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There’s plenty of exciting news surrounding the Toyota brand at the 2017 Chicago Auto Show, now underway in the Windy City. One particularly intriguing development involves two of the Toyota brand’s top vehicles: the Toyota RAV4 and the Toyota Sequoia. Both of these exceptional SUVs are getting new models this year that are sure to please Orange Park, FL and Jacksonville, FL Toyota customers craving a blend of off-road performance and progressive styling. If you’ve been considering a new Toyota RAV4, read on and imagine the possibilities. The Toyota RAV4 is already a capable SUV in its own right, but past models have nothing on the all-new 2018 Toyota RAV4 Adventure model. Buyers will be able to choose between a front-wheel drive (FWD) version with an automatic limited-slip differential and an all-wheel drive (AWD) design with dynamic torque. Whichever path you choose, you’ll also get a revised suspension with a higher ride height, along with a Tow Prep package that includes supplemental engine oil and transmission fluid coolers + an upgraded radiator. This uber-capable vehicle also boasts several unique exterior styling elements, including black headlight bezels, large overfender flares, and 18-inch five-spoke black alloy wheels. If a larger, family-oriented SUV is more to your liking, contact our Jacksonville, FL Toyota dealership about the all-new 2018 Toyota Sequoia TRD Sport. This exciting new model is ideal for active families, blending comfort and sophisticated technology with enhanced performance and formidable style. A robust 5.7L V8 i-Force engine handles any road with ease, and body elements like a new front grille + bumper grille insert, metallic black mirror caps, and darkened rear taillight housing will have you turning heads wherever you go. These new models will be here this fall. Visit Keith Pierson Toyota today for more details!

Who doesn’t love a test drive, especially when a) your vehicle of choice is an outstanding Toyota model, and b) your “launch point” is Keith Pierson Toyota, one of Florida’s finest Toyota dealers? Whether you have five Toyota vehicles on your mind or one (perhaps a 2017 Toyota Camry), you’ll find what you seek in our well-stocked showroom. So bring your driver’s license, bring something to take notes with, and most importantly, bring an expectation for an awesome experience. Even if you have the auto-buying basics covered – i.e. you know whether you want to purchase or lease, whether you want to buy new or pre-owned/certified pre-owned (CPO), and you know what your budget is, you still want to set aside enough time so that you don’t feel rushed as we make our way through your favorite models. We mention this based on experience because often times, a prospective buyer arrives with their heart set on a Toyota Tacoma, but then a curveball comes in the form of the equally appealing Toyota Tundra. Or maybe you and your spouse really like the look of the Toyota RAV4, but then decide that a Toyota Sequoia is a better choice for a growing family. Whatever the scenario, it’s good to know that we have plenty of options for you to consider. It’s also good to know that we have you covered with a variety of special events and deals that will net you great savings on your next Toyota vehicle. Our current offers include zero percent on every new 2016 Toyota model, a $1,000 military rebate, and a lifetime limited powertrain non-factory warranty on select vehicles. Visit us today and kick things off with a terrific test drive!

The 2017 Toyota Prius Prime takes hybrid vehicles to new heights. With an EPA estimated 133 MPGe, it’s the most efficient car in its class. This is obviously due to the consistently unmatched hybrid technology that has put the Toyota Prius at the forefront of efficiency since its inception, but this time, it is also due in part to the groundbreaking, lightweight materials that are responsible for the makeup of this car. Efficiency doesn’t cap out at a trip to the grocery store and back, either. The all-new Toyota Prius Prime is built for extended trips, too, with a total driving range of up to 640 miles. With technology features aplenty, this car takes your driving experience to new levels of fun and functionality. Predictable Efficient is an available feature that learns your driving style by tracking stopping patterns. Then, when you are approaching recorded stop on the interactive map (on your HD multimedia display), the navigation system will display an icon on the map and suggest the optimal time to release the accelerator. Also available to you, Prius Prime apps give you simple, direct access to your car at all times via your smartphone. You can schedule a charge, find a charging station, locate your car, adjust climate control in your car, and much more. All of the aforementioned features, plus the multitudes of others (the list is long) that were not mentioned, add up to make a one of a kind hybrid driving experience. Here at Keith Pierson Toyota in Jacksonville, FL, we are happy to help you with any questions you have about the new Toyota Prius Prime or any of our other vehicles. We also provide the best Toyota service options around. Stop by today and see for yourself.

The 2017 Toyota Tacoma picks right up where previous models left off, offering the best in style, performance, and power. The high-strength steel used as the basis for the construction of the all-new Toyota Tacoma delivers maximum toughness, something you’ve come to expect out of your hard working pickup truck. The 3.5L V6 DOHC 24-valve DI Atkinson-cycle engine provides great power and efficiency. You’ll be getting 278 horsepower and 265 lb.-ft. of torque, while also getting an impressive 23 mpg highway. The available Tow Package offers plenty of towing power for any job, allowing you to tow up to 6,800 pounds and carry a payload of up to 1,440 pounds. The Tow Package also features Trailer-Sway Control, which applies brake pressure to individual wheels while also managing engine torque, helping to maintain proper control of the trailer at all times. Whether you go with the standard six-speed automatic transmission or choose to take more control into your own hands with the six-speed manual transmission, your ride is sure to be smooth at all times. The technology features on this 2017 Toyota Tacoma take into account its drivers and the knack for adventure that tends to go hand-in-hand with them. This truck comes standard with a GoPro® mount on the windshield, allowing you to capture and relive all of your adventures through the perspective of the driver. The Qi-compatible wireless charging center allows you to keep your phone charged up without having to worry about getting tangled up in wires along the way. An integrated backup camera and available Blind Spot Monitor work to ensure all your bases are covered at all times. All of these features and much, much more are just part of what makes the all-new Toyota Tacoma such a desirable truck for hard-working, adventure seeking folks like you. Stop by Keith Pierson Toyota, located in Jacksonville, FL, today and we will help you get rolling toward finding the perfect Toyota Tacoma for your needs. We look forward to your visit!

Here at Keith Pierson Toyota, our goal is to provide our customers with the best customer service and the best vehicles at the most completive prices around. The reason for our commitment to excellence and customer satisfaction is simple: we want our customers to leave our dealership with a great vehicle that matches their budgetary needs and personal preferences. Purchasing a new or pre-owned Toyota car is a big financial decision. Beyond that, it’s a decision that impacts your everyday life in other ways, as you depend on your vehicle for numerous things throughout each day. The last thing you want is to pay come out of pocket for a vehicle that ends up hurting you financially. A great way to get a great vehicle at a great price is to look at trade-in options that we provide here at Keith Pierson Toyota. The steps to doing so are simple, and the final decision is squarely yours (you can either accept our offer or decline it). Here are the steps you’ll want to take: -schedule an appointment with us to have your vehicle appraised -We will have one of our appraisers evaluate your vehicle -You will receive a written offer from us based on the value of your vehicle -You can consider our offer and decide if you want to trade-in your vehicle. Trading in your old car for a new purchase is akin to making a down payment, as it will knock off some of the price of the vehicle up front. The most difficult thing about trading in your vehicle is oftentimes just the act of letting go, but once you hop behind the wheel of a 2017 Toyota Camry or any of our other great automobiles, you will forget all about your old car. Stop by and learn more about trading in your vehicle today!

The 2017 Toyota Corolla is the next chapter in a long line of award-winning, best-selling model years that have come before it. The most recent rendition of this car picks up right were previous years left off, offering the best in efficiency, safety, and performance. The stylish exterior is highlighted by Bi-LED headlights and a redesigned, sportier front fascia. The interior offers an available 7-inch high-resolution touch screen that comes equipped with Entune™ Audio Plus and a connected Navigation App. These features and much more make your driving experience as exciting as it is safe and efficient. The Toyota Corolla is well renowned for its safety and efficiency. The 2017 Toyota Corolla is an IIHS Top Safety Pick+, equipped with eight airbags, a Tire Pressure Monitor System, Whiplash-Injury-Lessening seats, ToyotaCare, and the Star Safety System™. The Toyota Safety System™ features Pre-Collision System with Pedestrian Detection, Lane Departure Alert, Steering Assist, Automatic High Beams, Standard Dynamic Radar Cruise Control, and much more, all of which are meant to keep you and your passengers as safe as possible on the road. When it comes to efficiency, the 2017 Toyota Corolla gets you an incredible 36 mpg highway. The standard 1.8-liter I4 engine, with VVT-i variable valve timing, is capable of producing 132 horsepower and 128 lb-ft of torque. This blend of performance and efficiency is precisely what has made the Toyota Corolla so desirable to consumers over the years. Here at Keith Pierson Toyota, in Jacksonville, FL, we strive to offer our customers the best new and pre-owned Toyota inventory around. Our staff is always on hand to answer any questions you have about the 2017 Toyota Corolla or any of our other vehicles in stock. Give us a call today and set up a test drive.

When you purchase a Toyota Camry or any of the brand’s other vehicles, you are investing a vehicle that’s built to last a lifetime. That said, regular maintenance is necessary to keep your car running at its peak, and unforeseen things happen that require repairs. It’s important that you stay on top keeping your car serviced, but even that can’t prevent issues that are out of your control. In the event that you are on a scheduled maintenance program, and that you are taking all the necessary measures to keep your car running as it should, yet you still encounter issues, you want to be protected. That’s where a warranty comes into play, and Keith Pierson Toyota, located in Jacksonville, FL, is proud to offer our customers a lifetime warranty for unlimited time and miles. This deal is eligible for any new vehicle that’s sold and is valid anywhere in the United States or Canada. Your Lifetime Limited Non Factory Warranty requires you to follow specific maintenance procedures, which you can find on our website, including regular scheduled maintenance as recommended by the manufacturer. The fact of the matter is that we work with you to ensure your Toyota service needs are met at all times. Our team of service professionals is highly trained to take care of all of your maintenance and repair needs, and we are always on hand to answer any questions you have along the way. Stop by our Jacksonville dealership location and see our commitment to excellence for yourself. Our staff will gladly help you out in best understanding the details of our lifetime warranty and any of our other service specials. We look forward to seeing you soon. Our team of service professionals is highly trained to take care of all of your maintenance and repair needs, and we are always on hand to answer any questions you have along the way. Stop by our Jacksonville, FL Toyota dealership and see our commitment to excellence for yourself. Our staff will gladly help you out in best understanding the details of our lifetime warranty and any of our other service specials. We look forward to seeing you soon!

It’s that time of year again when Toyotathon takes over and the best deals on the best selection of cars hits your local dealership. Here at Keith Pierson Toyota, in Jacksonville, FL, we look forward to being a part of this sales event each and every year. During this time, our inventory of best-selling Toyota vehicles is subject to financing, cash back, and maintenance plan specials, so be sure to stop by or call today to speak to somebody from our staff for specifics on how to get these deals. A 2017 Toyota Camry is a great car for the price, and if you add in a Toyotathon deal, you’re getting the most bang for your buck possible. It’s hard to pass up a sedan such as this that will get you 178 horsepower and 33 mpg highway, and that comes with the best technology features on the market, like Electronic Traction Control. This is one of many vehicles that may be eligible for savings under the Toyotathon deals going on until January 5 th. This is the perfect time to head on over to Keith Pierson Toyota to find the perfect Toyota vehicle for you – the right car at the right price. The Toyota brand is a brand that has always looked out for its customers, from concentrating on creating the best in affordability and dependability, to finding ways to maximize efficiency in order to save you money at the pump and help save our planet from harmful pollutants. We are proud to carry on their traditions, like the Toyotathon deals that come around each year, and we are happy to help our customers experience the best the automaker has to offer.

The Toyota Camry is one of the best selling cars of all-time for a reason, which is hinged upon knowing you’re getting a car that’s reliable, safe, and efficient. The Toyota brand has pushed the Toyota Camry as a family car since it’s arrival, and it is indeed the perfect family car, as it is always reliable, safe, and efficient. But it seems as though, with every other aspect of this sedan locked and loaded, the automaker has turned its attention to making the Toyota Camry more aesthetically awe-inspiring. As other automakers take more and more design chances, the Toyota brand has consistently concentrated on being ahead of the curve when it comes to innovation, which it certainly has. That commitment to innovation has lead to huge successes and has also changed the industry as a whole, but the brand has always been somewhat conservative with its designs. The recent unveiling of the next generation of Toyota Camry cars at the 2017 Detroit Motor Show gave a glimpse into how the brand might be turning its eye more toward design elements. Things like LED taillights, strong contour lines, and larger wheels certainly give the all-new Toyota Camry a bolder, more stylish look. And, of course, none of the other elements – efficiency, performance, safety, etc. – that make the Toyota Camry as popular as it is will be left out. Here at Keith Pierson Toyota in Jacksonville, FL, our new and pre-owned Toyota inventory is always being updated to offer the best vehicles around. We are proud to be a part of the tradition and quality that makes the Toyota brand the best around. If you have any questions regarding parts and service, our inventory, or anything else – including upcoming releases like the all-new Toyota Camry – our staff is here to help.

The Toyota brand is always pursuing ways to both improve upon their own vehicles and to improve the auto industry as a whole. Their dedication to both driving and environmental performance has led them to the forefront of innovation within the industry, which includes a laundry list of innovative Toyota parts that have changed the game. So it comes as no surprise to see that the automaker has a structural reform platform called Toyota New Global Architecture (TNGA) that is dedicated to making the best vehicles. The TNGA has recently developed new engines and transmissions meant to further reduce fuel consumption and CO2 emissions. These powertrain developments are meant for their hybrid vehicle systems and should be deployed in 2017. Furthermore, beyond the environmental impact, these developments are meant to improve the overall driving performance of the vehicles in which they are featured. The new powertrain units provide roughly 10 percent better power performance and have impacted such things as the aerodynamics and overall build of the car. For instance, weight reduction in the overall body paired with the new powertrain lends itself to better economy and performance, which is exactly what is happening with these new builds. Toyota representatives have said that by the end of 2021, they plan to introduce 17 different versions of nine engines. Included in that, is the announcement of the 2.5-liter DI Inline four-cylinder engine that’s a part of the aforementioned recent TNGA developments. As the Toyota brand continues to move forth with innovations that make the auto industry better as a whole, Keith Pierson Toyota will proudly continue the tradition of offering the best new and pre-owned Toyota inventory to customers in and around Jacksonville, FL. Stay on top of all our offerings and specials by checking our website, or stop in or call anytime with any questions you may have.

The Toyota brand is always looking forward when it comes to creating vehicles that push the boundaries of design, performance, and manufacturing, so the revelation of a new vehicle that does just that should come as no surprise. The 2018 Toyota C-HR is yet another feather in the cap when it comes to superior manufacturing and engineering. This C-HR (Coupe High-Rider) model will no doubt be a trendsetter in the automotive industry, as it perfectly blends elements of style, technology, and performance in order to create a vehicle that’s both bold and comfortable. The Toyota C-HR will feature dual-zone climate control, 18-inch alloy wheels, a seven-inch audio display, Toyota Safety Sense P™, and much more. Its sporty design is matched by its impressive, exhilarating performance, which was cultivated and honed on the Nürburgring. Consistency, comfort, and unmatched responsiveness are at the forefront of this vehicle’s driving capabilities. The 2.0L four-cylinder engine is capable of producing 144 horsepower and 140 lb.-ft. of torque, and the continuously variable transmission ensures that your ride is smooth at all times. The VVT (Variable Valve Timing) and Valvematic work to enhance fuel economy and overall operation the vehicle. Electronic power steering and MacPherson strut front suspension make the Toyota C-HR a vehicle that’s capable of handling even the bumpiest of terrains. This bold, yet luxurious new model will be at home in the city or out in the wild. It’s truly the picture of versatility. Safety and special features for the 2018 Toyota C-HR are also paramount to model’s overall success, which is why the automaker went above and beyond. A premium leather steering wheel, heated mirrors, dual-zone climate control, and an auto-dimming rearview mirror come standard. So too do safety features like Blind Spot monitoring and Rear Cross Traffic Alert. Technology features include Voice Recognition, Bluetooth®, Smart Key, and much more. Keith Pierson Toyota is proud to carry the most innovative brand around. Our services to customers in and around the Jacksonville, FL area ranges from vehicle sales to Toyota service and Toyota parts. Our commitment to excellence is matched only by that of the brand we carry. As the Toyota brand continues to push the boundaries with vehicles like the Toyota C-HR, we will continue to offer the services to match. Stop by today or give us a call today!

The Toyota brand has a knack for innovation, which is one of many reasons they have some of the longest running nameplates around. They have always been early adopters of groundbreaking ideas, which you can see in the fact that the Toyota Prius was the first hybrid vehicle to be mass-produced. Hybrid and electric cars are evolving at a rapid pace, so it’s important to be an early adopter of technology that could change the game, which is why the automaker is taking on lithium-ion battery technology for their Toyota Prius Prime models. Lithium-ion batteries can be quite volatile, so it was a matter of the Toyota brand being able to develop a one that remains safe year after year and mile upon mile. The automaker did indeed develop a control system that tames the battery, monitoring its temperature and condition and reacting accordingly should there be any issues. Now that they’ve embraced this technology, there will almost certainly be a domino effect that piques the interest of others looking to take it on. Also, in doing so, the Toyota brand now has the technological capabilities to hop into the all-electric car market, something they have avoided to this point because of their full-on commitment to their hybrid vehicles. Another key in their utilizing lithium-ion battery technology is the drop in battery prices. That price drop has allowed the automaker to set in motion a lithium-ion battery that is more compact, efficient, and sophisticated than before. The development of these particular batteries means that there is now the option for a wider range of batteries as a whole for different powertrains in hybrid and plug-in vehicles. So, yet again, the Toyota brand has managed to put their brand at the forefront of world-changing innovation, a trend that has long been a key to their success. If you’re looking for a new or pre-owned Toyota car, Keith Pierson Toyota is here to help. Our website features our fully stocked inventory, as well as contact information and plenty of other services, and our blog is always updated to feature informative articles (like this one) about the Toyota brand as a whole. Stop by and see us soon!