Jacksonville, also known as the Gateway to Florida, is known for its peaceful white sandy beaches, abundant parks and waterways, diverse cultural community, and mouthwatering seafood dishes at the many local diners and restaurants. There’s also a myriad of family-friendly activities to choose from, including the Jacksonville Hands-On Children’s Museum, Jacksonville Zoo and Gardens, Tree Hill Nature Center, and Adventure Landing Jacksonville Beach.

With so many incredible and thrilling opportunities, it can be difficult to decide where to begin your Jacksonville adventure. At Keith Pierson Toyota, we’ve narrowed down our list of the best things to do in Jacksonville to the four activities below. After you read about them, we hope you take the time to explore each of them on your own.

Timucuan Preserve

As one of the last unspoiled wetlands on the Atlantic Coast, Timucuan Preserve contains over 6,000 years of human and ecological history. Explore the salty marshes, hardwood forests, and sandy dunes of this well-preserved coastal land. Opportunities for outdoor activities abound, including fishing, kayaking, surfing, observing wildlife, and more. If you’ve never taken the time to discover all the Timucuan Preserve has to offer, you need to add this to your bucket list today.

Located inside the preserve, Kingsley Plantation is a historical estate that was owned by Zephaniah Kingsley. The estate is a reminder of our country’s past, including the atrocity of slave ownership, and you can explore the entire grounds. View the slave quarters, barn, waterfront, plantation house, kitchen house, and more. Here, you’ll learn about the enslavement and freedom of those who worked the land for the plantation owners.

Fort Caroline can also be found within the borders of Timucuan Preserve. The first French colony in what was to become part of the United States, this 16th-century settlement tells the story of the first contact between Native Americans and Europeans. You’ll also discover how this town and its families survived, their religious traditions, and various territorial battles with neighboring peoples.

Jacksonville’s Historic Neighborhoods

If you enjoy strolling casually along riverfront streets, glancing through unique boutiques, or trying some of the most amazing food in Jacksonville, then you must plan a day or two to explore Jacksonville’s historic neighborhoods. There are 14 diverse neighborhoods to choose from, all with their own unique venues, family-friendly locales, and breathtaking parks.

The Downtown district runs alongside the beautiful St. Johns River and is close to the area’s white sandy beaches. Enjoy a sunset water taxi ride, listen to live music by some of the best local musicians, or see if you can spot some marine life while walking along the St. Johns River. If you want to play tourist, you can catch lunch at one of the many unique bistros and cafes, spend the afternoon visiting world-class museums, and then take in some of the local nightlife at one of the casual bars or upscale lounges.

The Northside neighborhood of Jacksonville boasts plenty of activities and entertainment venues to keep you and your loved ones busy for hours. It’s home to some of the most pristine and picturesque state and national parks, including the Talbot Islands. For the little ones, plan a trip to the Jacksonville Zoo and Gardens! They’ll love having an up-close view of all the animals and learning more about them, too. The River City Marketplace also is found in the Northside neighborhood. It offers outdoor shopping venues as well as local dining options.

Sports Games and Competitions

Jacksonville offers a multitude of sports games and competitions for the enthusiastic sports fan. Whether you enjoy cheering on your favorite national football team or watching experienced anglers reeling in a big catch, there are plenty of sports-related activities in the Jacksonville area.

If you’re a fan of the Jacksonville Jaguars then you’re in the right place! You can tailgate with friends or family before the big game and then watch the Jaguars inside the TIAA Bank Field arena for an exciting day of football. You can also watch two of our iconic college football games, the annual Florida vs. Georgia football game in the fall, and The TaxSlayer Gator Bowl, which is played on New Year’s weekend.

Jacksonville is home to a wide variety of water sports. Surfing competitions, fishing tournaments, and more take place throughout the year. You can settle in on the white sandy beach for a day of watching surfers and anglers fighting for the largest wave or the biggest fish. If you’re an avid surfer or absolutely love to fish, you can also take part in any of these water sports competitions.

Go Tuk’n Brewery Tour

For the adults in your family or friend group, if you’ve never tried the Go Tuk’n Brewery Tour, you must add this to your vacation itinerary. Craft beer and local breweries abound in this three-hour tour that explores some of Jacksonville’s best taverns, cantinas, and pub houses. The tour has up to seven stops it can make. Whether you hit a few or hit them all, you’ll be so glad you added this to your agenda.

One of the stops included on this brewery tour is Hyperion Brewing. It serves a rotating variety of unique ales and wines that are sure to quench your thirst. King Maker Brewing has several ales, meads, and ciders on tap and is also known for its seasonal varieties such as Harvest Apple Mead and Oktoberfest. Located in the Railroad District, Tabula Rasa Brewing focuses on creating high-quality flavors and great-tasting craft beers. You can even bring your own food or have some delivered when you visit this local brewery.

Now that we’ve given you an idea of some of our favorite events, activities, and sightseeing locales, which one will you visit first? Do you have favorites that you would add to this guide? If so, we’d love to hear about them. We’re always open to new ideas and adventures. Simply contact us, and we’ll be sure to add it to this list as one of the best things to do when visiting Jacksonville.

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Situated in the northeastern corner of Florida, Jacksonville has a long and storied history. It was originally inhabited by Timucuan Indians then later established as the site of the French Huguenots’ Fort Caroline, the Spanish colonists’ San Matteo, and the British settlement of Cowford. In 1822, the city took on the name of Jacksonville for Andrew Jackson who was the military governor of Florida territory at the time. Learn more about this fascinating place.

The Stunning “Treaty Oak” Grows Here

Jacksonville is home to a breathtaking tree that’s known, somewhat mistakenly, as the “Treaty Oak.” This Live Oak (Quercus virginiana) has a wild octopus-like appearance with massive sprawling limbs. The tree is wider than it is tall, standing at a height of about 70 feet with giant branches that extend nearly 150 feet from the trunk. Many of these limbs reach nearly to the ground, giving the impression that the tree might scamper away at any moment.

The oak is estimated to be 250 years old, but it almost missed the chance to reach this ripe age. In the early 1900s, the tree sat within Dixieland Park. It was covered in lights and featured in some silent films. In the 1930s developers took an interest in the land and had plans to cut the tree down. In response, a Florida Times-Union journalist by the name of Pat Moran concocted a story claiming that an important peace treaty between Native Americans and Spanish settlers was signed beneath the tree. 

The mighty oak was given the moniker the “Treaty Oak” and spared, though it was later revealed that the story was a mere fabrication. The tree sits in Jessie Ball duPont Park, which is named for a Garden Club member who also worked hard to help save the tree and donated some of the land around it. In 1995, a lightning protection system was installed for the tree, and cables were added to help support some of the limbs that had grown so large they threatened to damage the trunk. With care, arborists estimate the tree could live another 400 years.

Jacksonville is Bigger Than You Think

In 1967, Jacksonville was consolidated with the remainder of the surrounding county for the purpose of increasing its tax base. This grew the city’s footprint to 20 times its original size. Today, Jacksonville covers 875 square miles. This makes it the largest city by area in the continental United States. Only Alaska boasts cities that can top its square mileage. By population, Jacksonville is ranked 13th in the country with around 929,647 residents. 

Jacksonville also boasts the largest urban park system in the United States. This includes 3 national parks, 7 state parks, and over 400 city parks covering over 80,000 acres. Among these beautiful natural destinations are the 46,000-acre Timucuan Ecological and Historic Preserve, 4,000-acre Pumpkin Hill Creek Preserve State Park, and both Big Talbot Island and Little Talbot Island.

It Has the Oldest Farmer’s Market in Florida

In operation since 1938, the Jacksonville Farmers Market is the oldest farmers market in Florida to remain in operation. This destination has a long history of delivering local produce, fresh herbs, and mouthwatering Mayport shrimp to customers who flock to the area for food fresher than they can get anywhere else. The market also features artisan cheeses, oysters, lobster tails, and live plants.

The farmer’s market currently has more than 200 vendors and draws over a million visitors each year. Unlike other markets that are typically open just one day a week, this market is open daily. You can browse the wares from 7 a.m. to 5 p.m. Monday through Saturday, and from 9 a.m. to 4 p.m. on Sunday. It’s only closed on Thanksgiving and Christmas Day. The hours are slightly abbreviated on Christmas Eve, New Year’s Eve, and New Year’s Day.

The Six-Pack May Have Originated Here

There are some conflicting stories about the origins of the six-pack, but at least one version traces this handy method of beer delivery back to Jacksonville. William Ostner, a German immigrant hailing from St. Louis, opened Jax Brewing Company in 1913. When Prohibition hit, he rebranded and became Jax Ice & Cold Storage, a company that also produced “near beer,” a nearly non-alcoholic alternative that couldn’t contain more than 0.5% ABV.

Jax Brewing Company was restored in 1933 when Prohibition was repealed. World War II followed shortly after and threw another wrench in operations. Steel was requisitioned for the war effort, so Jax Brewing had to convert to bottles. The bottles were purportedly delivered in sacks of six, known as the “six-sack,” which would later give birth to the concept of the six-pack. 

Burger King’s Origins Go Back to Jacksonville

Jacksonville is home to a lot of burger restaurants and it also figures in the history of the second-largest burger chain in the world. In 1953, Keith Kramer and Matthew Burns were looking to launch a restaurant that could compete with the original McDonald’s which started generating a buzz in San Bernardino, California when the McDonald brothers developed a fast and efficient burger and milkshake joint in 1948. McDonald’s wouldn’t become franchised until 1955. Its original claim to fame was its simple menu, affordable food, and speedy service.

Kramer and Burns namer their burger restaurant Insta-Burger and developer the Insta-Broiler, which was designed to be the most efficient machinery available for cooking a burger. The first location opened at 7146 Beach Blvd. The Insta-Broiler was a success and all subsequent franchises were required to include one. Unfortunately, Insta-Burger faced financial difficulties in 1959, and Miami-based franchisees David R. Edgerton and James McLamore bought the company, soon rebranding it as Burger King.

The original Insta-Burger location became a Burger King location for a period of time, but the company chose to close the flagship location in the early 1970s. The building later served as a Stan’s Sandwich location. This has since closed as well, and the building was sold to another potential restaurant owner.

Do you have a fascinating story about Jacksonville that you’d like to share? Contact our team at Keith Pierson Toyota and let us know!

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Regularly getting your oil changed is a key part of any good routine maintenance schedule for your vehicle. Keeping your oil fresh can help your engine have a longer life and improve performance. If you come to Keith Pierson Toyota in Jacksonville, we’ll be delighted to carry out an oil change for you. Here’s what you can expect and why you should make regular oil changes a priority.

How Often Should I Get an Oil Change?

The answer to this question depends on the type of car you drive and the engine oil it uses. The best way to figure out how often your oil needs changing is to check your owner’s manual where you’ll find a recommendation from your vehicle’s manufacturer. On the other hand, a good rule of thumb to follow is to have your oil changed every 5,000 miles of driving. For many drivers, this equates to every six months or so. You may be able to change your oil less frequently if you use synthetic engine oil.

Why Do I Need To Get an Oil Change?

Engine oil lubricates your engine so that its moving parts don’t get damaged when your vehicle is running. However, oil breaks down over time, reducing its effectiveness as a lubricant. It can also become contaminated by debris or dirt. For example, every time you turn on your car’s engine, there is a brief period of time during which the engine parts are not covered in oil, exposing them to more friction. Over time, this can cause particles of engine components to wear off, contaminating the oil.

These problems can be prevented by regularly changing out the old oil, replacing the oil filter, and adding fresh oil.

What Is Involved in an Oil Change?

When you come into Keith Pierson Toyota in Jacksonville for an oil change, one of our expert service team will start by draining your old engine oil. This is done by placing a receptacle under the engine to collect the oil, then opening the oil cap to drain it. Once the oil has drained, our technician will check your oil filter and replace it if necessary. This is a critical part of an oil change, because an old oil filter can no longer filter debris out of the oil while it flows around the engine. The new oil filter will help your engine oil do its job for a longer period of time.

What Benefits Do Regular Oil Changes Provide?

The first advantage of getting your oil changed regularly is that it will help lubricate your engine more effectively. If you fail to change your oil, sludge can build up on engine parts, which can reduce the performance of your vehicle. For instance, your engine’s power and fuel efficiency may be hampered because the sludge and debris produce more resistance when your engine is running.

The second benefit is that regular oil changes can lengthen the lifespan of your engine’s components. An engine that is constantly overworked due to a lack of lubrication from its oil will wear out sooner, resulting in damaged parts and an expensive repair bill.

Finally, getting a regular oil change provides our auto experts with the chance to inspect your vehicle for signs of other issues. Routine inspections like these can help identify issues before they become major problems, which will save you money over the long-term. For example, one of our mechanics can check if your brake pads are already worn out and in need of replacing.

What Should I Pay Attention to When Getting an Oil Change?

The main thing you’ll want to look out for is the cost of the service you’re getting. Reputable auto repair shops should only be charging you for the new oil they use to replace your existing oil, and an oil filter if necessary. Some service centers will offer you a free multi-point inspection as part of your oil change. If this shows up any additional problems, be sure to ask the auto technician you’re dealing with to explain any service costs your unsure about or unhappy with.

Here at Keith Pierson Toyota, we have a range of service coupons to help you save money on your routine maintenance needs, such as oil changes. It’s a good idea to check out our service coupon specials before you bring your vehicle into us so that we can offer you the best deal possible.

Schedule an Oil Change at Keith Pierson Toyota Today

For drivers like you in north Florida looking for a reliable and dependable auto repair shop, we encourage you to choose Keith Pierson Toyota. Our Toyota-certified team of auto technicians is trained to the highest standards and can be trusted to handle all of your car maintenance needs, including oil changes. We use synthetic motor oil, which is long-lasting and performs better than conventional engine oil.

While you’re visiting our service center, you can speak to any of our auto professionals about the other maintenance and repair services we can offer. Our service center is experienced in performing battery tests, engine diagnostics, brake checkups, and much more. We also know how to handle larger and more complex repair jobs, whether the damage has been caused in an accident or by general wear and tear. Our service center stocks genuine Toyota parts, so you can be confident that the components we put into your vehicle will be high quality.

We appreciate that you may have a busy schedule that makes it difficult to find time for auto maintenance appointments. That’s why our service center is open seven days a week. We offer service hours from 7 a.m. to 7 p.m. Monday to Friday, 7 a.m. to 6 p.m. on Saturdays, and 9 a.m. to 4 p.m. on Sundays.

You can either schedule your service appointment online or drop by our Jacksonville service center to have your car serviced. We look forward to helping you with your oil change and any other maintenance needs so that you can get back on the road in no time at all.

Tags: car service, oil change, oil change help, oil change service
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Your car’s braking system is one of the most crucial components of your car, and the safety of you and your passengers depends on it. If any of the components of the braking system fail, it can lead to brake failure, which can be catastrophic. It’s very rare, however, for brakes to fail without some kind of warning signal, and knowing what signs to look and listen for is important.

If you live or work in Jacksonville or the surrounding areas of North Florida, you can bring your car to Keith Pierson Toyota to have your brakes checked and serviced by our professional technicians. Here are some of the odd noises your brakes could make and what might be causing them. If you hear any of these, it’s time to have your brakes looked at.

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Tags: brake pads, brake repair, brake replacement, service, squeaking brakes
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Jacksonville, Florida, attracts most people because of the warm weather, friendly folks, and delicious food. Jacksonville residents and visitors know that there is always something happening and always something exciting to do. Even if you stop in unplanned or have an unexpected weekend off, Jacksonville is your ticket to a good time. However, there are some events in Jacksonville that you want to ensure you attend at least once. The experiences are unforgettable, and the memories you make will last a lifetime. Here is our list of five events in Jacksonville, Florida, that you don’t want to miss. 

Jacksonville Jazz Festival

Music lovers from around the world flock to the annual  Jacksonville Jazz Festival. The festival began in 1981, attracts over 130,000 guests annually, and it is one of the largest free jazz fests in the country. The festival celebrates its 40th anniversary in 2021. Past jazz fest performers include greats like Miles Davis, Kenny G, Trombone Shorty, Tony Bennett, Diana Reeves, and Big Bad Voodoo Daddy. 

A rotating selection of jazz artists performs for a filled audience. The festival even includes a piano competition; registration forms are available online. Catch the Jazz Jam and try to attend the Sacred Jazz Brunch. The festival has two large outdoor stages, state-of-the-art lighting, and a sound system that you can hear throughout the central downtown area.

The jazz festival also features local vendors selling handmade crafts. You’ll find some local and delicious Jacksonville food from area restaurants and food trucks. Check out the jazz festival’s website for an updated list of performances and ticket information. 

Community First Seawalk Music Festival

Jacksonville is known for its cultural focus on music, fun, and friends. The Community First Seawalk Music Festival is a testament to that. This event focuses on great entertainment, and it gives Jacksonvillians another chance to enjoy the warm weather and outdoor gatherings. This music festival is usually sometime in June, and it often helps to kick off the summer festivities for locals.

Go hungry to enjoy some typical festival food like funnel cakes lightly dusted with powdered sugar or scrumptious finger food like hotdogs with mustard and ketchup or tornado potatoes. Many area food vendors fight for the opportunity to participate, so you’ll have many treats to choose from. Alcoholic and non-alcoholic beverages are available for purchase at the festival as well. If you need to wet your whistle, you’ll have an impressive assortment of drinks to choose from. 

Make sure to leave your pets, backpacks, canopies, and outside food and drinks at home. Qualified service animals are welcome, and ground coverings, such as a picnic blanket (4 by 6 feet or less) are allowed as well. 

This family-friendly and free event takes place at Jax Beach on the Seawalk Pavillion at 100 First Ave. North, Jacksonville Beach, FL 32250. You may purchase VIP seating for a nominal fee.

Jacksonville Science Festival

If you are deeply interested in science, the Jacksonville Science Festival is a must-visit event. This festival celebrates the fascinating and ever-changing world of science and technology and supports the advancement of new knowledge and skills. Teachers, students, science experts, organizations, community partners, and members join forces to celebrate education. 

Events are inquiry-driven and support the scientific method of discovery through exploration and trial and error. The festival focuses on the importance of questioning to gain understanding. 

The festival hosts a summer camp. It also sponsors several other events and initiatives such as “Science Days” to support active learning, education, and growth for future scientists.

The Jacksonville Science Festival takes place in early spring at the Riverside Arts Market, 715 Riverside Park Pl., Jacksonville, FL 32204. You can call the festival at 904-493-3535.

Joseph A. Strasser Butterfly Festival

The Joseph A. Strasser Butterfly Festival is an annual event hosted by the Tree Hill Nature Center. This community event encourages and empowers members to join efforts in ensuring that the beauty of the butterfly survives the changing climate. The event has animal encounters that help educate participants about the creatures we share the planet with. 

The festival offers live music, games, crafts, and other activities that are child- and family-focused to help parents bond and learn along with their children. Local vendors are also on hand to sell food, drink, and one-of-a-kind handcrafted items. This community-focused and family-friendly event culminates in a massive butterfly release to celebrate nature and encourage individuals to take action in helping conserve our natural resources and important pollinators.

You can find the Joseph A. Strasser Butterfly Festival at 7152 Lone Star Road, Jacksonville, FL 32211. You can call at 904-724-4646. Check the website for parking information.

Spooktacular at the Jacksonville Zoo and Gardens

The Jacksonville Zoo and Gardens typically hosts an annual Spooktacular event. This non-scary and fun-themed gathering aims to encourage safe practices and provides a safe way for children to enjoy the tradition of trick-or-treating without the danger of walking along streets and battling traffic. The zoo encourages both children and parents to dress in their favorite family-appropriate costumes while visiting the zoo. Kids can enjoy games and trick-or-treat for candy and prizes. Brave and older kids can enter a designated “scare zone.” 

Past attractions have included a free-flow pathway, pumpkin patch, enchanted forest, and classic monsters at Range of the Jaguar. Additional bounce houses, games, and prizes are located throughout the zoo to help kids work off that extra candy energy. If the little ghosts and goblins get hungry or thirsty, the zoo snack shops, cafes, and gift shop have food and drink available for purchase. The usual zoo animals are available to see.

You can find the Jacksonville Zoo and Gardens at 370 Zoo Parkway, Jacksonville, FL 32218. You can call the zoo at 904-757-4463. The event is free for children under 12 dressed in costume, but accompanying adults pay general admission prices. Note that you will have to order online tickets in advance.

Finding adequate entertainment and festivals in Jacksonville is easy. Whether you are buying new, used, are looking to sell or trade-in, or want to get your oil changed, contact us here at Keith Pierson Toyota for all your vehicle needs. These are our suggestions of the top events in Jacksonville that you don’t want to miss. They’ll introduce you to some great people, ideas, and experiences. What did you think of our list? Did we miss an event you love — one Jacksonvillians won’t miss? If we did, let us know. We’ll happily add your suggestions to our list.

Tags: events, jacksonville, jacksonville fl, local, things to do
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Burgers are like Toyotas. They’re both beloved American traditions. They’re popular, reliable, and a good value. Also, like adding options and choosing the right trim, you can build a burger any way you want. Have it simple or fancy. What a person drives and what they eat are two powerful forms of expression. What’s on your perfect burger?

Fortunately, we have many great burger options near Keith Pierson Toyota in Jacksonville. The best ones are certainly worth driving for. Besides, taking a spin in the Supra is good for the appetite. If you have a bunch of hungry passengers, load them in the Sienna and hit the road. Feed them all at one of these Northern Florida burger spots.

Epik Burger

Four words stand out from their webpage: “Burgers. Fries. Shakes. Beer.” They take those four food groups and execute them to creative perfection. It was opened in 2013 by a husband and wife team with culinary education and Las Vegas experience. One of their many award winning items is the Epikurean Burger, which includes a Maytag bleu cheese-truffle mousse, pancetta, mushrooms, and a blackberry-beef demi glace. 

While an obvious carnivore’s delight, Epik also features nine vegetarian or vegan burgers plus vegan “Meat” balls. Milkshakes come both traditional and wild. Try the Southern Banana Pudding, Cinnamon Dolce or Elvis with banana, peanut butter, and bacon. You can also get vegan shakes with almond milk gelato.

Find Epik Burger at 12740 Atlantic Boulevard in Jacksonville. Call (904) 374-7326 for details and don’t forget to sign up for their loyalty program

The French Pantry

This bakery and cafe established in 1995 doesn’t look like a burger joint. They made their name producing breads and pastries so popular they supply many other restaurants in Northeast Florida. The start and stop of every burger is the bun, and you know you’re getting a good one from a French bakery. Everything inside is created with the same gourmet pride The French Pantry takes with every item. Choose the simply named “Cheeseburger and Fries” for a top quality patty with cheddar, onion, tomato, mayo, mustard, and spring mix. Get bolder with the Texas Burger, featuring roasted poblanos, guacamole, pico de gallo, and Monterey jack. Make sure to grab some eclairs for the drive home.

Visit The French Pantry at 6301 Powers Avenue in Jacksonville. Call (904) 730-8696 for daily specials.

Ted’s Montana Grill

Over their 40 restaurants in 16 states, Ted’s serves more bison than any other restaurant in the world. All of their burgers are available with all-natural Springer Mountain chicken, Certified Angus Beef, or All-Natural Bison at no extra charge. Bison is lower in fat and higher in iron and protein. They are never given hormones or steroids. Appreciate its flavor undistracted by ordering the Naked Burger. It needs nothing but a bun. Or dive into the big flavors of the Red Rock, adorned with pepper jack, jalapeno, cilantro, onion straws, and the secret Z-Sauce.

Experience Ted’s at 10281 Midway Parkway in Jacksonville. Call (904) 998-0010 with any questions.

Picasso’s

This Mandarin neighborhood favorite is known for a brilliantly broad menu featuring pizza, bread pudding, gumbo, and more. They describe their restaurant as “where food is art.” Burgers can be art, too, and they don’t disappoint. Plainly labeled at the bottom of the sandwich menu is the “Cheeseburger.” It’s a beautiful expression of hand-ground beef, lettuce, tomato, onion, and proprietary Pablo sauce. Try it with their Eggplant Chips instead of fries.

See Picasso’s at 10503 San Jose Boulevard in Jacksonville. Call (904) 880-0811 for daily specials.

Pine Grove Market

Skip the middleman and get your burger from the butcher shop. For over 60 years, Pine Grove has been supplying top quality cuts to the Avondale neighborhood. The Greek Burger features ground lamb with Mama B’s spices, tabouli, and feta on grilled brioche. The Hoss is a 1/2 pound of ground steak with onion rings, havarti cheese, Nader’s sauce, and a fried egg on a grilled bun. Eat now and bring home tomorrow’s dinner, too.

See the market at 1511 Pinegrove Avenue in Jacksonville. Call (904) 389-8655 to put in your order.

Metro Diner

Metro, in true diner fashion, carries a range of items from Sticky Chicken & Waffle to Cinnamon Sugar Churros. Their burgers are built with 100% Angus beef. The All American is straight forward meat, bun, tomato, American cheese, and their proprietary lettuce-pickle slaw. The Breakfast Burger features an egg, cheddar, and  hash browns covered in Hollandaise sauce. They also have a full catering menu to feed your next tailgate party, wedding, or corporate meeting.

Metro has five Jacksonville locations. Find the closest one to you here.

The Capital Grille

Do you want a burger and a sommelier available to suggest a wine pairing? The Capital will gladly valet your Camry and lead you through an elegant dining experience. It’s good to dine where the seafood is prime grade and the steaks are hand cut. Then you can have a Lobster and Crab Burger with house made tartar sauce. The Signature Burger is ground from the same primal as the ribeyes and filets. It’s finished with applewood-smoked bacon and Vermont cheddar.

Have an elegant meal at 5197 Big Island Drive in Jacksonville. Call (904) 997-9233 for reservations.

Wicked Barley Brewing Company

So many things to like on the shores of Goodby’s creek. Wicked Barley has a 100′ dock with a kayak launch, so you could paddle here. The spacious beer garden is dog friendly. Inside you’ll find 20 rotating taps and a globally creative menu. Try the Curd Burger with bacon, cheese curds, cheese sauce, and jalapeno-garlic chimichurri on a pretzel bun.

Find the brewery at 4100 Baymeadows Road in Jacksonville. Call (904) 379-7077 for details.

Driving is hungry work and, at Keith Pierson Toyota, we suggest you stop for a burger every once in a while. Do you have a favorite burger spot we missed? Come see us from Fruit Cove, Lakeside, or Yulee, and let us know about it. We might have to drive out and see it.

Tags: best burgers, best food, burgers, fl, food, food in jacksonville, jacksonville, local
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Financing a car can cost you thousands of dollars more than buying a vehicle for cash. However, that doesn’t mean you shouldn’t finance. Financing can be the best way to go for several reasons — but only if you understand how to finance a car the right way. That’s why we’ve created the following tips to help you navigate the financing process without making some of the typical mistakes others have made. 

Check Your Credit Score

Potential buyers should always check their credit scores before beginning to shop. Why? Because your credit score impacts your car loan more than any other factor. The higher the credit score, the lower the interest rate you’ll qualify for when you apply for a car loan. Conversely, the lower the credit score, the higher the interest rate you’ll end up with on your loan. 

Credit experts recommend fixing any credit issues before applying for a loan. In many cases, people can improve their credit score without too much effort or even money. A decrease from 7% to 5% APR on a $20,000 five-year loan can save you over $1,100. 

Get Competing Loan Offers

Before arriving at a dealership, we recommend shopping for car loans with several institutions. You can start with your bank or credit union, as these institutions typically offer existing customers discounted rates. You can shop around at other local banks to see what they offer, too. We also recommend searching online for some national lenders. Sometimes, national companies are able to offer better rates than smaller, regional banks because they benefit from a higher volume of loan customers. After shopping around, you can use our online finance application to get pre-approved for an auto loan as a comparison. 

When comparing loans, you want to look first at your interest rate and then at the length of the loan. You might qualify for a 5% interest rate with one lender and 7% with another, but if the length of the 5% loan runs two years longer than the 7% loan, you’ll pay more in interest over the life of the 5% loan. 

Figure Out Your Budget

Ultimately, your monthly loan payment must fit within your budget. We recommend a thorough examination of your monthly income and expenses to determine how much you can afford to spend each month on your loan. You also need to factor in your car insurance costs. Many lenders require additional insurance like gap insurance and collision coverage to protect them against a total loss of the vehicle. These insurance policies cost more money, and if you haven’t had them on previous plans, you can expect to pay $100 or more each month.

Determine What You Need in a Car

Now that you’ve fixed your credit, found competing loans, and planned out your budget, the fun of actually shopping for a car can begin. Before you set foot on a dealership’s lot, take the time to make a list of the features you need in a car, truck, or SUV. Say you commute to Jacksonville every day. In that case, you’ll need something fuel-efficient and safe. If your job requires you to bring tools, equipment, and supplies to work each day, you probably need a pickup.

You can make a second list of features you’d like to have but can live without. Maybe some of the latest driver-assist features like adaptive cruise control would be nice, but if you only occasionally get on the highway, you probably could do without them.

A third list — perhaps the most helpful of all — should contain all those features you don’t need or want. This third list will help you avoid paying for bells and whistles you don’t care about. For instance, a four-wheel-drive truck can be a lot of fun for those off-road adventurers, but if you never go off the road, why pay extra money for that feature?

Money Down

If you have at least a portion of the money needed to purchase a car, you should put as much of that as you can afford toward a down payment. Putting money down will lower the amount you have to borrow and ultimately reduce the amount of interest you pay over the life of the loan. A down payment will lower your monthly payment as well. 

The only time you don’t want to spend your money for some or all of a car purchase would be if you could earn more in a savings or investment account instead. If a dealership gives you a zero-percent interest rate, there’s no need to put extra money down. You can earn 1-2% interest in most savings accounts. Suppose you have a stock portfolio that returns 7% annually, and you qualify for a 5% interest rate. In that case, you’re better off keeping your money in the stock portfolio rather than using it as a down payment because you’ll net 2% profit by keeping there.

Keep the Loan Term as Short as Possible

Keeping the loan term short will save you money in the long run. However, there’s a trade-off here that involves your monthly payment increasing or perhaps the need for a higher down payment. Buyers must strike a balance between loan length and monthly affordability. At Keith Pierson Toyota, our finance department experts have years of experience finding the correct loan terms to fit any financial situation.

A shorter loan will help you avoid getting upside down on your loan. Being upside-down refers to owing more than the actual value of your car, and it happens far more often than you might think. Insurance costs more when you’re upside down, too, so you should avoid it if you can.

At Keith Pierson Toyota, we know finding the right financing package can be the difference between buying the car of your dreams or settling for something less. That’s why our finance team has cultivated so many relationships with local and national lenders. We leverage these relationships every day to find our customers the best rates and terms possible. 

We don’t want to sell you a car you can’t afford. We want you to enjoy an experience that fits your needs and budget — one you’ll want to repeat and recommend to your friends and family. We invite you to explore our loan options online or come sit down with one of our friendly, knowledgeable finance team members to discuss your situation. No matter what financial concerns you have, our team can find you a loan that makes sense.

Tags: car finance tips, finance, finance tips, loan tips
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A battery provides the power needed to start your car. Therefore, it’s essential to have one that’s in good condition. Auto batteries have a lifespan of about three to five years, so everyone is likely to experience a failing battery at some point. Luckily, there are some warning signs you can look out for to tell if a battery needs replacing.

Signs That Your Battery Needs Replacing

One of the first indicators of a weak battery is an engine that takes some time to start. Under normal conditions, the battery provides power to start your engine as soon as you turn the ignition or press the push-button start. But when a battery starts to deteriorate, it struggles to hold enough charge, causing your starter to take a few seconds to get the engine going.

Another warning sign is if your headlights dim significantly when you start your car before lighting up as normal when the engine starts. The reason for this could be that your battery isn’t retaining enough charge to power your vehicle’s accessories.

You can also perform a visual inspection of your battery to check its health. Batteries in poor condition may develop a film on top or corrosion on its ports. Corrosion typically appears as a white or yellow substance, and occurs because the acid in the battery is escaping. You can wash off the corrosion using a battery brush temporarily, but it is still a good idea to get your battery checked out to make sure it’s still ok.

If your battery is dying, you may here a clicking sound when you try to start your car. This usually suggests that your battery has lost all its charge and can no longer start your engine. While it may be possible for you to jump start your car in an emergency, you should immediately get your battery changed to avoid future problems.

Keep in mind that batteries don’t perform well if your vehicle has been sitting unused for a long period of time. For example, if you haven’t driven your car in a month and it takes a few seconds to start up, this may not necessarily mean that your battery is dying.

How to Test a Battery

One of the simplest ways to test your battery is to use a multimeter. First, check that your multimeter is set between 15 and 20 volts. Then, place the negative and positive connectors on the corresponding ports on your battery. Check the multimeter’s screen to get the reading.

If the reading is below 12.5 volts, you should probably charge your battery. Any reading below 12 volts is an indication that your battery is very weak and that it may be time for a replacement.

If you don’t have a multimeter, you can test your battery by switching on your headlights without turning on the Engine. Leave your headlights on for 15 minutes, then try to start your car. If your engine won’t start, this shows that your battery can’t retain a charge and requires replacement.

Replacing Your Battery

While you may be concerned about the cost of replacing your battery, the good news is that you can get a high quality battery for a modest price. The exact cost will vary depending on the requirements of your vehicle, but most batteries are generally priced between $50 and $150. Premium batteries can cost significantly more but are not required for most vehicles.

The main thing to keep in mind when choosing a new battery is to check the specifications of your old one to ensure that you purchase an appropriate battery for your car. Firstly, check your owner’s manual to find out the group size of your battery. This is an important piece of information because it will make sure that you buy a battery that fits snugly into the battery tray.

Secondly, consult your owner’s manual to determine the recommended reserve capacity for your battery. The reserve capacity refers to the amount of time your battery can hold enough charge to power your vehicle. The recommended reserve capacity varies by vehicle manufacturer.

The final thing to check about a battery is its cold cranking amps rating, which tells you how able a battery is to start your car in cold weather. If you choose a battery with a cold cranking amps rating that’s too low for your car, you may experience problems with it later on.

Battery Services at Keith Pierson Toyota

All of this information may sound a little complicated, so why not let the auto experts at Keith Pierson Toyota take care of your battery needs? Our professionally-trained auto technicians use state-of-the-art technology to test your battery and other auto components to identify problems, recommend repairs, and carry out maintenance.

When it comes to installing a replacement battery, we can easily dispose of your old battery safely and securely. Then, we’ll be able to recommend an appropriate replacement based on the type of vehicle you drive. Since we’re a Toyota-certified dealer, we have particular expertise when it comes to supplying new batteries and other parts for all vehicles in Toyota’s extensive car and SUV lineup.

While you’re at our service center having your battery needs attended to, why not let our expert technicians offer you a general multi-point inspection to detect other potential problems? We’re well practiced in providing high quality Toyota oil changes, brake tests, brake pad replacements, and engine repairs, among other services. We also have a well-stocked supply of genuine Toyota parts so that any repairs done to your vehicle will include components that perform to the highest standard.

If you’d like to find out more about our Toyota service center in Jacksonville, don’t hesitate to contact our friendly team. We’re proud to serve Florida customers like you, whether it’s for regular maintenance, purchasing a new vehicle, or having your battery replaced. Our service center is open seven days a week, meaning we’re always here to fit into your busy schedule. Drop by between 7 a.m. and 7 p.m. Monday to Friday, 7 a.m. to 6 p.m. on Saturday, or 9 a.m. to 4 p.m. on Sunday.

Tags: battery replacement, battery tips, fixing car battery, toyota service tips
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There’s nothing better than starting your day off in Jacksonville, Florida, with a fulfilling and delicious breakfast. Whether you’re in the mood for a hearty meal, a classic American dish, or something local, these seven restaurants in Jacksonville will leave your stomach full and your palate satisfied. What’s even better is that several of these establishments allow you to order breakfast anytime throughout the day, so even if you’re a late riser, you can take advantage of their mouthwatering dishes.

Cool Moose Cafe

2708 Park St.

Since opening its doors in 1998 at this Riverside neighborhood location, Cool Moose Cafe has served mouthwatering meals to thousands of customers. Its proximity to the St. Johns River and downtown makes it a convenient spot for guests to stop in to enjoy breakfast and lunch throughout the day. Try The Cool Moose Breakfast, which has two farm-fresh eggs, smoked bacon, sausage, home fries or grits, double-stacked pancakes, and toast. Another popular choice is the Southern Duo, which features two Southern-style chicken breasts served atop buttermilk biscuits and smothered in sausage and gravy.

Country Cabin Restaurant

1401 Dunn Ave. and 4434 Blanding Blvd.

With three restaurants in Florida, including two in Jacksonville, the Country Cabin Restaurant offers a traditional mom-and-pop ambiance bolstered by delicious home-cooked food made daily from scratch. Stop in to experience some Southern hospitality where the friendly staff make you feel like you’re enjoying a meal at home.

The restaurant serves breakfast throughout the day, so you can head in anytime to eat country-style French toast, which is Texas toast dipped in freshly cracked eggs with a hint of cinnamon and nutmeg, sprinkled with powdered sugar. For something a little heartier, try the Country Cabin Breakfast, which includes deep-fried chicken tenderloins smothered in white pepper gravy and served with crispy hash browns or seasoned home fries and two eggs prepared any style.

Deerwood Bistro

8221 Southside Blvd. No. 24

A family-owned-and-operated establishment about 15 minutes south of downtown Jacksonville, Deerwood Bistro offers a diverse menu adorned with breakfast and lunch items, and you can order breakfast until 3 p.m. Billed as a contemporary dining spot, the establishment serves numerous mouthwatering breakfast dishes, such as eggs and omelets, breakfast sandwiches, French toast, and buttermilk pancakes. Try the Southern omelet with three eggs, diced ham, onions, peppers, and cheddar cheese. Another popular dish is the breakfast burrito, which includes cheese, eggs, onions, hash browns, and sausage all wrapped up in a burrito.

Deerwood Deli and Diner

9934 Old Baymeadows Road 

Not to be confused with the Deerwood Bistro, the Deerwood Deli and Diner has been a neighborhood favorite for more than 40 years. It began as a Jewish delicatessen in the early 1970s and evolved into one of the area’s most popular dining spots since it still serves some of the best corned beef in the area. You’ll notice the decor is a nod to the 1950s era with its booths, artwork, tables, and a jukebox all styled from that time period.

Start your day with a Protein Breakfast, which has two eggs prepared any style, three strips of bacon or pieces of sausage, and toast or sliced tomatoes. If you’re really hungry, order the Big Man on Campus, which includes two eggs prepared any style, two strips of bacon, two sausage patties, and one ham steak, served with hash browns, country potatoes, or grits, and your choice of dollar cakes or a small order of French toast. 

Fox Restaurant

3580 St. Johns Ave.

Located just a few blocks from the St. Johns River, the Fox Restaurant is an American-style diner that’s been a local favorite for numerous years. When you walk inside, you’ll notice that the family-friendly restaurant’s decor features an eclectic pop culture theme along with farmhouse chandeliers. It also has a breakfast bar and small diner booths.

The breakfast menu is adorned with a mix of breakfast and lunch options, including omelets, steak and eggs, and several a la carte options. Try the Ortega Omelet, which has chorizo, cheddar cheese, tomatoes, peppers, black beans, and fresh salsa. You can also be a little different and order the Pizza Omelet, which has sausage, mushrooms, pepperoni, onions, peppers, provolone cheese, and marinara sauce.

Grinders American Diner

10230 Atlantic Blvd. No. 8-9

If you’re in the mood for classic American-style diner food, Grinders American Diner is the place to visit. Found in a quiet strip mall between downtown Jacksonville and the Atlantic Ocean, the diner has been serving customers since 1986. Its owner strives to make every customer feel at home by serving satisfying yet inexpensive classic dishes.

Begin your day with the country breakfast served with two eggs prepared any style, sausage or bacon, grits or home fries, one biscuit, and sausage gravy. You can also choose from a variety of meat fillings, cheese options, and vegetable choices to create your own omelet. For something a little more savory, consider the Belgium waffle with your choice of hot apples, blueberries, or sliced strawberries.

Oceana Diner

13799 Beach Blvd. Suite 3

Nestled in a strip mall, the Oceana Diner is a Jacksonville favorite that delivers a European-style vibe when you enter the doors. You’ll notice the copper cappuccino maker on the counter near the entrance. The extensive breakfast menu at the Oceana Diner features a variety of omelets, breakfast sandwiches, and dishes from the griddle. Try the short stack French toast and consider adding fresh toppings such as strawberries, bananas, or blueberries. One of its popular dishes is the Oceana Benedict, which has ground beef, onion, green pepper, two poached eggs, and Hollandaise sauce on an English muffin.

So, what do you think of this list of the best breakfast places to eat in Jacksonville? Did Keith Pierson Toyota highlight all the best spots, or did we miss one of your favorite Jacksonville restaurants? If we forgot one, please reach out to us and let us know so we can add it to our list. We want to give everyone the most thorough list of breakfast restaurants to stop at so they can experience all that our beautiful city has to offer.

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If you need a new sedan to get you around the Jacksonville, Florida, area, you’ve probably come across the Toyota Corolla and the Toyota Camry. These two sedans have long been popular choices among drivers everywhere, and why not? They both possess a stylish exterior, a comfortable interior, and the power and performance that make driving fun. Yet, they do have their differences. While there’s no wrong choice between them, we here at Keith Pierson Toyota thought it might be nice to see a side-by-side comparison of the Corolla and Camry to help you make an informed decision.

Exterior Style

The Corolla features a front fascia full of sharp lines, a honeycomb grille, and a bulging hood that give it an aggressive stare. Its sculpted sides, low stance, and 18-inch wheels in various styles reveal an athletic posture. Exterior paint options include 16 colors with a single or two-tone pattern. LED headlights, daytime running lights, and taillights allow you to see and be seen. Special editions like the Apex and Nightshade deliver unique styles.

You get several grille designs on the slightly larger Camry ranging from the honeycomb to the dark gray with chrome accents. A chiseled hood speaks to the strength underneath, and the Camry’s sleek bodyside contours, low center of gravity, and 19-inch wheels give the Camry a bold profile that looks ready for anything. Thirteen available colors with two-tone patterns provide options to match your style.

Interior Comfort

You don’t just sink into the comfortable interior of the Corolla. It envelops you with a luxurious feel. The seats and controls were ergonomically designed and thoughtfully placed to provide a more thrilling drive and riding experience. The mixed-media seats with available SofTex-trimmed bolsters and premium cloth inserts deliver style and comfort.

An available leather-wrapped steering wheel adds a refined feel for the driver. A one-touch power moonroof opens up the already spacious cabin, letting in plenty of light, air, and views for the whole cabin. Other premium features like piano-black accents and soft-touch materials on the doors and dash add elevated style to this compact sedan.

Inside the Camry, Toyota created space for you and your passengers to enjoy, with expansive open views, cavernous space, and a driver-focused cockpit. All your controls are intuitively placed within easy reach, from the steering wheel to the infotainment screen. A 10-inch color head-up display projects critical driving data to the windshield above the steering wheel. You can opt for the cold weather package that adds heated seats, steering wheel, and side-view mirrors to combat those chilly days.

Seating materials range from premium cloth to SofTex to premium leather in various colors and styles. Available ventilated seats for the front and heated seats for the rear add even more comfort.

Powerful Engines

The Corolla has two engines to choose between. First up is a 1.8-liter four-cylinder with dual overhead cams and 16 valves with Valvematic technology. When paired with Toyota’s continuously variable transmission, this powertrain puts out 139 horsepower and 126 pound-feet of torque. Or, you can upgrade to the 2.0-liter four-cylinder engine with dual overhead cams and 16 valves with dual variable valve timing with intelligence technology. Toyota pairs this engine with the same transmission to deliver 169 horsepower and 151 pound-feet of torque.

An available hybrid powertrain uses a 1.8-liter four-cylinder engine that mates to an electronically controlled continuously variable transmission. This powertrain gives you 121 horsepower and 105 pound-feet of torque.

The Camry also offers two gas engines and a hybrid powertrain. Camry’s base model comes with a 2.5-liter Dynamic Force four-cylinder engine with dual overhead cams, 16 valves with D-4S fuel injection, and dual variable valve timing technology. Toyota pairs this engine with a continuously variable transmission resulting in 206 horsepower and 186 pound-feet of torque.

A powerful 3.5-liter V-6 engine comes with the upper trims. This engine has dual overhead cams, 24 valves with D-4S dual injection, and variable valve timing technology. Toyota pairs this engine with their Direct Shift 8AT eight-speed automatic transmission to deliver 301 horsepower and 267 pound-feet of torque. The Camry’s hybrid powertrain puts out 208 total system horsepower using the 2.5-liter four-cylinder and an 88-kW electric motor.

In-Vehicle Technology

When it comes to in-vehicle technology, the Corolla and Camry share many of the same capabilities. The infotainment screen on the Corolla measures 8 inches, while the Camry offers a 9-inch touch screen. Both vehicles feature Apple CarPlay and Android Auto support. You can sync your smartphones for hands-free operation, access navigation information, stream your favorite music, and make calls using simple, intuitive voice commands.

They both have an 800-watt, nine-speaker JBL premium audio system standard on the upper trims, but the Camry features a Qi-compatible wireless phone charger that the Corolla only offers as part of a package option. Both vehicles also come equipped with a free trial subscription to SiriusXM satellite radio. They also offer Bluetooth streaming technology and can turn into a 4G LTE Wi-Fi hot spot. Amazon Alexa and Google Assistant functionality allow you to remotely start your Corolla or Camry from the comfort of your living room.

Toyota Driver-Assist Systems

The Corolla operates under the Toyota Safety Sense 2.0, while the Camry uses the next-generation Toyota Safety Sense 2.5 (TSS 2.5) package. They both include pre-collision with pedestrian detection, dynamic radar cruise control, lane departure alert with steering assist, lane tracing assist, and the convenient road sign assist that recognizes and projects common road signs to your driver information display. The Camry offers a blind-spot monitor with a rear cross-path detection system that the Corolla doesn’t.

When comparing the Corolla and Camry, you see so many similarities. Both offer comfortable interiors loaded with the latest tech and safety systems. The Camry runs with the midsize sedans and therefore has more interior space, but the Corolla’s open design doesn’t make you feel cramped. Both offer stylish exteriors with sporty expressions, although the Camry does have a more impressive powertrain.

If you’re looking for a sedan in the Jacksonville area, you should visit Keith Pierson Toyota and take a look at the Corolla and Camry. We encourage you to research the Corolla and Camry online before stopping by. Once here, one of our friendly, knowledgeable staff will show you the best features on both and let you take them for a test drive. Only then will you be able to decide for yourself which one works best for you.

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