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Toyota RAV4 lovers, you’ve waited for it, and now the time is near: the debut of the all-new 2019 Toyota RAV4 is almost upon us. And in late 2018, you can visit our nearby Toyota dealership, test drive the latest, greatest version of this top-selling crossover SUV, and explore its many new features. more Headlining these new features is a Toyota first: an available dynamic torque-vectoring all-wheel drive (AWD) system with rear driveline disconnect. In layman’s terms, this groundbreaking system boosts the 2019 Toyota RAV4 model’s off-road capabilities into heretofore uncharted territory. With this technology onboard, drivers will enjoy near-effortless steering whilst guiding the 2019 Toyota RAV4 on even the most rugged of roads. If you’re interested in new Toyota models, there’s a great chance you’ll love the 2019 Toyota RAV4 model’s upgraded powertrains, which boosts the power output and fuel economy of this SUV’s two engine options: the 2.5-liter four-cylinder gas engine and the Toyota Hybrid System II (THS II) engine. These upgrades enhance not just the engines, but also their associated transmissions. For the gasoline engine, that means an eight-speed automatic gearbox, and for the hybrid power plant, a continuously variable transmission (CVT). Our Toyota dealer serving Jacksonville, FL also looks forward to welcoming a brand-new addition to the Toyota RAV4 trim roster: the 2019 Toyota RAV4 XSE Hybrid. If you want the best performance in your next Toyota RAV4 model, this is the trim you want. With the powerful THS II engine on board, along with a sport-tuned suspension with specially-calibrated springs and shocks, you’ll enjoy handling and acceleration that most compact crossover SUVs can’t touch. The 2019 Toyota RAV4 model’s debut is fast approaching. Watch this space for updates, and contact our local Toyota dealership with any questions!

If it seems like each new day brings fresh recognition for the all-new 2018 Toyota Camry, you’re not alone. At our Toyota Jacksonville dealer, the regularity is such that we could set our watches by it. more Ok, we’re overstating things just a bit, but the truth is the redesigned 2018 Toyota Camry has received heaping loads of praise and admiration since it rolled off the assembly line. And the latest recognition for this top-selling Toyota sedan comes courtesy of the fine folks at WardsAuto, a global leader in automotive research and intelligence. One of WardsAuto’s most important lists is its yearly “10 Best Interiors” list, and the 2018 Toyota Camry rightfully made the cut. The WardsAuto editorial team praised this landmark midsize sedan’s “eye for detail and artistic approach”, as well as its “high degrees of functionality and onboard technology”. And the plaudits didn’t stop there. The 2018 Toyota Camry was also lauded for its “compelling signature lines and a bold, brash use of color, particularly red”. One judge went so far as to say “Finally, an interior with some color that pops”. If you own or have test driven a 2018 Toyota Camry, you know exactly what the WardsAuto team is talking about. In terms of styling, this year’s Toyota Camry is a complete departure from the Toyota Camry of years past, yet underneath the smooth curves and sleek lines is still the comfortable, functional, fuel-efficient car the world has come to love. If you haven’t yet had the pleasure of experiencing this fully redesigned auto, visit our local Toyota dealership and slide behind the wheel. Another day, another recognition for the 2018 Toyota Camry. Stop by Keith Pierson Toyota and enjoy a test drive today!

Now that summer is here, drivers from all over the Jacksonville, FL, area are planning weekend getaways and longer excursions. Some of the most popular summer pastimes in Florida involve the beach, theme parks, and road tripping to nearby cities, and if you’re going to embark on an adventure like that, you’re going to want a vehicle that can tackle anything. Here at Keith Pierson Toyota, our dealers are proud to show off the 2018 Toyota RAV4, which is a tough and capable SUV that’s also packed to the brim with interior amenities. more The 2018 Toyota RAV4 is a four-door, five-passenger SUV that’s perfect for your daily commute but stands apart from the SUV pack due to its off-road capabilities. On the exterior, the SUV boasts hearty 18-inch, five-spoke black alloy wheels, durable rocker panel guards, and large overfender flares. The available 120-volt rear cargo area power outlet gives you a high-voltage hookup to keep your gear fully charger wherever your adventure takes you. The cabin includes up to 73.4 cubic feet of cargo space, and the second-row seats can be folded down to create a wide load space. Off-road prowess is further enhanced by an innovative All-Wheel-Drive system and Dynamic Torque Control that carefully monitors engine power between the front and rear wheels to deliver maximum traction. Inside the cabin, the 2018 Toyota RAV4 is packed with amenities aimed at entertainment and convenience. The SUV offers two available audio systems, both of which include navigation. Both systems offer SiriusXM® Satellite Radio and an App Suite, which gives you access to all your favorite smartphone apps. Check out the 2018 Toyota RAV4 for yourself here at Keith Pierson Toyota.

Ever wanted a Toyota Corolla Hatchback? This summer your wish is granted with the debut of the all-new 2019 Toyota Corolla Hatchback. Never before available in North America, this sleek, high-tech vehicle debuted to rave reviews at last month’s New York International Auto Show. more Just like the all-new 2019 Toyota Avalon, the 2019 Toyota Corolla Hatchback benefits from the brand’s recently-launched TNGA platform, an advanced engineering system that’s responsible for the 2019 Toyota Corolla Hatchback’s sophisticated sport-tuned suspension. And on the subject of technology, the 2019 Toyota Corolla Hatchback heralds the North American debut of Toyota Safety Sense™ 2.0, a standard suite of safety technologies unrivaled by any competitor. Every 2019 Toyota Corolla Hatchback also comes standard with Wi-Fi Connect, Apple CarPlay®, and Alexa integration, proving that this top-selling midsize sedan is perpetually focused on the latest convenience features. And under the hood, the 2019 Toyota Corolla Hatchback boasts a new powertrain, consisting of a 2.0-liter four-cylinder engine that pairs with either a six-speed iMT manual transmission or a dynamic-shift continuous variable transmission (CVT). This new powertrain increases fuel efficiency and power in equal measure, a real coup for the top-selling automobile model of all time. The much-praised Toyota Entune™ platform is better than ever on the 2019 Toyota Corolla Hatchback. Buyers vising our nearby Toyota dealership serving Orange Park, FL have three options ton consider: Entune 3.0 Audio, Entune 3.0 Audio Plus, and Entune 3.0 Audio Premium. The last choice is a real prize, offering not just an eight-speaker, 800-watt JBL sound system, but also dynamic navigation, destination assist connect, and dynamic voice recognition. If you’re interested in a Toyota Corolla, you need only wait a little longer for the 2019 Toyota Corolla Hatchback model’s debut at Keith Pierson Toyota. Watch this space for updates!

So you’re shopping for a “green” car and you want the best of everything: great fuel economy and minimal emissions of course, but also something powerful, fun to drive, stylish, and packed with nice features. Where to turn? Well, if you want the best, buy a Toyota hybrid at Keith Pierson Toyota. more If you’re torn between two automakers, here’s an article from U.S. News & World Report that should settle any internal disputes. Impressive, isn’t it, that the top three cars in these rankings are all Toyota models? And if you scroll down through the entire top 17, you’ll find two more Toyota models on the list. That’s five out of 17 – almost 1/3 of the best hybrid and electric cars as ranked by one of America’s most established periodicals. What it means – beyond the fact that Toyota Motor Corporation trumps all automakers in the hybrid category – is that whichever Toyota hybrid vehicle you pick, there’s no wrong choice. For example, let’s say you visit our local Toyota dealership and opt for a Toyota Prius. Not only are you getting the kind of gas mileage that is usually exclusive to plug-in cars, you’re also getting a full range of standard advanced safety technologies, a quiet, comfortable cabin, and a car that’s a blast to drive. Along with test driving the “standard” 2018 Toyota Prius, there’s also the Toyota Prius c and Toyota Prius Prime, which also make the list from U.S. News & World Report, and deliver much more than high fuel efficiency. And if you’re targeting a sedan, the Toyota Camry Hybrid and Toyota Avalon Hybrid are in a class all their own. Start your green car search by navigating to a “ Toyota dealership near me” and visiting us for a test drive!

Dozens of studies conducted over the last several decades confirm the many advantages of owning a pet. And if you’ve recently bought a pet or are thinking of buying or adopting one, you may be rethinking your vehicle situation. Keith Pierson Toyota in Jacksonville, FL has plenty of excellent choices for customers seeking a pet-friendly automobile. more If you’re the type of person who enjoys taking your favorite four-legged friend on explorations of the many off-road treasures Florida offers, consider a Toyota 4Runner. This SUV’s off-road capability is virtually unparalleled--the product of body-on-frame construction combined with a solid rear axle (similar to a pickup truck), generous ground clearance, and a variety of rugged equipment like stabilizer bars, low-range gearing, and a locking rear differential. Also, the Toyota 4Runner model’s cargo area is one of the segment’s most customizable, allowing owners to create the perfect environment for their pet. Plus, this SUV’s diverse trim family includes the 2018 Toyota 4Runner Limited, which offers human/animal-focused features like dual-zone climate control, a sunroof, and heated/ventilated front seats. Another top choice for a pet-friendly vehicle has to be the Toyota Sienna. Navigate to “ Toyota near me” and visit our local Toyota dealership to test drive this superlative minivan. The 2018 Toyota Sienna can be configured for seven or eight passengers, and depending on your trim of choice you’ll get amenities like tri-zone automatic climate control, power-sliding rear doors, rear sunshades, a power liftgate, a sunroof, and power-opening rear-quarter windows...all features that are coveted by pet-owning drivers. Two other Toyota vehicles ideal for pets are the versatile Toyota Sequoia and Toyota RAV4, with the latter model adding a new “Adventure” trim this year for enhanced off-road ability. Contact our nearby Toyota dealers today and stop in for a test drive!

This fall, Toyota off-road enthusiasts will have plenty to cheer about in the form of the 2019 Toyota TRD Pro Series. Offering the ultimate in off-road performance, this impressive equipment suite will be available for three of the Toyota brand’s toughest vehicles: the Toyota Tundra, Toyota 4Runner, and Toyota Tacoma. more After debuting in 2014 to rave reviews, this latest TRD Pro Series was revealed at last month’s Chicago Auto Show. All TRD Pro Series-equipped vehicles will have three color choices: Midnight Black Metallic, Super White, and Voodoo Blue--an exclusive TRD Pro color. From here, each of the aforementioned models comes with a variety of premium features. For example, the Toyota 4Runner TRD Pro Series features 2.5-inch Fox shocks and TRD-tuned front springs that enhance this SUV’s already impressive off-road performance. And then there’s the Toyota Tacoma TRD Pro Series, which boasts a bigger front sway bar for better steering and control on rough terrain, along with the all-new TRD Desert Air Intake system. This cutting-edge development maximizes engine performance by filtering out silt, sand, and dirt in even the dustiest of environments. If you’re shopping for a Toyota Tundra, you’ll love what this truck’s TRD Pro Series trim offers. Rigid Industries LED fog lights are integrated for better visibility in different weather conditions. LED headlights are prominent additions too, along with LED accent lights featuring a unique black treatment. And another big inclusion on this leading pickup truck are 18-inch BBS forged aluminum, five-spoke satin black wheels. In more good news, every 2019 TRD Pro Series model employs the Star Safety System, with invaluable amenities like electronic brake-force distribution and vehicle stability control. For more information contact Keith Pierson Toyota, your destination for a top-quality new or pre-owned Toyota car near Jacksonville, FL!

The 2018 CES Show in Las Vegas was the site of a big announcement from Toyota Motor Corporation: Amazon Alexa, the cloud-based intelligent voice service, will debut as part of the Toyota Entune™3.0 App Suite in select 2018 Toyota models before rolling out in additional Toyota vehicles for the 2019 model year. more With the ability to connect with 1,000+ third-party smart home products, Toyota owners will have unprecedented control over their homes while on the road. Turn the temperature down, enable the security system, run the dishwasher: Amazon Alexa is the perfect conduit. Alexa also offers a variety of in-car supports, including directions, entertainment controls, adding items to a shopping list while you’re out running errands, and getting an up-to-date weather report. Alexa also interfaces with Audible, the world’s largest repository of spoken-word media: audiobooks, magazines, business reports, and more. Alexa integrates seamlessly with Toyota Entune 3.0, one of the auto industry’s most comprehensive connectivity platforms. Currently available on select 2018 Toyota Sienna and 2018 Toyota Camry models, Toyota Entune 3.0 allows drivers to integrate their favorite apps via Entune 3.0 App Suite Connect and access top-level navigation capabilities through Scout GPS. Customers at our local Toyota dealership can even use Entune 3.0 Service Connect to book Toyota service near Jacksonville, FL. Alexa’s arrival in the Toyota lineup comes at a time when Toyota Motor Corporation is pushing the boundaries of automotive technology on all fronts. From the Toyota brand’s e-Palette concept vehicle and hydrogen-powered Fine-Comfort Ride fuel-cell vehicle, to its ever-growing Concept-i series that fuses mobility with artificial intelligence, Toyota Motor Corporation is positioning itself for the next technological revolution. Visit us today to learn more about the Toyota brand’s tech initiatives and to test drive class-topping cars like a Toyota Corolla!

After debuting at last month’s North American International Auto Show in Detroit, MI, the next stop for the awesome 2019 Toyota Avalon is the Chicago Auto Show, where Toyota lovers can experience this fully redesigned flagship sedan from Feb. 10 - 18. Supported by the incredibly innovative Toyota New Global Architecture (TNGA) platform, the 2019 Toyota Avalon sets a new standard for full-size sedan design, technology, efficiency, and performance, all at an impressively competitive sticker price. more Starting in late spring of this year, Toyota customers interested in the 2019 Toyota Avalon can set their navigation to “ Toyota dealership near me” and visit Keith Pierson Toyota for a full walkthrough and a test drive. Customers from St. Augustine, FL to Orange Park, FL will be blown away by the sheer number of “Toyota-firsts” this premium sedan incorporates. These include engine sound enhancement, dynamic auxiliary turn signals, standard Apple CarPlay®, and authentic aluminum and wood cabin accents. Another first is this sedan’s available Adaptive Variable Suspension (AVS), which raises agility, comfort, and performance to never-before-seen levels. The Toyota Safety Sense™ package comes standard on the 2019 Toyota Avalon, along with other leading-edge technology like the Entune™ 3.0 infotainment platform, which includes Qi wireless smartphone charging, a W-Fi hotspot, Amazon Alexa connectivity, and Toyota Remote Connect with Smartwatch. These last two innovations give drivers the ability to check their car’s fuel level, start the engine, lock/unlock the doors, and much more, all from their smartwatch or Amazon Alexa-enabled device. Also, high-end 2018 Toyota Avalon trims come standard with a 1,200-watt 14-speaker sound system, the most speakers in the full-size sedan class. Only a few short months before a fully-redesigned 2019 Toyota Avalon  can be yours. Check our website for updates, and feel free to contact us for more information if you're interested in test driving the current 2018 Toyota Avalon!

Few SUVs--compact crossover or otherwise--can match the 2018 Toyota RAV4 model’s versatility. Along with a class-leading cargo hold that’s equal parts large and functional, the 2018 Toyota RAV4 serves up one of its segment’s most refined rides, supplemented by numerous advanced safety technologies. And with the debut of the 2018 Toyota RAV4 Adventure trim, specifically designed for drivers who crave the unbeaten path, this compact crossover SUV is more diverse than ever. more The Toyota Safety Sense™ suite renders every 2018 Toyota RAV4 one of the safest cars in its class. Along with a perfect score in government crash testing, this SUV excelled in all of the Insurance Institute of Highway Safety’s safety evaluations, earning the organization’s Top Safety Pick designation. Peace of mind is a big part of the 2018 Toyota RAV4 model’s appeal, and it makes trims like the 2018 Toyota RAV4 Adventure, with its added ground clearance, rugged exterior, and tow package, that much more enjoyable to drive. With this new trim onboard, the 2018 Toyota RAV4 family counts six trim levels, each powered by a 2.5-liter four-cylinder engine that outputs 176 horsepower and 172 lb-ft of torque. This engine pairs with a six-speed automatic transmission and either standard front-wheel drive (FWD) or optional all-wheel drive (AWD). One of the 2018 Toyota RAV4 model’s many appealing perks is that all trims are eligible for AWD, not just the upper-tier ones. And another advantage to purchasing a 2018 Toyota RAV4 at our local Toyota dealership in Jacksonville, FL is the fact that each trim has its own unique personality and styling. Visit Keith Pierson Toyota and test drive this trendsetting compact crossover SUV. And while you’re here, take a look at the great specials we’re offering on our pre-owned Toyota inventory!

In what is becoming old hat for Toyota Motor Corporation, the brand was again named to Fortune Magazine’s “World’s Most Admired” list, moving up five spots from last year - from #34 to #29. And it gets better: for the fourth year in a row, the Toyota brand is the number one motor vehicle company on the list. Also, the magazine recognized Toyota Motor Corporation as one of its Top 50 “All-Star” companies. more Top-selling, globally acclaimed cars are of course a big reason for the Toyota brand’s lofty position on Fortune Magazine’s list. And at Keith Pierson Toyota in Jacksonville, FL, you can test drive a host of exemplary vehicles, from a luxury SUV like the Toyota Highlander to a do-everything sedan like a Toyota Camry. Another significant reason for the Toyota brand’s industry-topping ranking? The fact that in its 60 years as part of the North American auto scene, Toyota automobiles have only gotten better. Case in point: of the millions and millions of Toyota vehicles sold to North American buyers over the last 15 years, 85 percent are still on the road. Toyota Motor Corporation is also a recognized leader in the quest for sustainable, next-gen mobility, and an unparalleled innovator when it comes to automotive design and engineering. All of these attributes were part of the survey delivered by Fortune Magazine to directors, industry analysts, and senior executives – a survey that also included categories such as value, global competitiveness, and social responsibility. As for the Top 50 “All Stars” list, 3,900 professionals were asked to identify the 10 companies they admired most. The Toyota brand earned the global respect of its peers – and there’s no better time than now to buy a Toyota near Jacksonville, FL!

Few automakers will have as big a presence at the 2018 Detroit Auto Show as Toyota Motor Sales USA, and our Toyota dealership serving Orange Park, FL is excited to see how the show develops. And if you, like most of us, can’t get to Detroit for the show, no worries – you can watch the show online at https://livestream.com/Toyota/Detroit2018. more The Toyota brand’s 38,971 square-foot display will be jam-packed with Toyota awesomeness. The entire Toyota lineup will be showcased, including the world premiere of the all-new 2019 Toyota Avalon. This flagship sedan hits a new high for the 2019 model year, with upgrades to its cabin, styling, and performance. The company’s presence at the 2018 Detroit Auto Show will also include several unique NASCAR-themed Toyota Camry models, some cutting-edge future mobility vehicles, and the premiere of the Toyota FT-4X concept vehicle. The Toyota brand’s mobility vehicles on display in Detroit include the Concept-i RIDE, Concept-i WALK, and Concept-i Experience. The latter is an interactive display through which attendees will engage with a next-gen AI platform that demonstrates how future Toyota vehicles will learn from their drivers and adapt based on driver characteristics and preferences. Concept-i WALK is particularly futuristic: an ultra-compact “vehicle” that will drive users to work or home using “sidewalks”. If you’re the proud owner of a Toyota RAV4, you’ll be glad to know that this well-rated SUV will be at the show. Unfortunately, it won’t be as envelope-pushing as the NASCAR team’s Toyota Camry models – one of which includes 3D-printed body panels and an eye-popping “Blurple” paint job. Visit our local Toyota dealership today for top-quality Toyota parts near Orange Park, FL and to talk more about the 2018 Detroit Auto Show!