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The 2018 Toyota Highlander has quite a reputation to uphold. After all, the 2017 Toyota Highlander scooped up numerous recognitions, including 10 IntelliChoice awards. But the 2018 Toyota Highlander acquits itself nicely, boasting a Top Safety Pick (TSP) rating from the Insurance Institute for Highway Safety, a four-star score from Edmunds.com, and a five-star safety rating from the National Highway Traffic Safety Administration. This three-row SUV is one of the world’s foremost family-friendly vehicles, and it’s now available at Keith Pierson Toyota. more The Toyota brand left an indelible mark on the auto industry when it began offering its Toyota Safety Sense™ bundle standard on almost every Toyota model, the 2018 Toyota Highlander included. Nowhere else will SUV shoppers in St. Augustine, FL find a three-row vehicle whose entire trim family offers standard advanced safety technologies like automatic emergency braking, lane-departure intervention, forward collision mitigation, and adaptive cruise control. And when you combine these attributes with a powerful V6 engine, refined ride, impressive agility, and a spacious, comfortable cabin, it’s easy to see why every 2018 Toyota Highlander is two cuts above the rest. This class-topping SUV carries over unchanged this year, which means its impressive powertrains remains the same: a 2.5-liter four-cylinder engine that gets 185 horsepower and 184 lb.-ft. of torque, and a 3.5-liter V6 engine that earns 295 horsepower and 263 lb.-ft. of torque. The four-cylinder engine is standard on the entry-level 2018 Toyota Highlander LE, while the V6 is optional on the entry-level model and standard on the other five trims, including the midrange 2018 Toyota Highlander XLE and the range-topping 2018 Toyota Highlander Limited Platinum. There’s plenty more to explore and experience at our local Toyota dealership. Input “ Toyota dealer near me” into your navigation system and visit our welcoming showroom today!

In what comes as no surprise to Keith Pierson Toyota, Toyota Motor North America took home 11 Insurance Institute of Highway Safety 2018 Awards: seven for the Toyota brand and four for the Lexus marque. This was more than any other automaker, and a testament not just to the Toyota brand’s enduring engineering and materials quality, but also to its inclusion of the Toyota Safety Sense™ (TSS) suite as standard on every model. more Those of our customers shopping for a Toyota Camry during the holidays will be especially pleased, seeing as the fully redesigned 2018 Toyota Camry was one of only a handful of vehicles to take home the IIHS’ highest honor, Top Safety Pick+ (TSP+). This award goes to the special automobiles that earn the IIHS’ highest rating in its six core tests, along with an “advanced” or “superior” rating for front crash protection and a top rating of “good” for headlight performance. No doubt a big reason for the 2018 Toyota Camry model’s exceptional showing is its litany of cutting-edge TSS technologies, which include auto-dimming LED highlights, automatic emergency braking, traffic-adapting cruise control, and lane-departure warning/mitigation. Search “ Toyota near me” on your phone or your computer and make tracks for our local Toyota dealership, where you’ll get a first-hand look at the Toyota brand’s IIHS Top Safety Pick (TSP) honorees. These include four sedans - the 2018 Toyota Corolla, 2018 Toyota Avalon, 2018 Toyota Prius, and 2018 Prius Prime--and two SUVs that are the 2018 Toyota RAV4 and the 2018 Toyota Highlander. Things are always exciting at our Toyota dealership in Jacksonville, FL, but now that the holidays are here and the Toyota brand has bested all other automakers in the industry’s most significant safety awards, our energy’s at an all-time high!

Soon to arrive at Keith Pierson Toyota, the 2018 Toyota Prius C shines with a combination of existing excellence and new features. Already the Toyota brand’s most affordable hybrid, the 2018 Toyota Prius C model’s value promises to be off the charts with the standard inclusion of the Toyota Safety Sense™ equipment suite on all trims. And on the styling side, get ready to see some top-notch enhancements like lower front/rear silver-accented body guards, black wheel arch moldings and side rocker, a color-keyed rear spoiler, and a black roof rail accent. more Other additions include two new color choices – Tide Pool Pearl (a Toyota brand first) and Sandstorm – along with 15-inch alloy wheels which further add to this car’s crossover-influenced exterior. Hard to believe a vehicle this stylish could also be so safe, but the Toyota Prius C--which was already an Insurance Institute for Highway Safety Top Safety Pick in 2017--will represent the pinnacle of protection in 2018. Cutting-edge safety features abound, including lane-departure alert, automatic high-beams, and a pre-collision system. The “C” in Toyota Prius C stands for “city”, and it’s no secret why: this hybrid beauty is one of its segment’s most maneuverable cars, and one of the easiest to park. Its fuel efficiency is well-documented, and another beloved feature at our Toyota dealer serving Jacksonville, FL is this car’s amazingly spacious interior, including a cargo hold whose dimensions match those of some midsize sedans’ trunks. Owners can enjoy 35 inches of rear-seat legroom, and when cargo space is needed it’s just a simple matter of folding down this automobile’s available 60/40-split seatbacks. Visit our local Toyota dealership for more info on the forthcoming 2018 Toyota Prius C. You can test drive any of our current Toyota Prius models at Keith Pierson Toyota today!

For many reasons, the Toyota Corolla is a smart buy. It’s the top-selling car of all time, which says plenty about its reputation. It’s also won its share of awards, especially over the last few years. Reliability, fuel-efficiency, comfort, and safety are all attributes the Toyota Corolla possesses in high supply. more And now comes the 2018 Toyota Corolla, priced just as competitively as Toyota Corolla models of year’s past and possessing the same appealing attributes: a huge menu of standard features, a roomy cabin, and comfortable seats. Another big selling point is the large number of trims available: if you’re shopping for a 2018 Toyota Corolla near Orange Park, FL, you’ll have your pick of six different trims at our Toyota dealership. All six are outfitted with a 1.8-liter four-cylinder engine that gets 132 horsepower and 128 lb.-ft. of torque – except for the slightly more powerful 2018 Toyota Corolla Eco, whose four-cylinder engine outputs 140 horsepower and 126 lb.-ft. of torque. Front-wheel drive (FWD) is standard across the board, as is a continuously variable transmission (CVT), though buyers of a 2018 Toyota Corolla SE can also order a six-speed manual gearbox. If you took a look at the “awards” link furnished above, you understand just how safe the Toyota Corolla is – not just in its category, but when compared to any other car on the road. The Toyota Safety Sense™ package plays a big role here, and it’s integrated into all six trims. This means advanced safety technologies like lane-departure warning, forward collision warning with automatic emergency braking and pedestrian detection, a rearview camera, steering assist, and automatic high-beams, are all standard no matter your price point. Visit Keith Pierson Toyota today and experience the 2018 Toyota Corolla, or any other top-shelf new or pre-owned Toyota car near Jacksonville, FL!

Why should you buy a 2018 Toyota Corolla at Keith Pierson Toyota? For starters, this world-renowned compact sedan has never wavered from its philosophy of low price, high value, numerous safety and convenience features, and reliability. And because of this commitment, consumers have happily contributed to the Toyota Corolla model’s status as one of the top-selling automobiles of the last half-century. more But that’s only half the story--the other half lies in the assets offered in every 2018 Toyota Corolla. These include a roomy, comfortable cabin (including some exceptionally supportive sport seats), some sharp-looking exterior styling, and perhaps most importantly, a suite of high-tech safety features including forward collision warning, automatic emergency braking, pedestrian detection, a rearview camera, automatic high beams, and lane-departure warning with steering assist. It’s extremely rare for an economy compact sedan to integrate all of these advanced protective amenities as standard features– but the 2018 Toyota Corolla does it. And as a matter of fact, every other 2018 Toyota model does too. If you ask your smartphone to show you the closest “ Toyota near me”, no doubt your smartphone’s navigation will direct you to our leading Toyota dealership in Jacksonville, FL. Here you’ll find a great selection of 2018 Toyota Corolla models, separated into six distinct trim levels. The one item all of these trims share is a 1.8-liter four-cylinder engine. On most models, this engine is capable of producing up to 132 horsepower and 128 lb.-ft. of torque. However, the 2018 Toyota Corolla Eco trim’s engine is tuned a little bit differently, and thus is capable of reaching 140 horsepower and 126 lb.-ft. of torque. We have plenty more to share with you about the new 2018 Toyota Corolla, so stop by Keith Pierson Toyota to test drive this model in person. Contact our Toyota dealers today!

From established stalwarts like the Toyota RAV4 and the Toyota Highlander, to hot new entries like the 2018 Toyota C-HR, Toyota SUVs enjoy immense popularity at Keith Pierson Toyota in Jacksonville, FL, and nationwide as well. Whether you want off-road chops, a spacious, well-equipped cabin, a powerful engine with excellent towing capability, or a mix of all these attributes, our Toyota Jacksonville dealer serving St. Augustine, FL has lots of choices that will perfectly fit the bill. more New 2018 Toyota Sequoia models are steadily arriving at our Toyota dealership, and this full-size SUV has proven itself to be one of its category’s classiest, most powerful members. Few--if any--three-row SUVs possess the towing and off-road prowess found in the Toyota Sequoia. It’s the perfect choice for families who like to spend their holidays discovering hidden, hard-to-access gems. Every 2018 Toyota C-HR is certainly different in size and scope than the Toyota Sequoia, but no less impressive. This subcompact crossover SUV stands out in a crowd with its inimitable styling, and it handles like a well-oiled sedan. Plus, both of this model’s trims are laden with top-shelf comfort/convenience equipment, next-gen technology, and dynamite safety features. Each trim also boasts 18-inch wheels and an energetic 2.0-liter four-cylinder engine rated that gets 144 horsepower and 139 lb.-ft. of torque when paired with a continuously variable transmission (CVT). If you’re looking for an SUV in the luxury category, the Toyota Land Cruiser is a best-in-class vehicle that delivers on all fronts. You can take this SUV anywhere and still enjoy a comfortable ride, such is its exceptional performance on all surfaces. And of course, this eight-passenger masterpiece comes loaded with premium equipment. Ready for a test drive in a Toyota SUV? Stop in today!

Recent weeks have seen us profile new arrivals to the showroom here at Keith Pierson Toyota – specifically, the 2018 Toyota Avalon and the 2018 Toyota CH-R. Today, the spotlight turns to the top-selling Toyota Camry, which is fully redesigned for 2018. It’s fitting that this redesign arrives on the 35 th year of the Toyota Camry model’s existence, because the 2018 Toyota Camry looks nothing like the Toyota Camry from 20 years ago, 10 years ago, or even a year ago. more Every 2018 Toyota Camry is a sight to behold: a master class in tight lines, sleek sheet metal, and aerodynamic design that imbues this midsize sedan with looks that are nothing short of luxurious. What’s more, the 2018 Toyota Camry model’s sporty aesthetics haven’t compromised the cabin. In fact, thanks to a lengthened wheelbase, there’s more legroom than last year’s model. The engineering geniuses at Toyota Motor Co. have thought of everything. There isn’t one area of this sedan that hasn’t been improved. The engine options comprising its capable powertrains are more robust. New advanced safety technologies make the 2018 Toyota Camry even safer. And versatility, functionality, resale value, and reliability are at an all-time high. One particularly impressive aspect of this world-renowned sedan is its hybrid variant, which is not only more powerful than the 4C engine, but also capable of achieving jaw-dropping fuel economy. Another item that separates the 2018 Toyota Camry from the competition is the inclusion of Toyota Safety Sense, a package of standard leading-edge safety features that’s now integrated into every Toyota model. To test drive a 2018 Toyota Camry, type “ Toyota near me” into your smartphone’s navigation and make your way to our Toyota dealership in Jacksonville, FL! We can't wait to show you all this impressive sedan has to offer.

With so many family and road trip friendly models to choose from, summertime is definitely Toyota time, especially at Keith Pierson Toyota. There are still two months of summer left, which means plenty of time for current and prospective customers to type “ Toyota dealership near me” into their smartphone navigation and plot a course to our Toyota dealership in Jacksonville, FL. more What makes a great summer vehicle? Off the top of our heads, how about: Ample space Comfort Fuel efficiency Refinement Off-road capability Power Convenience and technology features Strong safety scores While it might be tough to squeeze this entire wish list into one vehicle, Toyota Motor Corporation is one of the few automakers with models that meet virtually all of these desirables. One such vehicle is in deep supply right now at our dealership: the 2017 Toyota RAV4. Already one of the most versatile, fun-to-drive compact crossover SUVs, this year every Toyota RAV4 near St. Augustine, FL gets several advanced standard safety features. Also, all-wheel drive (AWD) is available, and there are five well-equipped trims to choose from, each powered by an energetic, fuel-efficient engine. Another special summertime vehicle is the 2017 Toyota Sequoia. This spacious three-row SUV is powerful, as its impressive tow capacity confirms, and it has some serious off-roading chops, too. The 2017 Toyota Sequoia also serves up copious cargo space and a comfortable ride no matter where you’re sitting. If you prefer a minivan to facilitate your summertime adventures, the Toyota Sienna has long been a favorite among American families. The 2017 model is dynamite, featuring a new eight-speed automatic transmission, an upgraded V6 engine, available AWD, and tons of convenience features. Visit us today and meet our terrific lineup of summertime Toyota vehicles!

Pop quiz: aside from the 2018 Toyota Avalon, how many full-size sedans offer a huge eight-trim roster (including three hybrid trims), a wealth of premium equipment and materials, and enviable comfort and quiet, all for a decidedly non-luxury price? The answer, friends, is zero. And that’s why we encourage you to input “ Toyota dealer near me” into your computer or smart device and make tracks to Keith Pierson Toyota today. more The 2018 Toyota Avalon model’s tremendous value is evident everywhere you look, starting with its safety offer. Standard advanced safety technologies abound on this full-size sedan: automatic high-beams, a pre-collision system with pedestrian detection, lane-departure alert, dynamic radar cruise control, and lots more are in-place to protect you and your passengers. These next-gen protective innovations are all part of the Toyota Safety Sense package, which comes standard on every 2018 Toyota Avalon trim. No doubt the perfect five-star overall safety rating that the 2017 model earned from the NHTSA will carry over to the 2018 iteration. Sticking with the technology theme, you’ll be amazed by just how much cutting-edge innovation is standard or optional on every 2018 Toyota Avalon. The Entune App Suite, a Toyota brand staple, is of course on offer, as are Qi-compatible wireless smartphone charging and impressive HD Radio Technology that can actually predict traffic. Don’t worry though - the Toyota brand isn’t going full-on Minority Report anytime soon, or ever. But you have to admit this tech sounds awesome. All five gas-powered 2018 Toyota Avalon trims utilize a 3.5L V6 engine paired with a six-speed automatic transmission. The hybrid trims go with a 2.5L 4C engine and a continuously variable transmission (CVT). Both powertrains are a thrill to drive, so visit our Toyota dealership in Jacksonville, FL and take a spin today!

At Keith Pierson Toyota, we have all of your needs covered. Not only do we feature a diverse pre-owned Toyota inventory near Jacksonville, FL, we also offer the hottest new Toyota models near St. Augustine, FL. Case in point: the brand-new 2018 Toyota C-HR, a groundbreaking subcompact crossover SUV that sets the tone for affordability, styling, handling, and safety in an automobile class whose popularity increases daily with Toyota shoppers in Florida. more Regardless of which of the 2018 Toyota C-HR model’s two attractive trims you choose, you’re in for a treat. On the safety side, this vehicle confirms that a subcompact crossover SUV doesn’t have to cost an arm and a leg in order to integrate the latest safety technology. In fact, not many luxury automobiles offer as many standard safety features as the 2018 Toyota C-HR, with both trims delivering forward collision warning with automatic emergency braking, lane-departure warning/intervention, adaptive cruise control, a rearview camera, and brake-hold at stoplights. In addition to its comprehensive safety suite, every 2018 Toyota C-HR also boasts 18-inch wheels, a rear spoiler, automatic headlights, a six-speaker sound system with Bluetooth, HD radio, and a USB port, LED daytime running lights, adjustable driving modes, and an auto-dimming rearview mirror. And the top-line 2018 Toyota C-HR XLE Premium throws in power-folding mirrors, heated front seats, and fog lights. Again, the byword is “value”, because few SUVs propose as many appealing standard features at such a competitive sticker price. Yet another reason to consider a 2018 Toyota C-HR is its powertrain, with both trims utilizing an efficient, energetic 2.0L 4C engine capable of 144hp and 139 lb-ft of torque. Paired with front-wheel drive and a continuously variable transmission, this powertrain is yet another reason to test drive this class-defining SUV today!

One of the many great things about living in Florida is that there are hundreds of great places to visit. From the obvious (Disney World, Universal Studios, etc.) to the not-so-obvious (Bok Tower Gardens, Rainbow Springs State Park, Santa Rosa Beach, and many, many more), you could spend half a lifetime exploring all of the Sunshine State’s indigenous wonders. But unless your name is Methuselah, you must choose your explorations wisely, as they’re usually restricted to the summertime months when school is out and the weather is prime for a road trip or two. more A huge selection of road trip-ready, family-friendly vehicles is one of many reasons why Keith Pierson Toyota is the preeminent Toyota dealer serving Jacksonville, FL. Our inventory includes a variety of SUVs along with the highly-rated Toyota Sienna minivan, all primed to ferry your family throughout the state. And whether you desire the non-stop action of South Beach, FL or the serenity found in Ravine Gardens State Park in Palatka, FL, your journey will be greatly enhanced in a Toyota vehicle. The 2017 Toyota Highlander is a fine choice, one that prioritizes comfort, space, and connectivity. This vehicle boasts a whopping five USB ports, a power liftgate, roof rails, a sunroof, and the terrific Toyota Safety Sense package, which is chock-full of advanced safety technology. If a pristine blend of luxury and off-road chops is on your mind, visit with our Toyota dealers in Jacksonville, FL and test drive a 2017 Toyota Land Cruiser. This full-size SUV offers eight-person seating and impressive towing capacity, and its well-equipped single trim comes with underbody skid plates, rocker-sill passenger steps, 18-inch cast aluminum wheels, navigation, and a robust powertrain. Before you hit the road this summer, visit our Toyota dealership in Jacksonville, FL!

When it comes to automotive technological advancements, there’s always something cooking at Toyota Motor Sales, USA. The Toyota brand never sleeps, and the company’s track record is proof. For the latest news on Toyota technology and how it applies to the 2017 Toyota Sequoia or 2017 Toyota Corolla you’re planning to buy, visit Keith Pierson Toyota. more On the safety side, the current big story is the groundbreaking Toyota Safety Sense (TSS) system, whose goal is not just to protect your Toyota vehicle and its occupants, but also occupants of other cars, and pedestrians. Automatic pre-collision warning and braking is one of the TSS system’s many ingredients. Lane-keeping technologies are included too, along with features designed to make nighttime driving safer. Infotainment hits a new zenith with the Toyota Entune system, a multi-layered platform that delivers advanced voice recognition, the deep and diverse Entune App Suite, and a navigation resource that’s second to none. Entune also enables hands-free calling, is compatible with Siri Eyes Free, and allows you to wirelessly stream your music from your phone through your vehicle’s sound system. There’s nothing else on the market quite like Toyota Entune. Switching gears, let’s talk about the performance technology imbued in the peerless 2017 Toyota Tacoma. If you’re shopping for a Toyota Tacoma near Orange Park, FL, congratulations – you’ve selected what is quite possibly the world’s best truck for outdoor lifestyles. In fact, the 2017 Toyota Tacoma TRD Off-Road is an all-terrain master, a reputation down to its exciting blend of performance features and technology. It’s in the latter category that you’ll find this truck’s super-advanced off-road traction control system, which offers crawl control and multiple terrain settings. Visit us today and get knee-deep in the Toyota brand’s latest high-tech offerings!