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What do a 2017 Toyota RAV4, 2017 Toyota Sequoia, and 2017 Toyota Highlander all have in common? Three things: they’re all top-rated SUVs, each one is in high supply at Keith Pierson Toyota, and all are eminently pet-friendly. We know how much Floridians enjoy taking their pets on excursions near and far, and there’s no doubt that the Toyota model lineup boasts some excellent choices for pet owners. more Whether you search our selection of brand-new Toyota models or our pre-owned Toyota inventory, you’ll have several options that warrant serious consideration. For example, the 2017 Toyota Highlander is the quintessential three-row family SUV – and by “family” we include any and all four-legged friends that live under your roof. In addition to the many pet-focused accessories you can purchase for this SUV and many other Toyota models, the 2017 Toyota Highlander comes up big with a power liftgate, tri-zone automatic climate control, and some serious cabin configurability thanks to a 60/40-split second-row seat that reclines, slides, and folds, and a 60/40-split third-row seat that reclines and folds. What better way to craft the perfect setup for all of your passengers, human and animal? Certain trims also offer nifty pet-friendly features like a flip-up rear window and a panoramic sunroof. For an even larger vehicle that’s perfect for owners of big dogs, check out the Toyota brand’s largest SUV, the 2017 Toyota Sequoia. Eight-passenger seating and a huge cargo bay are two of this SUV’s many advantages, along with bona fide off-road ability that makes it the ultimate family vacation vehicle. Plus, the 2017 Toyota Sequoia is just as configurable as the 2017 Toyota Highlander. Ready for your next pet-friendly automobile? Visit our Toyota dealership in Jacksonville, FL today!

The Toyota brand offers a huge variety of exemplary automobiles, all of which are quality-built, exciting to drive, and fuel-efficient to an enviable degree. But though the Toyota brand’s roster is one of the auto industry’s largest, it’s dwarfed by the number of different colors available to Toyota customers visiting Keith Pierson Toyota in Jacksonville, FL. more Say you’ve been shopping for a 2017 Toyota RAV4. Did you know that this dynamite SUV comes in eight different colors? From Barcelona Red Metallic and Classic Silver Metallic to Nautical Blue Metallic and Super White, the choices are many, and they’re all easy on the eyes. Or maybe a different SUV has your attention, perhaps a 2017 Toyota Highlander. If there was an award for “best color names”, the 2017 Toyota Highlander would win it hands-down. Consider some of these choices: Toasted Walnut Pearl Alumina Jade Metallic Predawn Gray Mica Oh La La Rouge Mica (our personal favorite) Plenty has been written and said about the psychology of color. For example, people who choose white tend to be classic and cultured, those who select black are successful and enjoy taking charge, and drivers partial to red don’t shun the spotlight and like being the center of attention. So where does “Oh La La Rouge Mica” fit on the scale? Sure, it’s undoubtedly red, but the name is one that would seem to attract an exceptionally uninhibited Toyota buyer. Perhaps someone who enjoys streaking through the Quad. But we digress. The point is that every Toyota vehicle offers a diverse array of colors for buyers of all tastes. The Toyota color palette is on full display at our Toyota dealership in Jacksonville, FL, along with the best service and Toyota parts!

By our count, Toyota Motor Sales, U.S.A. has placed nine of its 2017 models on the Insurance Institute for Highway Safety’s (IIHS) list of this year’s safest automobiles. That’s more than the Subaru brand and more than the Honda brand. Heck, that’s more than the Volvo brand. In fact, no other automaker can boast as many vehicles with the IIHS stamp of approval. more If you’re considering a 2017 Toyota Camry, you’ll be happy to hear that this storied model earned the IIHS’ highest marque, Top Safety Pick+ (TSP+). This means the 2017 Toyota Camry aced all five of the IIHS’ key safety exams and also earned a top grade in frontal crash protection and headlights (a new category this year). Other TSP+ Toyota models include: 2017 Toyota Corolla 2017 Toyota Prius 2017 Toyota Prius v 2017 Toyota Prius Prime 2017 Toyota RAV4 2017 Toyota Highlander Incredible, no? And there are two more vehicles to mention: the 2017 Toyota Yaris iA and the 2017 Toyota Avalon. Both of these automobiles garnered the IIHS’ second-highest award, Top Safety Pick (TSP). This means that these vehicles earned top scores on the five core tests and a top score for frontal crash protection. Since “headlights” is a brand-new criteria, we wouldn’t doubt that these two safe, exciting models upgrade to TSP+ status in 2018. Sure, there will come a time when you’ll need to visit Keith Pierson Toyota for superior Toyota service near Jacksonville, FL. You know, oil changes, tire rotations, and the like. In the meantime, sit back and enjoy the bounty of industry-leading safety amenities featured on numerous Toyota vehicles: a rearview camera, lane departure warning, forward collision warning and mitigation, adaptive cruise control, and much more!

The Chicago Auto Show showcased a plethora of the best, most innovative vehicles on the market, as well as those about to hit the market, and even a vast range of concept cars meant to spark notions of present and future creativity on display in the automotive industry. One of the most unique vehicles on display at the 2017 Chicago Auto Show was the 2017 Toyota Mirai. more This car is highlighted by its fuel-cell energy source, which uses a fuel-cell system along with an electric motor, providing drivers with an incredible 67 MPGe. The electric motor is capable of producing 153 horsepower, so there’s no compromising efficiency for power here. The fuel cell technology used in the Toyota Mirai is some of the most innovative technology in the industry. It’s certainly a game changer. When hydrogen, which happens to be the most abundant element in the universe, is used in the fuel cell, it’s incredibly efficient. Moreover, it leaves no carbon emissions behind. This is obviously an important step in the brand’s ever-evolving attempts at creating vehicles that significantly cut back on emissions – something that cars like the Toyota Prius continue to improve upon with each passing year. Hydrogen fuel cell technology is nothing new, either, as it has been used in a number of industries to power machinery of all types. The time is now to shift that use into the automotive industry. Here at Keith Pierson Toyota, we are proud to do our part in offering customers the most innovative automotive brand around, and we invite you to stop by and check out these impressive models for yourself.

Everywhere you look, from the innovative Toyota Sienna minivan to classy sedans like a 2017 Toyota Corolla, the Toyota brand’s cutting-edge technology is on display. At Keith Pierson Toyota, a well-established Toyota dealer serving Jacksonville, FL and surrounding cities, we love introducing our customers to the latest and greatest Toyota brand tech, which you can see today in our clean, welcoming showroom. more The Toyota Corolla has always been one of the best value buys in the compact car segment, and never has this been more apparent than with the 2017 Toyota Corolla. Its wide standard features range includes a number of next-generation comfort, convenience, and safety technologies. In fact, its advanced safety features make it a rarity amongst compact sedans. One example of this is that a rearview camera is now standard on all trims. Another example is the presence of the Toyota Safety Sense P system, which is also standard across the trim lineup. This impressive system includes lane departure warning, automatic emergency braking, and forward collision warning. No surprise then that the 2017 Toyota Corolla boasts a perfect five-star score in government crash tests. And in terms of convenience/comfort technology, all seven 2017 Toyota Corolla trims have great appeal. The pace is set by the entry-level 2017 Toyota Corolla L, which gets a six-speaker Entune sound system, 6.1-inch touchscreen, Siri Eyes Free, and Bluetooth connectivity. If you’re shopping for a technologically advanced truck or SUV, a Toyota Tundra is one of many top picks. The majority of trims are outfitted with progressive tech like HD and satellite radio, navigation, a 7-inch touchscreen, and numerous cutting-edge safety features. Whether you’re in for a well-equipped Toyota sedan or something larger, you’ll find plenty of options at our Jacksonville, FL Toyota dealership! Come check out all these great tech today!

There’s plenty of exciting news surrounding the Toyota brand at the 2017 Chicago Auto Show, now underway in the Windy City. One particularly intriguing development involves two of the Toyota brand’s top vehicles: the Toyota RAV4 and the Toyota Sequoia. Both of these exceptional SUVs are getting new models this year that are sure to please Orange Park, FL and Jacksonville, FL Toyota customers craving a blend of off-road performance and progressive styling. If you’ve been considering a new Toyota RAV4, read on and imagine the possibilities. more The Toyota RAV4 is already a capable SUV in its own right, but past models have nothing on the all-new 2018 Toyota RAV4 Adventure model. Buyers will be able to choose between a front-wheel drive (FWD) version with an automatic limited-slip differential and an all-wheel drive (AWD) design with dynamic torque. Whichever path you choose, you’ll also get a revised suspension with a higher ride height, along with a Tow Prep package that includes supplemental engine oil and transmission fluid coolers + an upgraded radiator. This uber-capable vehicle also boasts several unique exterior styling elements, including black headlight bezels, large overfender flares, and 18-inch five-spoke black alloy wheels. If a larger, family-oriented SUV is more to your liking, contact our Jacksonville, FL Toyota dealership about the all-new 2018 Toyota Sequoia TRD Sport. This exciting new model is ideal for active families, blending comfort and sophisticated technology with enhanced performance and formidable style. A robust 5.7L V8 i-Force engine handles any road with ease, and body elements like a new front grille + bumper grille insert, metallic black mirror caps, and darkened rear taillight housing will have you turning heads wherever you go. These new models will be here this fall. Visit Keith Pierson Toyota today for more details!

Who doesn’t love a test drive, especially when a) your vehicle of choice is an outstanding Toyota model, and b) your “launch point” is Keith Pierson Toyota, one of Florida’s finest Toyota dealers? Whether you have five Toyota vehicles on your mind or one (perhaps a 2017 Toyota Camry), you’ll find what you seek in our well-stocked showroom. So bring your driver’s license, bring something to take notes with, and most importantly, bring an expectation for an awesome experience. more Even if you have the auto-buying basics covered – i.e. you know whether you want to purchase or lease, whether you want to buy new or pre-owned/certified pre-owned (CPO), and you know what your budget is, you still want to set aside enough time so that you don’t feel rushed as we make our way through your favorite models. We mention this based on experience because often times, a prospective buyer arrives with their heart set on a Toyota Tacoma, but then a curveball comes in the form of the equally appealing Toyota Tundra. Or maybe you and your spouse really like the look of the Toyota RAV4, but then decide that a Toyota Sequoia is a better choice for a growing family. Whatever the scenario, it’s good to know that we have plenty of options for you to consider. It’s also good to know that we have you covered with a variety of special events and deals that will net you great savings on your next Toyota vehicle. Our current offers include zero percent on every new 2016 Toyota model, a $1,000 military rebate, and a lifetime limited powertrain non-factory warranty on select vehicles. Visit us today and kick things off with a terrific test drive!

The 2017 Toyota Prius Prime takes hybrid vehicles to new heights. With an EPA estimated 133 MPGe, it’s the most efficient car in its class. This is obviously due to the consistently unmatched hybrid technology that has put the Toyota Prius at the forefront of efficiency since its inception, but this time, it is also due in part to the groundbreaking, lightweight materials that are responsible for the makeup of this car. Efficiency doesn’t cap out at a trip to the grocery store and back, either. The all-new Toyota Prius Prime is built for extended trips, too, with a total driving range of up to 640 miles. more With technology features aplenty, this car takes your driving experience to new levels of fun and functionality. Predictable Efficient is an available feature that learns your driving style by tracking stopping patterns. Then, when you are approaching recorded stop on the interactive map (on your HD multimedia display), the navigation system will display an icon on the map and suggest the optimal time to release the accelerator. Also available to you, Prius Prime apps give you simple, direct access to your car at all times via your smartphone. You can schedule a charge, find a charging station, locate your car, adjust climate control in your car, and much more. All of the aforementioned features, plus the multitudes of others (the list is long) that were not mentioned, add up to make a one of a kind hybrid driving experience. Here at Keith Pierson Toyota in Jacksonville, FL, we are happy to help you with any questions you have about the new Toyota Prius Prime or any of our other vehicles. We also provide the best Toyota service options around. Stop by today and see for yourself.

The 2017 Toyota Tacoma picks right up where previous models left off, offering the best in style, performance, and power. The high-strength steel used as the basis for the construction of the all-new Toyota Tacoma delivers maximum toughness, something you’ve come to expect out of your hard working pickup truck. more The 3.5L V6 DOHC 24-valve DI Atkinson-cycle engine provides great power and efficiency. You’ll be getting 278 horsepower and 265 lb.-ft. of torque, while also getting an impressive 23 mpg highway. The available Tow Package offers plenty of towing power for any job, allowing you to tow up to 6,800 pounds and carry a payload of up to 1,440 pounds. The Tow Package also features Trailer-Sway Control, which applies brake pressure to individual wheels while also managing engine torque, helping to maintain proper control of the trailer at all times. Whether you go with the standard six-speed automatic transmission or choose to take more control into your own hands with the six-speed manual transmission, your ride is sure to be smooth at all times. The technology features on this 2017 Toyota Tacoma take into account its drivers and the knack for adventure that tends to go hand-in-hand with them. This truck comes standard with a GoPro® mount on the windshield, allowing you to capture and relive all of your adventures through the perspective of the driver. The Qi-compatible wireless charging center allows you to keep your phone charged up without having to worry about getting tangled up in wires along the way. An integrated backup camera and available Blind Spot Monitor work to ensure all your bases are covered at all times. All of these features and much, much more are just part of what makes the all-new Toyota Tacoma such a desirable truck for hard-working, adventure seeking folks like you. Stop by Keith Pierson Toyota, located in Jacksonville, FL, today and we will help you get rolling toward finding the perfect Toyota Tacoma for your needs. We look forward to your visit!

Here at Keith Pierson Toyota, our goal is to provide our customers with the best customer service and the best vehicles at the most completive prices around. The reason for our commitment to excellence and customer satisfaction is simple: we want our customers to leave our dealership with a great vehicle that matches their budgetary needs and personal preferences. more Purchasing a new or pre-owned Toyota car is a big financial decision. Beyond that, it’s a decision that impacts your everyday life in other ways, as you depend on your vehicle for numerous things throughout each day. The last thing you want is to pay come out of pocket for a vehicle that ends up hurting you financially. A great way to get a great vehicle at a great price is to look at trade-in options that we provide here at Keith Pierson Toyota. The steps to doing so are simple, and the final decision is squarely yours (you can either accept our offer or decline it). Here are the steps you’ll want to take: -schedule an appointment with us to have your vehicle appraised -We will have one of our appraisers evaluate your vehicle -You will receive a written offer from us based on the value of your vehicle -You can consider our offer and decide if you want to trade-in your vehicle. Trading in your old car for a new purchase is akin to making a down payment, as it will knock off some of the price of the vehicle up front. The most difficult thing about trading in your vehicle is oftentimes just the act of letting go, but once you hop behind the wheel of a 2017 Toyota Camry or any of our other great automobiles, you will forget all about your old car. Stop by and learn more about trading in your vehicle today!

The 2017 Toyota Corolla is the next chapter in a long line of award-winning, best-selling model years that have come before it. The most recent rendition of this car picks up right were previous years left off, offering the best in efficiency, safety, and performance. more The stylish exterior is highlighted by Bi-LED headlights and a redesigned, sportier front fascia. The interior offers an available 7-inch high-resolution touch screen that comes equipped with Entune™ Audio Plus and a connected Navigation App. These features and much more make your driving experience as exciting as it is safe and efficient. The Toyota Corolla is well renowned for its safety and efficiency. The 2017 Toyota Corolla is an IIHS Top Safety Pick+, equipped with eight airbags, a Tire Pressure Monitor System, Whiplash-Injury-Lessening seats, ToyotaCare, and the Star Safety System™. The Toyota Safety System™ features Pre-Collision System with Pedestrian Detection, Lane Departure Alert, Steering Assist, Automatic High Beams, Standard Dynamic Radar Cruise Control, and much more, all of which are meant to keep you and your passengers as safe as possible on the road. When it comes to efficiency, the 2017 Toyota Corolla gets you an incredible 36 mpg highway. The standard 1.8-liter I4 engine, with VVT-i variable valve timing, is capable of producing 132 horsepower and 128 lb-ft of torque. This blend of performance and efficiency is precisely what has made the Toyota Corolla so desirable to consumers over the years. Here at Keith Pierson Toyota, in Jacksonville, FL, we strive to offer our customers the best new and pre-owned Toyota inventory around. Our staff is always on hand to answer any questions you have about the 2017 Toyota Corolla or any of our other vehicles in stock. Give us a call today and set up a test drive.

When you purchase a Toyota Camry or any of the brand’s other vehicles, you are investing a vehicle that’s built to last a lifetime. That said, regular maintenance is necessary to keep your car running at its peak, and unforeseen things happen that require repairs. more It’s important that you stay on top keeping your car serviced, but even that can’t prevent issues that are out of your control. In the event that you are on a scheduled maintenance program, and that you are taking all the necessary measures to keep your car running as it should, yet you still encounter issues, you want to be protected. That’s where a warranty comes into play, and Keith Pierson Toyota, located in Jacksonville, FL, is proud to offer our customers a lifetime warranty for unlimited time and miles. This deal is eligible for any new vehicle that’s sold and is valid anywhere in the United States or Canada. Your Lifetime Limited Non Factory Warranty requires you to follow specific maintenance procedures, which you can find on our website, including regular scheduled maintenance as recommended by the manufacturer. The fact of the matter is that we work with you to ensure your Toyota service needs are met at all times. Our team of service professionals is highly trained to take care of all of your maintenance and repair needs, and we are always on hand to answer any questions you have along the way. Stop by our Jacksonville dealership location and see our commitment to excellence for yourself. Our staff will gladly help you out in best understanding the details of our lifetime warranty and any of our other service specials. We look forward to seeing you soon. Our team of service professionals is highly trained to take care of all of your maintenance and repair needs, and we are always on hand to answer any questions you have along the way. Stop by our Jacksonville, FL Toyota dealership and see our commitment to excellence for yourself. Our staff will gladly help you out in best understanding the details of our lifetime warranty and any of our other service specials. We look forward to seeing you soon!