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The Toyota brand is always looking forward when it comes to creating vehicles that push the boundaries of design, performance, and manufacturing, so the revelation of a new vehicle that does just that should come as no surprise. The 2018 Toyota C-HR is yet another feather in the cap when it comes to superior manufacturing and engineering. This C-HR (Coupe High-Rider) model will no doubt be a trendsetter in the automotive industry, as it perfectly blends elements of style, technology, and performance in order to create a vehicle that’s both bold and comfortable. more The Toyota C-HR will feature dual-zone climate control, 18-inch alloy wheels, a seven-inch audio display, Toyota Safety Sense P™, and much more. Its sporty design is matched by its impressive, exhilarating performance, which was cultivated and honed on the Nürburgring. Consistency, comfort, and unmatched responsiveness are at the forefront of this vehicle’s driving capabilities. The 2.0L four-cylinder engine is capable of producing 144 horsepower and 140 lb.-ft. of torque, and the continuously variable transmission ensures that your ride is smooth at all times. The VVT (Variable Valve Timing) and Valvematic work to enhance fuel economy and overall operation the vehicle. Electronic power steering and MacPherson strut front suspension make the Toyota C-HR a vehicle that’s capable of handling even the bumpiest of terrains. This bold, yet luxurious new model will be at home in the city or out in the wild. It’s truly the picture of versatility. Safety and special features for the 2018 Toyota C-HR are also paramount to model’s overall success, which is why the automaker went above and beyond. A premium leather steering wheel, heated mirrors, dual-zone climate control, and an auto-dimming rearview mirror come standard. So too do safety features like Blind Spot monitoring and Rear Cross Traffic Alert. Technology features include Voice Recognition, Bluetooth®, Smart Key, and much more. Keith Pierson Toyota is proud to carry the most innovative brand around. Our services to customers in and around the Jacksonville, FL area ranges from vehicle sales to Toyota service and Toyota parts. Our commitment to excellence is matched only by that of the brand we carry. As the Toyota brand continues to push the boundaries with vehicles like the Toyota C-HR, we will continue to offer the services to match. Stop by today or give us a call today!

The Toyota brand has a knack for innovation, which is one of many reasons they have some of the longest running nameplates around. They have always been early adopters of groundbreaking ideas, which you can see in the fact that the Toyota Prius was the first hybrid vehicle to be mass-produced. Hybrid and electric cars are evolving at a rapid pace, so it’s important to be an early adopter of technology that could change the game, which is why the automaker is taking on lithium-ion battery technology for their Toyota Prius Prime models. more Lithium-ion batteries can be quite volatile, so it was a matter of the Toyota brand being able to develop a one that remains safe year after year and mile upon mile. The automaker did indeed develop a control system that tames the battery, monitoring its temperature and condition and reacting accordingly should there be any issues. Now that they’ve embraced this technology, there will almost certainly be a domino effect that piques the interest of others looking to take it on. Also, in doing so, the Toyota brand now has the technological capabilities to hop into the all-electric car market, something they have avoided to this point because of their full-on commitment to their hybrid vehicles. Another key in their utilizing lithium-ion battery technology is the drop in battery prices. That price drop has allowed the automaker to set in motion a lithium-ion battery that is more compact, efficient, and sophisticated than before. The development of these particular batteries means that there is now the option for a wider range of batteries as a whole for different powertrains in hybrid and plug-in vehicles. So, yet again, the Toyota brand has managed to put their brand at the forefront of world-changing innovation, a trend that has long been a key to their success. If you’re looking for a new or pre-owned Toyota car, Keith Pierson Toyota is here to help. Our website features our fully stocked inventory, as well as contact information and plenty of other services, and our blog is always updated to feature informative articles (like this one) about the Toyota brand as a whole. Stop by and see us soon!

Purchasing a new or pre-owned Toyota car is a big decision, both financially and personally. You’re investing in a vehicle that’s meant to get you and your passengers where you need to go safely, and that’s meant to do so efficiently, time and time again. With all of that in mind, it’s imperative that you and your vehicle are protected from potential problems that may arise, as well as for regular maintenance that’s needed to extend the life of your Toyota vehicle. Peace of mind in knowing you’re not only getting the best out of your vehicle but that you’re also getting the best coverage to keep your vehicle protected is worth its weight in gold. That’s why Keith Pierson Toyota, located in Jacksonville, FL, is proud to offer customers ToyotaCare. more Your purchase goes well beyond just the act of buying a Toyota vehicle, as that is just the beginning of your journey with your car. ToyotaCare is a no cost maintenance plan that offers 24-hour roadside assistance, along with factory-scheduled maintenance for two years or 25,000 miles. Your vehicle depends on you as much as you depend on it, so emergency service and regular maintenance are paramount to keeping it and you on the road. ToyotaCare ensures that you get your money’s worth and more when you purchase a Toyota vehicle. Proper maintenance can extend the life of your car, and our team of trained Toyota service technicians is here to keep your vehicle running at its peak. They can answer any questions you may have regarding maintenance, parts, or anything else related to your Toyota vehicle. Be sure to check our website for any service or parts specials we may be running, or to schedule your service appointment. We hope to see you soon!

The Toyota brand is yet again making efforts to lead the way in pushing forth technology and innovation within the automotive industry. For the automaker, it’s not only about embracing the ideas associated with technology and innovation; it’s also about putting those ideas to use in a functional manner. The Toyota Prius has long been pushing the envelope when it comes to innovation, so it comes as no surprise to hear that the Toyota Prius is yet again in the spotlight when it comes to trailblazing ideas. more A new car sharing system called Getaround is a peer-to-peer sharing service that lets renters use other people’s cars. For as low as $5 an hour, renters can use cars that are a part of the service. In return, the owner of the car being used receives a portion of the fees for their car. As Getaround has gained traction, companies like the Toyota brand have invested money in the service. Now, the automaker plans to test an all-new car sharing system that allows users to use their smartphones to lock and unlock doors, as well as start the cars. This keyless Smart Key Box system is meant to streamline the entire process, making it easier for all involved. Here’s how it works: a user’s smartphone will have codes that access the smart key box inside vehicles within the program, and when the phone gets close to the vehicle, the codes are verified. Thus far, the only Toyota model in which this system is functional is the Toyota Prius. You want a vehicle brand that always puts themselves in positions to exceed expectations and stoke innovation. The Toyota brand is continuously looking for ways to better their brand and to create the best vehicles on the road. Keith Pierson Toyota, located in Jacksonville, FL, is proud to offer a full line of new and pre-owned Toyota vehicles, ranging from the Toyota Prius to the Toyota Tacoma, and much more. Stop by today to see all that we have to offer!

The Toyota brand has recently been named the world’s most valuable automotive brand, while it also ranks 5 th in the 2016 Interbrand Best Global Brands Report. That ranking of 5 th is ahead of any other automotive brand. The automaker has long been synonymous with innovation, family friendly vehicles, and brand integrity, so it comes as no surprise that its value is so high. Here at Keith Pierson Toyota, we are proud to offer the best of what the Toyota brand has to offer, be it a brand new vehicle or a pre-owned Toyota car. Stop by our dealership in Jacksonville, FL to browse our large inventory vehicles. more The Toyota brand being named as Interbrand’s most valuable automotive brand goes beyond being labeled what some may see as a “cool brand.” This ranking is a sign that the automaker is committed to understanding the anatomy of growth, which delves into facets of unique customer experience, expansion into new markets, and how things like that tie into brand growth and business opportunities. The Toyota brand was born in 1937 and it continues to impress with each passing year. Models such as the Toyota Prius have consistently taken innovation to the next level, pushing the ideas of economy and efficiency to the forefront of the automotive industry, something that could surely be considered a game changer. Keith Pierson Toyota is dedicated to helping you find the Toyota car that perfectly suits your needs. Stop by our Jacksonville, FL dealer location and our staff will help you with whatever you need. We carry a vast inventory of Toyota vehicles, and we're proud to share with you the details of all we have to offer when it comes to Interbrand’s most valuable automotive brand.

The all-new Toyota Camry picks up right where its predecessor left off with its bold, aggressive exterior design and its sleek, plush interior. The 2017 Toyota Camry also has convenient, first-rate technology features that keep in sync and in touch at all times, without hassle and without distraction. Keith Pierson Toyota is proud to offer this new line of Toyota Camry cars, as well a large number of other new and pre-owned Toyota vehicles. more The 2017 Toyota Camry comes standard with a 2.5-liter four-cylinder engine that’s capable of producing 178 horsepower. The exterior design is highlighted by its sleek hood lines, a sport mesh front grille, LED headlights, and 18-inch alloy wheels. The interior features available Ultrasuede® seats, so you can ride in luxurious comfort. The JBL® GreenEdge audio system is up to the standards of even the most strict audiophiles, so you’ll enjoy crystal clear music while out on the open road. Perhaps one of the most convenient features of the new Toyota Camry is its wireless capability. Wireless charging means you don’t have to worry about a bunch of stray wires tangling up and crowding your console. All of these features and many more make the 2017 Toyota Camry the perfect car for any occasion. Keith Pierson Toyota proudly serves customers in Jacksonville, FL, and surrounding areas. Our new and pre-owned Toyota inventory is always fully stocked, so you’re sure to find a vehicle that fits your needs. Our friendly staff is always on hand to answer any questions you have, so don’t hesitate to give us a call or stop by our dealership to get the ball rolling on buying a wonderful new Toyota vehicle!

The Toyota brand is a longstanding symbol of excellence and efficiency and has been since its start in 1937. The Toyota Corolla has long been synonymous with the company’s devotion to affordable, reliable, and efficient cars. The numbers over the last 50 years only prove this to be true, as the Toyota Corolla is the most popular car of all time, at 43 million sales, with plenty more to come. At Keith Pierson Toyota, our new and pre-owned Toyota inventory is constantly being updated. We are proud to serve customers in Jacksonville, FL, and surrounding areas, so stop by our dealership and see what the Toyota Corolla has to offer and why it's been so popular over the years. more Lasting 50 years, especially in an industry that has seen plenty of nameplates come and go, is a sure sign of quality and reliability. The Toyota Corolla has made its name by focusing on providing high-quality standard options, whereas other vehicles have always made customers choose such options on their own, oftentimes with a higher price tag attached. For instance, the Toyota Corolla came standard with power windows at a time when other companies only provided that as an option. The Toyota Corolla has made its mark as a family car. From the onset, bigger seats made it an ideal vehicle for families. The automaker has taken the designation of being a great family car quite seriously, as they continue to focus on making the Toyota Corolla reliable, safe, efficient, and convenient. If you’re looking to buy a Toyota car in Jacksonville, the staff at Keith Pierson Toyota is here to help you with all your needs. Stop by our dealership or give us a call to set up a test drive. We’re here to help you find a vehicle that fits your every need!

Now, more than ever, efficiency and innovation are at the forefront of peoples’ minds. Technology is moving at a rapid pace, and that’s having an increasing impact on the automotive industry. The 2017 Toyota Prius Prime is taking innovation and efficiency to the next level, allowing you to choose between EV mode and hybrid power. This car is both an electronic vehicle and a hybrid, combining the best of both worlds when it comes to efficiency. Here at Keith Pierson Toyota in Jacksonville, FL, we are proud to offer a large inventory of new and pre-owned Toyota cars. Stop in today to chat with someone from our professionally trained staff and get an idea of what the 2017 Toyota Prius Prime has to offer. more When it comes efficiency, the Toyota Prius has long been the leader of the pack. With the new and improved Toyota Prius Prime, it’s no different. This car has an EPA estimated total driving range of 640 miles, with 25 miles of range in EV mode. It’s also projected at 124 MPGe, and 54 standard mpg. Needless to say, if you are looking for efficiency at every level, this is the car for you. As for charging, a 240-volt plug will take two hours and ten minutes to charge, while a standard plug will take around five-and-a-half hours. The Toyota brand has always aimed to incrementally reduce the use of fossil fuels, and they are taking the steps necessary to do just that. With the 2017 Toyota Prius Prime, the improvements to their flagship vehicle, when it comes to efficiency and innovation, keep pushing forward. If you’re interested in buying a Toyota car in Jacksonville, FL or the surrounding areas, contact us at Keith Pierson Toyota, and our knowledgeable and professional sales staff will help you out every step of the way.

As we head into the heart of the fall season, the staff at Keith Pierson Toyota believes it is the perfect time to dig into the 2017 Toyota offerings. While were are excited about all the new Toyota models arriving daily into our dealership in Jacksonville, FL, the 2017 Toyota Sienna has definitely caught our collective eye. The fun folks at Toyota are calling this always popular minivan the "one and only swagger wagon" so you know you are in for something different! more Unlike the underpowered minivans of the past, the 2017 Toyota Sienna features a 3.5-liter V6 DOHC 24-valve engine with Dual VVT-i that produces 296 horsepower and 263 lb-ft of torque. The Direct Shift-8AT Electronically Controlled automatic transmission with intelligence, electronic power steering, and the MacPherson strut front suspension gas-filled shock absorbers give you a smooth and predictable ride, as well as an impressive 27-mpg highway. Since a minivan is perfect for taking the family around town, the 2017 Toyota Sienna can seat up to eight passengers and includes the Star Safety System™ with Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, and Smart Stop Technology®. The aforementioned family usually includes some hard-to-entertain kids, so you should be relieved to know that all 2017 Toyota Sienna trim levels include an Entune™ Audio system that can feature Bluetooth® wireless technology, integrated navigation, HD radio, ten JBL® speakers, Entune® App Suite, and even three months of SiriusXM. If you are looking for the perfect minivan that has all the performance, comfort, safety, and technology that you and your demanding family need, you really need to check out the 2017 Toyota Sienna. To schedule a test-drive today or learn more about our pre-owned Toyota inventory, drivers in the St. Augustine, FL area, can contact the sales staff at Keith Pierson Toyota. We hope to see you soon!

It's not often that you get style and affordability in the same package. At Keith Pierson Toyota, we think we have solved this problem for drivers in and around Orange Park, FL with the 2016 Toyota Corolla. This advanced sedan is not only great looking and available in ten bold colors, but also offers outstanding performance at a price point that everyone can appreciate. more No matter which of the five unique trim levels you choose, you know that you'll be getting an outstanding engine, including a 1.8-liter four-cylinder DOHC 16-valve engine with VVT-I that produces 132 horsepower and 128 lb-ft of torque. You also get a four-speed electronically controlled automatic transmission with intelligence, front-wheel drive, electric power steering, and a unitized body. Depending on the trim level, you can expect up to 40-mpg highway and 30-mpg city. While you're efficiently powering down the road, you'll be surrounded by all the safety you've come to expect from a Toyota vehicle. Some of the more popular safety features include: Star Safety System™ that features Enhanced Vehicle Stability Control, Traction Control, Anti-lock Brake System, and Smart Stop Technology® Eight airbags with driver and front passenger Advanced Airbag System Energy-absorbing collapsible steering column and High-tensile-strength steel body panels The no-cost maintenance plan ToyotaCare Because the modern world demands that you stay connected and informed at all times, the 2016 Toyota Corolla offers the available Entune® App Suite that gives drivers real-time info including traffic, weather, fuel prices, sports, and stocks and a tilt/telescopic three-spoke steering wheel with audio and Bluetooth® hands-free phone voice-command controls. Finally, don't worry about being comfortable in the 2016 Toyota Corolla because you and your passengers will enjoy the 60/40 split fold-down rear seat and the available SofTex®-trimmed eight-way power-adjustable driver's seat and four-way adjustable front passenger seat with seatback pocket. If all of this peeks your interest, please contact the experts at Keith Pierson Toyota so you can schedule a test-drive today. While you're visiting from anywhere in the Jacksonville, FL area, please make sure to also check out our extensive pre-owned Toyota inventory. We hope to see you soon!

Anyone in the Jacksonville, FL area who tells you that cars can't be fun has never driven a 2016 Toyota RAV4. It might seem like a very bold statement to make, but we really mean it. The 2016 Toyota RAV4 is just a joy to drive and offers more performance, comfort, and reliability than almost any other compact SUV on the market. Of course, you'll be the final judge, but before you drop by Keith Pierson Toyota, let's take a closer look at this unique SUV. more The first thing that you'll notice about the 2016 Toyota RAV4 is its eye-catching design and outstanding style. Available in 14 bold colors, including the unique S-Code paint treatment, the 2016 Toyota RAV4 has improved exterior styling on all four trim levels. Powering this beautiful machine is a standard 2.5-liter four-cylinder DOHC 16-valve engine with dual VVT-i that produces 176 horsepower and 172 lb-ft of torque. All non-hybrid models are rated Ultra Low Emission Vehicle II and come with a six-speed electronically controlled automatic transmission with intelligence. Because you will be taking your 2016 Toyota RAV4 on any number of adventures, the ride is smooth and consistent thanks to the electric power steering, automatic limited-slip differential, and independent MacPherson strut front suspension and double-wishbone rear suspension. Toyota vehicles are known for their safety, and the 2016 Toyota RAV4 is no different. The Star Safety System™ that drivers in the St. Augustine, FL area have come to expect from our new and pre-owned Toyota inventory is a major part of this sporty SUV. It features Enhanced Vehicle Stability Control, Electronic Brake-Force Distribution, Brake Assist, and even Smart Stop Technology®. You and your passengers are also protected by a driver and front passenger Advanced Airbag System, Whiplash-Injury-Lessening seats, and a backup camera with projected path technology. While the 2016 Toyota RAV4 certainly has many other amazing features, we hope that this quick peek will be enough to get you to contact Keith Pierson Toyota and schedule a test-drive today! We'll see you soon!

If you’ve spent years looking for a minivan that is actually fun to drive, your long search is over. The 2016 Toyota Sienna brings sports sedan-inspired styling and intelligent tech to the stale world of the minivan.  Available in five unique trim levels and eight colors, the 2016 Toyota Sienna is packed with a ton of safety, performance, and comfort features. Let’s take a closer look and see why this is one of the most popular new or pre-owned Toyota cars at our Jacksonville, FL dealership. more When you think of a minivan, performance is usually not the first thing that comes to mind. However, the 2016 Toyota Sienna comes with an impressive 3.5L V6 DOHC 24-Valve Dual VVT-I engine that produces 266 horsepower and 245 lb.-ft. of torque. The six-speed Electronically Controlled automatic Transmission with intelligence (ECT-i), electric power steering, and power-assisted ventilated front and rear disc brakes with Star Safety System™ make sure you are always in full control. As far as fuel efficiency, the 2016 Toyota Sienna is an Ultra Low Emission Vehicle II (ULEV-II) that gets 25-mpg highway and 18-mpg city. Since you will most likely be transporting your family around Orange Park, FL in the 2016 Toyota Sienna, you’ll be happy to know that this minivan is extremely safe. You get the Toyota brand’s Advanced Airbag System that includes driver front and front passenger seat-mounted side airbags, a driver knee airbag, passenger-seat airbag, and all-row side curtain airbags. The body panels are high-tensile-strength steel, and drivers will appreciate the front and rear energy-absorbing crumple zones and side-impact door beams. For the same reason you need extra safety, outstanding tech features are critical if you want to keep your young and mature passengers entertained. An innovative Entune™ Audio Plus system that includes six speakers, MP3/WMA playback, and Bluetooth® wireless technology comes standard on every trim level. You can also add the amazing Dual-View Blu-ray Disc™ Entertainment Center, which will almost guarantee no one gets bored! We know you don’t want to sacrifice comfort and style, so your next minivan should be a 2016 Toyota Sierra. To learn more or to take a test-drive, visit Keith Pierson Toyota today!