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It’s hard to believe that almost 40 years have passed since the word “Camry”, the English translation of the Japanese word “crown”, was first applied to a Toyota vehicle. In that time, the Toyota Camry has seen a few body style changes and plenty of once-a-generation innovation and design, culminating in a midsize sedan that’s become one of the world’s top-selling automobiles. more The Toyota Camry you’ll see and test drive when you visit Keith Pierson Toyota looks much different than the Toyota Camry that launched in 1980. The 1980 version was a narrow-body four-door sedan dubbed the “Toyota Celica Camry”, notable for its T-bar grille and long front end. In 1982 the “Celica” name was dropped and the Toyota Camry stood alone for the first time, a four-door “notchback” sedan (typically defined by a short rear end) that became the first Toyota Camry shipped from Japan to the North American market. Sales commenced in January 1983, and in just two years 128,000 units were sold. A few years later, the second-generation Toyota Camry was produced by Toyota Motor Manufacturing Kentucky, the Toyota brand’s first wholly-owned American plant. Then came the game-changing third generation, the model whose design introduced the longer body, stylish curves, and rounded surfaces that we see in today’s Toyota Camry models. This philosophy was further confirmed in the 2007 Toyota Camry, which launched at the 2006 North American Auto Show and was the first Toyota Camry model to feature a hybrid powertrain. The eighth-generation Toyota Camry, unveiled this past January, will hit Toyota dealerships nationwide later in 2017. Expect this sedan and other appealing Toyota vehicles such as a 2017 Toyota Tacoma to solidify the Toyota brand as one of the world’s best!

Adventurous families in St. Augustine, FL and Orange Park, FL may want to pinch themselves after hearing the latest news regarding the upcoming 2018 Toyota Sequoia SUV. Next year’s Toyota Sequoia will offer – drumroll, please – an all-new 2018 Toyota Sequoia TRD Sport trim. Yes, Keith Pierson Toyota customers, you read that right: the Toyota Racing Development (TRD) team has turned its attention to one of the Toyota brand’s hottest-selling SUVs, and is set to debut a landmark model in just a few short months. more Allow us to whet your appetite with a snapshot of all the outstanding features available on the TRD version of a 2018 Toyota Sequoia: Available with 4WD or RWD 7L i-Force V8 engine. Yep, it’s as powerful and cool as it sounds. TRD front and rear anti-sway bars TRD Sport Tuned Bilstein Shocks That’s just a sample of the performance awesomeness that awaits you at our Toyota dealership in Jacksonville, FL. And there’s plenty to be excited about in terms of exterior and interior TRD-specific amenities too: 20-inch alloy black sport wheels Darkened rear taillight housing New front grille and bumper grille insert Seven-passenger seating in comfortable black fabric seats. Black leather captain’s chairs are available too. TRD shift knob And if that isn’t enough, three eye-catching colors join this off-road-ready SUV’s color palette: Magnetic Gray Metallic, Super White, and the brand-new Midnight Black Metallic. In the broader view, every 2018 Toyota Sequoia trim gets new LED headlights, a new front grille and bumper grille insert, and a new instrument cluster, with higher-level trims offering additional premium features. Visit us today for more news on this soon-to-arrive SUV supreme, and to test drive a top-quality new or pre-owned Toyota car near Jacksonville, FL!

What do a 2017 Toyota RAV4, 2017 Toyota Sequoia, and 2017 Toyota Highlander all have in common? Three things: they’re all top-rated SUVs, each one is in high supply at Keith Pierson Toyota, and all are eminently pet-friendly. We know how much Floridians enjoy taking their pets on excursions near and far, and there’s no doubt that the Toyota model lineup boasts some excellent choices for pet owners. more Whether you search our selection of brand-new Toyota models or our pre-owned Toyota inventory, you’ll have several options that warrant serious consideration. For example, the 2017 Toyota Highlander is the quintessential three-row family SUV – and by “family” we include any and all four-legged friends that live under your roof. In addition to the many pet-focused accessories you can purchase for this SUV and many other Toyota models, the 2017 Toyota Highlander comes up big with a power liftgate, tri-zone automatic climate control, and some serious cabin configurability thanks to a 60/40-split second-row seat that reclines, slides, and folds, and a 60/40-split third-row seat that reclines and folds. What better way to craft the perfect setup for all of your passengers, human and animal? Certain trims also offer nifty pet-friendly features like a flip-up rear window and a panoramic sunroof. For an even larger vehicle that’s perfect for owners of big dogs, check out the Toyota brand’s largest SUV, the 2017 Toyota Sequoia. Eight-passenger seating and a huge cargo bay are two of this SUV’s many advantages, along with bona fide off-road ability that makes it the ultimate family vacation vehicle. Plus, the 2017 Toyota Sequoia is just as configurable as the 2017 Toyota Highlander. Ready for your next pet-friendly automobile? Visit our Toyota dealership in Jacksonville, FL today!

The Toyota brand offers a huge variety of exemplary automobiles, all of which are quality-built, exciting to drive, and fuel-efficient to an enviable degree. But though the Toyota brand’s roster is one of the auto industry’s largest, it’s dwarfed by the number of different colors available to Toyota customers visiting Keith Pierson Toyota in Jacksonville, FL. more Say you’ve been shopping for a 2017 Toyota RAV4. Did you know that this dynamite SUV comes in eight different colors? From Barcelona Red Metallic and Classic Silver Metallic to Nautical Blue Metallic and Super White, the choices are many, and they’re all easy on the eyes. Or maybe a different SUV has your attention, perhaps a 2017 Toyota Highlander. If there was an award for “best color names”, the 2017 Toyota Highlander would win it hands-down. Consider some of these choices: Toasted Walnut Pearl Alumina Jade Metallic Predawn Gray Mica Oh La La Rouge Mica (our personal favorite) Plenty has been written and said about the psychology of color. For example, people who choose white tend to be classic and cultured, those who select black are successful and enjoy taking charge, and drivers partial to red don’t shun the spotlight and like being the center of attention. So where does “Oh La La Rouge Mica” fit on the scale? Sure, it’s undoubtedly red, but the name is one that would seem to attract an exceptionally uninhibited Toyota buyer. Perhaps someone who enjoys streaking through the Quad. But we digress. The point is that every Toyota vehicle offers a diverse array of colors for buyers of all tastes. The Toyota color palette is on full display at our Toyota dealership in Jacksonville, FL, along with the best service and Toyota parts!

By our count, Toyota Motor Sales, U.S.A. has placed nine of its 2017 models on the Insurance Institute for Highway Safety’s (IIHS) list of this year’s safest automobiles. That’s more than the Subaru brand and more than the Honda brand. Heck, that’s more than the Volvo brand. In fact, no other automaker can boast as many vehicles with the IIHS stamp of approval. more If you’re considering a 2017 Toyota Camry, you’ll be happy to hear that this storied model earned the IIHS’ highest marque, Top Safety Pick+ (TSP+). This means the 2017 Toyota Camry aced all five of the IIHS’ key safety exams and also earned a top grade in frontal crash protection and headlights (a new category this year). Other TSP+ Toyota models include: 2017 Toyota Corolla 2017 Toyota Prius 2017 Toyota Prius v 2017 Toyota Prius Prime 2017 Toyota RAV4 2017 Toyota Highlander Incredible, no? And there are two more vehicles to mention: the 2017 Toyota Yaris iA and the 2017 Toyota Avalon. Both of these automobiles garnered the IIHS’ second-highest award, Top Safety Pick (TSP). This means that these vehicles earned top scores on the five core tests and a top score for frontal crash protection. Since “headlights” is a brand-new criteria, we wouldn’t doubt that these two safe, exciting models upgrade to TSP+ status in 2018. Sure, there will come a time when you’ll need to visit Keith Pierson Toyota for superior Toyota service near Jacksonville, FL. You know, oil changes, tire rotations, and the like. In the meantime, sit back and enjoy the bounty of industry-leading safety amenities featured on numerous Toyota vehicles: a rearview camera, lane departure warning, forward collision warning and mitigation, adaptive cruise control, and much more!

The Chicago Auto Show showcased a plethora of the best, most innovative vehicles on the market, as well as those about to hit the market, and even a vast range of concept cars meant to spark notions of present and future creativity on display in the automotive industry. One of the most unique vehicles on display at the 2017 Chicago Auto Show was the 2017 Toyota Mirai. more This car is highlighted by its fuel-cell energy source, which uses a fuel-cell system along with an electric motor, providing drivers with an incredible 67 MPGe. The electric motor is capable of producing 153 horsepower, so there’s no compromising efficiency for power here. The fuel cell technology used in the Toyota Mirai is some of the most innovative technology in the industry. It’s certainly a game changer. When hydrogen, which happens to be the most abundant element in the universe, is used in the fuel cell, it’s incredibly efficient. Moreover, it leaves no carbon emissions behind. This is obviously an important step in the brand’s ever-evolving attempts at creating vehicles that significantly cut back on emissions – something that cars like the Toyota Prius continue to improve upon with each passing year. Hydrogen fuel cell technology is nothing new, either, as it has been used in a number of industries to power machinery of all types. The time is now to shift that use into the automotive industry. Here at Keith Pierson Toyota, we are proud to do our part in offering customers the most innovative automotive brand around, and we invite you to stop by and check out these impressive models for yourself.

Everywhere you look, from the innovative Toyota Sienna minivan to classy sedans like a 2017 Toyota Corolla, the Toyota brand’s cutting-edge technology is on display. At Keith Pierson Toyota, a well-established Toyota dealer serving Jacksonville, FL and surrounding cities, we love introducing our customers to the latest and greatest Toyota brand tech, which you can see today in our clean, welcoming showroom. more The Toyota Corolla has always been one of the best value buys in the compact car segment, and never has this been more apparent than with the 2017 Toyota Corolla. Its wide standard features range includes a number of next-generation comfort, convenience, and safety technologies. In fact, its advanced safety features make it a rarity amongst compact sedans. One example of this is that a rearview camera is now standard on all trims. Another example is the presence of the Toyota Safety Sense P system, which is also standard across the trim lineup. This impressive system includes lane departure warning, automatic emergency braking, and forward collision warning. No surprise then that the 2017 Toyota Corolla boasts a perfect five-star score in government crash tests. And in terms of convenience/comfort technology, all seven 2017 Toyota Corolla trims have great appeal. The pace is set by the entry-level 2017 Toyota Corolla L, which gets a six-speaker Entune sound system, 6.1-inch touchscreen, Siri Eyes Free, and Bluetooth connectivity. If you’re shopping for a technologically advanced truck or SUV, a Toyota Tundra is one of many top picks. The majority of trims are outfitted with progressive tech like HD and satellite radio, navigation, a 7-inch touchscreen, and numerous cutting-edge safety features. Whether you’re in for a well-equipped Toyota sedan or something larger, you’ll find plenty of options at our Jacksonville, FL Toyota dealership! Come check out all these great tech today!

There’s plenty of exciting news surrounding the Toyota brand at the 2017 Chicago Auto Show, now underway in the Windy City. One particularly intriguing development involves two of the Toyota brand’s top vehicles: the Toyota RAV4 and the Toyota Sequoia. Both of these exceptional SUVs are getting new models this year that are sure to please Orange Park, FL and Jacksonville, FL Toyota customers craving a blend of off-road performance and progressive styling. If you’ve been considering a new Toyota RAV4, read on and imagine the possibilities. more The Toyota RAV4 is already a capable SUV in its own right, but past models have nothing on the all-new 2018 Toyota RAV4 Adventure model. Buyers will be able to choose between a front-wheel drive (FWD) version with an automatic limited-slip differential and an all-wheel drive (AWD) design with dynamic torque. Whichever path you choose, you’ll also get a revised suspension with a higher ride height, along with a Tow Prep package that includes supplemental engine oil and transmission fluid coolers + an upgraded radiator. This uber-capable vehicle also boasts several unique exterior styling elements, including black headlight bezels, large overfender flares, and 18-inch five-spoke black alloy wheels. If a larger, family-oriented SUV is more to your liking, contact our Jacksonville, FL Toyota dealership about the all-new 2018 Toyota Sequoia TRD Sport. This exciting new model is ideal for active families, blending comfort and sophisticated technology with enhanced performance and formidable style. A robust 5.7L V8 i-Force engine handles any road with ease, and body elements like a new front grille + bumper grille insert, metallic black mirror caps, and darkened rear taillight housing will have you turning heads wherever you go. These new models will be here this fall. Visit Keith Pierson Toyota today for more details!

The 2017 Toyota Prius Prime takes hybrid vehicles to new heights. With an EPA estimated 133 MPGe, it’s the most efficient car in its class. This is obviously due to the consistently unmatched hybrid technology that has put the Toyota Prius at the forefront of efficiency since its inception, but this time, it is also due in part to the groundbreaking, lightweight materials that are responsible for the makeup of this car. Efficiency doesn’t cap out at a trip to the grocery store and back, either. The all-new Toyota Prius Prime is built for extended trips, too, with a total driving range of up to 640 miles. more With technology features aplenty, this car takes your driving experience to new levels of fun and functionality. Predictable Efficient is an available feature that learns your driving style by tracking stopping patterns. Then, when you are approaching recorded stop on the interactive map (on your HD multimedia display), the navigation system will display an icon on the map and suggest the optimal time to release the accelerator. Also available to you, Prius Prime apps give you simple, direct access to your car at all times via your smartphone. You can schedule a charge, find a charging station, locate your car, adjust climate control in your car, and much more. All of the aforementioned features, plus the multitudes of others (the list is long) that were not mentioned, add up to make a one of a kind hybrid driving experience. Here at Keith Pierson Toyota in Jacksonville, FL, we are happy to help you with any questions you have about the new Toyota Prius Prime or any of our other vehicles. We also provide the best Toyota service options around. Stop by today and see for yourself.

The 2017 Toyota Tacoma picks right up where previous models left off, offering the best in style, performance, and power. The high-strength steel used as the basis for the construction of the all-new Toyota Tacoma delivers maximum toughness, something you’ve come to expect out of your hard working pickup truck. more The 3.5L V6 DOHC 24-valve DI Atkinson-cycle engine provides great power and efficiency. You’ll be getting 278 horsepower and 265 lb.-ft. of torque, while also getting an impressive 23 mpg highway. The available Tow Package offers plenty of towing power for any job, allowing you to tow up to 6,800 pounds and carry a payload of up to 1,440 pounds. The Tow Package also features Trailer-Sway Control, which applies brake pressure to individual wheels while also managing engine torque, helping to maintain proper control of the trailer at all times. Whether you go with the standard six-speed automatic transmission or choose to take more control into your own hands with the six-speed manual transmission, your ride is sure to be smooth at all times. The technology features on this 2017 Toyota Tacoma take into account its drivers and the knack for adventure that tends to go hand-in-hand with them. This truck comes standard with a GoPro® mount on the windshield, allowing you to capture and relive all of your adventures through the perspective of the driver. The Qi-compatible wireless charging center allows you to keep your phone charged up without having to worry about getting tangled up in wires along the way. An integrated backup camera and available Blind Spot Monitor work to ensure all your bases are covered at all times. All of these features and much, much more are just part of what makes the all-new Toyota Tacoma such a desirable truck for hard-working, adventure seeking folks like you. Stop by Keith Pierson Toyota, located in Jacksonville, FL, today and we will help you get rolling toward finding the perfect Toyota Tacoma for your needs. We look forward to your visit!

The 2017 Toyota Corolla is the next chapter in a long line of award-winning, best-selling model years that have come before it. The most recent rendition of this car picks up right were previous years left off, offering the best in efficiency, safety, and performance. more The stylish exterior is highlighted by Bi-LED headlights and a redesigned, sportier front fascia. The interior offers an available 7-inch high-resolution touch screen that comes equipped with Entune™ Audio Plus and a connected Navigation App. These features and much more make your driving experience as exciting as it is safe and efficient. The Toyota Corolla is well renowned for its safety and efficiency. The 2017 Toyota Corolla is an IIHS Top Safety Pick+, equipped with eight airbags, a Tire Pressure Monitor System, Whiplash-Injury-Lessening seats, ToyotaCare, and the Star Safety System™. The Toyota Safety System™ features Pre-Collision System with Pedestrian Detection, Lane Departure Alert, Steering Assist, Automatic High Beams, Standard Dynamic Radar Cruise Control, and much more, all of which are meant to keep you and your passengers as safe as possible on the road. When it comes to efficiency, the 2017 Toyota Corolla gets you an incredible 36 mpg highway. The standard 1.8-liter I4 engine, with VVT-i variable valve timing, is capable of producing 132 horsepower and 128 lb-ft of torque. This blend of performance and efficiency is precisely what has made the Toyota Corolla so desirable to consumers over the years. Here at Keith Pierson Toyota, in Jacksonville, FL, we strive to offer our customers the best new and pre-owned Toyota inventory around. Our staff is always on hand to answer any questions you have about the 2017 Toyota Corolla or any of our other vehicles in stock. Give us a call today and set up a test drive.

The Toyota Camry is one of the best selling cars of all-time for a reason, which is hinged upon knowing you’re getting a car that’s reliable, safe, and efficient. The Toyota brand has pushed the Toyota Camry as a family car since it’s arrival, and it is indeed the perfect family car, as it is always reliable, safe, and efficient. But it seems as though, with every other aspect of this sedan locked and loaded, the automaker has turned its attention to making the Toyota Camry more aesthetically awe-inspiring. more As other automakers take more and more design chances, the Toyota brand has consistently concentrated on being ahead of the curve when it comes to innovation, which it certainly has. That commitment to innovation has lead to huge successes and has also changed the industry as a whole, but the brand has always been somewhat conservative with its designs. The recent unveiling of the next generation of Toyota Camry cars at the 2017 Detroit Motor Show gave a glimpse into how the brand might be turning its eye more toward design elements. Things like LED taillights, strong contour lines, and larger wheels certainly give the all-new Toyota Camry a bolder, more stylish look. And, of course, none of the other elements – efficiency, performance, safety, etc. – that make the Toyota Camry as popular as it is will be left out. Here at Keith Pierson Toyota in Jacksonville, FL, our new and pre-owned Toyota inventory is always being updated to offer the best vehicles around. We are proud to be a part of the tradition and quality that makes the Toyota brand the best around. If you have any questions regarding parts and service, our inventory, or anything else – including upcoming releases like the all-new Toyota Camry – our staff is here to help.