Blog

If you’re the kind of driver who enjoys sampling different models every few years, wants lower monthly payments and a lower down payment, and doesn’t want to worry about selling or trading in a car, then a lease is perfect for you. At Keith Pierson Toyota, we make it easy to lease a Toyota Tundra, Toyota Sienna, or Toyota RAV4 near St. Augustine, FL. more When you lease a vehicle, your maintenance costs will be lower because your car’s warranty will still be current by the time your lease expires. You’ll also avoid the considerable depreciation that’s intrinsic to purchasing a car – this is a big reason why your monthly payments are lower when leasing. Moreover, leases are popular not just with drivers who like the flexibility of driving a new car every few years, but also with businesses that want their salespeople driving an upscale car--like a Toyota Avalon--for a lower price. And as an added bonus from a business perspective, leasing a car or fleet of cars is a good tax write-off. Of course, before you sign a contract you should be aware of leasing’s downsides. One of the biggest is also the most obvious: the fact that you won’t own the car, and thus won’t be able to fully pay off the vehicle and drive for a few years without a car payment. Another downside is that leases come with mileage caps for which penalties are incurred when the cap is exceeded. It really comes down to your personal wants and needs. We recommend visiting the Toyota brand’s official website and exploring the lease offers currently available, and then navigating to your favorite “ Toyota dealer near me” and speaking with one of the knowledgeable team members at Keith Pierson Toyota.

At Keith Pierson Toyota in Jacksonville, FL, we make it easy to trade-in your car. And given that our Toyota automobiles have won dozens of awards, we’ve certainly done plenty of business with customers looking to get behind the wheel of a Toyota vehicle. more If you’re interested in trading in your current car for a Toyota Highlander, a Toyota Camry near Jacksonville, FL, or another of our first-rate vehicles, the first thing you should do is establish a value for your car – and you can do that right on our website, simply by clicking the “Sell us your car” tab, followed by “Schedule an appraisal”. You’ll be asked a series of questions about your car, spread over four easy steps. When you’re finished, just submit your information and one of our friendly team members will contact you to discuss further. Another option to consider is our “Instant Cash Offer”, which is facilitated in conjunction with Kelley Blue Book (KBB). KBB is one of the nation’s leading automobile appraisers, and we’re thrilled to offer this service to our customers. You can find it under the “Sell us your car” tab, and then clicking “Sell or trade your car”. After you’ve provided us with information about your vehicle, you’ll receive an “Instant Cash Offer” within minutes. You then have the choice of keeping the cash or using it as a down payment towards a new car at our Toyota Jacksonville dealer near St. Augustine, FL. When you visit us to complete the deal, remember to bring your vehicle’s title and registration, along with the owner’s manual and all keys/remotes. Also, all persons listed on the title must be present. For more information and to get started, contact our local Toyota dealership today!

Dozens of studies conducted over the last several decades confirm the many advantages of owning a pet. And if you’ve recently bought a pet or are thinking of buying or adopting one, you may be rethinking your vehicle situation. Keith Pierson Toyota in Jacksonville, FL has plenty of excellent choices for customers seeking a pet-friendly automobile. more If you’re the type of person who enjoys taking your favorite four-legged friend on explorations of the many off-road treasures Florida offers, consider a Toyota 4Runner. This SUV’s off-road capability is virtually unparalleled--the product of body-on-frame construction combined with a solid rear axle (similar to a pickup truck), generous ground clearance, and a variety of rugged equipment like stabilizer bars, low-range gearing, and a locking rear differential. Also, the Toyota 4Runner model’s cargo area is one of the segment’s most customizable, allowing owners to create the perfect environment for their pet. Plus, this SUV’s diverse trim family includes the 2018 Toyota 4Runner Limited, which offers human/animal-focused features like dual-zone climate control, a sunroof, and heated/ventilated front seats. Another top choice for a pet-friendly vehicle has to be the Toyota Sienna. Navigate to “ Toyota near me” and visit our local Toyota dealership to test drive this superlative minivan. The 2018 Toyota Sienna can be configured for seven or eight passengers, and depending on your trim of choice you’ll get amenities like tri-zone automatic climate control, power-sliding rear doors, rear sunshades, a power liftgate, a sunroof, and power-opening rear-quarter windows...all features that are coveted by pet-owning drivers. Two other Toyota vehicles ideal for pets are the versatile Toyota Sequoia and Toyota RAV4, with the latter model adding a new “Adventure” trim this year for enhanced off-road ability. Contact our nearby Toyota dealers today and stop in for a test drive!

This fall, Toyota off-road enthusiasts will have plenty to cheer about in the form of the 2019 Toyota TRD Pro Series. Offering the ultimate in off-road performance, this impressive equipment suite will be available for three of the Toyota brand’s toughest vehicles: the Toyota Tundra, Toyota 4Runner, and Toyota Tacoma. more After debuting in 2014 to rave reviews, this latest TRD Pro Series was revealed at last month’s Chicago Auto Show. All TRD Pro Series-equipped vehicles will have three color choices: Midnight Black Metallic, Super White, and Voodoo Blue--an exclusive TRD Pro color. From here, each of the aforementioned models comes with a variety of premium features. For example, the Toyota 4Runner TRD Pro Series features 2.5-inch Fox shocks and TRD-tuned front springs that enhance this SUV’s already impressive off-road performance. And then there’s the Toyota Tacoma TRD Pro Series, which boasts a bigger front sway bar for better steering and control on rough terrain, along with the all-new TRD Desert Air Intake system. This cutting-edge development maximizes engine performance by filtering out silt, sand, and dirt in even the dustiest of environments. If you’re shopping for a Toyota Tundra, you’ll love what this truck’s TRD Pro Series trim offers. Rigid Industries LED fog lights are integrated for better visibility in different weather conditions. LED headlights are prominent additions too, along with LED accent lights featuring a unique black treatment. And another big inclusion on this leading pickup truck are 18-inch BBS forged aluminum, five-spoke satin black wheels. In more good news, every 2019 TRD Pro Series model employs the Star Safety System, with invaluable amenities like electronic brake-force distribution and vehicle stability control. For more information contact Keith Pierson Toyota, your destination for a top-quality new or pre-owned Toyota car near Jacksonville, FL!

The 2018 CES Show in Las Vegas was the site of a big announcement from Toyota Motor Corporation: Amazon Alexa, the cloud-based intelligent voice service, will debut as part of the Toyota Entune™3.0 App Suite in select 2018 Toyota models before rolling out in additional Toyota vehicles for the 2019 model year. more With the ability to connect with 1,000+ third-party smart home products, Toyota owners will have unprecedented control over their homes while on the road. Turn the temperature down, enable the security system, run the dishwasher: Amazon Alexa is the perfect conduit. Alexa also offers a variety of in-car supports, including directions, entertainment controls, adding items to a shopping list while you’re out running errands, and getting an up-to-date weather report. Alexa also interfaces with Audible, the world’s largest repository of spoken-word media: audiobooks, magazines, business reports, and more. Alexa integrates seamlessly with Toyota Entune 3.0, one of the auto industry’s most comprehensive connectivity platforms. Currently available on select 2018 Toyota Sienna and 2018 Toyota Camry models, Toyota Entune 3.0 allows drivers to integrate their favorite apps via Entune 3.0 App Suite Connect and access top-level navigation capabilities through Scout GPS. Customers at our local Toyota dealership can even use Entune 3.0 Service Connect to book Toyota service near Jacksonville, FL. Alexa’s arrival in the Toyota lineup comes at a time when Toyota Motor Corporation is pushing the boundaries of automotive technology on all fronts. From the Toyota brand’s e-Palette concept vehicle and hydrogen-powered Fine-Comfort Ride fuel-cell vehicle, to its ever-growing Concept-i series that fuses mobility with artificial intelligence, Toyota Motor Corporation is positioning itself for the next technological revolution. Visit us today to learn more about the Toyota brand’s tech initiatives and to test drive class-topping cars like a Toyota Corolla!

After debuting at last month’s North American International Auto Show in Detroit, MI, the next stop for the awesome 2019 Toyota Avalon is the Chicago Auto Show, where Toyota lovers can experience this fully redesigned flagship sedan from Feb. 10 - 18. Supported by the incredibly innovative Toyota New Global Architecture (TNGA) platform, the 2019 Toyota Avalon sets a new standard for full-size sedan design, technology, efficiency, and performance, all at an impressively competitive sticker price. more Starting in late spring of this year, Toyota customers interested in the 2019 Toyota Avalon can set their navigation to “ Toyota dealership near me” and visit Keith Pierson Toyota for a full walkthrough and a test drive. Customers from St. Augustine, FL to Orange Park, FL will be blown away by the sheer number of “Toyota-firsts” this premium sedan incorporates. These include engine sound enhancement, dynamic auxiliary turn signals, standard Apple CarPlay®, and authentic aluminum and wood cabin accents. Another first is this sedan’s available Adaptive Variable Suspension (AVS), which raises agility, comfort, and performance to never-before-seen levels. The Toyota Safety Sense™ package comes standard on the 2019 Toyota Avalon, along with other leading-edge technology like the Entune™ 3.0 infotainment platform, which includes Qi wireless smartphone charging, a W-Fi hotspot, Amazon Alexa connectivity, and Toyota Remote Connect with Smartwatch. These last two innovations give drivers the ability to check their car’s fuel level, start the engine, lock/unlock the doors, and much more, all from their smartwatch or Amazon Alexa-enabled device. Also, high-end 2018 Toyota Avalon trims come standard with a 1,200-watt 14-speaker sound system, the most speakers in the full-size sedan class. Only a few short months before a fully-redesigned 2019 Toyota Avalon  can be yours. Check our website for updates, and feel free to contact us for more information if you're interested in test driving the current 2018 Toyota Avalon!

Few SUVs--compact crossover or otherwise--can match the 2018 Toyota RAV4 model’s versatility. Along with a class-leading cargo hold that’s equal parts large and functional, the 2018 Toyota RAV4 serves up one of its segment’s most refined rides, supplemented by numerous advanced safety technologies. And with the debut of the 2018 Toyota RAV4 Adventure trim, specifically designed for drivers who crave the unbeaten path, this compact crossover SUV is more diverse than ever. more The Toyota Safety Sense™ suite renders every 2018 Toyota RAV4 one of the safest cars in its class. Along with a perfect score in government crash testing, this SUV excelled in all of the Insurance Institute of Highway Safety’s safety evaluations, earning the organization’s Top Safety Pick designation. Peace of mind is a big part of the 2018 Toyota RAV4 model’s appeal, and it makes trims like the 2018 Toyota RAV4 Adventure, with its added ground clearance, rugged exterior, and tow package, that much more enjoyable to drive. With this new trim onboard, the 2018 Toyota RAV4 family counts six trim levels, each powered by a 2.5-liter four-cylinder engine that outputs 176 horsepower and 172 lb-ft of torque. This engine pairs with a six-speed automatic transmission and either standard front-wheel drive (FWD) or optional all-wheel drive (AWD). One of the 2018 Toyota RAV4 model’s many appealing perks is that all trims are eligible for AWD, not just the upper-tier ones. And another advantage to purchasing a 2018 Toyota RAV4 at our local Toyota dealership in Jacksonville, FL is the fact that each trim has its own unique personality and styling. Visit Keith Pierson Toyota and test drive this trendsetting compact crossover SUV. And while you’re here, take a look at the great specials we’re offering on our pre-owned Toyota inventory!

In what is becoming old hat for Toyota Motor Corporation, the brand was again named to Fortune Magazine’s “World’s Most Admired” list, moving up five spots from last year - from #34 to #29. And it gets better: for the fourth year in a row, the Toyota brand is the number one motor vehicle company on the list. Also, the magazine recognized Toyota Motor Corporation as one of its Top 50 “All-Star” companies. more Top-selling, globally acclaimed cars are of course a big reason for the Toyota brand’s lofty position on Fortune Magazine’s list. And at Keith Pierson Toyota in Jacksonville, FL, you can test drive a host of exemplary vehicles, from a luxury SUV like the Toyota Highlander to a do-everything sedan like a Toyota Camry. Another significant reason for the Toyota brand’s industry-topping ranking? The fact that in its 60 years as part of the North American auto scene, Toyota automobiles have only gotten better. Case in point: of the millions and millions of Toyota vehicles sold to North American buyers over the last 15 years, 85 percent are still on the road. Toyota Motor Corporation is also a recognized leader in the quest for sustainable, next-gen mobility, and an unparalleled innovator when it comes to automotive design and engineering. All of these attributes were part of the survey delivered by Fortune Magazine to directors, industry analysts, and senior executives – a survey that also included categories such as value, global competitiveness, and social responsibility. As for the Top 50 “All Stars” list, 3,900 professionals were asked to identify the 10 companies they admired most. The Toyota brand earned the global respect of its peers – and there’s no better time than now to buy a Toyota near Jacksonville, FL!

Few automakers will have as big a presence at the 2018 Detroit Auto Show as Toyota Motor Sales USA, and our Toyota dealership serving Orange Park, FL is excited to see how the show develops. And if you, like most of us, can’t get to Detroit for the show, no worries – you can watch the show online at https://livestream.com/Toyota/Detroit2018. more The Toyota brand’s 38,971 square-foot display will be jam-packed with Toyota awesomeness. The entire Toyota lineup will be showcased, including the world premiere of the all-new 2019 Toyota Avalon. This flagship sedan hits a new high for the 2019 model year, with upgrades to its cabin, styling, and performance. The company’s presence at the 2018 Detroit Auto Show will also include several unique NASCAR-themed Toyota Camry models, some cutting-edge future mobility vehicles, and the premiere of the Toyota FT-4X concept vehicle. The Toyota brand’s mobility vehicles on display in Detroit include the Concept-i RIDE, Concept-i WALK, and Concept-i Experience. The latter is an interactive display through which attendees will engage with a next-gen AI platform that demonstrates how future Toyota vehicles will learn from their drivers and adapt based on driver characteristics and preferences. Concept-i WALK is particularly futuristic: an ultra-compact “vehicle” that will drive users to work or home using “sidewalks”. If you’re the proud owner of a Toyota RAV4, you’ll be glad to know that this well-rated SUV will be at the show. Unfortunately, it won’t be as envelope-pushing as the NASCAR team’s Toyota Camry models – one of which includes 3D-printed body panels and an eye-popping “Blurple” paint job. Visit our local Toyota dealership today for top-quality Toyota parts near Orange Park, FL and to talk more about the 2018 Detroit Auto Show!

The 2018 Toyota Highlander has quite a reputation to uphold. After all, the 2017 Toyota Highlander scooped up numerous recognitions, including 10 IntelliChoice awards. But the 2018 Toyota Highlander acquits itself nicely, boasting a Top Safety Pick (TSP) rating from the Insurance Institute for Highway Safety, a four-star score from Edmunds.com, and a five-star safety rating from the National Highway Traffic Safety Administration. This three-row SUV is one of the world’s foremost family-friendly vehicles, and it’s now available at Keith Pierson Toyota. more The Toyota brand left an indelible mark on the auto industry when it began offering its Toyota Safety Sense™ bundle standard on almost every Toyota model, the 2018 Toyota Highlander included. Nowhere else will SUV shoppers in St. Augustine, FL find a three-row vehicle whose entire trim family offers standard advanced safety technologies like automatic emergency braking, lane-departure intervention, forward collision mitigation, and adaptive cruise control. And when you combine these attributes with a powerful V6 engine, refined ride, impressive agility, and a spacious, comfortable cabin, it’s easy to see why every 2018 Toyota Highlander is two cuts above the rest. This class-topping SUV carries over unchanged this year, which means its impressive powertrains remains the same: a 2.5-liter four-cylinder engine that gets 185 horsepower and 184 lb.-ft. of torque, and a 3.5-liter V6 engine that earns 295 horsepower and 263 lb.-ft. of torque. The four-cylinder engine is standard on the entry-level 2018 Toyota Highlander LE, while the V6 is optional on the entry-level model and standard on the other five trims, including the midrange 2018 Toyota Highlander XLE and the range-topping 2018 Toyota Highlander Limited Platinum. There’s plenty more to explore and experience at our local Toyota dealership. Input “ Toyota dealer near me” into your navigation system and visit our welcoming showroom today!

Finding the best Toyota brand specials is easy: you can either shop online at the official Toyota website, or you can visit Keith Pierson Toyota and do your shopping in-person. It’s a win-win situation, because either way you’ll drive home in a brand-new purchased or leased Toyota at a great price. more Right now, our local Toyota dealership is offering spectacular specials across our lineup of brand-new 2017 Toyota cars, trucks, and SUVs. Many of these specials entail zero percent financing for up to 72 months, an outstanding offer that’s applicable to sedans like the 2017 Toyota Yaris iA, the 2017 Toyota Camry, and, if you fancy big savings on the best-selling automobile of all time, a Toyota Corolla near Orange Park, FL. The 2017 Toyota Yaris iA offers some of the best value you’ll find in the compact sedan segment. Outstanding fuel economy, an impressively-designed cabin, plentiful standard equipment, and impressive steering and handling are all part and parcel to this dynamic car. It comes in a single trim equipped with a 1.5-liter four-cylinder engine that outputs 106 horsepower and 103 lb.-ft. of torque and pairs with either a six-speed manual or six-speed automatic transmission. Minivan shoppers, our Toyota dealers serving Jacksonville, FL can’t wait for you to see our selection of 2017 Toyota Sienna models, which right now can also be had at a zero percent APR for up to 72 months. Families throughout Florida sing the praises of this multifaceted minivan, which delivers year after year. The 2017 Toyota Sienna is the only vehicle in its class to offer all-wheel drive (AWD), and its highly configurable cabin, first-rate materials and features, and superlative ride put it head and shoulders above its competition. These deals won’t last long, so visit our nearby Toyota dealer today!

In what comes as no surprise to Keith Pierson Toyota, Toyota Motor North America took home 11 Insurance Institute of Highway Safety 2018 Awards: seven for the Toyota brand and four for the Lexus marque. This was more than any other automaker, and a testament not just to the Toyota brand’s enduring engineering and materials quality, but also to its inclusion of the Toyota Safety Sense™ (TSS) suite as standard on every model. more Those of our customers shopping for a Toyota Camry during the holidays will be especially pleased, seeing as the fully redesigned 2018 Toyota Camry was one of only a handful of vehicles to take home the IIHS’ highest honor, Top Safety Pick+ (TSP+). This award goes to the special automobiles that earn the IIHS’ highest rating in its six core tests, along with an “advanced” or “superior” rating for front crash protection and a top rating of “good” for headlight performance. No doubt a big reason for the 2018 Toyota Camry model’s exceptional showing is its litany of cutting-edge TSS technologies, which include auto-dimming LED highlights, automatic emergency braking, traffic-adapting cruise control, and lane-departure warning/mitigation. Search “ Toyota near me” on your phone or your computer and make tracks for our local Toyota dealership, where you’ll get a first-hand look at the Toyota brand’s IIHS Top Safety Pick (TSP) honorees. These include four sedans - the 2018 Toyota Corolla, 2018 Toyota Avalon, 2018 Toyota Prius, and 2018 Prius Prime--and two SUVs that are the 2018 Toyota RAV4 and the 2018 Toyota Highlander. Things are always exciting at our Toyota dealership in Jacksonville, FL, but now that the holidays are here and the Toyota brand has bested all other automakers in the industry’s most significant safety awards, our energy’s at an all-time high!