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Every car buyer wants to get the best-possible deal on a Toyota car, not to mention enjoy a smooth, hassle-free negotiation and purchase. Keith Pierson Toyota, a leading local Toyota dealer, has some tips to make this happen. Budget: If you’re old enough to buy a car, you’re old enough to know how important a budget is to your individual/household purchases. Next to a house, an automobile is the most expensive thing any of us will buy in our lifetime - so it pays to take the time to crunch and re-crunch the numbers and confirm exactly how much of your monthly budget can be dedicated to a car payment. New or pre-owned? This important question is made even more important by the fact that the last few years have witnessed the birth of a new category: certified pre-owned (CPO). Used cars aren’t what they used to be, and that’s a good thing. Today’s pre-owned and CPO Toyota vehicles are well-maintained, in great condition, and very affordable. So whether you’re shopping for a Toyota Yaris or a Toyota RAV4 near St. Augustine, FL, we recommend considering the new, pre-owned, and CPO selections at our nearby Toyota dealership. Make time for a test drive (or two): Toyota cars look great in pictures and when parked in your neighbor’s driveway, but the only way to get a true feel for one is by taking it for a test drive. Make sure you leave yourself enough time to test drive any and all of the automobiles you’re interested in so you can gauge each car’s power, comfort, functionality, and features. The entire team at our Toyota dealership serving Orange Park, FL is dedicated to making your visit here a memorable one.

Coming off of last year’s full redesign, the 2019 Toyota Camry is ready to wow Toyota sedan shoppers at Keith Pierson Toyota. And with new Amazon Alexa and Apple CarPlay® on board, this spacious, fuel-efficient midsize sedan will not only be one of the top-selling cars at our local Toyota dealership, but at dealers nationwide as well. Rare is the midsize sedan that blends comfort, functionality, and features like the 2019 Toyota Camry. It’s one of the easiest cars to drive, offering responsive steering and confident handling, along with readily accessible controls. Yet despite its focus on simplicity, every 2019 Toyota Camry is also plenty sophisticated. The Toyota Safety Sense™ group of next-gen safety technologies is standard on all trims, and the presence of Amazon Alexa and Apple CarPlay puts 2019 Toyota Camry among the midsize sedan class leaders in terms of cutting-edge infotainment. Desirable comfort/convenience features are also in deep supply, especially on upper-level trims. Consider the 2019 Toyota Camry XSE and the top-of-the-line 2019 Toyota Camry XLE, which are not dissimilar to far more expensive luxury sedans. Leather upholstery, power front seats, and dual-zone automatic climate control are all standard, as are next-gen tech features like wireless smartphone charging and an 8-inch touchscreen. The 2019 Toyota Camry model’s powertrain is another highlight to enjoy when you set your navigation to “ Toyota dealership near me” and stop by our nearby Toyota dealer. Every trim starts with an eight-speed automatic transmission and a 2.5-liter four-cylinder engine that outputs 203 horsepower and 184 lb-ft of torque. From here, buyers of one of the two high-end trims can option-in a fantastic 3.5-liter V6 engine that achieves 301 horsepower and 267 lb-ft of torque. Join us for another year of Toyota Camry excellence and take a test drive today!

There are times when your Toyota Sienna or Toyota Corolla near Jacksonville, FL is best served at a collision center, and other times when a service center is the right choice. Keith Pierson Toyota examines what separates one from the other. Our nearby Toyota service center is where you should bring your car when it needs regular maintenance, new parts and accessories, or repairs to either a mechanical system or technology-related component.  “Regular maintenance” covers everything necessary at various mileage levels, including an oil change every 3,000 miles, a tire rotation every 6,000 miles, and consistent inspections of your wiper blades, battery, brakes, and lights. Some services, including many associated with regular maintenance, can be accomplished in as little as an hour. Other, more complex services might necessitate you leaving your vehicle at our Toyota dealer serving Orange Park, FL. Rest assured your car will be in capable hands, and that our trained technicians will solve whatever ails your car. In the meantime, we offer shuttle service and loaner vehicles so that your life isn’t disrupted. Of the many services available at our local Toyota dealership, one thing we don’t do is body work. This is where a collision center becomes the clear choice, after you’ve been in an accident or your Toyota automobile has sustained weather damage. Collision centers train their personnel to take a damaged car and put it back together so that it’s as good as new. These well-trained folks also have access to lots of cutting-edge technology that supports their work. Toyota cars are some of the safest in the world, especially given the groundbreaking Toyota Safety Sense™ suite. But accidents happen, and regular service is a must. For expertise in the latter, turn to our nearby Toyota dealer!

Already a standout for its spacious backseat, suite of excellent Toyota Safety Sense™ features, and standard V8 engine (of course), the 2019 Toyota Tundra adds a new dimension to its huge upside: the 2019 Toyota Tundra Off-Road Pro, which is every bit as capable as its name implies. All six 2019 Toyota Tundra trims, from the entry-level 2019 Toyota Tundra SR to the top-of-the-line 2019 Toyota Tundra Off-Road Pro, possess their own unique personality. But one feature they all have in common is Auto LSD (limited-slip differential). This next-gen technology is a level beyond mechanical slip control, with its ability to apply the brakes individually to the wheel(s) which need traction the most. Also, auto LSD doesn’t sap any engine power, a big advantage which helps boost control and allows the system to allot power where it’s most needed. As mentioned above, every 2019 Toyota Tundra is equipped with the Toyota Safety Sense suite, a value-laden package that integrates standard pre-collision warning, lane-departure alert with sway warning, automatic high-beams, and dynamic radar cruise control. Also impressive is the amount of infotainment technology found in this leading pickup truck. No matter which trim you choose at our local Toyota dealer, you’ll get a standard rearview camera, Bluetoooth®, a 4.2-inch multi-information display, and lots more. Our Toyota Jacksonville dealer serving St. Augustine, FL is where you can explore the 2019 Toyota Tundra model’s three outstanding engine choices. The standard engine is a 4.6-liter V8 that outputs 310 horsepower and 327 lb-ft of torque, but most trims come with a 5.7-liter V8 power plant that achieves 381 horsepower and 410 lb-ft of torque. This engine is also available in a Flex Fuel option for increased efficency. The 2019 Toyota Tundra awaits. Visit us today for a personal introduction!

During our many years as one of the top-rated Toyota dealers serving St. Augustine, FL, we’ve encountered our share of car-buying myths. And while things have changed considerably since “the old days”, here are some myths that still persist. Myth: It’s better to bring your own financing Fact: Unless you’re one of the one percent who can afford to pay cash for a car, you’ll need financing. But pursuing vehicle financing through a bank or credit union is rarely as advantageous as opting to finance a new Toyota Sienna or Toyota Camry through our local Toyota dealership. The reason for this is simple: outside entities find it very difficult to match our big specials and reduced interest rates. Myth: “If you don’t buy today, the deal goes away” Fact: We encourage our customers to go through their due diligence associated with buying a car. This means researching not just the vehicle you want, but also the deals associated with the vehicle. If you see a great deal but it expires the very next day, don’t make a hair-trigger decision you might regret. Instead, do the research, work out your budget, and rest assured that another good deal is just around the corner. Myth: It’s possible to out-negotiate our local Toyota dealer Fact: This one’s a simple matter of experience. We’re around the Toyota model family every day, and these cars are our livelihood. The average car buyer purchases a new automobile once every few years. There’s no way a car buyer knows more about Toyota vehicles and pricing then we do. And lest you think we’re bragging, we admit this cuts both ways. You’ll never find us designing a home or fixing a motherboard. Stop by today for great deals that are truly outstanding!

With school back in session, we know many of our customers are in the market for a new Toyota car. And whether you’re a parent in need of something bigger and more powerful to make carpooling easier, or a college undergrad wanting something inexpensive yet stylish and efficient, our Toyota dealership serving St. Augustine, FL has plenty of options. Safety is a big deal, especially when we’re talking about transporting kids. Good thing virtually every Toyota model comes standard with Toyota Safety Sense™, an unbeatable suite of advanced safety features. The spacious, well-equipped, family-friendly Toyota Sienna offers Toyota Safety Sense on all five of its trims: automatic emergency braking, lane-departure warning, and forward collision warning with pedestrian detection, all standard. And when you factor in a 3.5-liter V6 engine that’s capable of 296 horsepower and 263 lb-ft of torque, along with great features such as roof rails, power sliding doors/liftgate, and a rear-seat entertainment system, you have the perfect automobile for your kids’ busy schedule. For college students, there’s arguably no better choice than the Toyota brand. Up and down the lineup, you’ll find great-looking, budget-friendly, fuel-efficient models: the Toyota Yaris, Toyota Corolla, and Toyota Prius, along with the all-new 2019 Toyota Corolla Hatchback. It really is an embarrassment of riches, and all for your test-driving enjoyment at our local Toyota dealership. Our Toyota dealership serving St. Augustine, FL is also the place to experience the Toyota brand’s compelling SUV roster. We have an SUV for all needs – from the subcompact Toyota C-HR to the full-size Toyota Sequoia to the unbelievable Toyota Land Cruiser, there’s a fit to be had for families and students alike. Whether you’re interested in a Toyota Prius, Toyota Sienna, or Toyota Highlander, let Keith Pierson Toyota make this school year a memorable one!

Keith Pierson Toyota does automotive service right. Our entire service structure is based around customer satisfaction and an understanding that Toyota vehicles--which constitute some of the most dynamic cars in the world --deserve the very best. With customer service at the core of our service mission, it wouldn’t make sense if we weren’t available when you really need us. That’s why our service department is open seven days a week. Some car dealerships offer service five days a week, and some extend their availability to six days. But seven days is a rare find, and we’re proud to be different. Plus, we don’t work half-days on the weekend. We’re open from 9 a.m. - 9 p.m. on Saturday and 10 a.m. - 8 p.m. on Sunday, as well as 9 a.m. - 9 p.m. Monday thru Friday. Our local Toyota dealership also makes it easy to get the specific parts and services you need, right when you need them. Our website is a terrific resource for anything your Toyota Camry or Toyota RAV4 requires: tires, parts, accessories, and more. Plus, you can schedule a service appointment with us right from your laptop or smartphone. Our site is also where to go when you want the latest parts and service specials. For example, right now we’re offering complimentary tire inspections and “check engine light” service, as well as genuine Toyota OEM parts to keep your car running like a dream. For new Toyota buyers, our Toyota service center serving Jacksonville, FL is where you can take advantage of the ToyotaCare plan that came with your purchase. For the next two years/25,000 miles, we’ll handle all of your regular factory scheduled maintenance: oil changes, tire rotations, multipoint inspections, and fluid replacement. Contact our nearby Toyota dealer today for a service appointment!

There’s a reason the Toyota Corolla is the best-selling car of all time. It isn’t because this compact sedan goes from 0 - 60 in under five seconds, or that it handles like a European sports car. No, the reason is much simpler: the Toyota Corolla just works. Every Toyota Corolla at our local Toyota dealership represents the pinnacle of reliability, functionality, and value: automotive traits that never go out of style. The best way to understand this storied model is to test drive a 2019 Toyota Corolla. Here you can explore this car’s extensive menu of standard safety technologies and comfort/convenience features. Spaciousness and functionality are two more of this car’s advantages, along with comfortable seats and top-class build quality. The 2019 Toyota Corolla boasts a 9.3 overall score on KBB.com, which puts it firmly in the compact sedan class’s upper echelon. Spurring this vehicle to such lofty heights is its standard Toyota Safety Sense™-P (TSS-P) package, which is unique among compact sedans. No competitor has what the 2019 Toyota Corolla offers: automatic high-beams, lane-departure warning, pre-collision warning with pedestrian detection, and lots more. Plus, this package is standard on all six 2019 Toyota Corolla trims - remarkable considering that most of these safety technologies would be optional on all but the highest-level trims marketed by other carmakers. Another constant is what’s under this model’s hood. A 1.8-liter four-cylinder engine that outputs 132 horsepower and 128 lb-ft of torque is standard on five of six trims, with the lone exception being the 2019 Toyota Corolla LE-Eco. This model's engine is tweaked to achieve 140 horsepower and 126 lb-ft of torque and deliver terrific gas mileage. Enter “ Toyota dealer near me” into your web browser and visit us today for a test drive in the 2019 Toyota Corolla!

Year-over-year (YOY) Toyota sales were up almost 4 percent in June 2018 compared to June 2017, but that’s only half the story. The other half involves two models that posted not just their best June ever, but also their best-ever first halves of a calendar year. The models in question are the Toyota RAV4 and the Toyota Highlander, and owners of these phenomenal SUVs won’t be surprised in the least by their success. The Toyota brand was the top-selling retail brand in the first half of 2018, a standing fueled by the Toyota RAV4 model’s almost 11 percent YOY sales increase and best-ever first-half, topped only by the Toyota Highlander model’s close to 21 percent YOY sales bump and best-ever first half of a year. With these fantastic vehicles leading the way, the Toyota brand set a light-truck sales record in the same categories: best June ever and best first-half ever. So what makes these SUVs so desirable? Anyone who owns a Toyota Highlander near Orange Park, FL will tell you this automobile is tailor-made for families. Three-passenger seating and ample power from a standard V6 engine are complemented by the Toyota Safety Sense™ suite, which offers enough advanced safety technology to make any family feel safe and secure. Fuel efficiency is also well above average, yet another reason why the 2018 Toyota Highlander received a four-star score from Edmunds.com. As for the Toyota RAV4, this best-selling compact crossover SUV does everything exceptionally well. Just navigate to our local Toyota dealer by typing “ Toyota dealership near me” into your smartphone, and we’ll introduce you to this vehicle’s class-leading storage area, superbly smooth ride, and brand-new 2018 Toyota RAV4 Adventure trim. Toyota models are riding high, and you will too when you visit us today for a test drive!

Toyota RAV4 lovers, you’ve waited for it, and now the time is near: the debut of the all-new 2019 Toyota RAV4 is almost upon us. And in late 2018, you can visit our nearby Toyota dealership, test drive the latest, greatest version of this top-selling crossover SUV, and explore its many new features. Headlining these new features is a Toyota first: an available dynamic torque-vectoring all-wheel drive (AWD) system with rear driveline disconnect. In layman’s terms, this groundbreaking system boosts the 2019 Toyota RAV4 model’s off-road capabilities into heretofore uncharted territory. With this technology onboard, drivers will enjoy near-effortless steering whilst guiding the 2019 Toyota RAV4 on even the most rugged of roads. If you’re interested in new Toyota models, there’s a great chance you’ll love the 2019 Toyota RAV4 model’s upgraded powertrains, which boosts the power output and fuel economy of this SUV’s two engine options: the 2.5-liter four-cylinder gas engine and the Toyota Hybrid System II (THS II) engine. These upgrades enhance not just the engines, but also their associated transmissions. For the gasoline engine, that means an eight-speed automatic gearbox, and for the hybrid power plant, a continuously variable transmission (CVT). Our Toyota dealer serving Jacksonville, FL also looks forward to welcoming a brand-new addition to the Toyota RAV4 trim roster: the 2019 Toyota RAV4 XSE Hybrid. If you want the best performance in your next Toyota RAV4 model, this is the trim you want. With the powerful THS II engine on board, along with a sport-tuned suspension with specially-calibrated springs and shocks, you’ll enjoy handling and acceleration that most compact crossover SUVs can’t touch. The 2019 Toyota RAV4 model’s debut is fast approaching. Watch this space for updates, and contact our local Toyota dealership with any questions!

If it seems like each new day brings fresh recognition for the all-new 2018 Toyota Camry, you’re not alone. At our Toyota Jacksonville dealer, the regularity is such that we could set our watches by it. Ok, we’re overstating things just a bit, but the truth is the redesigned 2018 Toyota Camry has received heaping loads of praise and admiration since it rolled off the assembly line. And the latest recognition for this top-selling Toyota sedan comes courtesy of the fine folks at WardsAuto, a global leader in automotive research and intelligence. One of WardsAuto’s most important lists is its yearly “10 Best Interiors” list, and the 2018 Toyota Camry rightfully made the cut. The WardsAuto editorial team praised this landmark midsize sedan’s “eye for detail and artistic approach”, as well as its “high degrees of functionality and onboard technology”. And the plaudits didn’t stop there. The 2018 Toyota Camry was also lauded for its “compelling signature lines and a bold, brash use of color, particularly red”. One judge went so far as to say “Finally, an interior with some color that pops”. If you own or have test driven a 2018 Toyota Camry, you know exactly what the WardsAuto team is talking about. In terms of styling, this year’s Toyota Camry is a complete departure from the Toyota Camry of years past, yet underneath the smooth curves and sleek lines is still the comfortable, functional, fuel-efficient car the world has come to love. If you haven’t yet had the pleasure of experiencing this fully redesigned auto, visit our local Toyota dealership and slide behind the wheel. Another day, another recognition for the 2018 Toyota Camry. Stop by Keith Pierson Toyota and enjoy a test drive today!

It doesn’t matter whether you’d like to purchase or lease your next new Toyota car, or what type of vehicle you want: ToyotaCare is a new-car buyer’s dream. So lease a Toyota Corolla, buy a Toyota Camry, or go a completely different direction – this program’s outstanding coverage remains the same. Toyota Motor Sales USA understands exactly how all new-car buyers feel. Purchasing a new car is exciting, but also a little bit terrifying. A new car is a big investment, and no one can see the future – thus, each of us has a voice in the back of our head saying, “What if I get in an accident leaving the dealership?” or, “What if my engine conks out on my third day of ownership?” With the ToyotaCare program, peace of mind is in high supply. Every new Toyota vehicle sold by our Toyota dealers serving Orange Park, FL is covered by this no-cost maintenance plan, which covers normal factory-scheduled maintenance for every new Toyota over two years/25,000 miles. Also included is 24-hour roadside assistance for two years/unlimited miles. Normal maintenance includes important tune-ups like fluid inspection/adjustment, tire rotation, oil/oil filter change, and a multipoint vehicle inspection. Regarding 24-hour roadside assistance, everything you can think of is included: towing, tire service, battery jump-start, winching, lockout protection, and more. Another nice aspect of ToyotaCare is that it meshes well with the protection plans available at Keith Pierson Toyota in Jacksonville, FL. These include extended coverage plans that kick in when your warranty expires, prepaid maintenance plans that save money, and appearance protection plans to optimize your Toyota car’s resale value. Explore the Toyota brand’s award-winning model roster and then visit our local Toyota dealership for a test drive, ToyotaCare, and much more!