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Recent weeks have seen us profile new arrivals to the showroom here at Keith Pierson Toyota – specifically, the 2018 Toyota Avalon and the 2018 Toyota CH-R. Today, the spotlight turns to the top-selling Toyota Camry, which is fully redesigned for 2018. It’s fitting that this redesign arrives on the 35 th year of the Toyota Camry model’s existence, because the 2018 Toyota Camry looks nothing like the Toyota Camry from 20 years ago, 10 years ago, or even a year ago. more Every 2018 Toyota Camry is a sight to behold: a master class in tight lines, sleek sheet metal, and aerodynamic design that imbues this midsize sedan with looks that are nothing short of luxurious. What’s more, the 2018 Toyota Camry model’s sporty aesthetics haven’t compromised the cabin. In fact, thanks to a lengthened wheelbase, there’s more legroom than last year’s model. The engineering geniuses at Toyota Motor Co. have thought of everything. There isn’t one area of this sedan that hasn’t been improved. The engine options comprising its capable powertrains are more robust. New advanced safety technologies make the 2018 Toyota Camry even safer. And versatility, functionality, resale value, and reliability are at an all-time high. One particularly impressive aspect of this world-renowned sedan is its hybrid variant, which is not only more powerful than the 4C engine, but also capable of achieving jaw-dropping fuel economy. Another item that separates the 2018 Toyota Camry from the competition is the inclusion of Toyota Safety Sense, a package of standard leading-edge safety features that’s now integrated into every Toyota model. To test drive a 2018 Toyota Camry, type “ Toyota near me” into your smartphone’s navigation and make your way to our Toyota dealership in Jacksonville, FL! We can't wait to show you all this impressive sedan has to offer.

With so many family and road trip friendly models to choose from, summertime is definitely Toyota time, especially at Keith Pierson Toyota. There are still two months of summer left, which means plenty of time for current and prospective customers to type “ Toyota dealership near me” into their smartphone navigation and plot a course to our Toyota dealership in Jacksonville, FL. more What makes a great summer vehicle? Off the top of our heads, how about: Ample space Comfort Fuel efficiency Refinement Off-road capability Power Convenience and technology features Strong safety scores While it might be tough to squeeze this entire wish list into one vehicle, Toyota Motor Corporation is one of the few automakers with models that meet virtually all of these desirables. One such vehicle is in deep supply right now at our dealership: the 2017 Toyota RAV4. Already one of the most versatile, fun-to-drive compact crossover SUVs, this year every Toyota RAV4 near St. Augustine, FL gets several advanced standard safety features. Also, all-wheel drive (AWD) is available, and there are five well-equipped trims to choose from, each powered by an energetic, fuel-efficient engine. Another special summertime vehicle is the 2017 Toyota Sequoia. This spacious three-row SUV is powerful, as its impressive tow capacity confirms, and it has some serious off-roading chops, too. The 2017 Toyota Sequoia also serves up copious cargo space and a comfortable ride no matter where you’re sitting. If you prefer a minivan to facilitate your summertime adventures, the Toyota Sienna has long been a favorite among American families. The 2017 model is dynamite, featuring a new eight-speed automatic transmission, an upgraded V6 engine, available AWD, and tons of convenience features. Visit us today and meet our terrific lineup of summertime Toyota vehicles!

There is a slew of great reasons to buy a Toyota car, SUV, truck, or minivan: exceptional reliability, excellent value, top-notch technology, quality materials, the list goes on. But behind the scenes, there’s an equally important reason why it’s a fine idea to visit Keith Pierson Toyota and buy a fantastic car like a 2017 Toyota Corolla. It’s a little something called ToyotaCare, and the positive impact it has on every Toyota owner can’t be overstated. more To quote Jan, the Toyota brand’s lovely spokeswoman, ToyotaCare is “A no-cost scheduled maintenance plan with 24/7 roadside assistance. Now that’s caring for you and your car.” Jan’s right on the money, but the rules of copywriting forbid her from covering all of ToyotaCare’s juicy details. So we’ll do that here. No-cost factory-scheduled maintenance for two years or 25,000 miles, plus 24/7 roadside assistance for two years and unlimited miles, equal plenty of great perks that prospective Toyota customers in Orange Park, FL can enjoy: Toyota-trained technicians Regular reminders regarding your scheduled maintenance appointments Performance of ToyotaCare recommended services: tire rotation, oil and oil filter change, multi-point vehicle inspection, fluid-level inspection and adjustment Towing Tire service Lockout protection Jump starts Emergency fuel delivery When you choose Toyota service near Jacksonville, FL at our Toyota dealership, you’ll receive all of the ToyotaCare benefits mentioned above, delivered by a friendly, knowledgeable team that always has your best interests in mind. And in more good news, our Service department is open seven days a week, including Saturday from 7am - 6pm and Sunday from 9am - 4pm. Contact us online or over the phone for more information, or stop by and see our acclaimed service operation first-hand!

Pop quiz: aside from the 2018 Toyota Avalon, how many full-size sedans offer a huge eight-trim roster (including three hybrid trims), a wealth of premium equipment and materials, and enviable comfort and quiet, all for a decidedly non-luxury price? The answer, friends, is zero. And that’s why we encourage you to input “ Toyota dealer near me” into your computer or smart device and make tracks to Keith Pierson Toyota today. more The 2018 Toyota Avalon model’s tremendous value is evident everywhere you look, starting with its safety offer. Standard advanced safety technologies abound on this full-size sedan: automatic high-beams, a pre-collision system with pedestrian detection, lane-departure alert, dynamic radar cruise control, and lots more are in-place to protect you and your passengers. These next-gen protective innovations are all part of the Toyota Safety Sense package, which comes standard on every 2018 Toyota Avalon trim. No doubt the perfect five-star overall safety rating that the 2017 model earned from the NHTSA will carry over to the 2018 iteration. Sticking with the technology theme, you’ll be amazed by just how much cutting-edge innovation is standard or optional on every 2018 Toyota Avalon. The Entune App Suite, a Toyota brand staple, is of course on offer, as are Qi-compatible wireless smartphone charging and impressive HD Radio Technology that can actually predict traffic. Don’t worry though - the Toyota brand isn’t going full-on Minority Report anytime soon, or ever. But you have to admit this tech sounds awesome. All five gas-powered 2018 Toyota Avalon trims utilize a 3.5L V6 engine paired with a six-speed automatic transmission. The hybrid trims go with a 2.5L 4C engine and a continuously variable transmission (CVT). Both powertrains are a thrill to drive, so visit our Toyota dealership in Jacksonville, FL and take a spin today!

At Keith Pierson Toyota, we have all of your needs covered. Not only do we feature a diverse pre-owned Toyota inventory near Jacksonville, FL, we also offer the hottest new Toyota models near St. Augustine, FL. Case in point: the brand-new 2018 Toyota C-HR, a groundbreaking subcompact crossover SUV that sets the tone for affordability, styling, handling, and safety in an automobile class whose popularity increases daily with Toyota shoppers in Florida. more Regardless of which of the 2018 Toyota C-HR model’s two attractive trims you choose, you’re in for a treat. On the safety side, this vehicle confirms that a subcompact crossover SUV doesn’t have to cost an arm and a leg in order to integrate the latest safety technology. In fact, not many luxury automobiles offer as many standard safety features as the 2018 Toyota C-HR, with both trims delivering forward collision warning with automatic emergency braking, lane-departure warning/intervention, adaptive cruise control, a rearview camera, and brake-hold at stoplights. In addition to its comprehensive safety suite, every 2018 Toyota C-HR also boasts 18-inch wheels, a rear spoiler, automatic headlights, a six-speaker sound system with Bluetooth, HD radio, and a USB port, LED daytime running lights, adjustable driving modes, and an auto-dimming rearview mirror. And the top-line 2018 Toyota C-HR XLE Premium throws in power-folding mirrors, heated front seats, and fog lights. Again, the byword is “value”, because few SUVs propose as many appealing standard features at such a competitive sticker price. Yet another reason to consider a 2018 Toyota C-HR is its powertrain, with both trims utilizing an efficient, energetic 2.0L 4C engine capable of 144hp and 139 lb-ft of torque. Paired with front-wheel drive and a continuously variable transmission, this powertrain is yet another reason to test drive this class-defining SUV today!

For decades now, the Toyota brand has been at the vanguard of the quest for increased automotive fuel efficiency. Today, few companies can match Toyota Motor Sales USA’s roster of eco-friendly vehicles. Sedans like the Toyota Camry Hybrid and Toyota Avalon Hybrid join SUVs such as the Toyota Highlander Hybrid and Toyota RAV4 Hybrid, giving Toyota shoppers in Jacksonville, FL a slew of choices. But at our Toyota dealer serving Orange Park, FL, one Toyota model is the brand’s flagship for “green” driving: the Toyota Prius. more Since its debut, the Toyota Prius has set the industry standard for fuel-efficient cars. Its popularity is such that there are currently three different models for buyers of a 2017 Toyota Prius to choose from at Keith Pierson Toyota: -The “standard” 2017 Toyota Prius, aka the model that started a revolution, was redesigned last year. This year’s model offers a new trim level and a loaded Safety Sense suite that’s standard on all trims, and packed with advanced technology. -The 2017 Toyota Prius C has the same amount of doors (four) and passenger space (room for five) as the 2017 Toyota Prius, but it’s specifically designed for optimum performance in urban environments. It’s slimmer, versatile, and easy to park. It too adds the Safety Sense package standard this year, which is one of many standout components in this car’s four-trim lineup. -The 2017 Toyota Prius V is the family’s largest model, a “best of both worlds” wagon that blends awesome gas mileage with a cabin that’s as roomy as many SUVs. This vehicle’s powertrain pairs a 1.8L 4C engine with two electric motors and a continuously variable transmission, a combo rated at 134hp. Stop in today and get to know this remarkable Toyota hybrid family!

Toyota vehicles don’t come more top-tier than a 2017 Toyota Corolla or a 2017 Toyota Camry, and right now these critically-acclaimed sedans are on special here at Keith Pierson Toyota. Car shoppers in St. Augustine, FL, make plans to visit with our Toyota dealers in Jacksonville, FL and test drive these exceptional automobiles. more Compact sedan shoppers will love the 2017 Toyota Corolla LE, which can be leased today for only $169/month. Terrific leg room and superb fuel efficiency are mainstays on this compact sedan, which this year adds a standard rearview camera, new LED headlights, upgraded cabin materials, and perhaps most importantly, several safety technologies that are hard to find in the compact sedan class. Standard equipment on the 2017 Toyota Corolla LE includes metallic cabin accents, automatic climate control, heated mirrors, and keyless entry. And under the hood resides a capable 1.8-liter four-cylinder engine that is capable of producing 132 horsepower and 128 lb.-ft. of torque. Sliding over to the 2017 Toyota Camry, its lease price at our Jacksonville, FL Toyota dealership is equally as appealing. For just $199/month, a 2017 Toyota Camry SE can be yours over a 36-month span. Slotting in as the midrange trim in this year’s lineup and boasting a stellar 4.5/5-star score from Edmunds.com, the 2017 Toyota Camry SE pairs a six-speed automatic transmission and front-wheel drive to a 2.5-liter four-cylinder engine, comprising a powertrain capable of producing 178 horsepower and 170 lb.-ft. of torque. Just like the 2017 Toyota Corolla LE, the 2017 Toyota Camry SE is well-outfitted with standard features. Highlights include a sport-tuned suspension, upgraded upholstery, and 17-inch alloy wheels. Test drive these top models, scan our selection of Toyota parts, and make a purchase at Keith Pierson Toyota today!

One of the many great things about living in Florida is that there are hundreds of great places to visit. From the obvious (Disney World, Universal Studios, etc.) to the not-so-obvious (Bok Tower Gardens, Rainbow Springs State Park, Santa Rosa Beach, and many, many more), you could spend half a lifetime exploring all of the Sunshine State’s indigenous wonders. But unless your name is Methuselah, you must choose your explorations wisely, as they’re usually restricted to the summertime months when school is out and the weather is prime for a road trip or two. more A huge selection of road trip-ready, family-friendly vehicles is one of many reasons why Keith Pierson Toyota is the preeminent Toyota dealer serving Jacksonville, FL. Our inventory includes a variety of SUVs along with the highly-rated Toyota Sienna minivan, all primed to ferry your family throughout the state. And whether you desire the non-stop action of South Beach, FL or the serenity found in Ravine Gardens State Park in Palatka, FL, your journey will be greatly enhanced in a Toyota vehicle. The 2017 Toyota Highlander is a fine choice, one that prioritizes comfort, space, and connectivity. This vehicle boasts a whopping five USB ports, a power liftgate, roof rails, a sunroof, and the terrific Toyota Safety Sense package, which is chock-full of advanced safety technology. If a pristine blend of luxury and off-road chops is on your mind, visit with our Toyota dealers in Jacksonville, FL and test drive a 2017 Toyota Land Cruiser. This full-size SUV offers eight-person seating and impressive towing capacity, and its well-equipped single trim comes with underbody skid plates, rocker-sill passenger steps, 18-inch cast aluminum wheels, navigation, and a robust powertrain. Before you hit the road this summer, visit our Toyota dealership in Jacksonville, FL!

If you’ve been neglecting scheduled maintenance and/or a thorough spring cleaning of your Toyota automobile, drive over to Keith Pierson Toyota and enjoy some of the best Toyota service near Orange Park, FL. Regular maintenance is something you definitely want to stay on top of, and if you find yourself slipping a little, we can help. We’re your one-stop shop for all things service, whether it’s routine maintenance like an oil change and a tire rotation, or a full-blown 20,000-mile inspection and tune-up. more As we move towards ever-warmer weather, which at times includes some humidity, it’s a good idea to have your air filter checked and replaced at our Toyota dealership in Jacksonville, FL. An air filter may seem trivial compared to an automobile’s other larger, better-known parts, but a good filter can make a huge difference in your MPG and your car cabin’s air quality – especially if you or someone you know suffers from allergies or asthma. Speaking of filters, a clean oil filter is integral to ensuring your Toyota RAV4 always runs smooth. A dirty, clogged oil filter can compromise engine performance in much the same way that old, gummy oil can when you don’t change your oil regularly. Our advice is to kill two birds with one stone: come in for a fast, inexpensive oil change and have your oil filter replaced too. Trust us, your Toyota Corolla will thank you. Summertime also brings its fair share of showers, so it’s a smart choice to meet with our Toyota dealers to check your headlights and your windshield wipers. Both are easy, inexpensive replacements, and an investment that pales in comparison to how important these components are when you’re on the road. Visit us today, check out our service specials, and drive home happy!

When it comes to automotive technological advancements, there’s always something cooking at Toyota Motor Sales, USA. The Toyota brand never sleeps, and the company’s track record is proof. For the latest news on Toyota technology and how it applies to the 2017 Toyota Sequoia or 2017 Toyota Corolla you’re planning to buy, visit Keith Pierson Toyota. more On the safety side, the current big story is the groundbreaking Toyota Safety Sense (TSS) system, whose goal is not just to protect your Toyota vehicle and its occupants, but also occupants of other cars, and pedestrians. Automatic pre-collision warning and braking is one of the TSS system’s many ingredients. Lane-keeping technologies are included too, along with features designed to make nighttime driving safer. Infotainment hits a new zenith with the Toyota Entune system, a multi-layered platform that delivers advanced voice recognition, the deep and diverse Entune App Suite, and a navigation resource that’s second to none. Entune also enables hands-free calling, is compatible with Siri Eyes Free, and allows you to wirelessly stream your music from your phone through your vehicle’s sound system. There’s nothing else on the market quite like Toyota Entune. Switching gears, let’s talk about the performance technology imbued in the peerless 2017 Toyota Tacoma. If you’re shopping for a Toyota Tacoma near Orange Park, FL, congratulations – you’ve selected what is quite possibly the world’s best truck for outdoor lifestyles. In fact, the 2017 Toyota Tacoma TRD Off-Road is an all-terrain master, a reputation down to its exciting blend of performance features and technology. It’s in the latter category that you’ll find this truck’s super-advanced off-road traction control system, which offers crawl control and multiple terrain settings. Visit us today and get knee-deep in the Toyota brand’s latest high-tech offerings!

It’s hard to believe that almost 40 years have passed since the word “Camry”, the English translation of the Japanese word “crown”, was first applied to a Toyota vehicle. In that time, the Toyota Camry has seen a few body style changes and plenty of once-a-generation innovation and design, culminating in a midsize sedan that’s become one of the world’s top-selling automobiles. more The Toyota Camry you’ll see and test drive when you visit Keith Pierson Toyota looks much different than the Toyota Camry that launched in 1980. The 1980 version was a narrow-body four-door sedan dubbed the “Toyota Celica Camry”, notable for its T-bar grille and long front end. In 1982 the “Celica” name was dropped and the Toyota Camry stood alone for the first time, a four-door “notchback” sedan (typically defined by a short rear end) that became the first Toyota Camry shipped from Japan to the North American market. Sales commenced in January 1983, and in just two years 128,000 units were sold. A few years later, the second-generation Toyota Camry was produced by Toyota Motor Manufacturing Kentucky, the Toyota brand’s first wholly-owned American plant. Then came the game-changing third generation, the model whose design introduced the longer body, stylish curves, and rounded surfaces that we see in today’s Toyota Camry models. This philosophy was further confirmed in the 2007 Toyota Camry, which launched at the 2006 North American Auto Show and was the first Toyota Camry model to feature a hybrid powertrain. The eighth-generation Toyota Camry, unveiled this past January, will hit Toyota dealerships nationwide later in 2017. Expect this sedan and other appealing Toyota vehicles such as a 2017 Toyota Tacoma to solidify the Toyota brand as one of the world’s best!

Adventurous families in St. Augustine, FL and Orange Park, FL may want to pinch themselves after hearing the latest news regarding the upcoming 2018 Toyota Sequoia SUV. Next year’s Toyota Sequoia will offer – drumroll, please – an all-new 2018 Toyota Sequoia TRD Sport trim. Yes, Keith Pierson Toyota customers, you read that right: the Toyota Racing Development (TRD) team has turned its attention to one of the Toyota brand’s hottest-selling SUVs, and is set to debut a landmark model in just a few short months. more Allow us to whet your appetite with a snapshot of all the outstanding features available on the TRD version of a 2018 Toyota Sequoia: Available with 4WD or RWD 7L i-Force V8 engine. Yep, it’s as powerful and cool as it sounds. TRD front and rear anti-sway bars TRD Sport Tuned Bilstein Shocks That’s just a sample of the performance awesomeness that awaits you at our Toyota dealership in Jacksonville, FL. And there’s plenty to be excited about in terms of exterior and interior TRD-specific amenities too: 20-inch alloy black sport wheels Darkened rear taillight housing New front grille and bumper grille insert Seven-passenger seating in comfortable black fabric seats. Black leather captain’s chairs are available too. TRD shift knob And if that isn’t enough, three eye-catching colors join this off-road-ready SUV’s color palette: Magnetic Gray Metallic, Super White, and the brand-new Midnight Black Metallic. In the broader view, every 2018 Toyota Sequoia trim gets new LED headlights, a new front grille and bumper grille insert, and a new instrument cluster, with higher-level trims offering additional premium features. Visit us today for more news on this soon-to-arrive SUV supreme, and to test drive a top-quality new or pre-owned Toyota car near Jacksonville, FL!