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Buying a new or pre-owned Toyota car in the St. Augustine, FL area is a major investment, so you want to make sure it's fully protected. At Keith Pierson Toyota, we offer a great selection of comprehensive First Mile vehicle protection plans. Created by the warranty specialist at TWS, First Mile products are a great way to add protection to your existing Toyota warranty. As the seasons change and we head towards winter, now is the perfect time to learn more about the flexible protection of the First Mile plans available at Keith Pierson Toyota. more Road Hazard & Tire Because the roads are just filled with tire damaging debris, it makes sense to add coverage that will help defray the costs of replacing wheels and tires. Guaranteed Asset Protection Since life is never 100% predictable, there is always a chance your vehicle could be stolen or completely totaled. Insurance may cover the car's value, but unless you have Guaranteed Asset Protection, you'll be on the hook for any other costs. Pre-paid Maintenance While we sell incredibly reliable Toyota cars, maintenance is just a part of life. That's why you should look into a Flexible Maintenance Program from First Mile. Appearance Protection It might still work, but a car that has a dismissed appearance loses a great deal value. By adding Appearance Protection Coverage, you can maintain your car's looks and worth. Paintless Dent Repair Don't spend a fortune on repairing the dents and dings that everyday life loves to throw at your car. With this plan, you can make your car look like new with affordable and efficient paintless dent repair. If you live in the Orange Park, FL area and you want to learn more about all the First Mile products, please drop by our Jacksonville, FL Toyota dealership or visit our website! We want to make sure you and your Toyota vehicle are protected on the road at all times, so come in and learn  more today!

It's not often that you get style and affordability in the same package. At Keith Pierson Toyota, we think we have solved this problem for drivers in and around Orange Park, FL with the 2016 Toyota Corolla. This advanced sedan is not only great looking and available in ten bold colors, but also offers outstanding performance at a price point that everyone can appreciate. more No matter which of the five unique trim levels you choose, you know that you'll be getting an outstanding engine, including a 1.8-liter four-cylinder DOHC 16-valve engine with VVT-I that produces 132 horsepower and 128 lb-ft of torque. You also get a four-speed electronically controlled automatic transmission with intelligence, front-wheel drive, electric power steering, and a unitized body. Depending on the trim level, you can expect up to 40-mpg highway and 30-mpg city. While you're efficiently powering down the road, you'll be surrounded by all the safety you've come to expect from a Toyota vehicle. Some of the more popular safety features include: Star Safety System™ that features Enhanced Vehicle Stability Control, Traction Control, Anti-lock Brake System, and Smart Stop Technology® Eight airbags with driver and front passenger Advanced Airbag System Energy-absorbing collapsible steering column and High-tensile-strength steel body panels The no-cost maintenance plan ToyotaCare Because the modern world demands that you stay connected and informed at all times, the 2016 Toyota Corolla offers the available Entune® App Suite that gives drivers real-time info including traffic, weather, fuel prices, sports, and stocks and a tilt/telescopic three-spoke steering wheel with audio and Bluetooth® hands-free phone voice-command controls. Finally, don't worry about being comfortable in the 2016 Toyota Corolla because you and your passengers will enjoy the 60/40 split fold-down rear seat and the available SofTex®-trimmed eight-way power-adjustable driver's seat and four-way adjustable front passenger seat with seatback pocket. If all of this peeks your interest, please contact the experts at Keith Pierson Toyota so you can schedule a test-drive today. While you're visiting from anywhere in the Jacksonville, FL area, please make sure to also check out our extensive pre-owned Toyota inventory. We hope to see you soon!

Anyone in the Jacksonville, FL area who tells you that cars can't be fun has never driven a 2016 Toyota RAV4. It might seem like a very bold statement to make, but we really mean it. The 2016 Toyota RAV4 is just a joy to drive and offers more performance, comfort, and reliability than almost any other compact SUV on the market. Of course, you'll be the final judge, but before you drop by Keith Pierson Toyota, let's take a closer look at this unique SUV. more The first thing that you'll notice about the 2016 Toyota RAV4 is its eye-catching design and outstanding style. Available in 14 bold colors, including the unique S-Code paint treatment, the 2016 Toyota RAV4 has improved exterior styling on all four trim levels. Powering this beautiful machine is a standard 2.5-liter four-cylinder DOHC 16-valve engine with dual VVT-i that produces 176 horsepower and 172 lb-ft of torque. All non-hybrid models are rated Ultra Low Emission Vehicle II and come with a six-speed electronically controlled automatic transmission with intelligence. Because you will be taking your 2016 Toyota RAV4 on any number of adventures, the ride is smooth and consistent thanks to the electric power steering, automatic limited-slip differential, and independent MacPherson strut front suspension and double-wishbone rear suspension. Toyota vehicles are known for their safety, and the 2016 Toyota RAV4 is no different. The Star Safety System™ that drivers in the St. Augustine, FL area have come to expect from our new and pre-owned Toyota inventory is a major part of this sporty SUV. It features Enhanced Vehicle Stability Control, Electronic Brake-Force Distribution, Brake Assist, and even Smart Stop Technology®. You and your passengers are also protected by a driver and front passenger Advanced Airbag System, Whiplash-Injury-Lessening seats, and a backup camera with projected path technology. While the 2016 Toyota RAV4 certainly has many other amazing features, we hope that this quick peek will be enough to get you to contact Keith Pierson Toyota and schedule a test-drive today! We'll see you soon!

At Keith Pierson Toyota, we know the importance of having peace of mind. Be it with your family, job, or even the car you drive, if you know things are stable and consistent, it can make life more enjoyable. When we put Orange Park, FL drivers in a new truck or car like the 2016 Toyota Corolla, we want them to have as little stress as possible. That’s why we love telling them that they are now protected by ToyotaCare. The second you get into your new Toyota vehicle, the benefits of ToyotaCare begin. more Maintenance ToyotaCare puts you in the hands of outstanding technicians that know your car inside and out. Our Toyota-trained technicians will guide you through your maintenance obligations and help improve your car, truck, or SUV’s overall performance. They keep an extremely detailed maintenance history for your vehicle so you never miss critical factory scheduled check-ups. This includes replacing engine oil and oil filters, tire rotation, multi-point vehicle inspections, and a comprehensive inspection and adjustment of all fluid level. ToyotaCare covers you for two years or 25,000 miles whichever comes first. 24-Hour Roadside Assistance Life doesn’t have just between 9 and 5. We understand that trouble can find you at any time, that’s why ToyotaCare features 24-hour roadside assistance. This helpful service is available at no cost for two years and features unlimited miles. Some of the services 24-hour Roadside Assistance covers include battery jump-start, lockout protection, emergency fuel delivery, tire services, and even towing/winching. ToyotaCare is a perfect example of the outstanding and comprehensive Toyota service we offer our customers in the Jacksonville, FL area. To learn more about ToyotaCare, or any of the other benefits of purchasing a new or pre-owned vehicle from us, drop by the Keith Pierson Toyota showroom today!

If you’ve spent years looking for a minivan that is actually fun to drive, your long search is over. The 2016 Toyota Sienna brings sports sedan-inspired styling and intelligent tech to the stale world of the minivan.  Available in five unique trim levels and eight colors, the 2016 Toyota Sienna is packed with a ton of safety, performance, and comfort features. Let’s take a closer look and see why this is one of the most popular new or pre-owned Toyota cars at our Jacksonville, FL dealership. more When you think of a minivan, performance is usually not the first thing that comes to mind. However, the 2016 Toyota Sienna comes with an impressive 3.5L V6 DOHC 24-Valve Dual VVT-I engine that produces 266 horsepower and 245 lb.-ft. of torque. The six-speed Electronically Controlled automatic Transmission with intelligence (ECT-i), electric power steering, and power-assisted ventilated front and rear disc brakes with Star Safety System™ make sure you are always in full control. As far as fuel efficiency, the 2016 Toyota Sienna is an Ultra Low Emission Vehicle II (ULEV-II) that gets 25-mpg highway and 18-mpg city. Since you will most likely be transporting your family around Orange Park, FL in the 2016 Toyota Sienna, you’ll be happy to know that this minivan is extremely safe. You get the Toyota brand’s Advanced Airbag System that includes driver front and front passenger seat-mounted side airbags, a driver knee airbag, passenger-seat airbag, and all-row side curtain airbags. The body panels are high-tensile-strength steel, and drivers will appreciate the front and rear energy-absorbing crumple zones and side-impact door beams. For the same reason you need extra safety, outstanding tech features are critical if you want to keep your young and mature passengers entertained. An innovative Entune™ Audio Plus system that includes six speakers, MP3/WMA playback, and Bluetooth® wireless technology comes standard on every trim level. You can also add the amazing Dual-View Blu-ray Disc™ Entertainment Center, which will almost guarantee no one gets bored! We know you don’t want to sacrifice comfort and style, so your next minivan should be a 2016 Toyota Sierra. To learn more or to take a test-drive, visit Keith Pierson Toyota today!

We know you count on your new or pre-owned Toyota car to get around St. Augustine, FL quickly and smoothly. When your car, truck, or SUV runs into trouble or needs regular maintenance, it’s important to find a service center you can trust. That’s why the experts at Keith Pierson Toyota have put so much time and effort into developing our experienced and highly trained service teams. Let’s take a closer look at the keys to our success. more Training When you hire an expert, you expect just that, an expert. Our elite service staff knows your Toyota vehicle inside and out, thanks to years of Toyota certified training. They are also able to take into account the brutal heat, humidity, and rain that are unique to the Orange Park, FL area when fixing or maintaining your vehicle. Keith Pierson Toyota can handle everything from routine oil changes to major body and engine work. Our service center is stocked with the latest machines and tools and our entire department stays up-to-date with all the latest techniques thanks to constant training. Attitude Bad attitudes are simply not tolerated at Keith Pierson Toyota. For years, we’ve fought against the stereotype of the surly and unhelpful mechanic often found in pop culture. We want our service and sales staff to treat each customer like a family member. To do this, we train our friendly service staff to listen carefully to all your concerns and explain everything we do or plan on doing. Pricing and Quality Not only do we aim for the fairest prices in the area, but we also feature a constant stream of specials including those to maintain your car’s brakes, tires, and fluid levels. These special deals can always be found on our website and we constantly add new ones. To learn more about our service department or to make an appointment with our experts, please visit our website and schedule your Toyota service at Keith Pierson Toyota in Jacksonville, FL today.

As summer winds down, we thought it would be a perfect time to tell our loyal customers in the St. Augustine, FL area about the latest edition of the extremely popular Toyota Camry. The 2017 Toyota Camry brings together performance, comfort, technology, and durability. Available in seven unique trim levels, the odds are good that you will find a car to fit your particular lifestyle. Let’s take a closer look at why we believe you’ll fall hard for the 2017 Toyota Camry. more When you peek under the hood of this mainstay of the Toyota lineup, you’ll discover a standard 2.5L four-cylinder DOHC 16-valve dual VVT-I engine that produces 178 horsepower and 170 lb.-ft. of torque . Drivers will truly feel the road thanks to the six-speed electronically controlled automatic overdrive transmission, and the MacPherson strut front suspension with gas-filled shock absorbers and stabilizer bar. The ventilated 11.65-inch front disc brakes and solid 11-inch rear disc brakes with hydraulic brake booster also increase your control in any weather condition. Both you and your passengers will feel safe because of the ten-airbag system that includes a driver and front passenger Advanced Airbag System, and front and rear side curtain airbags. If you want to increase your level of safety, customers can add the Pre-Collision System, Dynamic Radar Cruise Control, Lane Departure Alert, Blind Spot Monitor, and Rear Cross-Traffic Alert. If staying connected and entertained is important to you, the 2017 Toyota Camry offers a number of different Entune™ Audio Plus systems that feature AM/FM CD player, MP3/WMA playback capability, USB 2.0 port with iPod® connectivity, and even Siri® eyes-free. In order to get a proper feel for the style, comfort, and performance of the 2017 Toyota Camry it’s a good idea to drop by the Keith Pierson Toyota showroom for a test-drive. While you’re visiting our dealership in Jacksonville, FL, make sure to ask about the rest of the new and pre-owned Toyota inventory.

Hi Keith Pierson Toyota Customers! We decided to create a blog to keep you informed about our dealership. You will find new car and used car specials, as well as different service specials. We will also  keep you informed about automotive news and general information about Toyota. We hope that you tune in to our upcoming posts! - Keith and Claudy Pierson