander returns 21/29 mpg in the gas version and 36/35 mpg in the hybrid configuration. These figures are above average among mid-size SUVs. 

Handling

Due to its smaller size, the Toyota RAV4 is easier to drive and more agile than the Toyota Highlander. It’s a versatile vehicle that performs well in all kinds of situations, from commuting in a crowded city to carving up winding mountain roads. It delivers a smooth and composed ride without compromising driving enjoyment. If you frequently venture away from the pavement, it’s recommended that you opt for the TRD Off-Road, which has an 8.6-inch ground clearance, an off-road-tuned suspension, and all-terrain tires. 

The Toyota Highlander is primarily intended to be a family-hauler, so it’s designed for comfort more than athleticism. Still, this SUV is able to remain well-planted around corners, thanks to its precise steering and excellent body control. It also soaks up jolts and vibrations from uneven surfaces well, resulting in a comfortable and relaxing ride. 

Interior

Up to five people can sit in the Toyota RAV4. The seats are comfortable and provide ample legroom and headroom for even tall adults in both rows. This SUV also comes standard with the intuitive Entune infotainment system and plenty of tech features to keep you connected and entertained on the go. These features include a 7-inch touch-screen display, a USB port, a Wi-Fi hot spot, a six-speaker sound system, Bluetooth, satellite radio, Amazon Alexa, Android Auto, and Apple CarPlay. 

If you have a large family, you’ll be better off getting the eight-seat Toyota Highlander. The first- and second-row seats are roomy enough for most adults, but the third row is meant for smaller occupants, as is the case with most three-row, mid-size SUVs. Standard interior features include tri-zone automatic climate control, proximity keyless entry, a six-speaker audio system, an 8-inch touch screen, five USB ports, a Wi-Fi hot spot, Bluetooth, satellite radio, Amazon Alexa, Apple CarPlay, and Android Auto.

Cargo Capacity

While it can’t haul as much cargo as its bigger sibling, the Toyota RAV4 has a larger cargo capacity than most other compact SUVs. It gives you up to 37.6 cubic feet of storage space behind the rear seats and 69.8 cubic feet behind the front seats. If you opt for the Toyota Highlander, you’ll have 16 cubic feet of cargo space behind the rearmost seats, 48.4 cubic feet behind the middle-row seats, and 84.3 cubic feet behind the front seats. 

Safety Features

Similar to other Toyota vehicles, the Toyota RAV4 and Toyota Highlander are fitted with the Toyota Safety Sense suite of driver-assistance systems, making them among the safest vehicles in their respective segments. These technologies help you become more aware of your surroundings when you’re driving and help you take the appropriate actions to prevent accidents. They include pre-collision warning, pedestrian monitoring, automatic high-beam headlamps, road-sign assistance, lane-departure alert, lane-tracing assistance, and dynamic radar cruise control. 

The best way to know whether the 2021 Toyota RAV4 or 2021 Toyota Highlander better fits your needs and preferences is to test-drive both of them at Keith Pierson Toyota, the leading Toyota dealership in Jacksonville. If you have any inquiries, feel free to contact us via phone, email, or our contact form.