Blog

After debuting at last month’s North American International Auto Show in Detroit, MI, the next stop for the awesome 2019 Toyota Avalon is the Chicago Auto Show, where Toyota lovers can experience this fully redesigned flagship sedan from Feb. 10 - 18. Supported by the incredibly innovative Toyota New Global Architecture (TNGA) platform, the 2019 Toyota Avalon sets a new standard for full-size sedan design, technology, efficiency, and performance, all at an impressively competitive sticker price. Starting in late spring of this year, Toyota customers interested in the 2019 Toyota Avalon can set their navigation to “ Toyota dealership near me” and visit Keith Pierson Toyota for a full walkthrough and a test drive. Customers from St. Augustine, FL to Orange Park, FL will be blown away by the sheer number of “Toyota-firsts” this premium sedan incorporates. These include engine sound enhancement, dynamic auxiliary turn signals, standard Apple CarPlay®, and authentic aluminum and wood cabin accents. Another first is this sedan’s available Adaptive Variable Suspension (AVS), which raises agility, comfort, and performance to never-before-seen levels. The Toyota Safety Sense™ package comes standard on the 2019 Toyota Avalon, along with other leading-edge technology like the Entune™ 3.0 infotainment platform, which includes Qi wireless smartphone charging, a W-Fi hotspot, Amazon Alexa connectivity, and Toyota Remote Connect with Smartwatch. These last two innovations give drivers the ability to check their car’s fuel level, start the engine, lock/unlock the doors, and much more, all from their smartwatch or Amazon Alexa-enabled device. Also, high-end 2018 Toyota Avalon trims come standard with a 1,200-watt 14-speaker sound system, the most speakers in the full-size sedan class. Only a few short months before a fully-redesigned 2019 Toyota Avalon  can be yours. Check our website for updates, and feel free to contact us for more information if you're interested in test driving the current 2018 Toyota Avalon!

Few SUVs--compact crossover or otherwise--can match the 2018 Toyota RAV4 model’s versatility. Along with a class-leading cargo hold that’s equal parts large and functional, the 2018 Toyota RAV4 serves up one of its segment’s most refined rides, supplemented by numerous advanced safety technologies. And with the debut of the 2018 Toyota RAV4 Adventure trim, specifically designed for drivers who crave the unbeaten path, this compact crossover SUV is more diverse than ever. The Toyota Safety Sense™ suite renders every 2018 Toyota RAV4 one of the safest cars in its class. Along with a perfect score in government crash testing, this SUV excelled in all of the Insurance Institute of Highway Safety’s safety evaluations, earning the organization’s Top Safety Pick designation. Peace of mind is a big part of the 2018 Toyota RAV4 model’s appeal, and it makes trims like the 2018 Toyota RAV4 Adventure, with its added ground clearance, rugged exterior, and tow package, that much more enjoyable to drive. With this new trim onboard, the 2018 Toyota RAV4 family counts six trim levels, each powered by a 2.5-liter four-cylinder engine that outputs 176 horsepower and 172 lb-ft of torque. This engine pairs with a six-speed automatic transmission and either standard front-wheel drive (FWD) or optional all-wheel drive (AWD). One of the 2018 Toyota RAV4 model’s many appealing perks is that all trims are eligible for AWD, not just the upper-tier ones. And another advantage to purchasing a 2018 Toyota RAV4 at our local Toyota dealership in Jacksonville, FL is the fact that each trim has its own unique personality and styling. Visit Keith Pierson Toyota and test drive this trendsetting compact crossover SUV. And while you’re here, take a look at the great specials we’re offering on our pre-owned Toyota inventory!

In what is becoming old hat for Toyota Motor Corporation, the brand was again named to Fortune Magazine’s “World’s Most Admired” list, moving up five spots from last year - from #34 to #29. And it gets better: for the fourth year in a row, the Toyota brand is the number one motor vehicle company on the list. Also, the magazine recognized Toyota Motor Corporation as one of its Top 50 “All-Star” companies. Top-selling, globally acclaimed cars are of course a big reason for the Toyota brand’s lofty position on Fortune Magazine’s list. And at Keith Pierson Toyota in Jacksonville, FL, you can test drive a host of exemplary vehicles, from a luxury SUV like the Toyota Highlander to a do-everything sedan like a Toyota Camry. Another significant reason for the Toyota brand’s industry-topping ranking? The fact that in its 60 years as part of the North American auto scene, Toyota automobiles have only gotten better. Case in point: of the millions and millions of Toyota vehicles sold to North American buyers over the last 15 years, 85 percent are still on the road. Toyota Motor Corporation is also a recognized leader in the quest for sustainable, next-gen mobility, and an unparalleled innovator when it comes to automotive design and engineering. All of these attributes were part of the survey delivered by Fortune Magazine to directors, industry analysts, and senior executives – a survey that also included categories such as value, global competitiveness, and social responsibility. As for the Top 50 “All Stars” list, 3,900 professionals were asked to identify the 10 companies they admired most. The Toyota brand earned the global respect of its peers – and there’s no better time than now to buy a Toyota near Jacksonville, FL!

Few automakers will have as big a presence at the 2018 Detroit Auto Show as Toyota Motor Sales USA, and our Toyota dealership serving Orange Park, FL is excited to see how the show develops. And if you, like most of us, can’t get to Detroit for the show, no worries – you can watch the show online at https://livestream.com/Toyota/Detroit2018. The Toyota brand’s 38,971 square-foot display will be jam-packed with Toyota awesomeness. The entire Toyota lineup will be showcased, including the world premiere of the all-new 2019 Toyota Avalon. This flagship sedan hits a new high for the 2019 model year, with upgrades to its cabin, styling, and performance. The company’s presence at the 2018 Detroit Auto Show will also include several unique NASCAR-themed Toyota Camry models, some cutting-edge future mobility vehicles, and the premiere of the Toyota FT-4X concept vehicle. The Toyota brand’s mobility vehicles on display in Detroit include the Concept-i RIDE, Concept-i WALK, and Concept-i Experience. The latter is an interactive display through which attendees will engage with a next-gen AI platform that demonstrates how future Toyota vehicles will learn from their drivers and adapt based on driver characteristics and preferences. Concept-i WALK is particularly futuristic: an ultra-compact “vehicle” that will drive users to work or home using “sidewalks”. If you’re the proud owner of a Toyota RAV4, you’ll be glad to know that this well-rated SUV will be at the show. Unfortunately, it won’t be as envelope-pushing as the NASCAR team’s Toyota Camry models – one of which includes 3D-printed body panels and an eye-popping “Blurple” paint job. Visit our local Toyota dealership today for top-quality Toyota parts near Orange Park, FL and to talk more about the 2018 Detroit Auto Show!

The 2018 Toyota Highlander has quite a reputation to uphold. After all, the 2017 Toyota Highlander scooped up numerous recognitions, including 10 IntelliChoice awards. But the 2018 Toyota Highlander acquits itself nicely, boasting a Top Safety Pick (TSP) rating from the Insurance Institute for Highway Safety, a four-star score from Edmunds.com, and a five-star safety rating from the National Highway Traffic Safety Administration. This three-row SUV is one of the world’s foremost family-friendly vehicles, and it’s now available at Keith Pierson Toyota. The Toyota brand left an indelible mark on the auto industry when it began offering its Toyota Safety Sense™ bundle standard on almost every Toyota model, the 2018 Toyota Highlander included. Nowhere else will SUV shoppers in St. Augustine, FL find a three-row vehicle whose entire trim family offers standard advanced safety technologies like automatic emergency braking, lane-departure intervention, forward collision mitigation, and adaptive cruise control. And when you combine these attributes with a powerful V6 engine, refined ride, impressive agility, and a spacious, comfortable cabin, it’s easy to see why every 2018 Toyota Highlander is two cuts above the rest. This class-topping SUV carries over unchanged this year, which means its impressive powertrains remains the same: a 2.5-liter four-cylinder engine that gets 185 horsepower and 184 lb.-ft. of torque, and a 3.5-liter V6 engine that earns 295 horsepower and 263 lb.-ft. of torque. The four-cylinder engine is standard on the entry-level 2018 Toyota Highlander LE, while the V6 is optional on the entry-level model and standard on the other five trims, including the midrange 2018 Toyota Highlander XLE and the range-topping 2018 Toyota Highlander Limited Platinum. There’s plenty more to explore and experience at our local Toyota dealership. Input “ Toyota dealer near me” into your navigation system and visit our welcoming showroom today!

Finding the best Toyota brand specials is easy: you can either shop online at the official Toyota website, or you can visit Keith Pierson Toyota and do your shopping in-person. It’s a win-win situation, because either way you’ll drive home in a brand-new purchased or leased Toyota at a great price. Right now, our local Toyota dealership is offering spectacular specials across our lineup of brand-new 2017 Toyota cars, trucks, and SUVs. Many of these specials entail zero percent financing for up to 72 months, an outstanding offer that’s applicable to sedans like the 2017 Toyota Yaris iA, the 2017 Toyota Camry, and, if you fancy big savings on the best-selling automobile of all time, a Toyota Corolla near Orange Park, FL. The 2017 Toyota Yaris iA offers some of the best value you’ll find in the compact sedan segment. Outstanding fuel economy, an impressively-designed cabin, plentiful standard equipment, and impressive steering and handling are all part and parcel to this dynamic car. It comes in a single trim equipped with a 1.5-liter four-cylinder engine that outputs 106 horsepower and 103 lb.-ft. of torque and pairs with either a six-speed manual or six-speed automatic transmission. Minivan shoppers, our Toyota dealers serving Jacksonville, FL can’t wait for you to see our selection of 2017 Toyota Sienna models, which right now can also be had at a zero percent APR for up to 72 months. Families throughout Florida sing the praises of this multifaceted minivan, which delivers year after year. The 2017 Toyota Sienna is the only vehicle in its class to offer all-wheel drive (AWD), and its highly configurable cabin, first-rate materials and features, and superlative ride put it head and shoulders above its competition. These deals won’t last long, so visit our nearby Toyota dealer today!

In what comes as no surprise to Keith Pierson Toyota, Toyota Motor North America took home 11 Insurance Institute of Highway Safety 2018 Awards: seven for the Toyota brand and four for the Lexus marque. This was more than any other automaker, and a testament not just to the Toyota brand’s enduring engineering and materials quality, but also to its inclusion of the Toyota Safety Sense™ (TSS) suite as standard on every model. Those of our customers shopping for a Toyota Camry during the holidays will be especially pleased, seeing as the fully redesigned 2018 Toyota Camry was one of only a handful of vehicles to take home the IIHS’ highest honor, Top Safety Pick+ (TSP+). This award goes to the special automobiles that earn the IIHS’ highest rating in its six core tests, along with an “advanced” or “superior” rating for front crash protection and a top rating of “good” for headlight performance. No doubt a big reason for the 2018 Toyota Camry model’s exceptional showing is its litany of cutting-edge TSS technologies, which include auto-dimming LED highlights, automatic emergency braking, traffic-adapting cruise control, and lane-departure warning/mitigation. Search “ Toyota near me” on your phone or your computer and make tracks for our local Toyota dealership, where you’ll get a first-hand look at the Toyota brand’s IIHS Top Safety Pick (TSP) honorees. These include four sedans - the 2018 Toyota Corolla, 2018 Toyota Avalon, 2018 Toyota Prius, and 2018 Prius Prime--and two SUVs that are the 2018 Toyota RAV4 and the 2018 Toyota Highlander. Things are always exciting at our Toyota dealership in Jacksonville, FL, but now that the holidays are here and the Toyota brand has bested all other automakers in the industry’s most significant safety awards, our energy’s at an all-time high!

Thinking of purchasing a pre-owned Toyota car? The experienced dealers at Keith Pierson Toyota can give you several reasons why buying pre-owned is a solid move. Records are being set every year in terms of new-car sales, which means more top-quality pre-owned vehicles are available than ever before...and our local Toyota dealership has some of the best models. There are well-documented advantages to buying a pre-owned vehicle in today’s automotive climate. Pre-owned vehicles don’t depreciate nearly as much as new vehicles - some of which can lose 40 percent of their value in the first year of ownership alone. And while pre-owned cars do depreciate (just like any other asset), the fact that automobiles are so well-built nowadays means there’s a strong chance your pre-owned vehicle will retain a substantial amount of its value – enough for you to sell it or trade it in when you’re ready for something else. Another reason to buy pre-owned is the sheer amount of choices available. From pre-owned SUVs that are barely a year old to pre-owned sedans that aren’t manufactured anymore, there are plenty of gems out there waiting to be uncovered by intrepid pre-owned shoppers. All it takes is a little time and a little research, and chances are good you’ll find the exact car you’ve been searching for your entire life…or maybe for just the last year or two. Buying a pre-owned vehicle, i.e. a Toyota RAV4 near Orange Park, FL, is also advantageous because of the peace of mind today’s pre-owned market offers. Gone are the days of shady used-car dealers and “lemon-phobia”. The pre-owned cars of the 21 st century are backed up by copious amounts of data, the best example being the vaunted CARFAX report. Our pre-owned Toyota selection awaits, so stop in today!

Seeking a top-shelf deal on a new or pre-owned Toyota model during the holiday season? Whether it’s for you or someone you love, Keith Pierson Toyota is the place to shop for the best specials. We’re the go-to Toyota dealership in Jacksonville, FL for customers seeking everything from vehicles and repairs, to accessories and service. In fact, just about the only Toyota product we don’t have onsite is the Toyota brand’s new third-generation humanoid robot, T-HR3. But given its huge range of capabilities, who knows – it might turn up sooner rather than later. Cool-looking robots aside, we have a couple of great lease deals going right now for the 2017 Toyota Corolla LE and 2017 Toyota Camry SE. The 2017 Toyota Camry earned the usual scintillating critical acclaim this midsize sedan is well-known for, garnering a 4.5/5-star score from Edmunds.com. The 2017 Toyota Camry SE slots in as the lineup’s midrange trim, and its sporty vibe is evident in its leather-wrapped steering wheel, sport-tuned suspension, and paddle shifters. All of this and much more is available to qualified lessees for just $199/month over 36 months. Shoppers seeking to make someone’s holiday season shine a little bit brighter should visit our nearby Toyota dealership and test drive a Toyota Corolla near Jacksonville, FL. This compact sedan, the top-selling automobile of all-time, is a steal when regularly priced – but when you can lease a 2017 Toyota Corolla LE for just $169/month over 36 months, and that’s a deal too good to pass up. Along with heated mirrors, metallic cabin accents, and automatic climate control, this dynamite car also gets new LED headlights and upgraded interior upholstery. To jump on these deals and many others, set your navigation for a “ Toyota dealership near me” and visit our Toyota dealers today!

Soon to arrive at Keith Pierson Toyota, the 2018 Toyota Prius C shines with a combination of existing excellence and new features. Already the Toyota brand’s most affordable hybrid, the 2018 Toyota Prius C model’s value promises to be off the charts with the standard inclusion of the Toyota Safety Sense™ equipment suite on all trims. And on the styling side, get ready to see some top-notch enhancements like lower front/rear silver-accented body guards, black wheel arch moldings and side rocker, a color-keyed rear spoiler, and a black roof rail accent. Other additions include two new color choices – Tide Pool Pearl (a Toyota brand first) and Sandstorm – along with 15-inch alloy wheels which further add to this car’s crossover-influenced exterior. Hard to believe a vehicle this stylish could also be so safe, but the Toyota Prius C--which was already an Insurance Institute for Highway Safety Top Safety Pick in 2017--will represent the pinnacle of protection in 2018. Cutting-edge safety features abound, including lane-departure alert, automatic high-beams, and a pre-collision system. The “C” in Toyota Prius C stands for “city”, and it’s no secret why: this hybrid beauty is one of its segment’s most maneuverable cars, and one of the easiest to park. Its fuel efficiency is well-documented, and another beloved feature at our Toyota dealer serving Jacksonville, FL is this car’s amazingly spacious interior, including a cargo hold whose dimensions match those of some midsize sedans’ trunks. Owners can enjoy 35 inches of rear-seat legroom, and when cargo space is needed it’s just a simple matter of folding down this automobile’s available 60/40-split seatbacks. Visit our local Toyota dealership for more info on the forthcoming 2018 Toyota Prius C. You can test drive any of our current Toyota Prius models at Keith Pierson Toyota today!

Many Toyota drivers in Jacksonville, FL are familiar with the big numbers pasted on each pump handle at the local gas station, and some might even know that the number represents the gasoline octane rating. But how many understand the difference between each rating? The average driver usually just chooses a gasoline depending on the type of car he/she drives. The biggest question from a budget and vehicle performance standpoint: “Is there a huge difference between regular gasoline and premium gasoline?" If you fill up your Toyota RAV4 near St. Augustine, FL with plus or premium fuel, will it perform any better? It’s a fact that premium gasoline, given its higher octane rating, burns more efficiently in your car engine’s combustion chamber, and thus offers slightly better fuel economy. However, the sizable cost difference between regular and premium isn’t worth the one or two extra miles you might get on the highway. And that’s assuming you own a luxury car with a high-compression or turbocharged engine, something specially designed to work with plus or premium fuel. If you do own a vehicle (i.e. a Toyota RAV4) that runs on regular gasoline, there’s no benefit to using plus/premium fuel. Your SUV won’t get better fuel economy and it won’t perform any better. In the “old days”, the difference between regular and premium gasoline was more pronounced, because there was a wider gap between high-end engines and regular engines. Premium gasoline helped protect against “engine knock”, which hampers an engine’s performance. However, most 21 st -century engines are sophisticated enough to negate the effects of engine knock, thus narrowing the gap between different octane levels and their relative performance in a given automobile. Have questions? Bring them to Keith Pierson, home to a fantastic new and pre-owned Toyota inventory!

For many reasons, the Toyota Corolla is a smart buy. It’s the top-selling car of all time, which says plenty about its reputation. It’s also won its share of awards, especially over the last few years. Reliability, fuel-efficiency, comfort, and safety are all attributes the Toyota Corolla possesses in high supply. And now comes the 2018 Toyota Corolla, priced just as competitively as Toyota Corolla models of year’s past and possessing the same appealing attributes: a huge menu of standard features, a roomy cabin, and comfortable seats. Another big selling point is the large number of trims available: if you’re shopping for a 2018 Toyota Corolla near Orange Park, FL, you’ll have your pick of six different trims at our Toyota dealership. All six are outfitted with a 1.8-liter four-cylinder engine that gets 132 horsepower and 128 lb.-ft. of torque – except for the slightly more powerful 2018 Toyota Corolla Eco, whose four-cylinder engine outputs 140 horsepower and 126 lb.-ft. of torque. Front-wheel drive (FWD) is standard across the board, as is a continuously variable transmission (CVT), though buyers of a 2018 Toyota Corolla SE can also order a six-speed manual gearbox. If you took a look at the “awards” link furnished above, you understand just how safe the Toyota Corolla is – not just in its category, but when compared to any other car on the road. The Toyota Safety Sense™ package plays a big role here, and it’s integrated into all six trims. This means advanced safety technologies like lane-departure warning, forward collision warning with automatic emergency braking and pedestrian detection, a rearview camera, steering assist, and automatic high-beams, are all standard no matter your price point. Visit Keith Pierson Toyota today and experience the 2018 Toyota Corolla, or any other top-shelf new or pre-owned Toyota car near Jacksonville, FL!