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Ever wonder what all those dashboard lights are for on your Toyota Camry near Jacksonville, FL? Aside from the check oil/engine and low fuel lights, of course, because you probably are familiar with those. But there are plenty of other indicators integrated into every Toyota vehicle so that you’re completely plugged in to your car’s performance and condition. Let’s take a look at several you might not be familiar with. VSC TRAC: If this light illuminates it means there’s a problem with your Toyota vehicle’s traction control and/or vehicle stability control. You can continue driving, but you should make a service appointment at Keith Pierson Toyota to make sure everything is working properly. LKA: Now that the Toyota Safety Sense™ suite is standard on many 2018 Toyota models, the new car you purchased at our Toyota dealership probably has an LKA symbol. When this lights up, it means that your vehicle’s lane-keeping assist technology has a problem. Until you visit us for service, you’ll need to handle lane-keeping duties the old fashioned way. P/S: This symbol relates to your automobile’s electronic power steering system. When lit, the system has an issue, and steering will become more difficult – like in the days before power steering came along. Once your arms are sufficiently tired, contact our Toyota dealers and make a service appointment. Half-filled container with a water drop underneath: This is one of the more obscure dashboard lights, and it corresponds to a fuel filter water warning. If it remains lit, there’s water in your fuel filter. You don’t need to pull over, but you should make a service appointment with us ASAP so we can drain the filter. Contact us today for more information about your Toyota vehicle’s dashboard lights and to schedule Toyota service near me at our top-rated Toyota dealership!

Hurricane Irma, a Category-5 hurricane that reached the Florida coast last month, was the most violent Atlantic hurricane to hit the United States since Hurricane Katrina in 2005. Irma’s particularly long lifespan allowed it to ravage many parts of Florida, especially the Florida Keys. Many native Floridians and Americans nationwide donated funds, supplies, and manpower to help the many thousands of people impacted by Hurricane Irma. Among these volunteers were Keith and Claudy Pierson. The Pierson’s support for the victims of Hurricane Irma began the day after the hurricane struck. Several trucks, commissioned by Keith Pierson Toyota, were packed full of food, water, clothing, toiletries, and other necessities. The Piersons, along with a team of employees, then spent the next several days caravanning to the Keys, helping hundreds of people in need. Many residents of the Florida Keys saw their homes severely damaged and possessions lost. Some people lost everything. But through it all, these residents showed remarkable resolve and a commitment to begin rebuilding immediately. Keith and Claudy Pierson will continue supporting the Florida Keys and other parts of Florida hit hardest by Hurricane Irma. The Piersons are also extremely proud of the employees who joined them in their relief efforts, and have lifelong respect for the volunteers they met during their time in the Keys, some from as far away as New York City. The next time you set your navigation for a “ Toyota dealer near me” and visit our Toyota dealership in Jacksonville, FL, ask how you can support the ongoing relief efforts for those affected by Hurricane Irma. Regardless of how much you can give, every little bit helps. As easy as it is to test drive a Toyota RAV4, that’s how simple it is to show your support.

Why should you buy a 2018 Toyota Corolla at Keith Pierson Toyota? For starters, this world-renowned compact sedan has never wavered from its philosophy of low price, high value, numerous safety and convenience features, and reliability. And because of this commitment, consumers have happily contributed to the Toyota Corolla model’s status as one of the top-selling automobiles of the last half-century. But that’s only half the story--the other half lies in the assets offered in every 2018 Toyota Corolla. These include a roomy, comfortable cabin (including some exceptionally supportive sport seats), some sharp-looking exterior styling, and perhaps most importantly, a suite of high-tech safety features including forward collision warning, automatic emergency braking, pedestrian detection, a rearview camera, automatic high beams, and lane-departure warning with steering assist. It’s extremely rare for an economy compact sedan to integrate all of these advanced protective amenities as standard features– but the 2018 Toyota Corolla does it. And as a matter of fact, every other 2018 Toyota model does too. If you ask your smartphone to show you the closest “ Toyota near me”, no doubt your smartphone’s navigation will direct you to our leading Toyota dealership in Jacksonville, FL. Here you’ll find a great selection of 2018 Toyota Corolla models, separated into six distinct trim levels. The one item all of these trims share is a 1.8-liter four-cylinder engine. On most models, this engine is capable of producing up to 132 horsepower and 128 lb.-ft. of torque. However, the 2018 Toyota Corolla Eco trim’s engine is tuned a little bit differently, and thus is capable of reaching 140 horsepower and 126 lb.-ft. of torque. We have plenty more to share with you about the new 2018 Toyota Corolla, so stop by Keith Pierson Toyota to test drive this model in person. Contact our Toyota dealers today!

If you’re shopping around for Toyota dealership near me, you’ll love the no-stress approach we take at Keith Pierson Toyota. We’re all too aware that automotive financing makes many people apprehensive, whether you’ve bought several vehicles in your lifetime or are closing in on your very first. But this is a “zero fear” environment where our entire team works in your best interests. For first-time buyers, and those who don’t mind a little refresher, here are some important terms to remember: Finance: financing a car means you’re taking out a loan or a lease and paying for the vehicle as you drive it. When the loan is paid off, the car is yours. Lease: leases are popular with drivers who want to drive a new car every few years, don’t drive a huge amount of miles every year, and want to avoid the hassles involved with selling or trading in their car. Essentially, a lease is a monthly payment you’re making in order to drive the car, but not own it. APR: this stands for “annual percentage rate”, and it’s a term that can be confusing. The APR includes the interest rate on your loan plus all related fees: title and license fees, registration fees, shipping fees, etc. Often times our Toyota dealership in Jacksonville, FL offers specials featuring a low or zero APR – so if you’re seeking a Toyota Camry, be sure to see whether this model is available for a great APR deal. Down payment: when you finance a car, you make a down payment of cash that goes towards the purchase price. The larger your down payment, the lower your monthly payments will be. Contact our Toyota dealers today and take the first step towards financing a new Toyota vehicle!

From established stalwarts like the Toyota RAV4 and the Toyota Highlander, to hot new entries like the 2018 Toyota C-HR, Toyota SUVs enjoy immense popularity at Keith Pierson Toyota in Jacksonville, FL, and nationwide as well. Whether you want off-road chops, a spacious, well-equipped cabin, a powerful engine with excellent towing capability, or a mix of all these attributes, our Toyota Jacksonville dealer serving St. Augustine, FL has lots of choices that will perfectly fit the bill. New 2018 Toyota Sequoia models are steadily arriving at our Toyota dealership, and this full-size SUV has proven itself to be one of its category’s classiest, most powerful members. Few--if any--three-row SUVs possess the towing and off-road prowess found in the Toyota Sequoia. It’s the perfect choice for families who like to spend their holidays discovering hidden, hard-to-access gems. Every 2018 Toyota C-HR is certainly different in size and scope than the Toyota Sequoia, but no less impressive. This subcompact crossover SUV stands out in a crowd with its inimitable styling, and it handles like a well-oiled sedan. Plus, both of this model’s trims are laden with top-shelf comfort/convenience equipment, next-gen technology, and dynamite safety features. Each trim also boasts 18-inch wheels and an energetic 2.0-liter four-cylinder engine rated that gets 144 horsepower and 139 lb.-ft. of torque when paired with a continuously variable transmission (CVT). If you’re looking for an SUV in the luxury category, the Toyota Land Cruiser is a best-in-class vehicle that delivers on all fronts. You can take this SUV anywhere and still enjoy a comfortable ride, such is its exceptional performance on all surfaces. And of course, this eight-passenger masterpiece comes loaded with premium equipment. Ready for a test drive in a Toyota SUV? Stop in today!

If you’re making preparations for a trip to the beach, the woods, or anywhere in the Sunshine State for Labor Day weekend, don’t forget to visit Keith Pierson Toyota before departing. Toyota service doesn’t get much better than the high level of expertise provided by our factory-trained technicians – in fact, there isn’t anything we can’t do to ensure your Toyota Highlander, Toyota Sequoia, or Toyota Sienna is in prime condition for you and your family. The last thing you want during your vacation is car trouble, and you can minimize any potential hassles just by visiting our Toyota dealership in Jacksonville, FL. Want to steer clear of a flat tire? Drop in and take advantage of our complimentary tire inspection and repair. “Check engine” light on? We’ll check that light, or any other dash warning light, for no charge. It’s all about peace of mind before you begin your vacation and celebrate summer’s last holiday weekend. Of course, if the Toyota RAV4 near St. Augustine, FL you’ve been cruising the town in was purchased from our Toyota dealership within the last two years (and provided you haven’t exceeded 25,000 miles yet), you’re still covered by ToyotaCare. This no-cost maintenance plan covers regular factory-scheduled maintenance for two years or 25,000 miles, whichever hits first. Things our team will do as part of the ToyotaCare program include: Inspect and balance your car’s fluids Rotate your tires Replenish your engine oil and provide a new oil filter Undertake a multipoint vehicle inspection ToyotaCare also offers 24-hour, no-cost roadside assistance for two years/unlimited miles. So if anything comes up during your Labor Day weekend vacation, you’re covered for towing, battery jump start, and more. Drop by, get your vehicle serviced, and enjoy a great holiday weekend!

Not only is Keith Pierson Toyota a premier Florida destination for the finest new and pre-owned Toyota models, we’re also a top pick for genuine Toyota parts. Our OEM (original equipment manufacturer) parts are the best of the best, specially designed for your Toyota vehicle. You might find less expensive non-OEM parts, but we guarantee they won’t be as durable or as reliable as the real thing. We offer a huge array of Toyota parts for repair/replacement needs, as well as a terrific selection of accessories for Toyota car owners in Jacksonville, FL looking to customize their ride. For example, if you’re driving a Toyota Corolla near Orange Park, FL and are looking to spice up your car’s exterior, we have plenty of custom wheels to choose from: 18-inch cast alloy silver-painted wheels, 16-inch cast alloy wheels with a six-spoke design and silver/matte black finish, 18-inch black wheels with a five-spoke design, and much more. Other popular exterior customization accessories include sport mufflers, power-enhancing sport exhaust and dual-exhaust systems, and suspension modifications. And for out-and-out power, you can check out one of several supercharging kits that boost horsepower and torque to new levels. Along with power-enhancers, other items are ideal for Toyota owners wanting to maximize their car/truck/SUV’s performance. For example, “lowering springs” will drop the vehicle down 1 - 1 ½ inches for a lower center of gravity and enhanced cornering, turn-in, and steering response. Inside your Toyota vehicle, consider adding a custom shift knob. Several designs are available, including traditional shift knobs with hand-laced black leather wrapping and ball-type shift knobs with a brushed aluminum finish. And of course, we have plenty of custom floor mats to choose from. Contact us today and let’s customize your Toyota vehicle together!

Recent weeks have seen us profile new arrivals to the showroom here at Keith Pierson Toyota – specifically, the 2018 Toyota Avalon and the 2018 Toyota CH-R. Today, the spotlight turns to the top-selling Toyota Camry, which is fully redesigned for 2018. It’s fitting that this redesign arrives on the 35 th year of the Toyota Camry model’s existence, because the 2018 Toyota Camry looks nothing like the Toyota Camry from 20 years ago, 10 years ago, or even a year ago. Every 2018 Toyota Camry is a sight to behold: a master class in tight lines, sleek sheet metal, and aerodynamic design that imbues this midsize sedan with looks that are nothing short of luxurious. What’s more, the 2018 Toyota Camry model’s sporty aesthetics haven’t compromised the cabin. In fact, thanks to a lengthened wheelbase, there’s more legroom than last year’s model. The engineering geniuses at Toyota Motor Co. have thought of everything. There isn’t one area of this sedan that hasn’t been improved. The engine options comprising its capable powertrains are more robust. New advanced safety technologies make the 2018 Toyota Camry even safer. And versatility, functionality, resale value, and reliability are at an all-time high. One particularly impressive aspect of this world-renowned sedan is its hybrid variant, which is not only more powerful than the 4C engine, but also capable of achieving jaw-dropping fuel economy. Another item that separates the 2018 Toyota Camry from the competition is the inclusion of Toyota Safety Sense, a package of standard leading-edge safety features that’s now integrated into every Toyota model. To test drive a 2018 Toyota Camry, type “ Toyota near me” into your smartphone’s navigation and make your way to our Toyota dealership in Jacksonville, FL! We can't wait to show you all this impressive sedan has to offer.

With so many family and road trip friendly models to choose from, summertime is definitely Toyota time, especially at Keith Pierson Toyota. There are still two months of summer left, which means plenty of time for current and prospective customers to type “ Toyota dealership near me” into their smartphone navigation and plot a course to our Toyota dealership in Jacksonville, FL. What makes a great summer vehicle? Off the top of our heads, how about: Ample space Comfort Fuel efficiency Refinement Off-road capability Power Convenience and technology features Strong safety scores While it might be tough to squeeze this entire wish list into one vehicle, Toyota Motor Corporation is one of the few automakers with models that meet virtually all of these desirables. One such vehicle is in deep supply right now at our dealership: the 2017 Toyota RAV4. Already one of the most versatile, fun-to-drive compact crossover SUVs, this year every Toyota RAV4 near St. Augustine, FL gets several advanced standard safety features. Also, all-wheel drive (AWD) is available, and there are five well-equipped trims to choose from, each powered by an energetic, fuel-efficient engine. Another special summertime vehicle is the 2017 Toyota Sequoia. This spacious three-row SUV is powerful, as its impressive tow capacity confirms, and it has some serious off-roading chops, too. The 2017 Toyota Sequoia also serves up copious cargo space and a comfortable ride no matter where you’re sitting. If you prefer a minivan to facilitate your summertime adventures, the Toyota Sienna has long been a favorite among American families. The 2017 model is dynamite, featuring a new eight-speed automatic transmission, an upgraded V6 engine, available AWD, and tons of convenience features. Visit us today and meet our terrific lineup of summertime Toyota vehicles!

There is a slew of great reasons to buy a Toyota car, SUV, truck, or minivan: exceptional reliability, excellent value, top-notch technology, quality materials, the list goes on. But behind the scenes, there’s an equally important reason why it’s a fine idea to visit Keith Pierson Toyota and buy a fantastic car like a 2017 Toyota Corolla. It’s a little something called ToyotaCare, and the positive impact it has on every Toyota owner can’t be overstated. To quote Jan, the Toyota brand’s lovely spokeswoman, ToyotaCare is “A no-cost scheduled maintenance plan with 24/7 roadside assistance. Now that’s caring for you and your car.” Jan’s right on the money, but the rules of copywriting forbid her from covering all of ToyotaCare’s juicy details. So we’ll do that here. No-cost factory-scheduled maintenance for two years or 25,000 miles, plus 24/7 roadside assistance for two years and unlimited miles, equal plenty of great perks that prospective Toyota customers in Orange Park, FL can enjoy: Toyota-trained technicians Regular reminders regarding your scheduled maintenance appointments Performance of ToyotaCare recommended services: tire rotation, oil and oil filter change, multi-point vehicle inspection, fluid-level inspection and adjustment Towing Tire service Lockout protection Jump starts Emergency fuel delivery When you choose Toyota service near Jacksonville, FL at our Toyota dealership, you’ll receive all of the ToyotaCare benefits mentioned above, delivered by a friendly, knowledgeable team that always has your best interests in mind. And in more good news, our Service department is open seven days a week, including Saturday from 7am - 6pm and Sunday from 9am - 4pm. Contact us online or over the phone for more information, or stop by and see our acclaimed service operation first-hand!

Pop quiz: aside from the 2018 Toyota Avalon, how many full-size sedans offer a huge eight-trim roster (including three hybrid trims), a wealth of premium equipment and materials, and enviable comfort and quiet, all for a decidedly non-luxury price? The answer, friends, is zero. And that’s why we encourage you to input “ Toyota dealer near me” into your computer or smart device and make tracks to Keith Pierson Toyota today. The 2018 Toyota Avalon model’s tremendous value is evident everywhere you look, starting with its safety offer. Standard advanced safety technologies abound on this full-size sedan: automatic high-beams, a pre-collision system with pedestrian detection, lane-departure alert, dynamic radar cruise control, and lots more are in-place to protect you and your passengers. These next-gen protective innovations are all part of the Toyota Safety Sense package, which comes standard on every 2018 Toyota Avalon trim. No doubt the perfect five-star overall safety rating that the 2017 model earned from the NHTSA will carry over to the 2018 iteration. Sticking with the technology theme, you’ll be amazed by just how much cutting-edge innovation is standard or optional on every 2018 Toyota Avalon. The Entune App Suite, a Toyota brand staple, is of course on offer, as are Qi-compatible wireless smartphone charging and impressive HD Radio Technology that can actually predict traffic. Don’t worry though - the Toyota brand isn’t going full-on Minority Report anytime soon, or ever. But you have to admit this tech sounds awesome. All five gas-powered 2018 Toyota Avalon trims utilize a 3.5L V6 engine paired with a six-speed automatic transmission. The hybrid trims go with a 2.5L 4C engine and a continuously variable transmission (CVT). Both powertrains are a thrill to drive, so visit our Toyota dealership in Jacksonville, FL and take a spin today!

At Keith Pierson Toyota, we have all of your needs covered. Not only do we feature a diverse pre-owned Toyota inventory near Jacksonville, FL, we also offer the hottest new Toyota models near St. Augustine, FL. Case in point: the brand-new 2018 Toyota C-HR, a groundbreaking subcompact crossover SUV that sets the tone for affordability, styling, handling, and safety in an automobile class whose popularity increases daily with Toyota shoppers in Florida. Regardless of which of the 2018 Toyota C-HR model’s two attractive trims you choose, you’re in for a treat. On the safety side, this vehicle confirms that a subcompact crossover SUV doesn’t have to cost an arm and a leg in order to integrate the latest safety technology. In fact, not many luxury automobiles offer as many standard safety features as the 2018 Toyota C-HR, with both trims delivering forward collision warning with automatic emergency braking, lane-departure warning/intervention, adaptive cruise control, a rearview camera, and brake-hold at stoplights. In addition to its comprehensive safety suite, every 2018 Toyota C-HR also boasts 18-inch wheels, a rear spoiler, automatic headlights, a six-speaker sound system with Bluetooth, HD radio, and a USB port, LED daytime running lights, adjustable driving modes, and an auto-dimming rearview mirror. And the top-line 2018 Toyota C-HR XLE Premium throws in power-folding mirrors, heated front seats, and fog lights. Again, the byword is “value”, because few SUVs propose as many appealing standard features at such a competitive sticker price. Yet another reason to consider a 2018 Toyota C-HR is its powertrain, with both trims utilizing an efficient, energetic 2.0L 4C engine capable of 144hp and 139 lb-ft of torque. Paired with front-wheel drive and a continuously variable transmission, this powertrain is yet another reason to test drive this class-defining SUV today!