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Thinking of purchasing a pre-owned Toyota car? The experienced dealers at Keith Pierson Toyota can give you several reasons why buying pre-owned is a solid move. Records are being set every year in terms of new-car sales, which means more top-quality pre-owned vehicles are available than ever before...and our local Toyota dealership has some of the best models. more There are well-documented advantages to buying a pre-owned vehicle in today’s automotive climate. Pre-owned vehicles don’t depreciate nearly as much as new vehicles - some of which can lose 40 percent of their value in the first year of ownership alone. And while pre-owned cars do depreciate (just like any other asset), the fact that automobiles are so well-built nowadays means there’s a strong chance your pre-owned vehicle will retain a substantial amount of its value – enough for you to sell it or trade it in when you’re ready for something else. Another reason to buy pre-owned is the sheer amount of choices available. From pre-owned SUVs that are barely a year old to pre-owned sedans that aren’t manufactured anymore, there are plenty of gems out there waiting to be uncovered by intrepid pre-owned shoppers. All it takes is a little time and a little research, and chances are good you’ll find the exact car you’ve been searching for your entire life…or maybe for just the last year or two. Buying a pre-owned vehicle, i.e. a Toyota RAV4 near Orange Park, FL, is also advantageous because of the peace of mind today’s pre-owned market offers. Gone are the days of shady used-car dealers and “lemon-phobia”. The pre-owned cars of the 21 st century are backed up by copious amounts of data, the best example being the vaunted CARFAX report. Our pre-owned Toyota selection awaits, so stop in today!

Seeking a top-shelf deal on a new or pre-owned Toyota model during the holiday season? Whether it’s for you or someone you love, Keith Pierson Toyota is the place to shop for the best specials. We’re the go-to Toyota dealership in Jacksonville, FL for customers seeking everything from vehicles and repairs, to accessories and service. In fact, just about the only Toyota product we don’t have onsite is the Toyota brand’s new third-generation humanoid robot, T-HR3. But given its huge range of capabilities, who knows – it might turn up sooner rather than later. more Cool-looking robots aside, we have a couple of great lease deals going right now for the 2017 Toyota Corolla LE and 2017 Toyota Camry SE. The 2017 Toyota Camry earned the usual scintillating critical acclaim this midsize sedan is well-known for, garnering a 4.5/5-star score from Edmunds.com. The 2017 Toyota Camry SE slots in as the lineup’s midrange trim, and its sporty vibe is evident in its leather-wrapped steering wheel, sport-tuned suspension, and paddle shifters. All of this and much more is available to qualified lessees for just $199/month over 36 months. Shoppers seeking to make someone’s holiday season shine a little bit brighter should visit our nearby Toyota dealership and test drive a Toyota Corolla near Jacksonville, FL. This compact sedan, the top-selling automobile of all-time, is a steal when regularly priced – but when you can lease a 2017 Toyota Corolla LE for just $169/month over 36 months, and that’s a deal too good to pass up. Along with heated mirrors, metallic cabin accents, and automatic climate control, this dynamite car also gets new LED headlights and upgraded interior upholstery. To jump on these deals and many others, set your navigation for a “ Toyota dealership near me” and visit our Toyota dealers today!

Soon to arrive at Keith Pierson Toyota, the 2018 Toyota Prius C shines with a combination of existing excellence and new features. Already the Toyota brand’s most affordable hybrid, the 2018 Toyota Prius C model’s value promises to be off the charts with the standard inclusion of the Toyota Safety Sense™ equipment suite on all trims. And on the styling side, get ready to see some top-notch enhancements like lower front/rear silver-accented body guards, black wheel arch moldings and side rocker, a color-keyed rear spoiler, and a black roof rail accent. more Other additions include two new color choices – Tide Pool Pearl (a Toyota brand first) and Sandstorm – along with 15-inch alloy wheels which further add to this car’s crossover-influenced exterior. Hard to believe a vehicle this stylish could also be so safe, but the Toyota Prius C--which was already an Insurance Institute for Highway Safety Top Safety Pick in 2017--will represent the pinnacle of protection in 2018. Cutting-edge safety features abound, including lane-departure alert, automatic high-beams, and a pre-collision system. The “C” in Toyota Prius C stands for “city”, and it’s no secret why: this hybrid beauty is one of its segment’s most maneuverable cars, and one of the easiest to park. Its fuel efficiency is well-documented, and another beloved feature at our Toyota dealer serving Jacksonville, FL is this car’s amazingly spacious interior, including a cargo hold whose dimensions match those of some midsize sedans’ trunks. Owners can enjoy 35 inches of rear-seat legroom, and when cargo space is needed it’s just a simple matter of folding down this automobile’s available 60/40-split seatbacks. Visit our local Toyota dealership for more info on the forthcoming 2018 Toyota Prius C. You can test drive any of our current Toyota Prius models at Keith Pierson Toyota today!

Many Toyota drivers in Jacksonville, FL are familiar with the big numbers pasted on each pump handle at the local gas station, and some might even know that the number represents the gasoline octane rating. But how many understand the difference between each rating? The average driver usually just chooses a gasoline depending on the type of car he/she drives. more The biggest question from a budget and vehicle performance standpoint: “Is there a huge difference between regular gasoline and premium gasoline?" If you fill up your Toyota RAV4 near St. Augustine, FL with plus or premium fuel, will it perform any better? It’s a fact that premium gasoline, given its higher octane rating, burns more efficiently in your car engine’s combustion chamber, and thus offers slightly better fuel economy. However, the sizable cost difference between regular and premium isn’t worth the one or two extra miles you might get on the highway. And that’s assuming you own a luxury car with a high-compression or turbocharged engine, something specially designed to work with plus or premium fuel. If you do own a vehicle (i.e. a Toyota RAV4) that runs on regular gasoline, there’s no benefit to using plus/premium fuel. Your SUV won’t get better fuel economy and it won’t perform any better. In the “old days”, the difference between regular and premium gasoline was more pronounced, because there was a wider gap between high-end engines and regular engines. Premium gasoline helped protect against “engine knock”, which hampers an engine’s performance. However, most 21 st -century engines are sophisticated enough to negate the effects of engine knock, thus narrowing the gap between different octane levels and their relative performance in a given automobile. Have questions? Bring them to Keith Pierson, home to a fantastic new and pre-owned Toyota inventory!

For many reasons, the Toyota Corolla is a smart buy. It’s the top-selling car of all time, which says plenty about its reputation. It’s also won its share of awards, especially over the last few years. Reliability, fuel-efficiency, comfort, and safety are all attributes the Toyota Corolla possesses in high supply. more And now comes the 2018 Toyota Corolla, priced just as competitively as Toyota Corolla models of year’s past and possessing the same appealing attributes: a huge menu of standard features, a roomy cabin, and comfortable seats. Another big selling point is the large number of trims available: if you’re shopping for a 2018 Toyota Corolla near Orange Park, FL, you’ll have your pick of six different trims at our Toyota dealership. All six are outfitted with a 1.8-liter four-cylinder engine that gets 132 horsepower and 128 lb.-ft. of torque – except for the slightly more powerful 2018 Toyota Corolla Eco, whose four-cylinder engine outputs 140 horsepower and 126 lb.-ft. of torque. Front-wheel drive (FWD) is standard across the board, as is a continuously variable transmission (CVT), though buyers of a 2018 Toyota Corolla SE can also order a six-speed manual gearbox. If you took a look at the “awards” link furnished above, you understand just how safe the Toyota Corolla is – not just in its category, but when compared to any other car on the road. The Toyota Safety Sense™ package plays a big role here, and it’s integrated into all six trims. This means advanced safety technologies like lane-departure warning, forward collision warning with automatic emergency braking and pedestrian detection, a rearview camera, steering assist, and automatic high-beams, are all standard no matter your price point. Visit Keith Pierson Toyota today and experience the 2018 Toyota Corolla, or any other top-shelf new or pre-owned Toyota car near Jacksonville, FL!

Ever wonder what all those dashboard lights are for on your Toyota Camry near Jacksonville, FL? Aside from the check oil/engine and low fuel lights, of course, because you probably are familiar with those. But there are plenty of other indicators integrated into every Toyota vehicle so that you’re completely plugged in to your car’s performance and condition. Let’s take a look at several you might not be familiar with. more VSC TRAC: If this light illuminates it means there’s a problem with your Toyota vehicle’s traction control and/or vehicle stability control. You can continue driving, but you should make a service appointment at Keith Pierson Toyota to make sure everything is working properly. LKA: Now that the Toyota Safety Sense™ suite is standard on many 2018 Toyota models, the new car you purchased at our Toyota dealership probably has an LKA symbol. When this lights up, it means that your vehicle’s lane-keeping assist technology has a problem. Until you visit us for service, you’ll need to handle lane-keeping duties the old fashioned way. P/S: This symbol relates to your automobile’s electronic power steering system. When lit, the system has an issue, and steering will become more difficult – like in the days before power steering came along. Once your arms are sufficiently tired, contact our Toyota dealers and make a service appointment. Half-filled container with a water drop underneath: This is one of the more obscure dashboard lights, and it corresponds to a fuel filter water warning. If it remains lit, there’s water in your fuel filter. You don’t need to pull over, but you should make a service appointment with us ASAP so we can drain the filter. Contact us today for more information about your Toyota vehicle’s dashboard lights and to schedule Toyota service near me at our top-rated Toyota dealership!

Hurricane Irma, a Category-5 hurricane that reached the Florida coast last month, was the most violent Atlantic hurricane to hit the United States since Hurricane Katrina in 2005. Irma’s particularly long lifespan allowed it to ravage many parts of Florida, especially the Florida Keys. more Many native Floridians and Americans nationwide donated funds, supplies, and manpower to help the many thousands of people impacted by Hurricane Irma. Among these volunteers were Keith and Claudy Pierson. The Pierson’s support for the victims of Hurricane Irma began the day after the hurricane struck. Several trucks, commissioned by Keith Pierson Toyota, were packed full of food, water, clothing, toiletries, and other necessities. The Piersons, along with a team of employees, then spent the next several days caravanning to the Keys, helping hundreds of people in need. Many residents of the Florida Keys saw their homes severely damaged and possessions lost. Some people lost everything. But through it all, these residents showed remarkable resolve and a commitment to begin rebuilding immediately. Keith and Claudy Pierson will continue supporting the Florida Keys and other parts of Florida hit hardest by Hurricane Irma. The Piersons are also extremely proud of the employees who joined them in their relief efforts, and have lifelong respect for the volunteers they met during their time in the Keys, some from as far away as New York City. The next time you set your navigation for a “ Toyota dealer near me” and visit our Toyota dealership in Jacksonville, FL, ask how you can support the ongoing relief efforts for those affected by Hurricane Irma. Regardless of how much you can give, every little bit helps. As easy as it is to test drive a Toyota RAV4, that’s how simple it is to show your support.

Why should you buy a 2018 Toyota Corolla at Keith Pierson Toyota? For starters, this world-renowned compact sedan has never wavered from its philosophy of low price, high value, numerous safety and convenience features, and reliability. And because of this commitment, consumers have happily contributed to the Toyota Corolla model’s status as one of the top-selling automobiles of the last half-century. more But that’s only half the story--the other half lies in the assets offered in every 2018 Toyota Corolla. These include a roomy, comfortable cabin (including some exceptionally supportive sport seats), some sharp-looking exterior styling, and perhaps most importantly, a suite of high-tech safety features including forward collision warning, automatic emergency braking, pedestrian detection, a rearview camera, automatic high beams, and lane-departure warning with steering assist. It’s extremely rare for an economy compact sedan to integrate all of these advanced protective amenities as standard features– but the 2018 Toyota Corolla does it. And as a matter of fact, every other 2018 Toyota model does too. If you ask your smartphone to show you the closest “ Toyota near me”, no doubt your smartphone’s navigation will direct you to our leading Toyota dealership in Jacksonville, FL. Here you’ll find a great selection of 2018 Toyota Corolla models, separated into six distinct trim levels. The one item all of these trims share is a 1.8-liter four-cylinder engine. On most models, this engine is capable of producing up to 132 horsepower and 128 lb.-ft. of torque. However, the 2018 Toyota Corolla Eco trim’s engine is tuned a little bit differently, and thus is capable of reaching 140 horsepower and 126 lb.-ft. of torque. We have plenty more to share with you about the new 2018 Toyota Corolla, so stop by Keith Pierson Toyota to test drive this model in person. Contact our Toyota dealers today!

If you’re shopping around for Toyota dealership near me, you’ll love the no-stress approach we take at Keith Pierson Toyota. We’re all too aware that automotive financing makes many people apprehensive, whether you’ve bought several vehicles in your lifetime or are closing in on your very first. But this is a “zero fear” environment where our entire team works in your best interests. more For first-time buyers, and those who don’t mind a little refresher, here are some important terms to remember: Finance: financing a car means you’re taking out a loan or a lease and paying for the vehicle as you drive it. When the loan is paid off, the car is yours. Lease: leases are popular with drivers who want to drive a new car every few years, don’t drive a huge amount of miles every year, and want to avoid the hassles involved with selling or trading in their car. Essentially, a lease is a monthly payment you’re making in order to drive the car, but not own it. APR: this stands for “annual percentage rate”, and it’s a term that can be confusing. The APR includes the interest rate on your loan plus all related fees: title and license fees, registration fees, shipping fees, etc. Often times our Toyota dealership in Jacksonville, FL offers specials featuring a low or zero APR – so if you’re seeking a Toyota Camry, be sure to see whether this model is available for a great APR deal. Down payment: when you finance a car, you make a down payment of cash that goes towards the purchase price. The larger your down payment, the lower your monthly payments will be. Contact our Toyota dealers today and take the first step towards financing a new Toyota vehicle!

From established stalwarts like the Toyota RAV4 and the Toyota Highlander, to hot new entries like the 2018 Toyota C-HR, Toyota SUVs enjoy immense popularity at Keith Pierson Toyota in Jacksonville, FL, and nationwide as well. Whether you want off-road chops, a spacious, well-equipped cabin, a powerful engine with excellent towing capability, or a mix of all these attributes, our Toyota Jacksonville dealer serving St. Augustine, FL has lots of choices that will perfectly fit the bill. more New 2018 Toyota Sequoia models are steadily arriving at our Toyota dealership, and this full-size SUV has proven itself to be one of its category’s classiest, most powerful members. Few--if any--three-row SUVs possess the towing and off-road prowess found in the Toyota Sequoia. It’s the perfect choice for families who like to spend their holidays discovering hidden, hard-to-access gems. Every 2018 Toyota C-HR is certainly different in size and scope than the Toyota Sequoia, but no less impressive. This subcompact crossover SUV stands out in a crowd with its inimitable styling, and it handles like a well-oiled sedan. Plus, both of this model’s trims are laden with top-shelf comfort/convenience equipment, next-gen technology, and dynamite safety features. Each trim also boasts 18-inch wheels and an energetic 2.0-liter four-cylinder engine rated that gets 144 horsepower and 139 lb.-ft. of torque when paired with a continuously variable transmission (CVT). If you’re looking for an SUV in the luxury category, the Toyota Land Cruiser is a best-in-class vehicle that delivers on all fronts. You can take this SUV anywhere and still enjoy a comfortable ride, such is its exceptional performance on all surfaces. And of course, this eight-passenger masterpiece comes loaded with premium equipment. Ready for a test drive in a Toyota SUV? Stop in today!

If you’re making preparations for a trip to the beach, the woods, or anywhere in the Sunshine State for Labor Day weekend, don’t forget to visit Keith Pierson Toyota before departing. Toyota service doesn’t get much better than the high level of expertise provided by our factory-trained technicians – in fact, there isn’t anything we can’t do to ensure your Toyota Highlander, Toyota Sequoia, or Toyota Sienna is in prime condition for you and your family. more The last thing you want during your vacation is car trouble, and you can minimize any potential hassles just by visiting our Toyota dealership in Jacksonville, FL. Want to steer clear of a flat tire? Drop in and take advantage of our complimentary tire inspection and repair. “Check engine” light on? We’ll check that light, or any other dash warning light, for no charge. It’s all about peace of mind before you begin your vacation and celebrate summer’s last holiday weekend. Of course, if the Toyota RAV4 near St. Augustine, FL you’ve been cruising the town in was purchased from our Toyota dealership within the last two years (and provided you haven’t exceeded 25,000 miles yet), you’re still covered by ToyotaCare. This no-cost maintenance plan covers regular factory-scheduled maintenance for two years or 25,000 miles, whichever hits first. Things our team will do as part of the ToyotaCare program include: Inspect and balance your car’s fluids Rotate your tires Replenish your engine oil and provide a new oil filter Undertake a multipoint vehicle inspection ToyotaCare also offers 24-hour, no-cost roadside assistance for two years/unlimited miles. So if anything comes up during your Labor Day weekend vacation, you’re covered for towing, battery jump start, and more. Drop by, get your vehicle serviced, and enjoy a great holiday weekend!

Not only is Keith Pierson Toyota a premier Florida destination for the finest new and pre-owned Toyota models, we’re also a top pick for genuine Toyota parts. Our OEM (original equipment manufacturer) parts are the best of the best, specially designed for your Toyota vehicle. You might find less expensive non-OEM parts, but we guarantee they won’t be as durable or as reliable as the real thing. more We offer a huge array of Toyota parts for repair/replacement needs, as well as a terrific selection of accessories for Toyota car owners in Jacksonville, FL looking to customize their ride. For example, if you’re driving a Toyota Corolla near Orange Park, FL and are looking to spice up your car’s exterior, we have plenty of custom wheels to choose from: 18-inch cast alloy silver-painted wheels, 16-inch cast alloy wheels with a six-spoke design and silver/matte black finish, 18-inch black wheels with a five-spoke design, and much more. Other popular exterior customization accessories include sport mufflers, power-enhancing sport exhaust and dual-exhaust systems, and suspension modifications. And for out-and-out power, you can check out one of several supercharging kits that boost horsepower and torque to new levels. Along with power-enhancers, other items are ideal for Toyota owners wanting to maximize their car/truck/SUV’s performance. For example, “lowering springs” will drop the vehicle down 1 - 1 ½ inches for a lower center of gravity and enhanced cornering, turn-in, and steering response. Inside your Toyota vehicle, consider adding a custom shift knob. Several designs are available, including traditional shift knobs with hand-laced black leather wrapping and ball-type shift knobs with a brushed aluminum finish. And of course, we have plenty of custom floor mats to choose from. Contact us today and let’s customize your Toyota vehicle together!