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For decades now, the Toyota brand has been at the vanguard of the quest for increased automotive fuel efficiency. Today, few companies can match Toyota Motor Sales USA’s roster of eco-friendly vehicles. Sedans like the Toyota Camry Hybrid and Toyota Avalon Hybrid join SUVs such as the Toyota Highlander Hybrid and Toyota RAV4 Hybrid, giving Toyota shoppers in Jacksonville, FL a slew of choices. But at our Toyota dealer serving Orange Park, FL, one Toyota model is the brand’s flagship for “green” driving: the Toyota Prius. Since its debut, the Toyota Prius has set the industry standard for fuel-efficient cars. Its popularity is such that there are currently three different models for buyers of a 2017 Toyota Prius to choose from at Keith Pierson Toyota: -The “standard” 2017 Toyota Prius, aka the model that started a revolution, was redesigned last year. This year’s model offers a new trim level and a loaded Safety Sense suite that’s standard on all trims, and packed with advanced technology. -The 2017 Toyota Prius C has the same amount of doors (four) and passenger space (room for five) as the 2017 Toyota Prius, but it’s specifically designed for optimum performance in urban environments. It’s slimmer, versatile, and easy to park. It too adds the Safety Sense package standard this year, which is one of many standout components in this car’s four-trim lineup. -The 2017 Toyota Prius V is the family’s largest model, a “best of both worlds” wagon that blends awesome gas mileage with a cabin that’s as roomy as many SUVs. This vehicle’s powertrain pairs a 1.8L 4C engine with two electric motors and a continuously variable transmission, a combo rated at 134hp. Stop in today and get to know this remarkable Toyota hybrid family!

Toyota vehicles don’t come more top-tier than a 2017 Toyota Corolla or a 2017 Toyota Camry, and right now these critically-acclaimed sedans are on special here at Keith Pierson Toyota. Car shoppers in St. Augustine, FL, make plans to visit with our Toyota dealers in Jacksonville, FL and test drive these exceptional automobiles. Compact sedan shoppers will love the 2017 Toyota Corolla LE, which can be leased today for only $169/month. Terrific leg room and superb fuel efficiency are mainstays on this compact sedan, which this year adds a standard rearview camera, new LED headlights, upgraded cabin materials, and perhaps most importantly, several safety technologies that are hard to find in the compact sedan class. Standard equipment on the 2017 Toyota Corolla LE includes metallic cabin accents, automatic climate control, heated mirrors, and keyless entry. And under the hood resides a capable 1.8-liter four-cylinder engine that is capable of producing 132 horsepower and 128 lb.-ft. of torque. Sliding over to the 2017 Toyota Camry, its lease price at our Jacksonville, FL Toyota dealership is equally as appealing. For just $199/month, a 2017 Toyota Camry SE can be yours over a 36-month span. Slotting in as the midrange trim in this year’s lineup and boasting a stellar 4.5/5-star score from Edmunds.com, the 2017 Toyota Camry SE pairs a six-speed automatic transmission and front-wheel drive to a 2.5-liter four-cylinder engine, comprising a powertrain capable of producing 178 horsepower and 170 lb.-ft. of torque. Just like the 2017 Toyota Corolla LE, the 2017 Toyota Camry SE is well-outfitted with standard features. Highlights include a sport-tuned suspension, upgraded upholstery, and 17-inch alloy wheels. Test drive these top models, scan our selection of Toyota parts, and make a purchase at Keith Pierson Toyota today!

One of the many great things about living in Florida is that there are hundreds of great places to visit. From the obvious (Disney World, Universal Studios, etc.) to the not-so-obvious (Bok Tower Gardens, Rainbow Springs State Park, Santa Rosa Beach, and many, many more), you could spend half a lifetime exploring all of the Sunshine State’s indigenous wonders. But unless your name is Methuselah, you must choose your explorations wisely, as they’re usually restricted to the summertime months when school is out and the weather is prime for a road trip or two. A huge selection of road trip-ready, family-friendly vehicles is one of many reasons why Keith Pierson Toyota is the preeminent Toyota dealer serving Jacksonville, FL. Our inventory includes a variety of SUVs along with the highly-rated Toyota Sienna minivan, all primed to ferry your family throughout the state. And whether you desire the non-stop action of South Beach, FL or the serenity found in Ravine Gardens State Park in Palatka, FL, your journey will be greatly enhanced in a Toyota vehicle. The 2017 Toyota Highlander is a fine choice, one that prioritizes comfort, space, and connectivity. This vehicle boasts a whopping five USB ports, a power liftgate, roof rails, a sunroof, and the terrific Toyota Safety Sense package, which is chock-full of advanced safety technology. If a pristine blend of luxury and off-road chops is on your mind, visit with our Toyota dealers in Jacksonville, FL and test drive a 2017 Toyota Land Cruiser. This full-size SUV offers eight-person seating and impressive towing capacity, and its well-equipped single trim comes with underbody skid plates, rocker-sill passenger steps, 18-inch cast aluminum wheels, navigation, and a robust powertrain. Before you hit the road this summer, visit our Toyota dealership in Jacksonville, FL!

If you’ve been neglecting scheduled maintenance and/or a thorough spring cleaning of your Toyota automobile, drive over to Keith Pierson Toyota and enjoy some of the best Toyota service near Orange Park, FL. Regular maintenance is something you definitely want to stay on top of, and if you find yourself slipping a little, we can help. We’re your one-stop shop for all things service, whether it’s routine maintenance like an oil change and a tire rotation, or a full-blown 20,000-mile inspection and tune-up. As we move towards ever-warmer weather, which at times includes some humidity, it’s a good idea to have your air filter checked and replaced at our Toyota dealership in Jacksonville, FL. An air filter may seem trivial compared to an automobile’s other larger, better-known parts, but a good filter can make a huge difference in your MPG and your car cabin’s air quality – especially if you or someone you know suffers from allergies or asthma. Speaking of filters, a clean oil filter is integral to ensuring your Toyota RAV4 always runs smooth. A dirty, clogged oil filter can compromise engine performance in much the same way that old, gummy oil can when you don’t change your oil regularly. Our advice is to kill two birds with one stone: come in for a fast, inexpensive oil change and have your oil filter replaced too. Trust us, your Toyota Corolla will thank you. Summertime also brings its fair share of showers, so it’s a smart choice to meet with our Toyota dealers to check your headlights and your windshield wipers. Both are easy, inexpensive replacements, and an investment that pales in comparison to how important these components are when you’re on the road. Visit us today, check out our service specials, and drive home happy!

When it comes to automotive technological advancements, there’s always something cooking at Toyota Motor Sales, USA. The Toyota brand never sleeps, and the company’s track record is proof. For the latest news on Toyota technology and how it applies to the 2017 Toyota Sequoia or 2017 Toyota Corolla you’re planning to buy, visit Keith Pierson Toyota. On the safety side, the current big story is the groundbreaking Toyota Safety Sense (TSS) system, whose goal is not just to protect your Toyota vehicle and its occupants, but also occupants of other cars, and pedestrians. Automatic pre-collision warning and braking is one of the TSS system’s many ingredients. Lane-keeping technologies are included too, along with features designed to make nighttime driving safer. Infotainment hits a new zenith with the Toyota Entune system, a multi-layered platform that delivers advanced voice recognition, the deep and diverse Entune App Suite, and a navigation resource that’s second to none. Entune also enables hands-free calling, is compatible with Siri Eyes Free, and allows you to wirelessly stream your music from your phone through your vehicle’s sound system. There’s nothing else on the market quite like Toyota Entune. Switching gears, let’s talk about the performance technology imbued in the peerless 2017 Toyota Tacoma. If you’re shopping for a Toyota Tacoma near Orange Park, FL, congratulations – you’ve selected what is quite possibly the world’s best truck for outdoor lifestyles. In fact, the 2017 Toyota Tacoma TRD Off-Road is an all-terrain master, a reputation down to its exciting blend of performance features and technology. It’s in the latter category that you’ll find this truck’s super-advanced off-road traction control system, which offers crawl control and multiple terrain settings. Visit us today and get knee-deep in the Toyota brand’s latest high-tech offerings!

It’s hard to believe that almost 40 years have passed since the word “Camry”, the English translation of the Japanese word “crown”, was first applied to a Toyota vehicle. In that time, the Toyota Camry has seen a few body style changes and plenty of once-a-generation innovation and design, culminating in a midsize sedan that’s become one of the world’s top-selling automobiles. The Toyota Camry you’ll see and test drive when you visit Keith Pierson Toyota looks much different than the Toyota Camry that launched in 1980. The 1980 version was a narrow-body four-door sedan dubbed the “Toyota Celica Camry”, notable for its T-bar grille and long front end. In 1982 the “Celica” name was dropped and the Toyota Camry stood alone for the first time, a four-door “notchback” sedan (typically defined by a short rear end) that became the first Toyota Camry shipped from Japan to the North American market. Sales commenced in January 1983, and in just two years 128,000 units were sold. A few years later, the second-generation Toyota Camry was produced by Toyota Motor Manufacturing Kentucky, the Toyota brand’s first wholly-owned American plant. Then came the game-changing third generation, the model whose design introduced the longer body, stylish curves, and rounded surfaces that we see in today’s Toyota Camry models. This philosophy was further confirmed in the 2007 Toyota Camry, which launched at the 2006 North American Auto Show and was the first Toyota Camry model to feature a hybrid powertrain. The eighth-generation Toyota Camry, unveiled this past January, will hit Toyota dealerships nationwide later in 2017. Expect this sedan and other appealing Toyota vehicles such as a 2017 Toyota Tacoma to solidify the Toyota brand as one of the world’s best!

Adventurous families in St. Augustine, FL and Orange Park, FL may want to pinch themselves after hearing the latest news regarding the upcoming 2018 Toyota Sequoia SUV. Next year’s Toyota Sequoia will offer – drumroll, please – an all-new 2018 Toyota Sequoia TRD Sport trim. Yes, Keith Pierson Toyota customers, you read that right: the Toyota Racing Development (TRD) team has turned its attention to one of the Toyota brand’s hottest-selling SUVs, and is set to debut a landmark model in just a few short months. Allow us to whet your appetite with a snapshot of all the outstanding features available on the TRD version of a 2018 Toyota Sequoia: Available with 4WD or RWD 7L i-Force V8 engine. Yep, it’s as powerful and cool as it sounds. TRD front and rear anti-sway bars TRD Sport Tuned Bilstein Shocks That’s just a sample of the performance awesomeness that awaits you at our Toyota dealership in Jacksonville, FL. And there’s plenty to be excited about in terms of exterior and interior TRD-specific amenities too: 20-inch alloy black sport wheels Darkened rear taillight housing New front grille and bumper grille insert Seven-passenger seating in comfortable black fabric seats. Black leather captain’s chairs are available too. TRD shift knob And if that isn’t enough, three eye-catching colors join this off-road-ready SUV’s color palette: Magnetic Gray Metallic, Super White, and the brand-new Midnight Black Metallic. In the broader view, every 2018 Toyota Sequoia trim gets new LED headlights, a new front grille and bumper grille insert, and a new instrument cluster, with higher-level trims offering additional premium features. Visit us today for more news on this soon-to-arrive SUV supreme, and to test drive a top-quality new or pre-owned Toyota car near Jacksonville, FL!

What do a 2017 Toyota RAV4, 2017 Toyota Sequoia, and 2017 Toyota Highlander all have in common? Three things: they’re all top-rated SUVs, each one is in high supply at Keith Pierson Toyota, and all are eminently pet-friendly. We know how much Floridians enjoy taking their pets on excursions near and far, and there’s no doubt that the Toyota model lineup boasts some excellent choices for pet owners. Whether you search our selection of brand-new Toyota models or our pre-owned Toyota inventory, you’ll have several options that warrant serious consideration. For example, the 2017 Toyota Highlander is the quintessential three-row family SUV – and by “family” we include any and all four-legged friends that live under your roof. In addition to the many pet-focused accessories you can purchase for this SUV and many other Toyota models, the 2017 Toyota Highlander comes up big with a power liftgate, tri-zone automatic climate control, and some serious cabin configurability thanks to a 60/40-split second-row seat that reclines, slides, and folds, and a 60/40-split third-row seat that reclines and folds. What better way to craft the perfect setup for all of your passengers, human and animal? Certain trims also offer nifty pet-friendly features like a flip-up rear window and a panoramic sunroof. For an even larger vehicle that’s perfect for owners of big dogs, check out the Toyota brand’s largest SUV, the 2017 Toyota Sequoia. Eight-passenger seating and a huge cargo bay are two of this SUV’s many advantages, along with bona fide off-road ability that makes it the ultimate family vacation vehicle. Plus, the 2017 Toyota Sequoia is just as configurable as the 2017 Toyota Highlander. Ready for your next pet-friendly automobile? Visit our Toyota dealership in Jacksonville, FL today!

The Toyota brand offers a huge variety of exemplary automobiles, all of which are quality-built, exciting to drive, and fuel-efficient to an enviable degree. But though the Toyota brand’s roster is one of the auto industry’s largest, it’s dwarfed by the number of different colors available to Toyota customers visiting Keith Pierson Toyota in Jacksonville, FL. Say you’ve been shopping for a 2017 Toyota RAV4. Did you know that this dynamite SUV comes in eight different colors? From Barcelona Red Metallic and Classic Silver Metallic to Nautical Blue Metallic and Super White, the choices are many, and they’re all easy on the eyes. Or maybe a different SUV has your attention, perhaps a 2017 Toyota Highlander. If there was an award for “best color names”, the 2017 Toyota Highlander would win it hands-down. Consider some of these choices: Toasted Walnut Pearl Alumina Jade Metallic Predawn Gray Mica Oh La La Rouge Mica (our personal favorite) Plenty has been written and said about the psychology of color. For example, people who choose white tend to be classic and cultured, those who select black are successful and enjoy taking charge, and drivers partial to red don’t shun the spotlight and like being the center of attention. So where does “Oh La La Rouge Mica” fit on the scale? Sure, it’s undoubtedly red, but the name is one that would seem to attract an exceptionally uninhibited Toyota buyer. Perhaps someone who enjoys streaking through the Quad. But we digress. The point is that every Toyota vehicle offers a diverse array of colors for buyers of all tastes. The Toyota color palette is on full display at our Toyota dealership in Jacksonville, FL, along with the best service and Toyota parts!

By our count, Toyota Motor Sales, U.S.A. has placed nine of its 2017 models on the Insurance Institute for Highway Safety’s (IIHS) list of this year’s safest automobiles. That’s more than the Subaru brand and more than the Honda brand. Heck, that’s more than the Volvo brand. In fact, no other automaker can boast as many vehicles with the IIHS stamp of approval. If you’re considering a 2017 Toyota Camry, you’ll be happy to hear that this storied model earned the IIHS’ highest marque, Top Safety Pick+ (TSP+). This means the 2017 Toyota Camry aced all five of the IIHS’ key safety exams and also earned a top grade in frontal crash protection and headlights (a new category this year). Other TSP+ Toyota models include: 2017 Toyota Corolla 2017 Toyota Prius 2017 Toyota Prius v 2017 Toyota Prius Prime 2017 Toyota RAV4 2017 Toyota Highlander Incredible, no? And there are two more vehicles to mention: the 2017 Toyota Yaris iA and the 2017 Toyota Avalon. Both of these automobiles garnered the IIHS’ second-highest award, Top Safety Pick (TSP). This means that these vehicles earned top scores on the five core tests and a top score for frontal crash protection. Since “headlights” is a brand-new criteria, we wouldn’t doubt that these two safe, exciting models upgrade to TSP+ status in 2018. Sure, there will come a time when you’ll need to visit Keith Pierson Toyota for superior Toyota service near Jacksonville, FL. You know, oil changes, tire rotations, and the like. In the meantime, sit back and enjoy the bounty of industry-leading safety amenities featured on numerous Toyota vehicles: a rearview camera, lane departure warning, forward collision warning and mitigation, adaptive cruise control, and much more!

The Chicago Auto Show showcased a plethora of the best, most innovative vehicles on the market, as well as those about to hit the market, and even a vast range of concept cars meant to spark notions of present and future creativity on display in the automotive industry. One of the most unique vehicles on display at the 2017 Chicago Auto Show was the 2017 Toyota Mirai. This car is highlighted by its fuel-cell energy source, which uses a fuel-cell system along with an electric motor, providing drivers with an incredible 67 MPGe. The electric motor is capable of producing 153 horsepower, so there’s no compromising efficiency for power here. The fuel cell technology used in the Toyota Mirai is some of the most innovative technology in the industry. It’s certainly a game changer. When hydrogen, which happens to be the most abundant element in the universe, is used in the fuel cell, it’s incredibly efficient. Moreover, it leaves no carbon emissions behind. This is obviously an important step in the brand’s ever-evolving attempts at creating vehicles that significantly cut back on emissions – something that cars like the Toyota Prius continue to improve upon with each passing year. Hydrogen fuel cell technology is nothing new, either, as it has been used in a number of industries to power machinery of all types. The time is now to shift that use into the automotive industry. Here at Keith Pierson Toyota, we are proud to do our part in offering customers the most innovative automotive brand around, and we invite you to stop by and check out these impressive models for yourself.

Everywhere you look, from the innovative Toyota Sienna minivan to classy sedans like a 2017 Toyota Corolla, the Toyota brand’s cutting-edge technology is on display. At Keith Pierson Toyota, a well-established Toyota dealer serving Jacksonville, FL and surrounding cities, we love introducing our customers to the latest and greatest Toyota brand tech, which you can see today in our clean, welcoming showroom. The Toyota Corolla has always been one of the best value buys in the compact car segment, and never has this been more apparent than with the 2017 Toyota Corolla. Its wide standard features range includes a number of next-generation comfort, convenience, and safety technologies. In fact, its advanced safety features make it a rarity amongst compact sedans. One example of this is that a rearview camera is now standard on all trims. Another example is the presence of the Toyota Safety Sense P system, which is also standard across the trim lineup. This impressive system includes lane departure warning, automatic emergency braking, and forward collision warning. No surprise then that the 2017 Toyota Corolla boasts a perfect five-star score in government crash tests. And in terms of convenience/comfort technology, all seven 2017 Toyota Corolla trims have great appeal. The pace is set by the entry-level 2017 Toyota Corolla L, which gets a six-speaker Entune sound system, 6.1-inch touchscreen, Siri Eyes Free, and Bluetooth connectivity. If you’re shopping for a technologically advanced truck or SUV, a Toyota Tundra is one of many top picks. The majority of trims are outfitted with progressive tech like HD and satellite radio, navigation, a 7-inch touchscreen, and numerous cutting-edge safety features. Whether you’re in for a well-equipped Toyota sedan or something larger, you’ll find plenty of options at our Jacksonville, FL Toyota dealership! Come check out all these great tech today!