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Has your car battery ever died on you? If so, you understand how stressful and annoying it can be — especially when stranded on the roadside. The battery in your Toyota is a critical component; it stores and supplies the power to start up the engine and run its many electrical and electronic systems. Over time, battery efficiency gradually decreases with use and exposure to the elements, affecting its ability to accept and hold charges and start the engine. Consequently, monitoring, maintaining, and replacing your battery when necessary is essential to keep it in optimal condition. But the question is, how long will a car battery last? more Defining a Toyota Battery's Service Life Walmart EverStart Car Batteries, Battery by Mike Mozart is licensed with CC BY 2.0 The lifespan of your Toyota battery depends on its type. Conventional lead-acid and hybrid batteries have different lifespans due to their different operating principles. Here's a quick overview of how long each type lasts: Conventional lead-acid batteries With proper maintenance, these batteries can last between three and five years. You use conventional lead-acid batteries in cars that run at least partially on gas. They utilize a combination of lead and lead dioxide plates submerged in a liquid mixture of one-third sulfuric acid and two-thirds water. While the car's running, the alternator works to recharge the battery, but it'll slowly lose its charge when it's not in use. Hybrid batteries Hybrid batteries usually last 10 to 15 years. Some hybrid vehicles, such as the Prius, use two different batteries: a conventional lead-acid one and a lithium-ion or nickel-metal hydride hybrid one. Meanwhile, the Mirai has hydrogen fuel cells and a conventional battery. You must replace the conventional battery every three to five years, but the hybrid one lasts much longer. Factors That Affect a Toyota Battery's Longevity Although your Toyota battery's service life depends mainly on its type, numerous factors can affect its longevity. Here are a few to keep in mind: The climate you live in Extreme heat and cold can significantly decrease your car battery's life span. Hot climates, such as those here in Jacksonville, Florida, can cause water to evaporate from the battery's liquid electrolytes and accelerate corrosion inside the battery. Conversely, cold temperatures below 32 degrees can reduce your battery's strength by up to 35%, making it work much harder to get your car started. How often you drive Contrary to popular belief, the more you drive your car, the better off your battery will be. The battery can drain if you take it out infrequently and leave it idle. Taking it out for a 30- to 40-minute drive each week allows the battery to charge up and maintain its capacity. Your car accessories Using your car's accessories can impact your battery's longevity, as doing so draws power from it. To maximize your battery life, avoid running the radio or air conditioner while idle, and double-check that all lights are off when you leave the car. Your car care schedule Routine battery maintenance is an essential part of your car care schedule. At our Keith Pierson Toyota dealership, our technicians can visually inspect the battery, clean its cables and clamps, and check its electrolyte levels and voltage to ensure it's at the correct charge. Tips to Help Extend the Life of Your Toyota's Battery While regular car maintenance is your best defense against an old or weak battery, these quick tips may help you get a few more months out of yours. Minimize the number of short rides: Try to do all your errands at once so you're not taking multiple short trips. This helps your battery charge fully each time. Park in a garage: Scorching sunshine and frigid weather are terrible for car batteries. Store your car inside a garage to protect it from extreme temperature fluxes, if possible. Clean off battery corrosion: Corrosion appears as white or granular buildup around cable ends and terminals. You can remove it with a soft-bristled toothbrush and baking soda, then coat the connectors in petroleum jelly. Secure your battery in the mounting bracket: Ensure the battery is snugly fit in the bracket to avoid internal damage when driving on rough roads. Turn off lights and unplug devices: Avoid anything that drains your battery while your engine is idle. Turn off headlights and internal lights, and unplug any devices you've been charging in the USB port. Regularly inspect the battery: Check it often and get an expert to inspect it during regular maintenance. Watch out for signs of a failing or near-dead battery, such as slow startups, low or flickering lights, and warning lights on the dashboard. If you recently replaced your battery and are still having problems, you may need to have your alternator inspected. Battery Services Offered at Keith Pierson Toyota Our battery services typically include an inspection of the battery and its cables and terminals and a thorough cleaning. We also perform open circuit voltage and load tests and treat the battery terminals to help prevent corrosion. Battery cables are essential for transferring power to the entire vehicle. Replacing them can provide longer battery life and optimize alternator operation. We provide a complete battery replacement service that includes removing the old battery and installing a new one, cleaning the battery holder, and properly tightening hold-down clamps and cables. This service enables proper alternator operation, quicker engine ignition, and peace of mind that your car will start when needed. We'll also treat the battery terminals to help stop corrosion. Schedule Your Next Toyota Battery Service at Keith Pierson Toyota Do you need car battery maintenance? Are you looking to replace your current one with a genuine Toyota battery? Or are you simply curious about our technicians' opinions on the matter? Whatever the case, our team at Keith Pierson Toyota is here to help. Our painstakingly trained technicians can provide the best advice and service regarding your Toyota. Contact us to schedule your battery service appointment and get answers to all of your questions.

Well-maintained brakes are an essential part of your car's safety features. They ensure that you come to a swift stop when you hit the brake pedal and can make all the difference between you either having or avoiding an accident. Changing your brake pads at the right time is one of the most important brake maintenance tasks you can perform. Here at Keith Pierson Toyota in Jacksonville, Florida, our service team has extensive experience with brake pad replacements and have put together some tips for you to follow. more How Often Do the Toyota Camry's Brake Pads Need Changing? Most brake pads will need changing somewhere between 30,000 and 70,000 miles of driving. The wide disparity is because the way you drive affects how long your pads will last. For instance, if you spend a lot of time on city roads with heavy traffic, your brake pads will wear out more quickly. That's because you'll be braking more often in stop-and-go traffic. In contrast, your pads will last longer if the majority of your driving time is spent cruising on the highway. Many drivers will notice that the life span of their brake pads fall somewhere between these two extremes. Your brake pads generally wear down at the same pace on both sides of your vehicle. If you have a front-wheel-drive Camry, you may notice that the pads on the front wheels wear down more quickly than those on the rear wheels. All-wheel-drive Camrys may be different. If you've lost track of your maintenance schedule, you can usually look out for a few warning signs to figure out when you're due for a replacement. For example, you may hear a squeaking or screeching noise. If you'd like more advice on when to change your brake pads, you should consult your Camry owner's manual. This manual will provide you with a maintenance schedule that you should follow, including a recommendation on when to replace your pads. The recommendation may be influenced by such factors as whether your Camry has front-wheel or all-wheel drive and the type of engine under the hood. If you can't find your owner's manual, our Toyota-certified technicians here at Keith Pierson in Jacksonville will be happy to share their expert advice on brake maintenance. Why Is It Important to Change Your Camry's Brake Pads? Brake pads wear down over time with use, and they'll become less effective if you don't change them on time. If your pads are wearing thin, you may find that you have to apply more pressure on the brake pedal before you get a response, which can increase the distance you'll need to bring your Camry to a stop. This can be dangerous not only for yourself but also for all motorists around you. Failing to change your pads on time can also cause severe damage to other brake components. For example, if you let your pads wear through completely, your rotors could become deformed. This may happen if the metal rotors scrape directly against the brake calipers once there's no pad left for protection. Your calipers could also become damaged and require replacing. Extensive brake repairs will be significantly more expensive than a new set of brake pads purchased at the right time. Other Camry Brake Maintenance Issues In addition to getting your brake pads changed, there are several other brake maintenance tasks that you may have to get a service technician to take care of. Brakes are operated by fluid that moves through your brake lines to create the necessary pressure to apply the brakes when you hit the pedal. The fluid can get contaminated, and you may need to flush it. You may also need to replace your lines if they get damaged or wear through. If your brakes require flushing, you'll have to remove all of the fluid. You'll then have to seal the system before you can add new fluid. This is necessary to prevent air getting into your braking system, which can reduce your car's braking performance. Poor car maintenance may also result in you having to repair or replace your rotors. In addition, you may need to repair your calipers if they become damaged due to worn-out pads and excessive metal-on-metal friction with your rotors. Why Choose Keith Pierson Toyota for Your Camry Brake Maintenance If your brake pads need replacing or you need another brake-related issue taken care of, we're here to help. At Keith Pierson Toyota's Jacksonville service center, our team of auto mechanics change Camry brakes on a regular basis for our loyal customers. You can reserve your maintenance appointment using our online booking tool and purchase new brake pads from our well-stocked parts department. Alternatively, you can swing by our dealership during our opening hours and let us take care of the rest. While you're visiting our service center, we can help you with a range of additional maintenance services. For starters, we'll carry out a multipoint inspection to check whether there are any issues with your Camry. The inspection allows our technician to identify any problems before they get serious so we can carry out preventative maintenance. Common maintenance tasks we handle include oil changes, tire rotations, fluid top-ups, and battery tests. Before you stop by our service center with your Camry, don't forget to look at our service specials. These incentives may include discounted prices for brake pads or the labor cost for installing them. Our deals change on a regular basis, so don't forget to check back often in the lead-up to your service appointment. These incentives are a great way to save money while keeping your Camry well maintained. If you have any additional questions or would like to book an appointment at our service center, don't hesitate to contact us today. Our service center experts are standing by to take your call or chat to you in person if you choose to swing by. Once your car is in our care, we'll get to work replacing your brake pads and doing anything else that's necessary so that you can get back on the road as soon as possible.

The Toyota Corolla is a popular compact sedan ideal for navigating the busy streets in Jacksonville, Florida. It's also very fuel efficient, which is great for long drives when you want to escape the city. As part of the regular maintenance your Corolla needs so you can get the most out of it, you'll need to perform regular engine oil changes. Our team of service experts here at Keith Pierson Toyota in Jacksonville, FL have compiled a guide for when to change your Corolla's oil and how to go about it. If you have any questions, don't hesitate to contact our friendly team today or use our convenient appointment scheduler to reserve a spot at our service center. more Toyota Corolla Oil Change Schedule Man fixing car engine by Malte Luk is licensed with Pexels License If you run your Corolla on standard engine oil, you'll need to change it every 5,000 miles of driving or every six months, whichever comes first. Corollas running on synthetic engine oil need oil changes every 10,000 miles. Sticking to these guidelines is essential to ensure your Corolla's engine performs at its best. Otherwise, you risk exposing it to unnecessary wear and tear. Contaminated oil can also cause more serious damage to certain engine components if you don't change it frequently. Whether you run your Corolla on standard or synthetic oil depends on its engine type. Lower-powered engines are generally well suited to standard engine oil, which is cheaper than synthetic oil. Turbocharged engines or engines with higher horsepower ratings benefit from synthetic oil, which is more durable than the standard varieties. If you're unsure which type of engine oil your Corolla needs, check the owners manual for a recommendation or talk to one of our Toyota service experts. How To Change Your Corolla's Engine Oil It's important to let your Corolla sit for a while after turning off the engine before you change the oil. The engine gets hot when it's running, so you don't want hot oil spraying out of the oil drain and burning you. If you're changing the oil at home, collect the tools you'll need, including a new quart of engine oil, a rag, an oil pan, a dipstick, a new oil filter, and a wrench. Place the oil pan under the oil drain so the old oil has somewhere to go when you open the cap. Next, loosen the cap with the wrench before removing it with your fingers. Keep your face and other body parts away from the oil drain to avoid getting covered in oil. Let the oil collect in the pan, then set it aside to dispose of later. Next, replace the oil cap so the new oil stays in the engine compartment when you add it. Then, remove and dispose of the old oil filter. Before you replace it with a new one, dab it with some motor oil using your rag. You can now pour in the new engine oil. Wait a few minutes before testing the oil level with the dipstick to ensure you've added the right amount. How To Tell When the Oil Needs Changing The easiest way to tell when it's time to change the oil in your Corolla is to track the time since the last oil change. If you've lost track of the oil change schedule, there are some visual signs you can look out for that'll let you know it's time for an oil change. A brief engine inspection will identify them. The first obvious sign is if the oil has changed color. It may appear darker than usual, which indicates it's burnt because of overexposure. Or you may notice it's begun to form into a sludge on some of the engine's components, which suggests the oil has broken down or become contaminated. A further indication of oil contamination is if you see dirt or debris floating in it. These particles could have come from an external source or parts within the engine compartment that have worn down. You may notice a few other things indicating that the oil needs replacing. For example, if a burning smell comes from the engine, this is a typical symptom of old oil that needs replacing. You may also hear unusual sounds from the engine if the oil doesn't provide enough lubrication to ensure the parts move smoothly. Why Should You Choose Keith Pierson Toyota for an Oil Change in Jacksonville? If you don't feel confident enough to change the engine oil yourself or don't have the tools to do it, our service team here at Keith Pierson Toyota can help. Our experienced auto technicians take care of engine oil changes daily, so we'll be able to get you back on the road in no time. You can reserve your oil change appointment online or drop by our Jacksonville dealership when it's convenient. While you're visiting our service center, we can also perform other key maintenance tasks, such as tire rotations and brake pad replacements. During each service appointment, one of our team members can perform a multi-point inspection of your vehicle, an important measure to help us implement preventive maintenance. If the inspection identifies any potential problems, we can put them right before there's any further serious damage to your Corolla. If any repairs are required immediately, our parts center can supply Toyota original equipment manufacturer components for our expert technicians to install. And if you'd like to order parts in advance, you can use our online form. We hope you better understand how to change your Corolla's engine oil and when you should do it. If you still have any oil-related questions or queries about your Corolla's maintenance schedule, feel free to contact us today. Our service department can provide expert advice on car maintenance and repairs and help you get your Corolla back to its best. We're looking forward to welcoming you to our Jacksonville dealership for your next Corolla maintenance appointment, whether you're a new or returning customer.

One of the hottest events of the year for music lovers is coming up this Memorial Day weekend: the Jacksonville Jazz Festival. The festival has taken place in downtown Jacksonville for over 40 years, but you may not have heard about it or explored all it has to offer just yet. If you want to attend this year but aren't sure what to expect, then read this handy little guide we created to help you figure it all out. We'll tell you where to find the best dining and lodging options by the riverfront and make sure you see the best artists. more Meet the Artists Eric Roberson by fave :) is licensed with CC BY-SA 2.0 The main draw for any music festival is the talented, award-winning artists who come to perform. The festival has two main stages: the Swingin' Stage and the Groovin' Stage, and both stages have artists performing at the same time. Some of the most anticipated artists include Charlie Wilson, The Dirty Dozen Brass Band, Ulysses Owens Jr. and Generation Y, Larry Carlton, and Samara Joy. Even if you haven't heard of these artists before, rest assured they're some of the most talented jazz singers and musicians from across the country. After you see them play live, you won't be able to get the beautiful sounds and catchy melodies out of your head. You can find the festival stages and Florida Theatre at the following Jacksonville locations: Jacksonville Jazz Piano Competition: Presented by Keyboard Connection at the Florida Theatre: 128 E. Forsyth St., Suite 300, Jacksonville, Florida, 32202. Swingin' Stage: Riverfront Plaza: 2011 Independent Drive, Jacksonville, Florida, 32202. Groovin' Stage: At Ford on Bay: 288 E. Bay St., Jacksonville, Florida, 32202. Jacksonville Jazz Festival: The Basics Before we dive into the dining options, lodging options, and other logistics, you're probably wondering how you can attend the event. The official festival takes place from Friday, May 26, to Sunday, May 28, from 4 p.m. to 11 p.m. on Friday and Saturday, and 4 p.m. to 10:30 p.m. on Sunday. On the Thursday night before the festival starts, you can also attend the Jacksonville Jazz Piano Competition at the Florida Theatre, which is presented by Keyboard Connection - The Piano Place from 7 p.m. to 10 p.m. At the competition, you can cheer on and listen to five finalists, all of them talented jazz musicians, try to outdo each other on the keys. Tickets and Premium Experiences Best of all, if you want to head to the festival, you don't have to worry about tickets, as the festival is free to attend. However, if you prioritize ease, comfort, and access as you make your way around the festival, you can purchase the VIP or Preferred Experience, meaning you won't have to lug around a folding chair or sit on the grass. Purchase single-day preferred seating for $89 and get access to designated padded seats, an exclusive bar where you can skip the long lines, and private bathrooms (with air conditioning — a must in May in Jacksonville). For an even more exclusive ticket, you can purchase the VIP Full Festival Experience for $499 or the VIP Single-Day Festival Experience for $199. The former comes with $150 in credit for food and drinks, while the latter comes with $30 in credit. The VIP tickets give you access to an even more exclusive bar, comfortable seats for each concert right near the stage, a variety of à la carte dining options, reserved parking, and guaranteed access to the Jacksonville Jazz Piano Competition, which tends to fill up fast. Where Can You Stay To See the Jacksonville Jazz Festival? If you're coming from out of town or have family and friends coming from out of town for the festival, you'll find plenty of great hotel options to put you close to the heart of the action. The recommended hotels include the Hyatt Regency Jacksonville Riverfront, Marriott Jacksonville Downtown, and Southbank Hotel on the Jacksonville Riverwalk. All of these hotels offer great amenities, comfortable rooms, wonderful dining options, and easy access to the Jacksonville Jazz Festival. The Hyatt Regency Jacksonville Riverfront is arguably the most upscale of the lodging options, offering luxury suites, five-star dining options, a rooftop pool, and a 24-hour gym, which also makes it more on the pricier side. The Marriott Jacksonville Downtown is also a great option, and both chain hotels offer views of the river and the downtown area. If you want a more boutique experience, head on over to the Southbank Hotel. Though the Hyatt and Marriott are closest to the stages, just a few minutes away by foot, the Southbank Hotel is only a 15-20-minute walk away. Where To Eat at the Jacksonville Jazz Festival Besides the great gourmet dining options available at the nearby hotels, food trucks from all over the area make their way to the Jacksonville Jazz Festival to set up shop for the weekend and offer the music lovers in attendance a delicious variety of cuisines. The specific trucks at the festival vary from year to year, so you'll have to check out the options yourself when you get there. Premium tickets come with food and beverage credits preloaded into your wristband that you can apply to any of the vendors on the property. For a quick meal outside of the main venues, head to D&G Deli and Grill for a tasty lunch at the counter or The Bread & Board for charcuterie, gourmet sandwiches, beer, and wine. If you're looking for something to eat after the jazz festival is over, you can enjoy an indulgent meal at Cowford Chophouse, an upscale local steakhouse. Since the Cowford Chophouse closes at 10 p.m., if you get out of the festival late or want something more laid back, you can go to Spliffs Gastropub or Wildkat Records Bar & Grill. Get your family and friends together and enjoy some beautifully moving classic jazz under the Florida sun this Memorial Day weekend. If you have any other tips for the Jacksonville Jazz Festival that we missed, contact us at Keith Pierson Toyota and let us know.

Whether it's swimming, canoeing, boating, surfing, paddle boarding, or jet skiing, water activities are fun and refreshing. They're a great way to beat the summer heat and allow you to spend time outdoors with your family or friends. Before you start driving your Toyota vehicle to your next water recreation destination, you may want to equip it with some useful accessories that can make your trip easier, more pleasant, and safer. Check out this list of the best Toyota accessories for water activities, and order from our parts center today! more Portable Air Compressors If you must venture off the beaten path to reach your favorite beach, lake, or creek, consider investing in a portable air compressor. Unpaved surfaces can do a number on your tires and leave you stranded in the middle of nowhere. With a portable air compressor, you can inflate a leaky tire or spare tire regardless of your location, allowing you to drive to the nearest service center for a proper fix. Another benefit of a portable air compressor is that it can be used to fill up inflatables for your water activities. You can get an additional adapter that lets you quickly blow up inflatable water toys, sports balls, floating mattresses, kayaks, paddle boards, and more. That will certainly make your trips more fun and relaxing. Toyota offers the ARB portable air compressor, which is made of lightweight yet durable materials and delivers an impressive air flow rate. It's specially designed for fast and easy tire inflation and comes with a 19-foot air hose, inflation kit, battery clamps, and a hand-sturdy carrying case. Floor Liners Unless you're going to a swimming pool or water park, you can expect the inside of your Toyota to get messy at the end of your water recreation trip. You and your family may track dirt, water, sand, mud, and debris into your car, which can get into the carpets and potentially cause mold growth or corrosion. One effective way to protect your vehicle's interior is to install Toyota's all-weather floor liners. Consisting of two liners for the front and one for the rear, these floor liners are specially engineered to fit your specific Toyota model. This means they'll leave no gaps for moisture and dirt to reach your carpets. Additionally, they're made of a durable, weather-resistant material that's easy to clean. Ribbed channels enable them to trap moisture, while anti-slip backing keeps them in place. Canoe or Kayak Carriers Whether you enjoy taking a leisurely canoe ride on a lake or navigating your kayak through torrential rapids, you'll need a dependable and rugged canoe or kayak carrier. Attached to the roof of your Toyota, such a carrier enables you to securely transport your bulky watercraft to your destination without jeopardizing your driving safety and that of others. For the best results, you should choose a canoe or kayak carrier from a trusted brand. As one of Toyota's Associated Accessory Products, the Yakima KeelOver Canoe Carrier can be easily installed on top of your Toyota. It doesn't require any tool to assemble and attaches directly to your roof rack. Heavy-duty straps and tie-downs keep your canoe securely fastened to your car. If you need to transport a kayak, it's recommended that you get the Yakima JayLow J-Cradle Rooftop Kayak Mount. This kayak mount lets you carry one kayak in a J-Cradle position or two kayaks vertically. It's capable of supporting one kayak that weighs up to 80 pounds or two kayaks with a total weight of 110 pounds. It can be folded down when not in use. Portable Fridge Summer is the best time of the year for water activities, but the scorching temperatures can put a damper on any outing. Having a portable fridge in your Toyota vehicle is a great way to beat the heat and make your outdoor trips more enjoyable. It not only gives you easy access to refreshing cold drinks, but it can also keep your meat fresh when you're having a barbecue picnic on the beach or by the lake. The ARB Fridge Freezer is a popular accessory among Toyota owners who love the outdoors. With its robust construction and materials, this fridge is built to stand up to the elements. So, you can expect it to deliver consistent cooling performance come rain or shine. It comes with an easy-to-use touch-pad panel that allows you to adjust the temperature and set your preferred low-voltage cut-out with just a touch of a button. A password-protected locking system ensures that no unauthorized individuals will get their hands on the contents of your fridge. First Aid Kit Indulging in water activities puts you and your family at risk of injuries. Children are especially vulnerable, as they have a greater tendency to slip or fall, which can lead to cut-up hands or scraped knees. It's important to treat any wounds, even minor ones, as soon as possible so that they won't get infected. As such, you should make sure you have a first aid kit in your Toyota vehicle on your next trip to the water park, beach, lake, or swimming hole. Toyota has a compact first aid kit for treating minor injuries, such as cuts, scrapes, and scratches. Inside the water- and fire-resistant black PVC case, you'll find first aid supplies, such as self-adhesive bandages, sting relief pads, stretch bandages with metal clips, and a pair of stainless steel scissors. Also included is a personal protective equipment pack that includes four pairs of gloves, four hand sanitizer packets, and four face masks. If you own a Toyota in Jacksonville, Florida, and you want to purchase any of these awesome accessories, we invite you to drop by Keith Pierson Toyota. Our dealership is proud to offer one of the largest selections of Toyota original equipment accessories in the Jacksonville area. Whether you want to enhance your Toyota's appearance, performance, comfort, functionality, or safety, we can provide you with accessories that perfectly match the specifications of your specific model. Contact us today to find out if we have the accessories you need.

Keith Pierson Toyota has proudly served the Jacksonville community for over 20 years. We care deeply about our customers and strive to make every interaction enjoyable and stress-free. Whether you're shopping for the newest Toyota models, looking for budget-friendly options in our used cars, or needing service on your vehicle, we want to be your first and only choice. There's never been a better time to buy a vehicle at Keith Pierson Toyota. Not only will you get a lifetime warranty with unlimited miles on all new and used cars, but you'll also get ToyotaCare free with every new Toyota. This complimentary maintenance and roadside assistance plan can add confidence to your ownership experience that you won't find with other brands. Read below as our team discusses ToyotaCare and how it can help you. more What Is ToyotaCare? Toyota consistently ranks at the top of the auto industry for making safe, reliable vehicles. But we know your car needs routine maintenance to function at its best. So the free ToyotaCare program ensures your new car, truck, or SUV gets the maintenance and quality Toyota original equipment manufacturer parts it deserves. And you can count on the expertise of our team at Keith Pierson Toyota as they perform whatever services and repairs your vehicle needs. We continuously train our technicians to remain current on the latest factory-recommended parts and repair practices. And after we service your vehicle, you can rely on your car to run the way Toyota intended when it first rolled off the assembly line. ToyotaCare Maintenance Coverage Whether you purchase or lease a new vehicle from us, it'll come with the same maintenance plan. ToyotaCare provides coverage for two years or 25,000 miles, whichever comes first. All you need to do is bring your Toyota to our service center, and we'll take care of all the necessary maintenance based on the factory schedule for your car. And if you move or take a road trip, you won't have to worry about service because Toyota dealerships nationwide participate in the ToyotaCare plan. ToyotaCare covers all routine services. Once your Toyota reaches the six-month or 5,000-mile mark, you can expect a complimentary multi-point inspection, a tire rotation, and a top-off of all your vehicle's fluids. And you won't have to worry about scheduling an oil change until your Toyota reaches 10,000 miles. So when it hits that milestone, you can expect an oil change and a repeat of the above services. At your vehicle's 18-month or 15,000-mile interval, we'll again rotate the tires, check all the fluids, and perform another multi-point inspection, but we won't change the oil. We'll change the oil and repeat the other services once two years or 20,000 to 25,000 miles go by. And Keith Pierson Toyota will send you service reminders to help you stay on schedule. ToyotaCare Roadside Assistance Plan Even though you take proper care of your Toyota, breakdowns sometimes happen. So it's good to know you have the protection of ToyotaCare's Roadside Assistance plan for two years of unlimited miles. You can call 1-800-444-4195 for help 24 hours a day, seven days a week. Breakdowns can be distressing, but knowing you have a roadside assistance plan can ease some of your worries. For example, what if your car's battery suddenly fails? All you have to do is call the number, and a technician will come to jump-start your car and test its electrical system to determine what went wrong. The battery might be the problem, but it could also be a failing alternator not providing the proper recharge. Once you know the cause, you can schedule service online and our technicians can replace the battery or fix whatever issue your vehicle has. Of course, nobody plans to run out of fuel. But your ToyotaCare plan has your back if this happens to you. We'll send you enough fuel to reach the nearest filling station. Or if you're rushing to work and accidentally lock your keys in your car, ToyotaCare covers a lockout service. Jacksonville roads aren't always the smoothest, and flat tires can occur. But with ToyotaCare, you don't have to worry because the Roadside Assistance plan also covers tire service. Call the toll-free number, and help will be on the way. A technician will change the tire and get you back on the road. The Roadside Assistance plan also covers any mechanical breakdown that requires a tow. When the tow truck arrives, you can have them tow your car to your preferred Toyota dealership as long as it's within 25 miles. Or you may not need a tow but need help getting unstuck. For example, you might leave the road to avoid a collision but can't return your car to the pavement. If this happens, a tow truck can winch you out of trouble at no cost. Toyota's Lifetime Warranty Toyota's quality standards remain unmatched in the industry. So it has no reservations about providing a Lifetime Powertrain Warranty. This warranty covers all the components necessary to move your vehicle, including the engine, transmission, and drivetrain. In addition to this outstanding coverage, most Toyota vehicles come with a minimum three-year or 36,000-mile Limited Warranty. This protection covers everything from bumper to bumper should your Toyota experience a problem. Find Your Dream Vehicle Today at Keith Pierson Toyota If you're looking for a new or used car, truck, or SUV, you won't find a better selection of vehicles in the Jacksonville area than here at Keith Pierson Toyota. We have hundreds of new Toyota cars on our lot, and more are arriving daily. And we have an expansive inventory of used cars from nearly every brand. So whether you're trying to stay on budget with a pre-owned vehicle or want the latest features found on new models, chances are we have your dream vehicle just waiting for you to discover it. We invite you to shop our virtual inventory or visit our dealership for more personalized interaction.

Image via toyota.com America's bestselling sedan, the 2023 Toyota Camry Nightshade Edition, is getting edgier every day. Entering the market with a few changes, the new 2023 Nightshade Edition comes with distinguished bronze colored Toyota Racing Development (TRD) wheels and the choice of three paint colors, including the new Reservoir Blue. The Camry SE Nightshade is designed to be sportier than the mainstream LE trim thanks to its front strut tower braking and sport-tuned shock absorbers and springs. It also comes with paddle shifters attached to the steering wheel. If you're looking to get this stylish sedan, our team at Keith Pierson Toyota will be happy to take you through the buying process and give you one of the best deals available. To help you learn more about your potential new ride, we'll discuss the unique features of the Camry Nightshade Edition below. more 2023 Toyota Camry Nightshade Edition: Overview First introduced in 2018, the Nightshade package is now available in mid-grade SE trims, including all-wheel-drive and front-wheel-drive models. Climbing higher into the trim levels, you can also get the Camry SE Hybrid Nightshade. For the 2023 model, the Nightshade gets black-painted side mirrors, badges, and a spoiler. Toyota also added a blacked-out headlight and taillight trims to give it a slightly more aggressive look. Toyota reported that the Nightshade packages accounted for 5% of Camry sales in 2021. With new wheels, a unique color, and more blacked-out details, we're confident that interest in the vehicle will grow. Engine and Gas Mileage The 2023 Toyota Camry Nightshade's standard engine is a 2.5-liter Dynamic Force four-cylinder that produces 203 horsepower and 182 lb-ft of torque. It's mated to a Direct Shift eight-speed electronically controlled transmission with intelligence. The Toyota Camry Nightshade's engine provides power for daily family commutes, especially around the city. It's also fuel-efficient, with ratings of 28 mpg in the city and 39 mpg on the highway. All-wheel drive achieves 25 mpg in the city and 39 mpg on the highway. Handling and Performance The Camry Nightshade feels sporty and athletic while providing the comfort and composed handling you need to handle curvy roads. It also has excellent stopping power due to the power-assisted ventilated 12-inch front disc brakes with single-piston calipers. The 2023 Toyota Camry Nightshade isn't the fastest sedan on the market, but it still delivers an impressive speed. It can shift from zero to 60 miles per hour in 7.3 seconds and accelerates to 1/4 mile in 15.6 seconds. It has a maximum speed of 120 miles per hour and is an excellent car for families and drivers looking for a vehicle with superb performance and a stylish look. Exterior The 2023 Toyota Camry SE Nightshade is an excellent choice of vehicle for many reasons, including its overall look. With just a few polishes and subtle differences, the Camry Nightshade stands out from the rest of the lineup. The 2022 versions only came in Midnight white and black, but the new model comes with a new awesome color — Reservoir Blue. The Camry Nightshade is easily one of the most stunning vehicles on the market. It brings different features to the table without taking away what makes Toyota Camry an iconic vehicle. Your headlights, day running lights, and taillights come with LED accent lights and an auto ON/OFF feature. The signature black front grille with a sport mesh lower grille gives the Toyota Camry its uniqueness. The black window trim is the sleekest feature of this model. The look is completed with the 19-inch TRD matte bronze finished alloy wheels and black rear spoiler. More impressive exterior features include the black roof-mounted shark-fin antenna, black outside door handles, heated power black exterior motors, single exhaust with dual chrome tips, and much more. Interior The 2023 Toyota Camry Nightshade's interior provides the perfect look you'd expect from Camry. Many people are still in awe at how the vehicle has a cabin that's similar to what you'd find in a luxury vehicle. The interior is purely driver-focused, which makes it safe, comfortable, and enjoyable to drive. Whether you choose the Midnight Black, White, or Reservoir Blue exterior, the interior is black. The bucket front seats, eight-way power driver seat, adjustable driver seat, driver seat with lumbar support, and the leather-trimmed tilt/telescopic three-spoke steering wheel with paddle shifters all make it possible to enjoy both long and short rides. There are two cup holders on the front seats and two more at the back to hold drinks for you and your passengers. The cabin is incredibly spacious, modern, and comfortable. When it comes to technology, the 2023 Toyota Camry Nightshade shines again. There's a standard 7-inch multi-informational display accompanied by a 10-inch color head-up display. You also get dynamic radar cruise control, dual-zone automatic climate control, and three driving modes: Eco, Normal, and Sport. Infotainment The multimedia system in the 2023 Toyota Camry Nightshade makes it possible to enjoy your favorite podcast and music. The 7-inch touch screen, six speakers, and Apple Car Play and Android Auto compatibility provides the connectivity you need during long-distance travel. The advanced technology allows you to receive personalized maintenance updates and vehicle health reports. You can drive safely and feel confident that you're in control, even when the unexpected happens through the safety connect. This feature includes automatic collision notification, enhanced roadside assistance, and a stolen vehicle locator. Safety The Toyota Camry is one of the safest cars on the market today, and the Nightshade being part of the mid-trim offers the perfect safety features to help you drive safely and comfortably. Neither the National Highway Traffic Safety Administration nor Insurance Institute for Highway Safety has crash-tested the 2023 Toyota Camry Nightshade, but the 2022 model received the highest ratings on all tests done, including frontal, rollover, and side crash tests. The Insurance Institute for Highway Safety gave an overall rating of “Good,” tagging it as a Top Safety Pick+. Safety features available in the Camry Nightshade include lane trace and lane-keep assist, forward automatic emergency braking with pedestrian detection, lane departure warning, adaptive cruise control, and rear seat alert, which reminds you to check for a child, pet, or luggage at the back of the vehicle before exiting. Now that you know what the 2023 Toyota Camry Nightshade edition brings to the table, you will probably like it even more. If you've made up your mind to buy this top-grade sedan, Keith Pierson Toyota in Jacksonville, FL is ready to assist you through the purchase process. Don't worry about finances; our finance department can handle that for you. Contact us today to get started.

What better way to celebrate the mom or moms in your life than by taking her on a picnic for Mother's Day. You can pack up a lunch at home or grab some sandwiches and drinks from a nearby deli and take her to one of the great outdoor spots around Jacksonville. Whether you want to stay in the city center or venture out to the outskirts of town, there are plenty of terrific places for an afternoon outdoors. Here are some ideas to help you plan the perfect Mother's Day picnic. more Top Picnic Spots Here are some excellent spots around town for a picnic. From awesome views to open green spaces, there's something for everyone. Henry J. Klutho Park Henry J. Klutho Park spans just over 18 acres on the northern edge of Jacksonville city center. It's part of several green areas along the banks of Hogans Creek and a popular spot for outdoor gatherings and picnics. This is one of the smaller parks in the city, but it has several picnic shelters if you want to stay out of the sun while you have your lunch. There's also a playground for the kids and plenty of parking. Reddie Point Preserve Image by Deval Parikh is licensed with Unsplash License Reddie Point Preserve sits in the Charter Point neighborhood and runs along the bend of the St. Johns River. It covers over 100 acres and is a great place to spend an afternoon with stunning views of the river and downtown area. You can explore the park's walking trails before you picnic at one of the covered tables. The preserve offers a wide range of activities to keep you busy for the day. There are wildlife observation areas, a fishing pier, and a kayak launch if you want to have more than just a picnic. Ringhaver Park Spend your Mother's Day at Ringhaver Park. This park has a riverfront boardwalk, hiking trails, and several picnic pavilions. It's a perfect place to go if you want to stay within the city center, and it has something for everyone. The scenic overlooks make it a popular spot for visitors and residents. Memorial Park Memorial Park stretches along the banks of one of the widest points of the St. Johns River. The park covers just 6 acres but is one of Jacksonville's most loved treasures, offering a quiet place in a bustling city. It's within easy walking distance of several local restaurants and offers beautiful views over the river. While there, you can tour the Cummer Museum of Art and Gardens right next door. The historic gardens are a perfect spot for a picnic, and you'll have stunning views over the water while surrounded by beautiful plants and flowers. Big Talbot Island State Park Big Talbot Island State Park is on one of Jacksonville's Sea Islands. It's primarily a nature reserve, offering visitors a place to relax and enjoy nature. There are several hiking and walking trails to explore, or you can take a guided kayak tour before or after your picnic lunch. Make your way to The Bluffs, where pavilions overlook the water. You can sit here and enjoy the views while you eat. Or, if you want to get closer to the water, make your way down to Boneyard Beach, lay some blankets on the sand, and set out your picnic by the water. Top Delis and Restaurants for Picnic Food If you don't want to pack your own food for your picnic, there are plenty of restaurants, delis, and shops that will do it for you. Here are some places around Jacksonville where you can get picnic food. Honey and Brie Grazing Honey and Brie Grazing puts together not only delicious grazing boards and boxes but also beautifully created ones. All the items are made fresh to order and made with locally sourced ingredients when possible. The boxes and boards come loaded with cheese, spreads, cured meats, seasonal produce, crackers, and a pickled item. The boxes are perfect for a picnic because they come in recyclable containers and include bamboo disposable serving utensils. You can also get disposable bamboo plates, napkins, and cutlery. Then all you need to do is find the perfect spot for your picnic. The Bread and Board The Bread and Board in Jacksonville's Five Points neighborhood creates unique sandwiches, sandwich bowls, and boards. With items such as seasonal chicken salad, Applewood ham and Brie, smoked pork and collards, and roasted fall turkey to choose from, everyone on your picnic will have something to enjoy. You can even get a lunch box for each person. These come with a sandwich, cookie, salad, and even a side if you get the box lunch or deluxe box lunch. Southern Grounds Southern Grounds offers coffee, sandwiches, and salads that you can take to go. The menu has a variety of hot and cold sandwiches and a kid's menu with sandwiches that come with either chips or french fries. You can place your order online and then pick it up when you're ready to go on your picnic. Jason's Deli Jason's Deli on Southside Boulevard in Jacksonville is a family-owned restaurant and deli with fresh food and delicious sandwiches and salads. The deli menu features handcrafted bowls packed with protein, soups you can get to go, and unique salads, such as the nutty mixed-up salad, chicken club salad, and the Mess chicken salad. You can get their specialty sandwiches or build your own to create a mix of sandwiches for everyone to share on your picnic. Choose the meats, bread, and spreads, then add veggies to make the perfect sandwiches. So, now you have some ideas on where you can take your mom on a picnic in and around Jacksonville and where you can get some delicious food to bring with you. If you use any of our ideas, stop by Keith Pierson Toyota and tell us how it went, or if you know of a great spot we missed, come tell us about it. While you're here, we can show you our selection of new and used Toyotas to get you around Jacksonville.

Toyota is bringing new updates to the beloved Corolla for the 2023 model year. This practical and fuel-efficient car has a strong history of reliability and high safety ratings, so these updates make it even more appealing. Available as a sedan or hatchback, the Corolla can comfortably seat five passengers. Whether you're a budget-conscious buyer, a commuter, or an efficiency buff, it's an attractive option. You can choose between a gas or hybrid powertrain and a front-wheel-drive or an all-wheel-drive configuration. It's also a safe and well-equipped vehicle for its class, with good standard safety tech and an intuitive infotainment system. The 2023 Corolla is worth considering whether you're an entry-level buyer looking for an affordable commuter car or someone wanting value-balanced efficiency and convenience who isn't keen on the styling of the Prius. Read below as our team at Keith Pierson Toyota in Jacksonville, Florida, takes an in-depth look at the most notable updates Toyota has made to this perennial favorite. more Shop Toyota Corolla Trim Options The 2023 Toyota Corolla sedan comes in three trim levels, the LE, SE, and XSE, which is an upgrade from the single configuration of previous models. Each trim has unique features and options, giving you more choices when customizing your ride. Here's a quick rundown of the three trims: The LE At an MSRP of $21,550, the LE trim is the most affordable entry-level option. It offers many features, including 16-inch steel wheels fitted with wheel covers and energy-efficient LED headlights, taillights, and daytime running lights. An 8-inch touch-screen display allows for connectivity to wireless Apple CarPlay and Android Auto, and a six-speaker AM/FM radio comes with SiriusXM satellite radio. The SE With a starting MSRP of $23,990, the SE trim adds a sportier look to the Corolla with sleek 18-inch alloy wheels, a sport mesh gloss-black grille, gray side rocker panels, and a color-keyed rear spoiler. The interior has premium sports seats with fabric inserts and a leather-trimmed steering wheel. An optional JBL audio system with eight speakers and a powered subwoofer is also available. The XSE The range-topping XSE has a starting price of $26,700. It's the fanciest of the Corolla line and comes standard with many LE and SE optional features, including Toyota Smart Key, a blind-spot monitor, rear cross-traffic detection, and a power sunroof. It also rides on 18-inch alloy wheels and adds a gray metallic rear spoiler, heated front seats, an eight-way power driver's seat with power lumbar support, and SofTex synthetic leather upholstery. Engine Upgrades Under the hood of the 2023 Corolla, Toyota has significantly upgraded its powertrain lineup. The hybrid model now features a revised system with a four-cylinder engine paired with two electric motors and a continuously variable transmission that generates 138 hp and 156 lb-ft of torque, which is an increase from the previous model's 121 hp and 146 lb-ft of torque. The most popular Corolla LE now comes standard with the more efficient and powerful 2.0-liter engine that was previously only available on the SE and XLE trims. All-wheel drive is now an option for the Hybrid SE and LE trims. An automatic transmission is now the only option for the hybrid and sedan trims, with the six-speed manual transmission no longer available. Sharper Styling For 2023, the Toyota Corolla has an eye-catching all-LED headlight assembly. Instead of the conventional J-curve style headlights, the new model features a sleek design with a strip running along the hood line and down through the assembly. Integrated turn signals have the same design. The updated front bumper has a small strip of LED accent lighting. The result is a sharper, more aggressive look for the Corolla. Next-Level Comfort The 2023 Toyota Corolla provides a welcoming cabin with comfort for all aboard. It features high-gloss materials and contrasting stitching to give the interior a premium feel. The front seats in the SE and XSE trims have shoulder supports for comfort and overlapping solid side bolsters to grip passengers securely. You can choose from standard cloth or SofTex trim in Black/Red, Light Gray, and Macadamia. Interior Updates Once again, Toyota is pushing the bar for in-vehicle technology with the 2023 Corolla. The new multimedia system is compatible with wireless Apple CarPlay and Android Auto. It has a Wi-Fi hotspot, over-the-air updates, cloud navigation, dual Bluetooth phone connectivity, and an intelligent voice assistant. This system, unveiled in 2021 and first launched on the Tundra pickup, supports touch-screen displays up to 14 inches; however, the standard size for all Corolla models is 8 inches. Also noteworthy is a cabin air filter with pollen and odor removal capability and a Smart Key system with a push-button start. Exterior Refresh The 2023 Corolla has a sleeker, more modern look than its predecessor, giving it an almost alien-like appearance. With the addition of Ice Cap to its color lineup, Toyota has given the Corolla a refined look. An array of color options remains, including Midnight Black Metallic, Ruby Flare Pearl, Blueprint, and Classic Silver Metallic. Toyota has also added new wheel designs and slightly more sculpted bumpers for a sporty and sophisticated look. Next-Generation Safety Systems Safety has always been a priority for the Toyota Corolla, and the 2023 model year takes that commitment to new heights. Every 2023 Corolla now comes with Toyota Safety Sense (TSS) 3.0, the automaker's most advanced suite of driver assistance features. Along with the elements previously included with TSS 2.0, TSS 3.0 also adds a new proactive driving assist feature. This system uses upgraded detection capabilities to anticipate any potential obstacles or deceleration events from further away, enabling the car's systems to more gradually and effectively slow down. The 2022 Corolla was already one of the safest vehicles in its segment, and these advanced features ensure that the 2023 model will be even safer. The Corolla Hybrid earned a 2022 Insurance Institute for Highway Safety Top Safety Pick+ and a five-star National Highway Traffic Safety Administration overall safety rating, so you can rest assured that the 2023 Corolla will offer top-tier safety protection. That about wraps up the 2023 Toyota Corolla updates. These subtle changes give the Corolla a refreshed yet familiar feel. It's the perfect blend of practical and impactful design elements. Keith Pierson Toyota in Jacksonville, Florida, offers a great selection of new and pre-owned Toyota models, along with competitive financing and leasing deals. Contact us today to schedule a test drive and experience the 2023 Corolla for yourself.

As the proud owner of a Toyota Camry, you can seek maintenance services for your vehicle to preserve its condition. Along with services like fluid replenishments and tire rotations, oil changes are essential to your car's operation. Below, you can review our Toyota Camry oil change guide so you can complete or obtain this important service. more What Kind of Oil Does a Toyota Camry Take? Most Camrys accept 0W-16 or 0W-20 motor oil. However, it's important to confirm the oil type that your owner's manual suggests. If you don't have access to your vehicle's manual or would like further confirmation, you can seek guidance from our service center at Keith Pierson Toyota. We'll help you get the right kind of oil for your vehicle so it can operate at its prime. When Does the Toyota Camry Need an Oil Change? The Toyota Camry typically requires an oil change every six months or every 5,000 miles that you put on your odometer. Follow an oil change schedule for whichever event comes first. You may be able to follow an extended oil change schedule for your Camry if it takes synthetic oil. This schedule would be approximately every year or every 10,000 miles. Sometimes, you may need to get an oil change for your Camry more frequently. For example, some signs that you need an oil change include smoke coming from the exhaust, a locking sound coming from your engine, or vibrations when idling. You can check your oil levels and oil texture using the dipstick that comes with your vehicle. If you notice low oil levels or oil that's too thick or thin to flow properly through your engine, you can change your oil even if it's not technically due for this service. Why Is It Important To Change the Oil in Your Toyota Camry? Motor oil that's the right consistency is essential for a properly functioning engine. It lubricates the many moving parts of your engine and prevents them from scraping against one another. It also reduces friction and prevents the likelihood of the engine overheating. When your Camry can operate on fresh oil, it may experience greater fuel efficiency and protect the life span of your engine for the long term. What's the Difference Between Conventional and Synthetic Oil? Depending on the age of your Camry, it may take conventional oil. Conventional oil is most prevalent in older Camry models. It comes from refined crude oil, and its thick composition helps it protect and lubricate older engines more thoroughly. Synthetic oil is most prevalent in newer Camry models. It comes from man-made chemical compounds, is thinner than conventional oil, and can flow better throughout the crevices of newer engines. How To Change the Oil in Your Toyota Camry The process for changing the oil in your Camry is similar to how you'd do it for any other vehicle. Follow these steps to complete this service yourself: Gather Your Supplies Begin by gathering your supplies, which include rags, a new oil filter, a wrench, an oil collection pan, a funnel, and new oil. Refer to the owner's manual of your specific Camry model to learn how many quarts you'll need. You can also acquire a method for lifting your vehicle so you have room underneath to work. Some people may use car ramps and wooden blocks, while others may use a car jack and jack stands. Lift Your Camry Lift your Camry with your chosen method. If you use car ramps, drive up them slowly so you can position the car perfectly without rolling over the edge of the ramp. Place a wooden block behind each rear wheel to prevent your Camry from rolling backward while you're working on it. If you use a car jack, lift it to the lifting point that your owner's manual specifies. Once you achieve the right height with your car jack, you can place two jack stands underneath your Camry as a safety precaution. Open Your Camry's Hood Open your Camry's hood and keep it open using the hood prop rod. Find the engine oil cap and unscrew it. This will help the oil flow out faster when you remove the drain plug in the next step. Set Up Your Oil Pan and Drain the Old Oil Go underneath the car to position the oil pan underneath the drain plug. Ideally, you can change the oil with another person present so they can ensure your safety when you're underneath the vehicle. Locate the drain plug and use a wrench to loosen it. Allow the oil to drain out, which is a process that usually takes five to 10 minutes. It may come out quickly at first, and the flow may start to slow down as time goes on. Prepare to adjust the oil pan as necessary, and be mindful of warm oil if the engine was recently running. Replace the drain plug when all the oil has come out. Replace the Old Filter Locate your car's engine filter, which is usually on the engine bay's passenger side. Use a wrench and the appropriate socket size to remove the filter. Clean the filter's housing unit before installing the new one. Secure the new filter in place by tightening it by hand. You can use your wrench to further tighten it, but be careful not to overtighten it. Refill the Engine Oil Place your funnel into the engine oil opening. Pour the motor oil into the funnel slowly so you don't drip oil on other parts of the engine bay. Use multiple bottles if necessary, ensuring that you follow your vehicle's quart requirements. Confirm the Proper Oil Levels Use your car's dipstick to confirm that you've poured in enough oil. Screw the engine oil cap back on by hand, and use a rag to clean any spilled oil. Turn your vehicle on and conduct an oil pressure test to confirm your oil reaches the proper level. Finally, turn your engine off and close your car's hood. Schedule an Oil Change for Your Toyota Camry Today If you don't have the time or desire to take on your Camry's oil change yourself, you can bring it to our service center at Keith Pierson Toyota. Schedule an appointment with us today so you can book this essential service. While you're here, our certified service technicians can perform other services, including brake and battery checks. Image via toyota.com

The 2023 Toyota RAV4 is the most recent development in this historic line of compact crossover SUVs. Toyota first introduced the RAV4 to the United States in 1994 and it was the first SUV-type vehicle any manufacturer placed on a unibody platform. Since then, the RAV4 has seen numerous changes to its safety, design, and technology. In 2023, Toyota continued its tradition of updating the RAV4. Keep reading to learn about the 2023 Toyota RAV4 updates you can enjoy from this model year including technology, comforts, entertainment, and safety updates. more Shop Toyota RAV4 Grades Toyota introduced a new grade to the RAV4 in the 2023 model year, bringing the total number of grades to five. These are the LE, XLE, Adventure, Limited, and TRD Off-Road grades. Depending on the grade you choose, you get different technology features, exterior and interior colors, and materials for the interior of the vehicle. This can also change the performance packages you can choose from, especially for the TRD Off-Road grade, since it comes with an offroading package to help you navigate difficult terrain while tackling tasks outside the city and beyond the pavement. For the exterior colors, you have access to 16 different colors across the five grades of the SUV. You can choose from the following: Magnetic Gray Metallic with an Ice Edge roof. Cavalry Blue with a Midnight Black Metallic roof. Magnetic Gray Metallic. Lunar Rock. Wind Chill Pearl. Ice Cap. Cavalry Blue. Midnight Black Metallic. Ruby Flare Pearl. Blueprint. Silver Sky Metallic. Lunar Rock with an Ice Edge roof. Wind Chill Pearl with a Midnight Black Metallic roof. Magnetic Gray Metallic with a Midnight Black Metallic roof. Silver Sky Metallic with a Midnight Black Metallic roof. Cavalry Blue with an Ice Edge roof. Interior Materials Depending on the grade you choose, the interior of the vehicle can have a different feel. At the lowest grades, you get a soft textured cloth and hard plastics inside the vehicle. At higher grades, you can get faux leather materials throughout the interior, and nicer plastics to complement the faux leather. Beyond this, the higher grades also provide additional materials for the steering wheel and the shift knob, such as faux leather, creating a unified feeling inside the vehicle and adding additional comfort in a minor way before the actual comfort features Toyota added to the vehicle become apparent. Performance While Toyota didn't change the engine of the RAV4 for 2023, it did give some grades of the vehicle additional options for drive trains. For example, the 2023 RAV4 Adventure has a front-wheel drive and an all-wheel drive option. This allows the SUV to have better control on rough or wet surfaces. In the Adventure, there's an option to disconnect the rear axle from drive power to increase fuel efficiency. According to the EPA, the RAV4 in front-wheel drive versions can get around 35 mpg on the highway. There is some variation in the all-wheel drive versions, with a slightly lower EPA rating of 33 mpg. Even so, these estimated fuel ratings make the RAV4 comparable to other crossover SUVs in its class and an excellent option for its price. Comfort The comfort in the 2023 Toyota RAV4 can vary a lot based on the grade. At the LE grade, there's a useful storage shelf and plenty of cubbies to place objects such as books and devices. It also has an ergonomic feel, which helps drivers feel more comfortable in the vehicle immediately compared to some larger SUVs. At the higher grades, the 2023 RAV4 has premium materials which just increase the comfort over the LE grade. While the LE has a single-zone climate control system, the higher grades have a dual-zone system to keep everyone comfortable no matter the distance. At the higher grades, you also get power-adjustable seats to help you and your passengers drive in comfort wherever you go. Finally, you can enjoy heated front seats at some of the higher grades, keeping you warm even on the coldest days of the year. If you're driving in the summer you can turn this system off to keep cool during the summer months. Entertainment The real overhaul for the 2023 RAV4 came in its entertainment and safety systems. For entertainment, the trims below Limited come with an 8-inch touch screen infotainment system that you can control straight from the panel. It gives you options such as an optional navigation system and access to the SUV's JBL premium sound system. At the Limited and TRD Off-Road grades, the infotainment system expands to a 10.5-inch display. You can also choose to get an optional wireless charging pad for your smartphone. Beyond these options, the 2023 RAV4 gets a 4G LTE mobile hotspot to keep you connected to the internet and phone no matter where you drive. Finally, the SUV comes with connectivity for Apple CarPlay and Android Auto. Safety In the 2023 model year, Toyota made several driver-assisting features standard across all RAV4 grades. These are automated emergency braking with pedestrian detection, lane departure warning and lane keeping assist, and adaptive cruise control. If you want more features, you can add them as optional features. These are blind spot monitoring and rear cross-traffic alert to help you stay aware of your surroundings at all times. So far, the National Highway Traffic Safety Administration (NHTSA) reports zero recalls for the 2023 Toyota RAV4 and good ratings across its crash test categories. Now that you've learned about the new features of the 2023 Toyota RAV4, you can visit Keith Pierson Toyota to explore options for new cars, trucks, and SUVs including the RAV4. While you're there you can also explore an inventory of used vehicles, find service and parts for your current vehicle, and explore options for selling or trading your old car. You can also find finance options for a new vehicle to meet your lifestyle and economic means. Finally, you can research vehicles and other topics. Contact us today to learn more. We're happy to hear from you.

Even if you've lived in Jacksonville, Florida, for a while, we guarantee there are some unique neighborhood stores you may not have discovered just yet. At Keith Pierson Toyota, we love sharing our finds with our customers and neighbors in Florida, so whether you want a spot to purchase a unique gift for a special someone or just an offbeat store you can explore, the following list has a range of cool local shops in Jacksonville that are sure to intrigue you. more Sweet Pete's Candy Shop If you have a sweet tooth and want some treats, look no further than Sweet Pete's Candy Shop. The store is actually a full-on restaurant in addition to a candy shop, so you can stop by to grab some desserts, chocolates, retro candy, themed candy, or craft sodas, or you can sit down and enjoy a lovely lunch — or brunch on weekends. For those who have always wanted to try their hand at making their own candy, Sweet Pete's offers classes where you can make your own delicious treats. Candy lovers with dietary restrictions will also find a wide range of vegan treats. Hop on by and check out the huge selection this store has to offer. Southern Crossing Antique hunters need to explore the 5,000 square feet of vintage items and antique finds on display at Southern Crossing. Anything you can think of, Southern Crossing probably has in store. Musical items and records? Knick knacks? Furniture? Wind chimes and outdoor decor? Art? Glassware? There are more antiques here than anywhere else in the Jacksonville area. Who knows? You may find a valuable treasure or a gorgeous, unique accent piece to add to your home. Gloss Goods Customers who like to indulge a little and are serious about their self-care and beauty regimen will absolutely love the charming Gloss Goods store. Part apothecary, part cosmetic and jewelry shop, the store tends to stray away from the big-name brands and offers visitors unique, boutique brands of makeup, creams and oils, bath items, jewelry, and other assorted items you may have a hard time finding anywhere else. The minimalist brick interior with its carefully laid out displays and pink neon lights add to the charm of shopping at Gloss Goods, as do the friendly owner and people who work here. Wolfgang Clothing Wolfgang Clothing is an independent boutique clothing store in the famous 5 Points area of Jacksonville. It's a great stop to add to your list when you're walking around the Riverside neighborhood. The shop sells clothing for men and women, with plenty of accessories also available, such as bags, wallets, and sunglasses. Stop by Wolfgang and spend an afternoon browsing the eclectic collection of clothes, then pick up something truly unique that you can almost be sure no one else around you'll be wearing. Eco Relic Eco-minded Jacksonville residents love the special, environmentally friendly store called Eco Relic on Stockton Street. The store goes by the mantra “Reuse, Recycle, Repurpose,” and the selection of items it offers lives up to that. The shop specializes in new and reclaimed building materials, making sure surplus items left over from local construction don't go to waste. This includes lumber, hardwood lumber, mouldings and trims, and flooring, as well as specialty items, such as salved doors, antique windows, ironwork, and electrical equipment. If you need any kind of props for a photo shoot, themed party, or local play, Eco Relic also has you covered. Browse their selection of one-of-a-kind, vintage props to add something truly special to your home decor, or host the best themed party of all time. Riverside Arts Market The Saturday Riverside Arts Market has quickly become a Jacksonville staple, with locals and visitors stopping by to see what the market is offering each week. Known locally as RAM, the market takes place under the Fuller Warren Bridge in the Riverside area from 10 a.m. to 3 p.m., regardless of what the weather forecast may say. If you shop at Riverside Arts Market, not only are you sure to find unique collectibles, but you'll also be supporting local Jacksonville businesses. Farmers, artists, bakers, and other craftsmen come here to sell the amazing products they've grown, made, and cooked. In addition to shopping, you'll get to enjoy live music and delicious snacks from the food vendors on the premises. Family-friendly and dog-friendly, RAM is a great weekend outing for the whole family. Grater Goods There's no better spot in Jacksonville for cheese lovers than Grater Goods. Known as the only stand-alone cheese shop in the entire city, you'll find an absolutely mind-boggling variety of cheeses here. Get boxes, boards, or samples of cheeses from all over the world, hard and soft, white and yellow and blue, and everything in between. Some recommended specials you can sample and bring home include Double Dutch Gouda, Le Napoleon, and Rogue River. The store is closed on Sundays and Mondays. Wolf & Cub Located in downtown Jacksonville, Wolf & Cub prides itself on offering independently produced clothing and home goods of high quality to its customers. The items you find here are unique, cool, and unlikely to be found anywhere else. Browse through the store's jewelry, vintage items, hand-screen printed clothing, and other clothes and accessories for both men and women to see what speaks to you. If you want to order something completely customized for you, you can put in a request for a custom T-shirt or floral arrangement to beautify your home or office space. Even if you're not looking for anything in particular, Wolf & Cub is the kind of store you can walk into just to browse and look around and then leave with a whole host of items you absolutely love. We love exploring the special stores and establishments of Jacksonville in our spare time. If you have a great shop in the city that you love, please contact us at Keith Pierson Toyota and let us know, as we'd love to feature it in a future post. Jacksonville Landing by James Hawley is licensed with CC BY-SA 2.0