Image of a green 2019 Toyota RAV4 parked in the wilderness.

With the holiday that everyone associates with fireworks and delicious grilled meats coming up, we at Keith Pierson Toyota feel that it’s time we let you know what the Fourth of July means to us – giving our Jacksonville, FL customers the best deal on a new and pre-owned Toyota vehicle! So when you’re sitting down with the family and enjoying your Fourth of July cookout, just remember the amazing deal you got with us, and remember that our Toyota dealership got your holiday started with a bang.

If you’re looking for an SUV with an attitude for adventure, then you need to check out the 2019 Toyota RAV4. With its 2.5-liter four-cylinder engine putting out 203 horsepower and the Direct Shift 8-speed automatic transmission, this SUV is here to provide you with a great ride in a variety of driving conditions thanks to the standard Multi-Terrain Select on All-Wheel-Drive gas models. Add in the capability to tow up to 3,500 lbs, and you’ve got an SUV that can hold its own in the outdoors and while also looking great on the highway and in town. Right now, you can finance a 2019 RAV4 for as little as $239/month!

But maybe you’re looking for a bit of a change of pace from the SUV. Maybe you just want a vehicle that can get you from A to B without hurting your wallet at the pump. If that’s the case, then the 2019 Toyota Camry is what you’re looking for. This model comes with a fun and engaging interior that feels more futuristic and dynamic than ever, with an available 8-inch touchscreen with the Entune™ 3.0 system to deliver superior entertainment. And right now, a new 2019 Toyota Camry can be yours for over $1,000 off the Manufacturer’s Suggested Retail Price.

So what are you waiting for? Get in to our Jacksonville, FL Toyota dealership for the best deals on the Toyota vehicle you deserve for the Fourth of July! See you soon!

When you realize summer is on the way, you change a few things. You change the thermostat from winter to summer. You change wardrobes. But, you should also consider changing your old car or truck for a new vehicle from Keith Pierson Toyota. Today we want to show you why the new 2020 Toyota Corolla is a vehicle that you’ll always associate with summer.

First off, the newly redesigned 2020 Toyota Corolla has been empowered to make history. This is the first-ever Corolla hybrid, and it’s sacrificed none of its Corolla reliability while gaining a ton of fuel efficiency. The traditional 2020 Toyota Corolla gets a respectable 31 MPG city and 38 MPG highway, but the new Toyota hybrid model makes 53 MPG city and 52 MPG highway! Any driving you do this summer will cost a lot less at the fuel pump in the 2020 Toyota Corolla hybrid, but will also have a much lower environmental cost than its previous incarnations.

Saving money on gas is just scratching the surface of the 2020 Toyota Corolla. The safety features on this new model are second-to-none, with additions like the Toyota Safety Sense® suite of safety features. This includes the Pre-Collision System with Pedestrian Detection technology that allows your Corolla to detect and warn you of obstacles ahead, or even emergency brakes for you in order to stop a collision. The vehicle also comes standard with Apple CarPlay® connectivity, so you can enjoy complete access to your phone through the Corolla’s standard 8-inch touchscreen display.

There’s never been a better time to own a 2020 Toyota Corolla than right now! Come into our Jacksonville, FL Toyota dealership and protect yourself from the heat with this incredibly cool car. See you soon!

Image of a red 2019 Toyota Highlander driving on a city highway.

At Keith Pierson Toyota, we’re dedicated to providing the greatest experience possible when buying, leasing, or selling a new or pre-owned Toyota car. Our Jacksonville, FL Toyota dealer provides excellent service and always strives to maintain the best deals for our customers, and this summer, we’re ready to provide great deals for you! Whether you’re looking for a family vehicle or a fun, nimble car, we’ve got what you need.

When you’re looking for a reliable family vehicle, then you need to check out the 2019 Toyota Highlander. With an efficient 27 estimated MPG highway and a versatile 2.7L 4-cylinder engine, you’re getting a fun ride that won’t break the bank. And with an included Entune™ 6.1-inch screen with the Entune™ multimedia bundle that includes MP3 and WMA playback capability, and a USB 2.0 port, you’re getting a vehicle that will keep you and your passengers entertained for the long haul. With safety features like Toyota Safety Sense™ P that include options like Dynamic Radar Cruise Control, you can safely keep pace with the flow of traffic even in slowing and increasing levels of traffic.

But if you’re looking to get things done this summer, the 2019 Toyota Tacoma is what you’re looking for. This all-purpose truck is powered by a heavy-duty 3.5-liter V6 engine and features a maximum payload of 1,420 lbs, and a maximum trailering capacity of 6,700 lbs, making it perfect for outdoor work in any condition. And when you add in safety features like Lane Departure Alert to keep your vehicle on track, you’re going to have a reliable workhorse truck for years to come.

Summer’s heating up, and so are our sales! Come in today for excellent deals on these and so many more Toyota vehicles. Our expert staff will get you behind the wheel, and our expert service technicians will keep you supported and in top shape on the road. See you soon!

Summer humidity is in full swing in Jacksonville, FL. The first big grilling holiday is coming up, and at Keith Pierson Toyota, we’re gearing up for big sales! Memorial Day is upon us and we’re getting ready to make sure our customers receive only the best deals on their new or pre-owned Toyota vehicle. Today, we want to show off the best of the best and remind you that there’s even more in store this holiday!

There’s no doubt that one of the most iconic sedans in automobile history is the Toyota Corolla. And right now, you can get a new 2019 Toyota Corolla SE for over $1,750 off the Manufacturer’s Suggested Retail Price (MSRP)! This sedan is equipped with a 1.8L I4 engine that makes for fun, responsive driving and an efficient 28 MPG city and 35 MPG highway. And with available features like a 6-Inch LCD Infotainment screen powered by Entune audio and safety features like Lane Departure Alert with Lane Keep Assist, you’re getting a tech-forward new Toyota car for a great price.

But if you’re looking for a vehicle that has the power and the performance of an off-road ready SUV, then you need to get your hands on the 2019 Toyota RAV4. Its powerful 2.5L Four-Cylinder engine is well-suited for city as well as highway driving, while consistently delivering an impressive 30 combined MPG! It can also tow up to 1,500 lbs, so any toys you want to bring can come with you on your adventures.

So head down to our Jacksonville, FL Toyota dealership for the best deals this Memorial Day weekend. We’re always striving to make sure you save as much as possible on the best vehicles on the market. See you soon!

Image of a blue toy car, a notepad, and a calculator on top of $100 bills.

When you’re looking for a new or pre-owned Toyota car, the buying process can be pretty overwhelming if you’re not prepared. So today, Keith Pierson Toyota wants to share with you some useful advice to make sure you find a car that’s right for you, and right for your new car budget.

The first thing to realize is that the price you’re seeing on the website is not the total price that you’ll be paying. That’s because of costs like registration and title fees, sales tax, and any extended warranty you might buy at the time of purchase. You’ll also need to factor in the secondary costs of ownership as well. These include car insurance, fuel costs, maintenance, and registration renewals. These should all get rolled into the amount of money you’re prepared to budget for your new vehicle.

Don’t fret, though. There are definitely opportunities to bring those costs down. You’ll need a down payment to get a decent monthly rate on your vehicle. Remember, the more you pay off in the first place, the less your monthly payments will be, and the less interest you’ll pay in the long run. To help with your payment, consider trading in your old vehicle to add its value to your down payment. It can be a very big help.

Finally, you need to figure out the maximum amount your monthly payment can be in relation to your income. It’s a good rule of thumb to make sure your transportation costs don’t exceed 15 percent of your monthly income, and the finance experts at our Jacksonville, FL dealership are here to make sure you do not go over your budget. Come in and discover what we have for you today – you’re going to love it!

what does toyotacare cover

Nobody likes getting a flat tire, but unfortunately, some of us might not know how to get it taken care of. So today, Keith Pierson Toyota wants to show our Jacksonville, FL customers how to change a flat tire and let them know what we can do for them before, during, and after the event.

If you end up getting a flat while driving, the first thing to do is to remain calm and in control of the vehicle. Reduce your speed and try to find a place you can get to quickly with little traffic, so you can begin the repair. Use the tire iron in the spare kit to loosen the tire’s lug nuts, and then remove them by hand. Use the jack in the spare kit to raise the vehicle’s frame so you can get the wheel out and put the spare tire on. Once in place, hand-tighten the lug nuts to get them into place, then drop the jack. You can then use the tire iron to secure the lug nuts on the wheel, and you should be good to go.

We recommend that once your spare is fixed, you come into the Keith Pierson Toyota Service Center. Our team of trained professionals will provide you with a full-size tire or wheel (if it was damaged) and also take a look at your vehicle in case there is any damage to your vehicle’s body. Once we’ve taken care of your new tire, remember to always schedule your used or new Toyota vehicle for regular maintenance to keep it in top shape. Be safe out there, and take care!

Image of a dark blue 2019 Toyota Highlander parked in a driveway with a family running up to it.

When you think about Toyota cars, a few characteristics come to mind: reliability, responsibility, technology, and safety. And while the last quality may go overlooked by drivers and bloggers, we promise you that keeping your family safe is always our first priority. So today, we want to share with you Toyota Safety Sense™, the suite of active safety features that are included as standard on more and more  new Toyota models. Here are a few of the suite’s most impressive safety features.

The Pre-Collision System with Pedestrian Detection (PCSPD) is one useful safety features that uses radar and cameras in your vehicle to track the road ahead of you and sense if there’s an obstacle in the way. If there is, emergency braking can be applied if the vehicle doesn’t think the brakes are being deployed fast enough, which can save you from a potential collision.

Automatic High Beams are another great feature that take the stress out of driving at night. When the vehicle sense another car approaching, it will switch off your highbeams to avoid distracting other drivers on the road. You’ll be glad to have this feature, and the drivers around you will be doubly so.

Lastly, Dynamic Radar Cruise Control takes the radar sensor from PCSPD and helps you keep a safe distance from cars around you when on cruise control. The radar detects the speed of vehicles around you, especially those in front of you, and sets your speed to be a certain adjustable distance from them. When they slow down, you slow down. When they accelerate, so do you. And when other things get in the way, the system can apply emergency brakes to make sure all vehicles remain safe and secure.

So what are you waiting for? Ask Keith Pierson Toyota today for the best deals on a new or certified pre-owned Toyota car so you can experience these great features for yourself!

Image of a dark gray 2019 Toyota RAV4 parked in a prairie landscape.

It’s April, and while that may mean showers that lead to May flowers, for all of us, it’s also tax time. Keith Pierson Toyota has great deals on several of your favorite Toyota models that you can use in conjunction with your tax return to provide yourself with a price on a Toyota that won’t be possible anywhere else. So check these deals out today, and see how you can bring home a new or pre-owned Toyota car for yourself.

The Toyota Corolla, the sedan that has a legacy of excellence and dependability, is here at our dealership. Right now, you can buy or lease a 2019 Toyota Corolla for $0 down or $179 a month, before you add in any of that tax return. That means you’re getting a new Toyota Corolla, with an impressive estimated 28 MPG city and 36 MPG highway. With the Toyota Safety Sense™ P (TSS-P) suite of modern safety features, including Pedestrian Detection and Lane Departure Alert with Steering Assist, you’re going to be able to keep yourself and your passengers safe while on the road.

Another great special we have is on the 2019 Toyota RAV4, the compact SUV that has been making headlines for years. Right now, it’s available to buy or lease for $0 down or $249 a month. This 5-person SUV provides ample storage space and a total payload capacity of 1,230 lbs. You’re going to have the total package of power and style that still gets a combined estimated 30 MPG, even with a strong four-cylinder 2.5L engine under the hood.

So drive home on your tax return today! Our expert sales staff and knowledgeable experts will make sure you won’t get a better deal in the Jacksonville, FL area. See you soon!

Image of a mechanic holding a clipboard and smiling.

Most people, when they think of April, picture sunshine, flowers, and those spring showers, too. But at Keith Pierson Toyota, we’re all about care. Specifically, care for your new or pre-owned Toyota car. You see, April is National Car Care Month, and today, we want to tell you about the importance of keeping up with maintenance on your Toyota vehicle.

When you think about maintenance, oil changes are usually the first thing to pop up. It’s such an easy thing to neglect, though. After all, it’s not like anything goes wrong immediately if you don’t change your oil every 3,000 miles. But after time, you’re going to notice reduced gas mileage, and over time, your engine is going to experience premature wear and tear, since old oil heats up faster and has more impurities that can corrode your engine’s parts and impede performance permanently if left unchecked.

There are also things that need to be replaced regularly as well, and you should always opt for using OEM parts to replace them. Our Toyota service center uses only genuine parts to keep the vehicle in tip-top shape. That’s anything from brake pads to tires, to batteries and air filters. We’ve got a huge squad of certified Toyota technicians and mechanics ready and waiting to cater to your Toyota vehicle’s every need.

So whether you’ve got a new 2019 Toyota Camry, a used Toyota RAV4, or anything else in-between, come into our Jacksonville, FL Toyota service center for deals on parts and service. You’re not going to find a better place to get your car all ship-shape for National Car Care Month. See you soon!

Image of a teal 2019 Toyota Prius Prime parked in front of a sunset.

At Keith Pierson Toyota, we pride ourselves on being able to give out the best vehicles for any age range. Our Jacksonville, FL-area Toyota dealership will provide you with the greatest deals on sales, service, and new and pre-owned Toyota cars. Today, we want to cover a market that many people overlook: college graduates. It’s a unique time in people’s lives, where many have just started receiving enough income to make a significant first purchase.

When you’re looking for a vehicle that will provide you with reliability and comfort, then it’s hard to go wrong with the 2019 Toyota Camry. With a tradition of reliability and a wide array of comfort options, the Camry will make commutes a breeze with features like the available Entune™ 3.0 Audio Plus with App Suite on an 8-inch touchscreen. It also keeps you safe on the road with available Toyota Safety Sense™ P, the active safety suite with features like the Pre-Collision System with Pedestrian Detection that monitors your vehicle’s position on the road and will slow your car down or stop it completely if it senses a collision.

But if you’re looking for a vehicle that is the true combination of technology and fuel efficiency, then you cannot get any better than the 2019 Toyota Prius Prime. This plug-in hybrid vehicle brings the future of smart driving to the forefront with a wide 25-mile pure electric driving mode and a total overall driving range of 640 miles, which comes to an estimated 133 MPGe. Combine that with the available 11.6-inch touchscreen with a plethora of smart features like Entune™ 3.0 App Suite and available color heads-up display, and you’re going to have a ton of fun wherever you go.

So come in today for a test drive of the vehicle of your choice. No matter what you might find at Keith Pierson Toyota, you’re going to get the best deal on a vehicle that will last you for years to come. See you soon!