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There’s a reason the Toyota Corolla is the best-selling car of all time. It isn’t because this compact sedan goes from 0 - 60 in under five seconds, or that it handles like a European sports car. No, the reason is much simpler: the Toyota Corolla just works. Every Toyota Corolla at our local Toyota dealership represents the pinnacle of reliability, functionality, and value: automotive traits that never go out of style. more The best way to understand this storied model is to test drive a 2019 Toyota Corolla. Here you can explore this car’s extensive menu of standard safety technologies and comfort/convenience features. Spaciousness and functionality are two more of this car’s advantages, along with comfortable seats and top-class build quality. The 2019 Toyota Corolla boasts a 9.3 overall score on KBB.com, which puts it firmly in the compact sedan class’s upper echelon. Spurring this vehicle to such lofty heights is its standard Toyota Safety Sense™-P (TSS-P) package, which is unique among compact sedans. No competitor has what the 2019 Toyota Corolla offers: automatic high-beams, lane-departure warning, pre-collision warning with pedestrian detection, and lots more. Plus, this package is standard on all six 2019 Toyota Corolla trims - remarkable considering that most of these safety technologies would be optional on all but the highest-level trims marketed by other carmakers. Another constant is what’s under this model’s hood. A 1.8-liter four-cylinder engine that outputs 132 horsepower and 128 lb-ft of torque is standard on five of six trims, with the lone exception being the 2019 Toyota Corolla LE-Eco. This model's engine is tweaked to achieve 140 horsepower and 126 lb-ft of torque and deliver terrific gas mileage. Enter “ Toyota dealer near me” into your web browser and visit us today for a test drive in the 2019 Toyota Corolla!

Year-over-year (YOY) Toyota sales were up almost 4 percent in June 2018 compared to June 2017, but that’s only half the story. The other half involves two models that posted not just their best June ever, but also their best-ever first halves of a calendar year. The models in question are the Toyota RAV4 and the Toyota Highlander, and owners of these phenomenal SUVs won’t be surprised in the least by their success. more The Toyota brand was the top-selling retail brand in the first half of 2018, a standing fueled by the Toyota RAV4 model’s almost 11 percent YOY sales increase and best-ever first-half, topped only by the Toyota Highlander model’s close to 21 percent YOY sales bump and best-ever first half of a year. With these fantastic vehicles leading the way, the Toyota brand set a light-truck sales record in the same categories: best June ever and best first-half ever. So what makes these SUVs so desirable? Anyone who owns a Toyota Highlander near Orange Park, FL will tell you this automobile is tailor-made for families. Three-passenger seating and ample power from a standard V6 engine are complemented by the Toyota Safety Sense™ suite, which offers enough advanced safety technology to make any family feel safe and secure. Fuel efficiency is also well above average, yet another reason why the 2018 Toyota Highlander received a four-star score from Edmunds.com. As for the Toyota RAV4, this best-selling compact crossover SUV does everything exceptionally well. Just navigate to our local Toyota dealer by typing “ Toyota dealership near me” into your smartphone, and we’ll introduce you to this vehicle’s class-leading storage area, superbly smooth ride, and brand-new 2018 Toyota RAV4 Adventure trim. Toyota models are riding high, and you will too when you visit us today for a test drive!

Toyota RAV4 lovers, you’ve waited for it, and now the time is near: the debut of the all-new 2019 Toyota RAV4 is almost upon us. And in late 2018, you can visit our nearby Toyota dealership, test drive the latest, greatest version of this top-selling crossover SUV, and explore its many new features. more Headlining these new features is a Toyota first: an available dynamic torque-vectoring all-wheel drive (AWD) system with rear driveline disconnect. In layman’s terms, this groundbreaking system boosts the 2019 Toyota RAV4 model’s off-road capabilities into heretofore uncharted territory. With this technology onboard, drivers will enjoy near-effortless steering whilst guiding the 2019 Toyota RAV4 on even the most rugged of roads. If you’re interested in new Toyota models, there’s a great chance you’ll love the 2019 Toyota RAV4 model’s upgraded powertrains, which boosts the power output and fuel economy of this SUV’s two engine options: the 2.5-liter four-cylinder gas engine and the Toyota Hybrid System II (THS II) engine. These upgrades enhance not just the engines, but also their associated transmissions. For the gasoline engine, that means an eight-speed automatic gearbox, and for the hybrid power plant, a continuously variable transmission (CVT). Our Toyota dealer serving Jacksonville, FL also looks forward to welcoming a brand-new addition to the Toyota RAV4 trim roster: the 2019 Toyota RAV4 XSE Hybrid. If you want the best performance in your next Toyota RAV4 model, this is the trim you want. With the powerful THS II engine on board, along with a sport-tuned suspension with specially-calibrated springs and shocks, you’ll enjoy handling and acceleration that most compact crossover SUVs can’t touch. The 2019 Toyota RAV4 model’s debut is fast approaching. Watch this space for updates, and contact our local Toyota dealership with any questions!

If it seems like each new day brings fresh recognition for the all-new 2018 Toyota Camry, you’re not alone. At our Toyota Jacksonville dealer, the regularity is such that we could set our watches by it. more Ok, we’re overstating things just a bit, but the truth is the redesigned 2018 Toyota Camry has received heaping loads of praise and admiration since it rolled off the assembly line. And the latest recognition for this top-selling Toyota sedan comes courtesy of the fine folks at WardsAuto, a global leader in automotive research and intelligence. One of WardsAuto’s most important lists is its yearly “10 Best Interiors” list, and the 2018 Toyota Camry rightfully made the cut. The WardsAuto editorial team praised this landmark midsize sedan’s “eye for detail and artistic approach”, as well as its “high degrees of functionality and onboard technology”. And the plaudits didn’t stop there. The 2018 Toyota Camry was also lauded for its “compelling signature lines and a bold, brash use of color, particularly red”. One judge went so far as to say “Finally, an interior with some color that pops”. If you own or have test driven a 2018 Toyota Camry, you know exactly what the WardsAuto team is talking about. In terms of styling, this year’s Toyota Camry is a complete departure from the Toyota Camry of years past, yet underneath the smooth curves and sleek lines is still the comfortable, functional, fuel-efficient car the world has come to love. If you haven’t yet had the pleasure of experiencing this fully redesigned auto, visit our local Toyota dealership and slide behind the wheel. Another day, another recognition for the 2018 Toyota Camry. Stop by Keith Pierson Toyota and enjoy a test drive today!

It doesn’t matter whether you’d like to purchase or lease your next new Toyota car, or what type of vehicle you want: ToyotaCare is a new-car buyer’s dream. So lease a Toyota Corolla, buy a Toyota Camry, or go a completely different direction – this program’s outstanding coverage remains the same. more Toyota Motor Sales USA understands exactly how all new-car buyers feel. Purchasing a new car is exciting, but also a little bit terrifying. A new car is a big investment, and no one can see the future – thus, each of us has a voice in the back of our head saying, “What if I get in an accident leaving the dealership?” or, “What if my engine conks out on my third day of ownership?” With the ToyotaCare program, peace of mind is in high supply. Every new Toyota vehicle sold by our Toyota dealers serving Orange Park, FL is covered by this no-cost maintenance plan, which covers normal factory-scheduled maintenance for every new Toyota over two years/25,000 miles. Also included is 24-hour roadside assistance for two years/unlimited miles. Normal maintenance includes important tune-ups like fluid inspection/adjustment, tire rotation, oil/oil filter change, and a multipoint vehicle inspection. Regarding 24-hour roadside assistance, everything you can think of is included: towing, tire service, battery jump-start, winching, lockout protection, and more. Another nice aspect of ToyotaCare is that it meshes well with the protection plans available at Keith Pierson Toyota in Jacksonville, FL. These include extended coverage plans that kick in when your warranty expires, prepaid maintenance plans that save money, and appearance protection plans to optimize your Toyota car’s resale value. Explore the Toyota brand’s award-winning model roster and then visit our local Toyota dealership for a test drive, ToyotaCare, and much more!

Whether you’re planning a trip to Myrtle Beach, Disney World, or Key West, you'll no doubt want to save on gas. To that end, Keith Pierson Toyota offers these gas-saving tips. more Speeding kills (your car’s fuel economy): Let’s admit the obvious - most of us like going fast when conditions are right. But how fast is too fast? Here’s a good barometer: if you reduce your speed on the highway from 75 mph to 62 mph, you’ll increase your car’s fuel efficiency by almost 15 percent. The reason for this dramatic improvement relates to aerodynamic drag, which increases exponentially as speed increases. Properly inflated tires: Here’s another great way to save gas this summer--and it's easy too. Every Toyota vehicle, ranging from a Toyota Sienna to a Toyota RAV4, has a recommended air pressure level. If you consistently keep your vehicle’s tires at the right level, whether on your own or at our local Toyota dealership, you’ll benefit from optimum fuel efficiency. And if you need motivation to check your tires often, consider that one tire under inflated by only 2psi increases your car’s gas consumption by 1 percent. Regular service pays off: Every car part that contributes to performance – tires, brakes, oil, air/oil filters, engine, etc. – will naturally experience diminished effectiveness over time. But letting parts go too long without service/replacement is a sure-fire way to invite safety and performance risks. So before you hit the road, visit Keith Pierson Toyota for Toyota service near St. Augustine, FL. No long idles: Whether you’re making a quick dash into the grocery store or you’re caught in construction traffic, don’t let your car idle. Shut the car off, restart it when necessary, and save fuel. Use these tips to save fuel all summer long!

Now that summer is here, drivers from all over the Jacksonville, FL, area are planning weekend getaways and longer excursions. Some of the most popular summer pastimes in Florida involve the beach, theme parks, and road tripping to nearby cities, and if you’re going to embark on an adventure like that, you’re going to want a vehicle that can tackle anything. Here at Keith Pierson Toyota, our dealers are proud to show off the 2018 Toyota RAV4, which is a tough and capable SUV that’s also packed to the brim with interior amenities. more The 2018 Toyota RAV4 is a four-door, five-passenger SUV that’s perfect for your daily commute but stands apart from the SUV pack due to its off-road capabilities. On the exterior, the SUV boasts hearty 18-inch, five-spoke black alloy wheels, durable rocker panel guards, and large overfender flares. The available 120-volt rear cargo area power outlet gives you a high-voltage hookup to keep your gear fully charger wherever your adventure takes you. The cabin includes up to 73.4 cubic feet of cargo space, and the second-row seats can be folded down to create a wide load space. Off-road prowess is further enhanced by an innovative All-Wheel-Drive system and Dynamic Torque Control that carefully monitors engine power between the front and rear wheels to deliver maximum traction. Inside the cabin, the 2018 Toyota RAV4 is packed with amenities aimed at entertainment and convenience. The SUV offers two available audio systems, both of which include navigation. Both systems offer SiriusXM® Satellite Radio and an App Suite, which gives you access to all your favorite smartphone apps. Check out the 2018 Toyota RAV4 for yourself here at Keith Pierson Toyota.

Toyota Motor North America (TMNA) started off the second quarter of 2018 in splendid fashion. The brand’s daily selling rate (DSR) was 3.2 percent higher than April 2017, which is cause enough for excitement, but TMNA’s exceptional April didn’t stop there. Toyota light trucks posted their best-ever April sales, and more Toyota Highlander models sold in April 2018 than any April prior. more Along with the Toyota Highlander, several other Toyota vehicles delivered impressive April 2018 sales numbers. For example, 9,457 Toyota Tundra trucks were sold, 29,848 Toyota Camry sedans found a new home, and the Toyota RAV4--one of the world’s best-selling compact SUVs--reached 31,007 in sales. In light of the fact that Toyota models have once again proven their superior quality, safety, and performance, it’s natural that you may be struggling to determine which Toyota vehicle is right for you. The solution is to navigate to a Toyota dealer near me and visit the welcoming, well-stocked showroom at Keith Pierson Toyota. Our experienced team has decades of collective experience, and once we understand your wants and needs we’ll direct you to a model or two that will fit like a glove. Families seeking new wheels would be right in wanting to test drive a Toyota Highlander, and not just because of the record sales it posted recently. The 2018 Toyota Highlander is a powerful, versatile three-row crossover SUV with eight diverse trims to consider, including three trims with a hybrid powertrain. Now, if instead you desire a capable truck to enhance job site productivity and off-road enjoyment, test drive a 2018 Toyota Tacoma. An available V6 engine, max towing of 6,800 pounds, and abundant cutting-edge safety technology are just a sample of this truck’s capabilities. See you soon at our local Toyota dealership!

Planning a summer road trip or a weekend getaway to the lake? Want a truck or SUV that can tow and haul whatever you need it to? Whether we’re talking jet skis, a camper, or a boat, our Toyota dealers serving Jacksonville, FL have several vehicles on-hand that will fit the bill nicely for your summer adventures. more 2018 Toyota Tacoma: This multi-award winner is one of the industry’s most capable trucks. In fact, the Toyota Tacoma is the best-selling midsize pickup over the last 10 years. And when you pair the 2018 model’s available Atkinson-cycle 3.5-liter direct-injection V6 engine with the optional Tow Package, you get a midsize pickup that can tow a herculean 6,800 pounds and handle a payload of up to 1,440 pounds. Plus if your summer explorations involve off-roading, few trucks can match the 2018 Toyota Tacoma TRD Pro. 2018 Toyota Tundra: Toyota Motor Company makes a 2018 Toyota Tundra for all tastes, from the entry-level 2018 Toyota Tundra SR to the 2018 Toyota Tundra 1794 Edition. One thing every trim has in common is a tough, rugged demeanor and plenty of tripper-friendly innovations: an available lower-and-lift tailgate, an optional deck rail system, and a max tow capacity of 10,200 pounds. What else would you expect from a truck that once towed the Space Shuttle Endeavor? 2018 Toyota Sequoia: Here’s a full-size SUV perfect for families whose adventures lie far beyond the beach or the amusement park. This vehicle’s 5.7-liter V8 engine and optional multi-mode 4WD system make for an unstoppable combination - and how many SUVs can you think of that have an available tow capacity of 7,400 pounds, plus trailer-sway control and a special tow/haul mode? Visit Keith Pierson Toyota in Jacksonville to test drive a Toyota Tacoma or another of these well-qualified summertime road warriors!

Looking for a great way to reward the recent college graduate in your life? Refer them to the Toyota Graduate Finance Program and watch their eyes light up. Toyota specials don’t come much better (or more worthwhile) than this one, which offers qualified grads a $750 rebate towards the lease or purchase of a new Toyota vehicle at Keith Pierson Toyota. more To qualify, graduates must have obtained their degree within the last two years, or plan to graduate within the next six months. Graduates must also finance their vehicle through Toyota Financial Services (TFS), where they’ll be privy to some of the auto industry’s most competitive APRs. Also, before slipping behind the wheel of a Toyota Prius or a Toyota Camry, he/she must show proof of current or future employment when submitting a credit application. For those graduates not yet employed at the time of submission, we’ll require proof of future employment within 120 days of the purchase contract date. Pretty easy, huh? And here’s an added bonus: along with a $750 rebate and a terrific APR, grads also benefit from no payments for the first 90 days of new car ownership. And in more good news, the Toyota Graduate Finance Program isn’t just for grads of four-year colleges/universities. Graduates from an accredited two-year junior college or technical college are also eligible, as are graduates of a registered nursing degree program, and students who’ve graduated from an accredited two-year vocational or trade school. For qualified graduates, an outstanding selection of vehicles awaits at our Toyota dealer serving St. Augustine, FL. From sedans like the Toyota Camry to SUVs such as the Toyota RAV4, we’ll help you select the perfect car with which to begin an exciting new chapter of life!

Ever wanted a Toyota Corolla Hatchback? This summer your wish is granted with the debut of the all-new 2019 Toyota Corolla Hatchback. Never before available in North America, this sleek, high-tech vehicle debuted to rave reviews at last month’s New York International Auto Show. more Just like the all-new 2019 Toyota Avalon, the 2019 Toyota Corolla Hatchback benefits from the brand’s recently-launched TNGA platform, an advanced engineering system that’s responsible for the 2019 Toyota Corolla Hatchback’s sophisticated sport-tuned suspension. And on the subject of technology, the 2019 Toyota Corolla Hatchback heralds the North American debut of Toyota Safety Sense™ 2.0, a standard suite of safety technologies unrivaled by any competitor. Every 2019 Toyota Corolla Hatchback also comes standard with Wi-Fi Connect, Apple CarPlay®, and Alexa integration, proving that this top-selling midsize sedan is perpetually focused on the latest convenience features. And under the hood, the 2019 Toyota Corolla Hatchback boasts a new powertrain, consisting of a 2.0-liter four-cylinder engine that pairs with either a six-speed iMT manual transmission or a dynamic-shift continuous variable transmission (CVT). This new powertrain increases fuel efficiency and power in equal measure, a real coup for the top-selling automobile model of all time. The much-praised Toyota Entune™ platform is better than ever on the 2019 Toyota Corolla Hatchback. Buyers vising our nearby Toyota dealership serving Orange Park, FL have three options ton consider: Entune 3.0 Audio, Entune 3.0 Audio Plus, and Entune 3.0 Audio Premium. The last choice is a real prize, offering not just an eight-speaker, 800-watt JBL sound system, but also dynamic navigation, destination assist connect, and dynamic voice recognition. If you’re interested in a Toyota Corolla, you need only wait a little longer for the 2019 Toyota Corolla Hatchback model’s debut at Keith Pierson Toyota. Watch this space for updates!

So you’re shopping for a “green” car and you want the best of everything: great fuel economy and minimal emissions of course, but also something powerful, fun to drive, stylish, and packed with nice features. Where to turn? Well, if you want the best, buy a Toyota hybrid at Keith Pierson Toyota. more If you’re torn between two automakers, here’s an article from U.S. News & World Report that should settle any internal disputes. Impressive, isn’t it, that the top three cars in these rankings are all Toyota models? And if you scroll down through the entire top 17, you’ll find two more Toyota models on the list. That’s five out of 17 – almost 1/3 of the best hybrid and electric cars as ranked by one of America’s most established periodicals. What it means – beyond the fact that Toyota Motor Corporation trumps all automakers in the hybrid category – is that whichever Toyota hybrid vehicle you pick, there’s no wrong choice. For example, let’s say you visit our local Toyota dealership and opt for a Toyota Prius. Not only are you getting the kind of gas mileage that is usually exclusive to plug-in cars, you’re also getting a full range of standard advanced safety technologies, a quiet, comfortable cabin, and a car that’s a blast to drive. Along with test driving the “standard” 2018 Toyota Prius, there’s also the Toyota Prius c and Toyota Prius Prime, which also make the list from U.S. News & World Report, and deliver much more than high fuel efficiency. And if you’re targeting a sedan, the Toyota Camry Hybrid and Toyota Avalon Hybrid are in a class all their own. Start your green car search by navigating to a “ Toyota dealership near me” and visiting us for a test drive!