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Whether you’re planning a trip to Myrtle Beach, Disney World, or Key West, you'll no doubt want to save on gas. To that end, Keith Pierson Toyota offers these gas-saving tips. Speeding kills (your car’s fuel economy): Let’s admit the obvious - most of us like going fast when conditions are right. But how fast is too fast? Here’s a good barometer: if you reduce your speed on the highway from 75 mph to 62 mph, you’ll increase your car’s fuel efficiency by almost 15 percent. The reason for this dramatic improvement relates to aerodynamic drag, which increases exponentially as speed increases. Properly inflated tires: Here’s another great way to save gas this summer--and it's easy too. Every Toyota vehicle, ranging from a Toyota Sienna to a Toyota RAV4, has a recommended air pressure level. If you consistently keep your vehicle’s tires at the right level, whether on your own or at our local Toyota dealership, you’ll benefit from optimum fuel efficiency. And if you need motivation to check your tires often, consider that one tire under inflated by only 2psi increases your car’s gas consumption by 1 percent. Regular service pays off: Every car part that contributes to performance – tires, brakes, oil, air/oil filters, engine, etc. – will naturally experience diminished effectiveness over time. But letting parts go too long without service/replacement is a sure-fire way to invite safety and performance risks. So before you hit the road, visit Keith Pierson Toyota for Toyota service near St. Augustine, FL. No long idles: Whether you’re making a quick dash into the grocery store or you’re caught in construction traffic, don’t let your car idle. Shut the car off, restart it when necessary, and save fuel. Use these tips to save fuel all summer long!

Now that summer is here, drivers from all over the Jacksonville, FL, area are planning weekend getaways and longer excursions. Some of the most popular summer pastimes in Florida involve the beach, theme parks, and road tripping to nearby cities, and if you’re going to embark on an adventure like that, you’re going to want a vehicle that can tackle anything. Here at Keith Pierson Toyota, our dealers are proud to show off the 2018 Toyota RAV4, which is a tough and capable SUV that’s also packed to the brim with interior amenities. The 2018 Toyota RAV4 is a four-door, five-passenger SUV that’s perfect for your daily commute but stands apart from the SUV pack due to its off-road capabilities. On the exterior, the SUV boasts hearty 18-inch, five-spoke black alloy wheels, durable rocker panel guards, and large overfender flares. The available 120-volt rear cargo area power outlet gives you a high-voltage hookup to keep your gear fully charger wherever your adventure takes you. The cabin includes up to 73.4 cubic feet of cargo space, and the second-row seats can be folded down to create a wide load space. Off-road prowess is further enhanced by an innovative All-Wheel-Drive system and Dynamic Torque Control that carefully monitors engine power between the front and rear wheels to deliver maximum traction. Inside the cabin, the 2018 Toyota RAV4 is packed with amenities aimed at entertainment and convenience. The SUV offers two available audio systems, both of which include navigation. Both systems offer SiriusXM® Satellite Radio and an App Suite, which gives you access to all your favorite smartphone apps. Check out the 2018 Toyota RAV4 for yourself here at Keith Pierson Toyota.

Toyota Motor North America (TMNA) started off the second quarter of 2018 in splendid fashion. The brand’s daily selling rate (DSR) was 3.2 percent higher than April 2017, which is cause enough for excitement, but TMNA’s exceptional April didn’t stop there. Toyota light trucks posted their best-ever April sales, and more Toyota Highlander models sold in April 2018 than any April prior. Along with the Toyota Highlander, several other Toyota vehicles delivered impressive April 2018 sales numbers. For example, 9,457 Toyota Tundra trucks were sold, 29,848 Toyota Camry sedans found a new home, and the Toyota RAV4--one of the world’s best-selling compact SUVs--reached 31,007 in sales. In light of the fact that Toyota models have once again proven their superior quality, safety, and performance, it’s natural that you may be struggling to determine which Toyota vehicle is right for you. The solution is to navigate to a Toyota dealer near me and visit the welcoming, well-stocked showroom at Keith Pierson Toyota. Our experienced team has decades of collective experience, and once we understand your wants and needs we’ll direct you to a model or two that will fit like a glove. Families seeking new wheels would be right in wanting to test drive a Toyota Highlander, and not just because of the record sales it posted recently. The 2018 Toyota Highlander is a powerful, versatile three-row crossover SUV with eight diverse trims to consider, including three trims with a hybrid powertrain. Now, if instead you desire a capable truck to enhance job site productivity and off-road enjoyment, test drive a 2018 Toyota Tacoma. An available V6 engine, max towing of 6,800 pounds, and abundant cutting-edge safety technology are just a sample of this truck’s capabilities. See you soon at our local Toyota dealership!

Planning a summer road trip or a weekend getaway to the lake? Want a truck or SUV that can tow and haul whatever you need it to? Whether we’re talking jet skis, a camper, or a boat, our Toyota dealers serving Jacksonville, FL have several vehicles on-hand that will fit the bill nicely for your summer adventures. 2018 Toyota Tacoma: This multi-award winner is one of the industry’s most capable trucks. In fact, the Toyota Tacoma is the best-selling midsize pickup over the last 10 years. And when you pair the 2018 model’s available Atkinson-cycle 3.5-liter direct-injection V6 engine with the optional Tow Package, you get a midsize pickup that can tow a herculean 6,800 pounds and handle a payload of up to 1,440 pounds. Plus if your summer explorations involve off-roading, few trucks can match the 2018 Toyota Tacoma TRD Pro. 2018 Toyota Tundra: Toyota Motor Company makes a 2018 Toyota Tundra for all tastes, from the entry-level 2018 Toyota Tundra SR to the 2018 Toyota Tundra 1794 Edition. One thing every trim has in common is a tough, rugged demeanor and plenty of tripper-friendly innovations: an available lower-and-lift tailgate, an optional deck rail system, and a max tow capacity of 10,200 pounds. What else would you expect from a truck that once towed the Space Shuttle Endeavor? 2018 Toyota Sequoia: Here’s a full-size SUV perfect for families whose adventures lie far beyond the beach or the amusement park. This vehicle’s 5.7-liter V8 engine and optional multi-mode 4WD system make for an unstoppable combination - and how many SUVs can you think of that have an available tow capacity of 7,400 pounds, plus trailer-sway control and a special tow/haul mode? Visit Keith Pierson Toyota in Jacksonville to test drive a Toyota Tacoma or another of these well-qualified summertime road warriors!

Looking for a great way to reward the recent college graduate in your life? Refer them to the Toyota Graduate Finance Program and watch their eyes light up. Toyota specials don’t come much better (or more worthwhile) than this one, which offers qualified grads a $750 rebate towards the lease or purchase of a new Toyota vehicle at Keith Pierson Toyota. To qualify, graduates must have obtained their degree within the last two years, or plan to graduate within the next six months. Graduates must also finance their vehicle through Toyota Financial Services (TFS), where they’ll be privy to some of the auto industry’s most competitive APRs. Also, before slipping behind the wheel of a Toyota Prius or a Toyota Camry, he/she must show proof of current or future employment when submitting a credit application. For those graduates not yet employed at the time of submission, we’ll require proof of future employment within 120 days of the purchase contract date. Pretty easy, huh? And here’s an added bonus: along with a $750 rebate and a terrific APR, grads also benefit from no payments for the first 90 days of new car ownership. And in more good news, the Toyota Graduate Finance Program isn’t just for grads of four-year colleges/universities. Graduates from an accredited two-year junior college or technical college are also eligible, as are graduates of a registered nursing degree program, and students who’ve graduated from an accredited two-year vocational or trade school. For qualified graduates, an outstanding selection of vehicles awaits at our Toyota dealer serving St. Augustine, FL. From sedans like the Toyota Camry to SUVs such as the Toyota RAV4, we’ll help you select the perfect car with which to begin an exciting new chapter of life!

Ever wanted a Toyota Corolla Hatchback? This summer your wish is granted with the debut of the all-new 2019 Toyota Corolla Hatchback. Never before available in North America, this sleek, high-tech vehicle debuted to rave reviews at last month’s New York International Auto Show. Just like the all-new 2019 Toyota Avalon, the 2019 Toyota Corolla Hatchback benefits from the brand’s recently-launched TNGA platform, an advanced engineering system that’s responsible for the 2019 Toyota Corolla Hatchback’s sophisticated sport-tuned suspension. And on the subject of technology, the 2019 Toyota Corolla Hatchback heralds the North American debut of Toyota Safety Sense™ 2.0, a standard suite of safety technologies unrivaled by any competitor. Every 2019 Toyota Corolla Hatchback also comes standard with Wi-Fi Connect, Apple CarPlay®, and Alexa integration, proving that this top-selling midsize sedan is perpetually focused on the latest convenience features. And under the hood, the 2019 Toyota Corolla Hatchback boasts a new powertrain, consisting of a 2.0-liter four-cylinder engine that pairs with either a six-speed iMT manual transmission or a dynamic-shift continuous variable transmission (CVT). This new powertrain increases fuel efficiency and power in equal measure, a real coup for the top-selling automobile model of all time. The much-praised Toyota Entune™ platform is better than ever on the 2019 Toyota Corolla Hatchback. Buyers vising our nearby Toyota dealership serving Orange Park, FL have three options ton consider: Entune 3.0 Audio, Entune 3.0 Audio Plus, and Entune 3.0 Audio Premium. The last choice is a real prize, offering not just an eight-speaker, 800-watt JBL sound system, but also dynamic navigation, destination assist connect, and dynamic voice recognition. If you’re interested in a Toyota Corolla, you need only wait a little longer for the 2019 Toyota Corolla Hatchback model’s debut at Keith Pierson Toyota. Watch this space for updates!

So you’re shopping for a “green” car and you want the best of everything: great fuel economy and minimal emissions of course, but also something powerful, fun to drive, stylish, and packed with nice features. Where to turn? Well, if you want the best, buy a Toyota hybrid at Keith Pierson Toyota. If you’re torn between two automakers, here’s an article from U.S. News & World Report that should settle any internal disputes. Impressive, isn’t it, that the top three cars in these rankings are all Toyota models? And if you scroll down through the entire top 17, you’ll find two more Toyota models on the list. That’s five out of 17 – almost 1/3 of the best hybrid and electric cars as ranked by one of America’s most established periodicals. What it means – beyond the fact that Toyota Motor Corporation trumps all automakers in the hybrid category – is that whichever Toyota hybrid vehicle you pick, there’s no wrong choice. For example, let’s say you visit our local Toyota dealership and opt for a Toyota Prius. Not only are you getting the kind of gas mileage that is usually exclusive to plug-in cars, you’re also getting a full range of standard advanced safety technologies, a quiet, comfortable cabin, and a car that’s a blast to drive. Along with test driving the “standard” 2018 Toyota Prius, there’s also the Toyota Prius c and Toyota Prius Prime, which also make the list from U.S. News & World Report, and deliver much more than high fuel efficiency. And if you’re targeting a sedan, the Toyota Camry Hybrid and Toyota Avalon Hybrid are in a class all their own. Start your green car search by navigating to a “ Toyota dealership near me” and visiting us for a test drive!

If you’re the kind of driver who enjoys sampling different models every few years, wants lower monthly payments and a lower down payment, and doesn’t want to worry about selling or trading in a car, then a lease is perfect for you. At Keith Pierson Toyota, we make it easy to lease a Toyota Tundra, Toyota Sienna, or Toyota RAV4 near St. Augustine, FL. When you lease a vehicle, your maintenance costs will be lower because your car’s warranty will still be current by the time your lease expires. You’ll also avoid the considerable depreciation that’s intrinsic to purchasing a car – this is a big reason why your monthly payments are lower when leasing. Moreover, leases are popular not just with drivers who like the flexibility of driving a new car every few years, but also with businesses that want their salespeople driving an upscale car--like a Toyota Avalon--for a lower price. And as an added bonus from a business perspective, leasing a car or fleet of cars is a good tax write-off. Of course, before you sign a contract you should be aware of leasing’s downsides. One of the biggest is also the most obvious: the fact that you won’t own the car, and thus won’t be able to fully pay off the vehicle and drive for a few years without a car payment. Another downside is that leases come with mileage caps for which penalties are incurred when the cap is exceeded. It really comes down to your personal wants and needs. We recommend visiting the Toyota brand’s official website and exploring the lease offers currently available, and then navigating to your favorite “ Toyota dealer near me” and speaking with one of the knowledgeable team members at Keith Pierson Toyota.

At Keith Pierson Toyota in Jacksonville, FL, we make it easy to trade-in your car. And given that our Toyota automobiles have won dozens of awards, we’ve certainly done plenty of business with customers looking to get behind the wheel of a Toyota vehicle. If you’re interested in trading in your current car for a Toyota Highlander, a Toyota Camry near Jacksonville, FL, or another of our first-rate vehicles, the first thing you should do is establish a value for your car – and you can do that right on our website, simply by clicking the “Sell us your car” tab, followed by “Schedule an appraisal”. You’ll be asked a series of questions about your car, spread over four easy steps. When you’re finished, just submit your information and one of our friendly team members will contact you to discuss further. Another option to consider is our “Instant Cash Offer”, which is facilitated in conjunction with Kelley Blue Book (KBB). KBB is one of the nation’s leading automobile appraisers, and we’re thrilled to offer this service to our customers. You can find it under the “Sell us your car” tab, and then clicking “Sell or trade your car”. After you’ve provided us with information about your vehicle, you’ll receive an “Instant Cash Offer” within minutes. You then have the choice of keeping the cash or using it as a down payment towards a new car at our Toyota Jacksonville dealer near St. Augustine, FL. When you visit us to complete the deal, remember to bring your vehicle’s title and registration, along with the owner’s manual and all keys/remotes. Also, all persons listed on the title must be present. For more information and to get started, contact our local Toyota dealership today!

Dozens of studies conducted over the last several decades confirm the many advantages of owning a pet. And if you’ve recently bought a pet or are thinking of buying or adopting one, you may be rethinking your vehicle situation. Keith Pierson Toyota in Jacksonville, FL has plenty of excellent choices for customers seeking a pet-friendly automobile. If you’re the type of person who enjoys taking your favorite four-legged friend on explorations of the many off-road treasures Florida offers, consider a Toyota 4Runner. This SUV’s off-road capability is virtually unparalleled--the product of body-on-frame construction combined with a solid rear axle (similar to a pickup truck), generous ground clearance, and a variety of rugged equipment like stabilizer bars, low-range gearing, and a locking rear differential. Also, the Toyota 4Runner model’s cargo area is one of the segment’s most customizable, allowing owners to create the perfect environment for their pet. Plus, this SUV’s diverse trim family includes the 2018 Toyota 4Runner Limited, which offers human/animal-focused features like dual-zone climate control, a sunroof, and heated/ventilated front seats. Another top choice for a pet-friendly vehicle has to be the Toyota Sienna. Navigate to “ Toyota near me” and visit our local Toyota dealership to test drive this superlative minivan. The 2018 Toyota Sienna can be configured for seven or eight passengers, and depending on your trim of choice you’ll get amenities like tri-zone automatic climate control, power-sliding rear doors, rear sunshades, a power liftgate, a sunroof, and power-opening rear-quarter windows...all features that are coveted by pet-owning drivers. Two other Toyota vehicles ideal for pets are the versatile Toyota Sequoia and Toyota RAV4, with the latter model adding a new “Adventure” trim this year for enhanced off-road ability. Contact our nearby Toyota dealers today and stop in for a test drive!

This fall, Toyota off-road enthusiasts will have plenty to cheer about in the form of the 2019 Toyota TRD Pro Series. Offering the ultimate in off-road performance, this impressive equipment suite will be available for three of the Toyota brand’s toughest vehicles: the Toyota Tundra, Toyota 4Runner, and Toyota Tacoma. After debuting in 2014 to rave reviews, this latest TRD Pro Series was revealed at last month’s Chicago Auto Show. All TRD Pro Series-equipped vehicles will have three color choices: Midnight Black Metallic, Super White, and Voodoo Blue--an exclusive TRD Pro color. From here, each of the aforementioned models comes with a variety of premium features. For example, the Toyota 4Runner TRD Pro Series features 2.5-inch Fox shocks and TRD-tuned front springs that enhance this SUV’s already impressive off-road performance. And then there’s the Toyota Tacoma TRD Pro Series, which boasts a bigger front sway bar for better steering and control on rough terrain, along with the all-new TRD Desert Air Intake system. This cutting-edge development maximizes engine performance by filtering out silt, sand, and dirt in even the dustiest of environments. If you’re shopping for a Toyota Tundra, you’ll love what this truck’s TRD Pro Series trim offers. Rigid Industries LED fog lights are integrated for better visibility in different weather conditions. LED headlights are prominent additions too, along with LED accent lights featuring a unique black treatment. And another big inclusion on this leading pickup truck are 18-inch BBS forged aluminum, five-spoke satin black wheels. In more good news, every 2019 TRD Pro Series model employs the Star Safety System, with invaluable amenities like electronic brake-force distribution and vehicle stability control. For more information contact Keith Pierson Toyota, your destination for a top-quality new or pre-owned Toyota car near Jacksonville, FL!

The 2018 CES Show in Las Vegas was the site of a big announcement from Toyota Motor Corporation: Amazon Alexa, the cloud-based intelligent voice service, will debut as part of the Toyota Entune™3.0 App Suite in select 2018 Toyota models before rolling out in additional Toyota vehicles for the 2019 model year. With the ability to connect with 1,000+ third-party smart home products, Toyota owners will have unprecedented control over their homes while on the road. Turn the temperature down, enable the security system, run the dishwasher: Amazon Alexa is the perfect conduit. Alexa also offers a variety of in-car supports, including directions, entertainment controls, adding items to a shopping list while you’re out running errands, and getting an up-to-date weather report. Alexa also interfaces with Audible, the world’s largest repository of spoken-word media: audiobooks, magazines, business reports, and more. Alexa integrates seamlessly with Toyota Entune 3.0, one of the auto industry’s most comprehensive connectivity platforms. Currently available on select 2018 Toyota Sienna and 2018 Toyota Camry models, Toyota Entune 3.0 allows drivers to integrate their favorite apps via Entune 3.0 App Suite Connect and access top-level navigation capabilities through Scout GPS. Customers at our local Toyota dealership can even use Entune 3.0 Service Connect to book Toyota service near Jacksonville, FL. Alexa’s arrival in the Toyota lineup comes at a time when Toyota Motor Corporation is pushing the boundaries of automotive technology on all fronts. From the Toyota brand’s e-Palette concept vehicle and hydrogen-powered Fine-Comfort Ride fuel-cell vehicle, to its ever-growing Concept-i series that fuses mobility with artificial intelligence, Toyota Motor Corporation is positioning itself for the next technological revolution. Visit us today to learn more about the Toyota brand’s tech initiatives and to test drive class-topping cars like a Toyota Corolla!